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Books > Business & Economics > Business & management > E-commerce

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Search Marketing Strategies - A Marketer's Guide to Objective-Driven Success from Search Engines (Paperback) Loot Price: R1,615

Discovery Miles 16 150

Repayment Terms: R151 pm x 12*

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Search Marketing Strategies - A Marketer's Guide to Objective-Driven Success from Search Engines (Paperback): James Colborn

Search Marketing Strategies - A Marketer's Guide to Objective-Driven Success from Search Engines (Paperback)

James Colborn

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Loot Price R1,615 Discovery Miles 16 150 | Repayment Terms: R151 pm x 12*

Expected to ship within 12 - 19 working days

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Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	October 2005
First published:	October 2005
Authors:	James Colborn
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Paperback
Pages:	234
ISBN-13:	978-0-7506-6618-3
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7506-6618-8
Barcode:	9780750666183