This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.

Strategies and Policies in Digital Convergence is the authoritative reference source describing issues in business strategy and public policy rising from digital convergence. Cutting-edge descriptions of mobile communications, broadband networks, and digital multimedia broadcast services are provided. This Premier Reference Source presents new business opportunities generated by digital convergence, and raises governance issues caused by this union. It provides a comprehensive overview of the technological aspects of digital convergence and the resulting business strategies and public policies.

Implementing e-government services can give governments a competitive advantage by reducing operational and management costs, increasing transparency, and fulfilling their commitment to good governance. Yet, advances in e-government technologies and their applications present complex managerial and technological challenges. E-Government Service Maturity and Development: Cultural, Organizational and Technological Perspectives discusses important concepts for public administration reformation, taking into account the complex social, administrative, cultural, and legal problems of implementing modern digital systems. The book helps define empirical studies and methodologies for e-government research and identifies factors affecting the development and proliferation of e-government. Researchers and practitioners will gain an understanding of managing e-government; meeting their strategies and objectives; building trust, confidence, and security; providing interactivity and community; developing personalized experiences and content; increasing service selection; and other issues essential to adopting, implementing, and sustaining e-government.

E-supply chain is the use of information technology, electronic means, or cyberspace to bring together widely dispersed suppliers and buyers, to enhance coordination and knowledge sharing, and to manage upstream and downstream value chain channels. ""E-Supply Chain Technologies and Management"" offers the most comprehensive analysis of the concepts, models, and IT infrastructures of electronic supply chains. This Premier Reference Source provides a broad understanding of issues pertaining to the use of emerging information technologies and their impact on supply chain flexibility and management. Professionals, researchers, and practitioners who want to explore the concepts and principles of e-supply chain, or want to apply various e-supply chain models and systems to solve business problems, will find this reference book to be an indispensable tool.

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.

'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.

Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.

Fashion is a glamorous industry, one of beauty, money, fame, and huge profits. However, from the inside, it is clear the industry is suffering. An industry worth $3 Billion (USD), the fashion industry is characterized by products with a short shelf-life, wrong forecasts, low profits, and ever-increasing competition. On the periphery, technology is rapidly invading the fashion industry, with emerging forms such as Artificial Intelligence, Machine Learning, Deep Learning, Artificial Neural Networks, Human-Robot Interface, making their way into this industry in recent years. AI in Fashion Industry discusses recent developments in fashion forecasting, developing a 'framework of AI-based fashion forecasting' and validates the framework with a qualitative case study of the world's first fashion intelligence company based in Bengaluru, India. This book studies the relationship between fashion and social media engagement of consumers, before moving on to create a 'conceptual framework of fashion e-forecasting.' The case study addresses the forecasting-based business problem of a family-owned fashion retail business. This book is unique, suggesting a novel method of fashion product development in the light of data-driven intelligence; documenting some of the rapid developments in the field with the onset of technology and addressing some of the fundamental questions that are becoming more relevant in recent years.

This book combines the three dimensions of technology, society and economy to explore the advent of today's cloud ecosystems as successors to older service ecosystems based on networks. Further, it describes the shifting of services to the cloud as a long-term trend that is still progressing rapidly.The book adopts a comprehensive perspective on the key success factors for the technology - compelling business models and ecosystems including private, public and national organizations. The authors explore the evolution of service ecosystems, describe the similarities and differences, and analyze the way they have created and changed industries. Lastly, based on the current status of cloud computing and related technologies like virtualization, the internet of things, fog computing, big data and analytics, cognitive computing and blockchain, the authors provide a revealing outlook on the possibilities of future technologies, the future of the internet, and the potential impacts on business and society.

Today every business is an e-business, and whether you are selling golf outings over the Internet or manufacturing the carts, there is no escaping the fact that every aspect of organizational design is profoundly affected by the new rules of the electronic economy. What many people and organizations overlook, however, is the degree to which these new rules are requiring a fundamentally different style of leadership. In E-Leader , Robert Hargrove identifies the new mindset and skills that leaders must develop in order to thrive in a world where wealth is built on relationships and experiences, not products or even technology. The old model of leader as "steward," protecting the company's brands and assets, is being replaced by a model of leader as "entrepreneur," searching constantly for new sources of wealth creation establishing creative ventures with suppliers, distributors, and even competitors and discovering new ways to attract, retain, and nurture talent- all at the speed of light. E-Leader captures the energy of the mavericks who are redefining leadership on the electronic frontier and shows managers in all types of organizations how to manage for the future, not for the past or even the present.

What do brands like Apple, Diesel, Abercrombie & Fitch, and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of lifestyle brands that inspire, guide, and motivate beyond product benefits alone.

Mobile commerce, or M-commerce, is booming as many utilize their mobile devices to complete transactions ranging from personal shopping to managing and organizing business operations. The emergence of new technologies such as money sharing and transactional applications have revolutionized the way we do business. Wholeheartedly adopted by both the business world and consumers, mobile commerce has taken its seat at the head of the mobile app economy.Securing Transactions and Payment Systems for M-Commerce seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications. It will also review the integral role M-commerce plays in global business. As consumers' perceptions are taken into account, the authors approach this burgeoning topic from all perspectives. This reference publication is a valuable resource for programmers, technology and content developers, students and instructors in the field of ICT, business professionals, and mobile app developers.

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

This book accomplishes an analysis of critical aspects of managerial implications on the business with information. The business dealing with information is spreading in the service market; and, an efficient management of informational processes, in order to perform successful business with them, is now crucial. Besides, economical/business, technological or any other kind of information, organized in a variety of forms, can be considered as an 'informational product'. Thus, creating a business value out of information is challenging but vital, especially in the modern digital age. Accordingly, the book covers the methods and technologies to capture, integrate, analyze, mine, interpret and visualize information out of distributed data, which in turn can help to manage information competently. This volume explores the challenges being faced and opportunities to look out for in this research area, while discussing different aspects of this subject. The book will be of interest to those working in or are interested in joining interdisciplinary and transdisciplinary work in the areas of information management, service management, and service business. It will also be of use to young generation researchers by giving them an overview on different aspects of doing business with information. While introducing them to both technical and non-technical details, as well as economic aspects, the book will also be extremely informative for professionals who want to understand and realize the potential of using the cutting-edge managerial technologies for doing successful business with information/ services.

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

This book presents and discusses the state of the art and future trends in software engineering education, with a focus on agile methods and their budgetary implications. It introduces new and innovative methods, models and frameworks to focus the training towards the industry's requirements. The range of topics covered includes education models for software engineering, development of the software engineering discipline, innovation and evaluation of software engineering education, curricula for software engineering education, requirements and cultivation of outstanding software engineers for the future and cooperation models for industry and software engineering education.