Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful "e-Shock," Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace.

Human-Centered e-Business focuses on analysis, design and development of human-centered e-business systems. The authors illustrate the benefits of the human-centered approach in intelligent e-sales recruitment application, integrating data mining technology with decision support model for profiling transaction behavior of internet banking customers, user-centered context dependent data organization using XML, knowledge management, and optimizing the search process through human evaluation in an intelligent interactive multimedia application. The applications described in this work, facilitates both e-business analysis from a business professional's perspective, and human-centered system design from a system development perspective. These applications employ a range of internet and soft computing technologies.

Through the last decade, Internet technologies such as electronic commerce have experienced exponential growth, and emerging issues surrounding this phenomenon have necessitated the amassment of research on the cognitive impact of electronic commerce technologies around the world. Web Technologies for Commerce and Services Online delivers a global perspective on the influence of electronic commerce on organizational behavior, development, and management in organizations, discussing issues such as information security; strategic management of electronic commerce; organizational learning; business process management; mediated enterprises; and electronic marketplaces. With the new insights it delivers on this rapidly evolving technological and commercial domain, this incisive reference will prove an essential addition to library collections worldwide.

E-business standards can better adapt to the changing needs of tomorrow's networked organizations by applying information communication technologies today. ""Information Communication Technology Standardization for E-Business Sectors: Integrating Supply and Demand Factors"" studies the nature, relevance, and quality of standards involved with ICTs and the impact they have on businesses. This ""Premier Reference Source"" discusses the dynamics and mutual impact of factors that condition demand for standards and supply.

Today, e-businesses are adopting pervasive computing with passion but at the same time aware of the operational, ethical, legal, and financial risks involved in it. ""Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical, and Financial Perspectives"" examines the implications of pervasive computing from operational, legal, and ethical perspectives so that current and future e-business managers can make responsible decisions about where, when, and how to use this technology. Containing 19 chapters from an international pool of leading experts and field practitioners, this unmatched resource will enhance the awareness of emerging and global issues in e-business risk management.

One of the fast growing elements of the Internet is electronic commerce, which refers to the use of electronic means to conduct business transactions within or across business entities. Nearly 80 percent of all Fortune 500 companies have been doing their core business through the Internet. Many issues, and societal implications of electronic commerce, are the subjects of recent research. A supply chain consists of all the entities and activities that enable the production, distribution, and delivery of products and services to consumers. Research in designing and managing supply chains has rapidly expanded during the last decade. In addition, increased and accessible computing power and modeling capabilities have spurred this growth, enabling researchers to simultaneously consider the many interrelated variables and decisions of a supply chain in a single tractable model.

With the advent of new technologies and governmental regulation, notably the Telecommunications Act of 1996, not only has the broadcast industry changed dramatically, but also the laws covering the management and its human resources. Executives must know and understand these changes to operate within the law and to make best use of their people. With careful attention to scholarly accuracy and the latest thinking, Scott's book approaches the crucial human resource problems in broadcasting with a hands-on awareness of what really goes on among broadcasting industry people and the organizations that depend on them. Scott writes for practitioners and provides the information they can use daily, supplying academic professionals and students of broadcasting management with an important resource.

Chapter 1 briefly describes the broadcast industry, with special attention to significant technological changes and regulations. Chapter 2 examines the standard regulatory challenges faced by broadcasters. Chapters 3 and 4 review the major management and motivational theories over the past 150 years. These theories are then critiqued and applied to current personnel problems. The section on broadcast ethics discusses moral and ethical frameworks to help managers make the right decisions. In Chapter 5, the duties of the human resource director are noted along with pertinent EEOC laws banning discrimination. Chapter 6 reviews the employment process, including interviewing, training, performance reviews, progressive discipline, and the proper, legal method to terminate an employee. Chapter 7 enumerates the duties and responsibilities of the programming area including the operations manager, chief engineer, program director, and other department heads. Types of radio and television programming are discussed along with effective scheduling strategies. The book concludes with Chapter 8, Sales, which includes discussions of the Arbitron and Nielsen ratings organizations, sales proposals, and duties of the sales personnel.

It is a common belief that the Internet can provide real opportunities for political transformation, especially in societies where freedom of speech is constrained by the government. This volume explores the Internet's political and developmental impact by analyzing it at the local, regional, and international levels. The essays combine to show that limited Internet accessibility in some countries has led to a problematic digital divide.

Entry subjects range from the two giants of Asia, China and India, to the microstates in the Pacific. Each incisive essay takes a fresh look at the issues facing the Asia-Pacific region. Topics include:

Censorship and participation

The Internet's role in the global economy

Cyber-threats and Cyber-activisms

The Digital Diaspora

E-Mobilization and E-Democracy

Drawing upon the outcomes of the principal studies of entrepreneurship and innovation, ""Entrepreneurship and Innovations in E-Business: An Integrative Perspective"" opens up a new field of debate and research about the role of these two areas in the e-world. This book develops and explores theoretical constructs and the working concepts of e-entrepreneurship and e-innovation through comprehensive and collective studies conducted by a number of researchers and practitioners with e-business and management expertise.

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce acceptance, which are crucial for business decisions and operations in the present and going forward. It therefore provides a unique insight into emerging e-commerce platform acceptance and is one of the first to provide a holistic perspective of how each party in the supply chain is affectedby e-commerce acceptance.

E-commerce is bringing into view more flexible, effective and efficient ways of conducting business activities among suppliers, retailers and consumers. It is not limited to time and space and therefore this digital platform has already established for itself a major role in today's world economy. Despite promised benefits however, threats emerge which need to be faced when turning to the virtual marketplace - all of which have to be acknowledged before businesses will shift and adapt to the e-commerce platform. This book is intended for postgraduate students, executive MBA students and researchers interested in information management, marketing and operations management."

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. The collected papers in this book illustrate the wide variety of business opportunities afforded by e-commerce and virtual business. They describe and discuss the important issues that follow in the wake of an organization deciding to pursue consumers electronically and organize its operations virtually. It brings a good balance of theory and practical issues from different perspectives from different parts of the globe

Advances in automation for electronic commerce require improved understanding and formalization of the objects, processes, and policies of commerce itself. These include business objects such as bills of lading and contracts; processes such as workflows and trade procedures; and policies covering such problems as contract or procedure validation and strategic behaviour. This book is about theory, formalization, and proof-of-concept implementation of these and related matters. In addition to presenting state-of-the-art results, the book places this work in the context of nearly twenty years of developments in formal modelling for electronic commerce. A comprehensive bibliography and index are provided.

This volume is a collection of selected papers using the framework of inframarginal analysis of the division of labour held at Monash University on 6-7 July 2001. This framework, pioneered mainly by Professor Xiaokai Yang, (with joint researches involving all the three editors and many of the authors), has been recommended by Professor James Buchanan (Nobel Laureate in Economics) as the most important analysis in economics in the world today.

With the proliferation of Internet access, e-commerce systems are increasingly important as a new and effective method to distribute, transact, and exploit digital multimedia content. With the growth of multimedia content, management and protection become a critical issue, creating a need for digital rights management systems. Digital Rights Management for E-Commerce Systems highlights innovative technologies used for the design and implementation of advanced e-commerce systems facilitating digital rights management and protection. Through comprehensive coverage of the full range of technological, legal, and social issues related to digital rights management, this authoritative scholarly work provides researchers, practitioners, and students with a complete understanding of the most critical concerns of today's digital content industry.

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

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A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
* Helps its readers to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C - this area is often neglected
* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible