Craft Beverages and Tourism, Volume 2 - Environmental, Societal, and Marketing Implications (Hardcover, 1st ed. 2018)

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	August 2017
First published:	2018
Editors:	Susan L Slocum • Carol Kline • Christina T. Cavaliere
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	228
Edition:	1st ed. 2018
ISBN-13:	978-3-319-57188-1
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Earth & environment > The environment > Environmental economics > Sustainability Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
LSN:	3-319-57188-5
Barcode:	9783319571881

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