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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Researching Tourism, Leisure and Hospitality For Your Dissertation (Paperback)
Loot Price: R1,075
Discovery Miles 10 750
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Researching Tourism, Leisure and Hospitality For Your Dissertation (Paperback)
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Research methods can be a daunting topic - Researching Tourism,
Leisure and Hospitality for your Dissertation is a unique text that
takes away the stress, worry and confusion by providing a
step-by-step, user friendly guide to all you need to know to
successfully research and compile your dissertation. Researching
Tourism, Leisure and Hospitality for your Dissertation provides a
discussion of quantitative, qualitative and mixed methods
approaches, looking at key differences and similarities. A critical
evaluation of these different research approaches is provided and,
importantly, a discussion on selecting the appropriate approach(es)
for your dissertation, including a discussion and evaluation of
mixed methods research. It takes the reader from the initial idea
and topics, through to lit reviews, methodology, presenting and
analysing results and successfully making conclusions. Unlike other
texts available, the text includes case studies based on the
author's own research to demonstrate different research approaches
and techniques, providing an opportunity for criticism and a
discussion on 'learning from mistakes.' Divided into 7 chapters
Researching Tourism, Leisure and Hospitality for your Dissertation
discusses: * Developing your research topic - including the ethics
statement; * Literature review - how to do it and how to get the
most from it; * Methodology - which approach (es) are most
suitable, with clear links between ontology, epistemology and
methodology and how these concepts relate to the actual
dissertation; * Presenting Results - how this can be done clearly
and coherently * Analysing and Discussing Results - whether they
are qualitative, quantitative or mixed methods; * Conclusions: your
findings, your limitations and your recommendations. A must-have
text for all students on how best to conduct research, compile your
findings and to present them in the resulting dissertation. Peter
Mason is Professor of Tourism Management, Bedfordshire University,
Visiting Professor of Tourism, London South Bank University and has
a fractional position as Lecturer, London Metropolitan University.
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