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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works

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Internet Resources and Services for International Marketing and Advertising - A Global Guide (Hardcover) Loot Price: R2,873

Discovery Miles 28 730

Repayment Terms: R269 pm x 12*

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Internet Resources and Services for International Marketing and Advertising - A Global Guide (Hardcover): James R. Coyle

Internet Resources and Services for International Marketing and Advertising - A Global Guide (Hardcover)

James R. Coyle

Series: Global Guides to Internet Business Resources

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Loot Price R2,873 Discovery Miles 28 730 | Repayment Terms: R269 pm x 12*

Expected to ship within 10 - 15 working days

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The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.

Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.

General

Imprint:	Oryx Press
Country of origin:	United States
Series:	Global Guides to Internet Business Resources
Release date:	May 2002
First published:	May 2002
Authors:	James R. Coyle
Dimensions:	254 x 178 x 20mm (L x W x T)
Format:	Hardcover
Pages:	372
ISBN-13:	978-1-57356-407-6
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	1-57356-407-9
Barcode:	9781573564076