Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.

Guests directly account for over 50% of resource use in hotels and as much as 90% in self-catering accommodation. They are quite simply the most significant factor contributing to hospitality's ongoing carbon emissions. Given the targets to reduce carbon emissions by 66% by the year 2030, it is imperative that practical solutions for the accommodation sector are created and applied fast. 'How to Create Sustainable Hospitality: a handbook for guest participation' is the first text to demonstrate how to actively persuade guests to participate in achieving sustainable hospitality. Practitioners and commentators have tended to criticise guests, believing they won't "sacrifice" while on holiday. However, social trends show there is increasing consumer expectations for more sustainable services, e.g. reduction of food waste, elimination of single serve plastic, as well as firm evidence that consumption is not linked to guest happiness. The opportunity is therefore to design experiences which deliver better hospitality by inviting guests to apply saving behaviours that do not mean they will have a less enjoyable experience. Based on 16 years personally delivering sustainable hospitality experiences face to face with guests and conducting the first hard research on guest engagement at a variety of sites in Australia and Europe (from 1000-bedroom hotels and B&Bs to self-contained holiday homes and timeshare lodges), the author presents a tried and tested five step methodology on how to directly, effectively and successfully involve guests to conserve resources. This presents a new paradigm for tourism. 'How to Create Sustainable Hospitality: a handbook for guest participation' presents a clearly written, jargon-free, practical solution and: * Is the first book to focus on guests as an active and critical component in sustainable consumption and production at their holiday or business accommodation; * Introduces a five-step methodology on how to directly and effectively involve guests in saving energy and water, reducing food waste and cutting carbon. It delivers a practical solution that has been successfully applied to achieve a fast ROI with scientifically measured savings; * Uses social practice theory to describe why people do not save resources and how we can better design hospitality experiences * Uses persuasive theory to explain how to communicate with guests and by so doing increase stay satisfaction, 'delight' and brand reputation; * Includes hundreds of case examples and scientific research to illustrate how the theories works in practice; * Explains "how" to change - not just the need for change. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK

The study of tourism and indeed the tourism industry is changing constantly. Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change, or not subsequently. Considering issues such as advances in AI and its impacts, the environmental crisis and air travel, the sharing economy and Airbnb, and the tourist experience in a Covid world. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. New to this edition: * New material on latest issues such as the impact of the COVID-19 pandemic, international responses to the environmental crisis, the impact of AI/robotics on tourism human resource and the rise of the staycation; * Brand new and updated case studies and readings throughout; * Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources. ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK. Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.

The study of tourism and indeed the tourism industry is changing constantly. Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change, or not subsequently. Considering issues such as advances in AI and its impacts, the environmental crisis and air travel, the sharing economy and Airbnb, and the tourist experience in a Covid world. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. New to this edition: * New material on latest issues such as the impact of the COVID-19 pandemic, international responses to the environmental crisis, the impact of AI/robotics on tourism human resource and the rise of the staycation; * Brand new and updated case studies and readings throughout; * Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources. ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK. Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.

The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segments. Wellness Management in Hospitality and Tourism is the first text that: * discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses. * evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses. * identifies and describes wellness customer segments within food service, hospitality and tourism businesses. Comprised of 14 chapters - one for every week of a semester - that study the science behind the trends and look at every aspect of health and wellness across the tourism and hospitality industries, this text provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable health and wellness products, services and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism looks at the following key areas and more: * Typologies, scope and segments in health and wellness * Management of wellness amenities and facilities in foodservice, hospitality and tourism businesses * Analysing and managing health and wellness programs and offerings in foodservice, hospitality, and tourism businesses * Health and wellness food and beverage trends * Wellness during crises and pandemics * The Future of wellness management in foodservice, hospitality, and tourism businesses

Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author's first-hand experience of training more than 3000 tour guides. With a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business. Packed with real life international case studies, each chapter follows a thorough pedagogic structure which includes features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.

Management Accounting for the Hospitality, Tourism and Leisure Industries - A Strategic Approach 3rd edition is an up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. Its’ user-friendly and easy to follow style is based on the author’s extensive first-hand experience of working with and delivering training and professional development in the sector. This third edition of this long-standing and effective text is fully revised and updated to include: • Pricing strategies to include examples of Revenue Management tactics; • Ratios such as TREVPAR and GOPPAR; • The growth of management contracts, franchising and leasing strategies for growth; • Increasing variety of funding options including crowd funding; • More detailed examples based on the author’s personal contemporary experience in training hotel financial controllers; • Further industry specific content to reflect current trends and practice. Key features include: • Up-to-date and relevant content designed to suit the needs of the current Hospitality Professional; • The latest recommendations of the Uniform System of Accounts for the Lodging Industry; • Current trends and practice; • Numerous case examples and scenarios to use in class; • Online resources to support the text. See http://www.goodfellowpublishers.com/manacc3 for details. This book is an essential guide for practitioners and students who are required to study management accounting in the context of the hospitality industry. For practitioners, the book is intended to help those who need an improved grasp of accounting information to assist them in their day-to-day work. For students, the book is aimed at those who are studying accounting as part of their degree or professional studies course.

Music and tourism, both integral to the culture and livelihood of the circum-Caribbean region, have until recently been approached from disparate disciplinary perspectives. Scholars who specialize in tourism studies typically focus on issues such as economic policy, sustainability, and political implications; music scholars are more likely to concentrate on questions of identity, authenticity, neo-colonialism, and appropriation. Although the insights generated by these paths of scholarship have long been essential to study of the region, Sun, Sea, and Sound turns its attention to the dynamics and interrelationships between tourism and music throughout the region. Editors Timothy Rommen and Daniel T. Neely bring together a group of leading scholars from the fields of ethnomusicology, anthropology, mobility studies, and history to develop and explore a framework - termed music touristics - that considers music in relation to the wide range of tourist experiences that have developed in the region. Over the course of eleven chapters, the authors delve into an array of issues including the ways in which countries such as Jamaica and Cuba have used music to distinguish themselves within the international tourism industry, the tourism surrounding music festivals in St. Lucia and New Orleans, the intersections between music and sex tourism in Brazil, and spirituality tourism in Cuba. An indispensable resource for the study of music and tourism in global perspective, Sun, Sea, and Sound is essential reading for scholars and students across disciplines interested in the Caribbean region.

* Thoroughly explains generic knowledge management frameworks and their application and relevance to planned events and event tourism * International case studies contributed by practitioners and other experts in the field at the end of chapters used to illustrate methods and applications. * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions. Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared quickly and efficiently (pre- and during the event), as well as stored effectively post-event before the event organising team disperses. Generic Knowledge Management frameworks and models are introduced, applied and adapted to fit this challenging environment in order for event organisers to avoid 'reinventing the wheel' each year. Knowledge Management in Event Organisations is the first book to: * Encourage the adoption of standard knowledge management frameworks and methods in the field of event management; * Provide concepts and frameworks that can be adapted to a range of different events and different stakeholders; * Introduce the reader to alternative approaches to knowledge management, such as communities-of-practice, power/knowledge and Appreciative Sharing of Knowledge; * Recommend best practices for event organisers to develop a collaborative 'knowledge culture' through, e.g. trust and mutual understanding, and hence develop professionalisation of the field; * Develop a better understanding of how effective Knowledge Management can provide a competitive advantage for event organisations through, e.g. Efficiency, Innovation and Organisational Learning. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

In order to ensure the long-term sustainability of tourism in different countries and destinations, it is vital to examine and analyse emerging trends in today's international tourism industry. International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends. The COVID-19 crisis outbreak reinforces the vulnerability of the international tourism industry operating as an open system and some of these impacts of change on future industry development are highlighted. A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change covers a range of inter-related trends which include: * Tourists of the Future * Hospitality of the Future * The Future of Visitor Attractions * Events of the Future * The Future of Film Tourism * Health and Wellness Tourism * Sustainable Development and Responsible Tourism * Future Proofing a Crisis * Building Future Scenarios Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory, including: Chinese outbound travel, the 'personalisation' of the travel experience, robotic hospitality in Asia, the 2028 LA Summer Olympics, Wellness Spa Tourism in Thailand, France's 'International Action Against Terrorism' initiative and many more. This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.

Written by an expert author team of BTEC teachers and professions, this Student Book includes: full coverage of all three components, structured to match the spec content broken down into 1 hour lessons to help with your planning and delivery plenty of case studies and examples that students can relate to additional features including key terms, 'did you know' sections and plenty of assessment practice

Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. Strategic Event Creation is the contemporary textbook that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply 'making events work' and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals. This text is based on a carefully designed framework which- * Delivers a clear overview of the key principles * Integrates theory with industry voices, cases and the practitioner perspective * Uses the lens of outcomes to anchor the role of inputs/processes/decisions/budgets * Delivers clear learning summaries and highlights key questions for reflection The broadly based and experienced author team are widely engaged with the events industry whose voice and insights inform the book throughout. It is designed to move students and professionals beyond event organising to strategic event creation. As the event industry has progressed effective event operations become a prerequisite to exist rather than a recipe to succeed. It will be an essential text for students studying Events, Festival, Conference and Exhibition Management at all levels, and also of significant use to a wide range of students in Tourism, Hospitality and Marketing. The practical 'real world' perspective means that it can help venue managers, event creators (across many areas), experiential marketing professionals and conference / training managers gain a broader understanding of the business context in which they are competing.

Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. Strategic Event Creation is the contemporary textbook that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply 'making events work' and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals. This text is based on a carefully designed framework which- * Delivers a clear overview of the key principles * Integrates theory with industry voices, cases and the practitioner perspective * Uses the lens of outcomes to anchor the role of inputs/processes/decisions/budgets * Delivers clear learning summaries and highlights key questions for reflection The broadly based and experienced author team are widely engaged with the events industry whose voice and insights inform the book throughout. It is designed to move students and professionals beyond event organising to strategic event creation. As the event industry has progressed effective event operations become a prerequisite to exist rather than a recipe to succeed. It will be an essential text for students studying Events, Festival, Conference and Exhibition Management at all levels, and also of significant use to a wide range of students in Tourism, Hospitality and Marketing. The practical 'real world' perspective means that it can help venue managers, event creators (across many areas), experiential marketing professionals and conference / training managers gain a broader understanding of the business context in which they are competing.

* State of the art reviews of sub fields of tourism - must-have information by experts in their field; * Each review is a multi-dimensional 'one-stop shop' of information, equipping the reader with all they need to learn about each topic, saving valuable research time; * Each review is available for purchase as an individual download from www.goodfellowpublishers.com/CTR and includes hyperlinks and interactive web features. Contemporary Tourism Review volume 1 is the first in the series of annual publications. Containing 10 reviews, each provides critical, state of the art and authoritative coverage of the sub-fields and related topics of tourism, written by leading thinkers and academics in the field. Each review is analytical, readable and sometimes controversial account of the development of the literature in each sub-field of tourism. They cover the development of the field - the key milestones, literature, events and writers to deliver the reader with the current state of the art and a clear legible map of the field, emerging issues and a future focussed agenda as well as an extensive reference list. Each review is also available as a separate download from the CTR website at www.goodfellowpublishers.com/CTR for GBP7.99 (plus VAT). Each page is packed with links to original sources of information, sites, journals and books and with a complete glossary of terms, saving the reader valuable research time. The Contemporary Tourism Reviews series is designed for students who need support in the production of their assignments, dissertations and theses by providing state of the art reviews of sub fields of tourism. It is also an essential reference for academics who will expect to be kept abreast of disciplinary areas outside of their own specific domains of expertise for both research and teaching purposes. Edited by Chris Cooper, Pro Vice Chancellor and Dean of the Faculty of Business at Oxford Brookes University. He has more than twenty-five years experience in the tourism sector, beginning his career in market planning and research with the UK's largest tour operator, Thomson Travel, and he has since worked as a researcher and teacher in every region of the world. Today, Professor Cooper works with international agencies in tourism research and education, such as the European Union, the International Labour Organization, the OECD and ASEAN but primarily with the UN World Tourism Organization where he held the Chair of the UNWTO's Education and Science Council from 2005 - 2007.

Research methods can be a daunting topic - Researching Tourism, Leisure and Hospitality for your Dissertation is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation. Researching Tourism, Leisure and Hospitality for your Dissertation provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A critical evaluation of these different research approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation, including a discussion and evaluation of mixed methods research. It takes the reader from the initial idea and topics, through to lit reviews, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, the text includes case studies based on the author's own research to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.' Divided into 7 chapters Researching Tourism, Leisure and Hospitality for your Dissertation discusses: * Developing your research topic - including the ethics statement; * Literature review - how to do it and how to get the most from it; * Methodology - which approach (es) are most suitable, with clear links between ontology, epistemology and methodology and how these concepts relate to the actual dissertation; * Presenting Results - how this can be done clearly and coherently * Analysing and Discussing Results - whether they are qualitative, quantitative or mixed methods; * Conclusions: your findings, your limitations and your recommendations. A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation. Peter Mason is Professor of Tourism Management, Bedfordshire University, Visiting Professor of Tourism, London South Bank University and has a fractional position as Lecturer, London Metropolitan University.

This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world. The Handbook includes a blend of academic and practitioner contributors providing a balance of theoretical, conceptual and empirical elaborations on the topic, with case studies from across the globe. It covers a broad range of critical thematic areas, including: nature-based tourism, rural tourism, heritage and culture based tourism, dark tourism, spiritual, religious and wellness tourism, and social and inclusive tourism. Chapters also examine the latest developments in niche tourism, including the impact of Covid-19. This invigorating and comprehensive study of niche tourism will benefit sustainable tourism scholars, as well as tourism researchers and students more broadly. It will also be useful to policy makers and tourism practitioners seeking a better understanding of this increasingly important field.

In this book are fifty-two compelling tales that will lead the reader on a journey of discovery of the African continent. It tracks the ancient grail of traditional African medicine or muthi. The journey takes one year, with one story for each of the fifty-two weeks. Many of the stories inherited through Africa’s compelling oral tradition are between these covers: committed to paper for the first time ever.

The ancient African people were the first aromatherapists who well understood the effect of plants on the human body, mind and soul. Innately spiritual, the thousands of lineages of African people across thousands of years have all used plant medicines for healing, always with the blessing of their ancestors.

Knowledge of African plant mythology and its associated healing practices is most certainly a grail because on this great continent we call Africa, knowledge has always been an oral tradition. Because it was never written down, thousands of years of healing wisdom and intelligence have been lost in the transference from one generation to the next.

This book endeavoures to bring to light the deep history of fifty-two of the thousands of indigenous medicinal plants of Africa, before it is too late. The focus is towards Southern Africa because this region is a hotspot of cultural and botanical diversity. Unlike the healing knowledge of other ancient cultures, such as India or China, little of Africa’s healing history is recorded.

As you read the stories about fifty-two of the continent’s prominent indigenous plant cures, the authors hope you, too, will experience some of the magnetism, mystery and wisdom of Africa. They hope it will help you understand a bit more about yourself and about our species: the human being.

This timely book argues that the overcrowding of national parks in the United States represents a social problem in need of public sector action and a policy solution, as no systematic means to address this problem has been implemented either nationally or on a park-by-park basis. Throughout the book, Albert N. Link provides an innovative pricing solution to the overcrowding of the parks which will help to change the existing status quo. Utilizing a methodology grounded in economics, and expanding the use and policy relevance of the concept of public sector entrepreneurship, the author illustrates how individuals respond to prices and offers a method to estimate the impact of a seasonal entrance fee based on calculated price elasticities of demand. Chapters also provide recommendations for increases in seasonal entrance fees individually for each of the national parks that currently have an entrance fee. Public Sector Entrepreneurship will be a key resource for academics and students in the fields of entrepreneurship, public management and resource management who are looking to use economics as a framework for analyzing tourism topics, as well as environmental researchers and public policy officials responsible for national parks.

Nature-based tourism (NBT) is a sector where entrepreneurial success is highly knowledge-driven. This insightful book offers a comprehensive evaluation of NBT in a Nordic context, highlighting how long-established Nordic traditions of outdoor recreation practices can reveal lessons for the field more broadly. Featuring contributions from expert scholars, Nordic Perspectives on Nature-Based Tourism examines the links between place-based resources and value-added experiences. It considers the way in which NBT calls for an integrated approach to manage resources for both outdoor recreation and the development of commercial experience products. Chapters explore Nordic and international perspectives, local communities, market dynamics, firms, creativity, innovations and value-added experience products. Undergraduate and graduate students and scholars in tourism and related fields such as geography, planning, hospitality, outdoor recreation and natural resource management will find the knowledge and understanding gained from the book invaluable. It will also prove useful for policymakers, entrepreneurs and volunteers.

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices. Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration. This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and tourism as two reciprocally supported social phenomena that are co-produced. Chapters draw on case studies from Europe, North America and Asia, offering important insights on heritage consumption, hypercommodification, war tourism, dissonant heritage, decolonizing heritage and the rising importance of the digital world of tourism. The book commences with a global overview on the changing paradigm of heritage tourism, before focusing on heritage and tourism at different scales and the impacts of globalization on heritagization. It also examines the political nature of tourism heritage construction and the experiential turn of heritage tourism practices. An invigorating read for students and scholars of tourism and heritage studies, this book offers a multitude of suggestions for pathways for future research. It is also a timely read for those working with heritage sites and looking to better understand the intersection between heritage and tourism.

This unique book examines the vital and contested connections between colonialism and tourism, which are as lively and charged today as ever before. Demonstrating how much of the marketing of these destinations represents the constant renewal of colonialism in the tourism business, this book illustrates how actors in the worldwide tourism industry continue to benefit from the colonial roots of globalisation. This interdisciplinary book focuses on the relationships between tourism, colonialism and place, in both historical and contemporary periods. Chapters explore cases of tourism and colonialism in locations across the globe, from colonial Korea and French Indochina, to colonial Australia, U.S Tourism in the British West Indies, heritage tourism in Mozambique, and city branding in Dunedin. Expert contributors analyse the motivations and impacts of colonial tourism, investigating such diverse topics as the Chinese tourist rush to Taiwan, issues of displacement at wildlife sites in Zimbabwe, the impact of tourism on Indigenous peoples in Hawaii and the pursuit of Macanese identity and re-colonisation. Excavating the range and diversity of colonialism at work in tourism across a wide variety of global destinations, Colonialism, Tourism and Place will be an illuminating read for students and scholars interested in tourism and development, heritage studies, and social, cultural and human geography.

This insightful Handbook brings together the practical guidance of over 50 international practitioners in sustainable tourism. Applying strong research design principles it provides a workable and rational toolkit for investigating practical challenges while accounting for modest timeframes and resources. Expert contributors illustrate how to undertake environmental, socio-cultural and economic assessments that establish the feasibility of new tourism ventures and ascertain their impact over time. Chapters cover fundamentals including how to conduct feasibility studies and business plans, and address key topics such as visitor management and overcrowding. Offering how-to tools and step-by-step guidance, this Handbook combines academic insight with extensive professional experience to outline the best practices for an array of tasks to inform sustainable tourism planning, development and operation. Incorporating concrete solutions employed in numerous contexts, this Handbook is crucial reading for practitioners of sustainable tourism and agencies commissioning sustainable tourism assignments who are in need of innovative methods and up-to-date guidance in the field. It will also benefit tourism scholars, particularly those investigating practical methodologies for creating sustainable tourism experiences.

This insightful book reappraises how traditional high culture attractions have been supplemented by popular culture events, contemporary creativity and everyday life through inventive styles of tourism. Greg Richards draws on over three decades of research to provide a new approach to the topic, combining practice and interaction ritual theories and developing a model of cultural tourism as a social practice. Taking readers on a concise journey from the 1900s to the present day, Rethinking Cultural Tourism examines the evolution of cultural tourism and the resulting consequences, analysing the dynamics of new practices and emerging trends. The book concludes by considering how technology is causing a shift in tourist behaviour and experiences to meet the ever-growing demand for new travelling experiences and discovering new places and cultures. This innovative, thought-provoking book is an essential read for researchers of cultural and creative tourism and social practices, as well as providing a useful review of the development of cultural tourism for scholars in related fields such as human geography.