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Design Science in Tourism - Foundations of Destination Management (Hardcover, 1st ed. 2017)
Loot Price: R6,292
Discovery Miles 62 920
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Design Science in Tourism - Foundations of Destination Management (Hardcover, 1st ed. 2017)
Series: Tourism on the Verge
Expected to ship within 10 - 15 working days
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This book explores the impact of design science and design thinking
on tourism planning, gathering contributions from leading
authorities in the field of tourism research and providing a
comprehensive and interconnected panorama of cutting-edge results
that influence the current and future design of tourist
destinations. The book builds on recent findings in psychology,
geography and urban and regional planning, as well as from
economics, marketing and communications, and explores the
opportunities arising from recent advances in the Internet and
related technologies like memory, storage, RFID, GIS, mobile and
social media in the context of collecting and analyzing
traveler-related data. It presents a broad range of insights and
cases on how modern design approaches can be used to develop new
and better touristic experiences, and how they enable the tourism
industry to track and communicate with visitors in a more
meaningful way and more effectively manage visitor experiences.
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