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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

Tourism and Political Change (Hardcover, 2nd edition): Richard Butler, Wantanee Suntikul Tourism and Political Change (Hardcover, 2nd edition)
Richard Butler, Wantanee Suntikul
R2,922 Discovery Miles 29 220 Ships in 12 - 17 working days

Tourism is a vital tool for political and economic change. Calls for boycotts by tourists of countries reflect the huge impact that tourist activity and the tourism industry has on political change.

Information and Communication Technologies in Support of the Tourism Industry (Hardcover): Wayne Pease, Michelle Rowe, Malcolm... Information and Communication Technologies in Support of the Tourism Industry (Hardcover)
Wayne Pease, Michelle Rowe, Malcolm Cooper
R3,001 R2,782 Discovery Miles 27 820 Save R219 (7%) Ships in 12 - 17 working days

Tourism is one of the leading industries worldwide. The magnitude of growth in tourism will bring both opportunities and problems to source and destination markets in years to come, especially in the internal and external exchange of information in the industry. ""Information and Communication Technologies in Support of the Tourism Industry"" examines the process of transformation as it relates to the tourism industry, and the changes to that industry from modern electronic communications. ""Information and Communication Technologies in Support of the Tourism Industry"" covers not only geographically supportive technologies in communication, but also in terms of culture, economics, marketing, social, and regional issues. In-depth analyses range from the use of the Internet to supply information to the emerging patterns of tourist decision making and investments.

Cases on Tour Guide Practices for Alternative Tourism (Hardcover): Gulsun Yildirim, Ozlem Ozbek, Ceyhun Caglar Kilinc, Abdullah... Cases on Tour Guide Practices for Alternative Tourism (Hardcover)
Gulsun Yildirim, Ozlem Ozbek, Ceyhun Caglar Kilinc, Abdullah Tarinc
R7,282 Discovery Miles 72 820 Ships in 12 - 17 working days

Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today's world, where tourism demand is directed towards all types of tourism, practices in special interest tourism should be customized in order to ensure the highest level of service quality and cultural appreciation. Cases on Tour Guide Practices for Alternative Tourism provides emerging research exploring the theoretical and practical aspects of the occupational issues that surround tour guides and their applications within international tourism. Featuring coverage on a broad range of topics such as cultural education, specialized learning, and international business, this book is ideally designed for tour guides, travel agencies, tour managers, tour developers, heritage sites, museums, academicians, researchers, students, industry experts, and hospitality professionals.

Handbook of Research on Cultural Tourism and Sustainability (Hardcover): Claudia Ribeiro De Almeida, Komal Kumar Bhatia,... Handbook of Research on Cultural Tourism and Sustainability (Hardcover)
Claudia Ribeiro De Almeida, Komal Kumar Bhatia, Supriya Panda, Vishal Jain, Payal Gulati
R8,378 Discovery Miles 83 780 Ships in 10 - 15 working days

The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler's demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Event Stakeholders - Theory and methods for event management and tourism (Paperback): Donald Getz, Mathilda van Niekerk Event Stakeholders - Theory and methods for event management and tourism (Paperback)
Donald Getz, Mathilda van Niekerk
R1,120 Discovery Miles 11 200 Ships in 12 - 17 working days

This new text and reference focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. The book goes further than the economic impacts of events, and looks with a new perspective at issues such as- * The relationships between stakeholders and the consequences that such relationships create * An approach strongly rooted in management and the commonly-recognized management functions of planning, organizing, staffing, directing and controlling * Introducing throughout the relevant theory and showing how theory is being used in the events sector The book uses a wide range of relevant examples and case studies that will be relatable to the real world. Online resources will also be included, such as annotated bibliographies, lists of further readings and periodicals, and relevant websites. It will be an essential introduction for all events students and practitioners The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

Golf Tourism (Paperback, 2nd New edition): Simon Hudson, Louise Hudson Golf Tourism (Paperback, 2nd New edition)
Simon Hudson, Louise Hudson
R1,130 Discovery Miles 11 300 Ships in 12 - 17 working days

Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.

Leadership Approaches in Global Hospitality and Tourism (Hardcover): Ahmet Baytok, OEzcan Zorlu, Ali Avan, Engin Bayraktaroglu Leadership Approaches in Global Hospitality and Tourism (Hardcover)
Ahmet Baytok, OEzcan Zorlu, Ali Avan, Engin Bayraktaroglu
R6,730 Discovery Miles 67 300 Ships in 12 - 17 working days

The ever-changing conditions of the present climate require leaders who can ensure adaptation between human resources and work, transform systems, and direct people to goals in a more effective and persuasive way. Leadership is very crucial and necessary in the field of tourism, as it is in all fields. Leadership has been dealt with in the historical process with situational approaches, behavioral approaches, and leadership skills; since the early 1980s, leadership approaches such as transformative, servant, spiritual, and authentic leadership have come to the fore. Leadership Approaches in Global Hospitality and Tourism examines popular approaches to leadership in the context of tourism and contributes to the extant literature by demonstrating various aspects of the hospitality and tourism industry. It reveals the leadership approaches that scholars and practitioners should adopt in order to understand the crucial role of leadership and to respond to everchanging conditions with empirical studies, theoretical backgrounds, and best practices. Covering topics such as soft skills, transformational leadership, and self-leadership, this premier reference source is an excellent resource for business executives and managers, governmental and non-governmental organization leaders, students and educators of higher education, librarians, researchers, and academicians.

Holiday Makers - Understanding the impact of leisure and travel (Paperback, New Ed): Jost Krippendorf Holiday Makers - Understanding the impact of leisure and travel (Paperback, New Ed)
Jost Krippendorf
R1,694 Discovery Miles 16 940 Ships in 9 - 15 working days

The Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work and leisure. The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outlines positive steps to reconcile people's holiday requirements with the world's economic and social structures.

Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage (Hardcover): Jose Alvarez-Garcia, Maria De... Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage (Hardcover)
Jose Alvarez-Garcia, Maria De La Cruz Del Rio Rama, Martin Gomez-Ullate Garcia De Leon
R7,676 Discovery Miles 76 760 Ships in 12 - 17 working days

Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical to analyze the extent of such impact and the ramifications that are associated with it. The Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage is a pivotal reference source that provides vital research on the social and economic factors in faith-based journeys. While highlighting topics such as tourist spending, spiritual tourism, and local development, this publication explores religious tourism in the middle age, as well as the methods of modern religious tourism. This book is ideally designed for business managers, cultural preservationists, academicians, business professionals, entrepreneurs, and upper-level students seeking current research on religious tourism and its socio-economic impacts.

An Introduction to Sustainable Tourism (Paperback, 2nd edition): Alexandra Coghlan An Introduction to Sustainable Tourism (Paperback, 2nd edition)
Alexandra Coghlan
R1,216 R1,138 Discovery Miles 11 380 Save R78 (6%) Ships in 12 - 17 working days

* New edition fully updated and revised with new chapters on regenerative tourism and disruptors including the impact of COVID-19 * Combines theoretical and applied knowledge with a scaffolded learning approach to develop student knowledge, all illustrated with real world case studies; * Looks at the whole tourism supply chain to provide an integrated perspective of sustainability in tourism; * Lists practical tools and industry-relevant certifications. Fully revised and updated for a second edition Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It now includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 as well as new material on systems thinking, influencing behaviours and green marketing. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks: * How does policy encourage or discourage sustainability? * How do intermediaries influence the sale of sustainable tourism? * What are the operator's concerns, how do tourists themselves respond to it? * What are the values of sustainability in tourism and what are the impacts 'trade-offs' to the tourist experience? Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism. An Introduction to Sustainable Tourism is an essential text for tourism students across all levels, undergraduate and postgraduate studies.

Impacts, Challenges, and Policy Responses to Overtourism (Hardcover): Claudia Ribeiro De Almeida, Alfred Quintano, Moises... Impacts, Challenges, and Policy Responses to Overtourism (Hardcover)
Claudia Ribeiro De Almeida, Alfred Quintano, Moises Simancas, Raquel Huete, Zelia Breda
R8,378 Discovery Miles 83 780 Ships in 10 - 15 working days

In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting negative impact on towns, cities, and host communities. Such issues have included placing undue pressure on infrastructure; destruction of the physical, economic, and socio-cultural environment; and affecting the quality of residents' daily lives by impacting their mobility and, in some cases, the price and rent of resident accommodation, goods, and services. To achieve a certain level of balance between the interests of local residents and visitors, new regulatory measures and legislation in high tourism areas must be discussed. Impacts, Challenges, and Policy Responses to Overtourism is a collection of innovative research on best practices and legislation solutions for the management of tourism destinations suffering from overtourism, tourismophobia, or antitourism movement issues. While highlighting topics including overcrowding, social displacement, and tourism management, this book is ideally designed for local government officials, policymakers, lawmakers, researchers, entrepreneurs, industry professionals, travel agencies, hotels, academicians, and students seeking current innovative empirical research on destination-management practices and application techniques.

Resorts and Ports - European Seaside Towns since 1700 (Paperback, New): Peter Borsay, John K Walton Resorts and Ports - European Seaside Towns since 1700 (Paperback, New)
Peter Borsay, John K Walton
R923 Discovery Miles 9 230 Ships in 12 - 17 working days

Histories of seaports and coastal resorts have usually been kept in separate compartments. This book brings them together and looks at how resort development affected historic ports during the rise and development of the seaside holiday in Europe from the 18th century to the 20th, and what the attributes of ports (fishing, harbour crafts, the whiff of the exotic, fishermen's homes and families) contributed to the attractions of resorts. Case-studies drawn from across Europe, from Wales and the Netherlands to Norway, Latvia and Spain, bring original perspectives to bear on these histories and relationships, and consider their influence on seaside heritage and regeneration at a time when coastal settlements are increasingly using their past to secure their future. The book will interest academics in tourism studies, history, geography and cultural studies, as well as provide essential information and analysis for policy-makers in coastal regeneration.

Control, Abuse, Bullying and Family Violence in Tourism Industries (Paperback): Elisa Zentveld Control, Abuse, Bullying and Family Violence in Tourism Industries (Paperback)
Elisa Zentveld
R968 Discovery Miles 9 680 Ships in 9 - 15 working days

This book explores the roles that control, abuse, bullying and family violence can play within the tourism system. While it is generally understood that such behaviours are significant issues in society, the correlation between these types of behaviour and tourism has not been assessed in scholarly circles. The volume sets out to explain each of these behaviours within tourism industries using autoethnography as its method. This book reveals the heightened risk of family violence during family events, sporting events and in the tourism system, and explains that risks continue and can even increase after separating from a perpetrator of family violence. This is an important and under-researched area in the tourism and events literature and will be of interest to researchers and practitioners in these fields, as well as family violence, social work, health and law.

Event Evaluation: - Theory and methods for event management and tourism (Paperback): Donald Getz Event Evaluation: - Theory and methods for event management and tourism (Paperback)
Donald Getz
R1,120 Discovery Miles 11 200 Ships in 12 - 17 working days

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. The strength of this book lies in its emphasis on evaluation foundations, both theoretical and methodological, enabling the student and practitioner to adapt the evaluation process to many situations using: *A range of tools from simple checklists to more advanced logic models; *Specific chapters devoted to the most challenging evaluation contexts: the visitor and their experience, quality and human resources; *A chapter devoted to exploring different evaluation challenges in the full range of planned events, including the tourism dimension; *An introduction of impact assessment. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

Innovative Perspectives on Tourism Discourse (Hardcover): Magdalena Bielenia-Grajewska, Enriqueta Cortes De Los Rios Innovative Perspectives on Tourism Discourse (Hardcover)
Magdalena Bielenia-Grajewska, Enriqueta Cortes De Los Rios
R6,009 Discovery Miles 60 090 Ships in 10 - 15 working days

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

BTEC Nationals Travel & Tourism Student Book + Activebook - For the 2017 Specifications (Paperback): Gillian Dale BTEC Nationals Travel & Tourism Student Book + Activebook - For the 2017 Specifications (Paperback)
Gillian Dale 1
R898 Discovery Miles 8 980 Ships in 12 - 17 working days

The Student Book and ActiveBook has clearly laid out pages with a range of supportive features to aid learning and teaching: Getting to know your unit sections ensure learners understand the grading criteria and unit requirements. Getting ready for Assessment sections focus on preparation for external assessment with guidance for learners on what to expect. Hints and tips will help them prepare for assessment and sample answers are provided for a range of question types including, short and long answer questions, all with a supporting commentary. Learners can also prepare for internal assessment using this feature. A case study of a learner completing the internal assessment for that unit covering 'How I got started', 'How I brought it all together' and 'What I got from the experience'. Pause Point features provide opportunities for learners to self-evaluate their learning at regular intervals. Each Pause Point point feature gives learners a Hint or Extend option to either revisit and reinforce the topic or encourage independent research or further study skills. Case Study and Theory in Practice features enable development of problem-solving skills and place the theory into real life situations learners could encounter. Assessment Activity/Practice features provide scaffolded assessment practice activities that help prepare learners for formative assessment. Within each assessment practice activity, a Plan, Do and Review section encourages supports learners' formative assessment by to making sure they fully understand what they are being asked to do, what their goals are and how to evaluate the task and consider how they could improve. Dedicated Think Future pages provide case studies from the industry, with a focus on aspects of skills development that can be put into practice in a real work environment and further study.

The Economics of Heritage - A Study in the Political Economy of Culture in Sicily (Hardcover, illustrated edition): IIde Rizzo,... The Economics of Heritage - A Study in the Political Economy of Culture in Sicily (Hardcover, illustrated edition)
IIde Rizzo, Ruth Towse
R3,058 Discovery Miles 30 580 Ships in 12 - 17 working days

Based on the assumption that without understanding institutions, economists cannot make satisfactory policy prescriptions, this book draws some insightful conclusions on the strengths and limitations of applied economics in the field of heritage. Sicily provides an interesting and unique backdrop against which the study is set, demonstrating the economic complexities of heritage and the range of economic tools and concepts which can be employed to analyse it. The book is a compilation of various approaches that economists trained in different branches of economics have brought to bear on heritage. It considers the political economy of heritage policy from a variety of different perspectives. These include a study of the economic problems of defining and valuing culture and, through detailed case studies in the economics of regulation, an examination of the incentives and principal-agent problems in the management of heritage policy. The authors move on to discuss the public choice view of fiscal federalism and look at the problems of assessing the efficiency of policy measures. Finally, they provide an interesting overview of the national experiences of France, Scotland and Italy in terms of heritage policy. Taking a new institutional approach, this book is as much a concise manual of applied economics as a contribution to cultural economics. It stresses the need for an interdisciplinary approach to the study of heritage and offers a unique opportunity to understand law-making and administrative procedures in the civil code tradition. It will be essential reading for students, researchers and academics of cultural economics, as well as policymakers wanting to assess the value and efficiency of heritage policies.

Event Evaluation: - Theory and methods for event management and tourism (Hardcover): Donald Getz Event Evaluation: - Theory and methods for event management and tourism (Hardcover)
Donald Getz
R2,916 Discovery Miles 29 160 Ships in 12 - 17 working days

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. The strength of this book lies in its emphasis on evaluation foundations, both theoretical and methodological, enabling the student and practitioner to adapt the evaluation process to many situations using: *A range of tools from simple checklists to more advanced logic models; *Specific chapters devoted to the most challenging evaluation contexts: the visitor and their experience, quality and human resources; *A chapter devoted to exploring different evaluation challenges in the full range of planned events, including the tourism dimension; *An introduction of impact assessment. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

Understanding the Global Spa Industry (Paperback): Gerry Bodeker, Marc Cohen Understanding the Global Spa Industry (Paperback)
Gerry Bodeker, Marc Cohen
R1,792 Discovery Miles 17 920 Ships in 12 - 17 working days

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Global Hospitality and Tourism Management Technologies (Hardcover): Patricia Ordonez De Pablos, Robert Tennyson, Jingyuan Zhao Global Hospitality and Tourism Management Technologies (Hardcover)
Patricia Ordonez De Pablos, Robert Tennyson, Jingyuan Zhao
R5,024 Discovery Miles 50 240 Ships in 12 - 17 working days

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology combined with career challenges due to ongoing industry consolidation and corporate restructuring mandate continuous learning and the sharing of ideas. Global Hospitality and Tourism Management Technologies is a comprehensive collection which aims to be a source of information for all those interested in tourism and hospitality management, approaches, and trends, as well as to cover the emerging research topics which seek to define the future of IT and cultural development in the 21st century. The book provides a reference for policymakers, government officers, academics, and practitioners interested in understanding applications of IT for tourism and hospitality management.

Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Hardcover): Monica Brito, Alvaro Dias, Mafalda Patuleia Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Hardcover)
Monica Brito, Alvaro Dias, Mafalda Patuleia
R6,736 Discovery Miles 67 360 Ships in 12 - 17 working days

The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Tourism - The Engine of Prosperity (Hardcover): Mike Spinelli Tourism - The Engine of Prosperity (Hardcover)
Mike Spinelli
R619 Discovery Miles 6 190 Ships in 12 - 17 working days

The tourism industry did not come into world prominence until the inauguration of transcontinental jet travel. This was introduced in 1958 and gave birth to world tourism as we know it today. Because tourism is a new business, most legislators who approve government budgets do not fully understand it as it cannot be measured in material terms as can be done with industries such as oil, steel and cargo. This has resulted in shoestring budgets for departments of tourism. The invisible export, tourism, quickly grew to become the world's largest industry creating jobs, and facilitating exports worldwide. High international tourism arrivals have become synonymous with prosperity. However, due to its invisible nature, tourism has escaped the eyes of most legislators throughout the world. Those few countries that have recognized the importance of tourism and budget accordingly, have reaped the benefit to fuel their economy. This opportunity is available for any destination and the rewards are limitless. This book was written to place the world spotlight upon tourism and to become a manual for any destination wishing to grow their economy. An increase in international arrivals is the shortest route to prosperity. The content of this book begins with a look at world conditions for tourism following 9/11 and discusses tourism versus terrorism. From there we stress the importance of a healthy tourism budget with emphasis on exactly what world leaders need to know to understand the importance of funding the growth of the international visitor count. To reach the lucrative U.S. travel market one must understand how their travel industry is structured. Our book describes this and how travel packages are created and marketed within there. In order to attain sustained tourism your destination must be tourist friendly. What a tourist friendly destination should look like is explained fully, together with many suggestions to build repeat visitors. We have filled many chapters in the field of marketing tourism. Insights are provided for the use of icons and marquee names to promote your destination plus a complete chapter with general marketing ideas to dramatically increase your arrivals. Another chapter is dedicated to methods on the proper utilization of the Internet with information on optimizing search engines to access your web site. The chapter on maximizing results from your attendance at travel industry trade shows will show you how to build relationships which will produce rich rewards. Trade shows are not a vacation but a hands on marketing experience. Methods of further increasing your international arrivals are found in our chapter on recognizing and marketing niche groups.

Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications (Hardcover): Joao M. F.... Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications (Hardcover)
Joao M. F. Rodrigues, Celia M. Q. Ramos, Pedro J.S. Cardoso, Claudia Henriques
R7,942 Discovery Miles 79 420 Ships in 12 - 17 working days

Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

Advanced Introduction to the Experience Economy (Hardcover): Jon Sundbo Advanced Introduction to the Experience Economy (Hardcover)
Jon Sundbo
R2,751 Discovery Miles 27 510 Ships in 12 - 17 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

International Handbook on Ecotourism (Paperback): Roy Ballantyne, Jan Packer International Handbook on Ecotourism (Paperback)
Roy Ballantyne, Jan Packer
R1,774 Discovery Miles 17 740 Ships in 12 - 17 working days

Roy and Jan have assembled a timely snapshot of our current understanding of ecotourism, both as a concept worthy of scientific inquiry and as an increasingly significant segment of global commerce and industry. A terrific piece of work!' - Sam Ham, University of Idaho, US'In the 30 or so year since it became established in the tourism literature and in tourism practice, 'ecotourism' has attracted as many proponents as opponents. This Handbook now brings together some of the leading scholars worldwide in this field, to explore the current position of this form of tourism. In doing so, it offers serious critiques, it explores meanings and paradoxes, it offers best practices and it looks to the future. It is the Handbook for one of tourism's fastest growing and controversial sectors.' - David Airey, University of Surrey, UK 'This is a most welcome and needed book. With a very strong editorial team and contributing authors, the Handbook covers all the key issues of ecotourism. It cuts through the confusion surrounding the much-misunderstood concept of ecotourism, clearly dealing with definitions, concepts and research issues. The Handbook is particularly welcome for its focus on the visitor experience, a strength of the editors, and for clearly linking the theory of ecotourism with practice in the field.' - Christopher Cooper, Oxford Brookes University, UK This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts - it challenges readers to consider the boundaries of what ecotourism is, and could be. The Handbook provides practical information regarding the business of ecotourism; insights into ecotourist behavior and visitor experiences; and reflections on the practice of ecotourism in a range of different contexts. The Handbook is designed to be a valuable reference book for tourism scholars and researchers. Contributors: T. Baird, R. Ballantyne, T. Baum, P. Benckendorff, A. Bien, D. Biggs, R. Black, E. Brymer, R. Buckley, J. Butcher, J. Buultjens, S. Curtin, S. Dolnicar, R. Dowling, L. Dwyer, D. Edwards, J.H. Falk, D.A. Fennell, D. Getz, A. Grajal, C.M. Hall, E. Hawkins, K. Hughes, M. Hughes, E. Juvan, A.-M. Lacaze, J. Mann, E.W. Manning, G. Moscardo, D. Newsome, J. Packer, P.L. Pearce, S. Reid, B.W. Ritchie, K. Rodger, A. Shoebridge, A. Spenceley, N.L. Staus, L.A. Sutherland, C. Tisdell, C.L. Vernon, K. Walker, B. Weiler, N.E. White, V. Yanamandram

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