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Craft Beverages and Tourism, Volume 2 - Environmental, Societal, and Marketing Implications (Hardcover, 1st ed. 2018)
Loot Price: R3,581
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Craft Beverages and Tourism, Volume 2 - Environmental, Societal, and Marketing Implications (Hardcover, 1st ed. 2018)
Expected to ship within 12 - 17 working days
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This volume applies a mix of qualitative and quantitative research
and case studies to analyze the role that the craft beverage
industry plays within society at large. It targets important themes
such as environmental conservation and social responsibility, as
well as the psychology of the craft beer drinker and their impact
on tourism marketing. This volume advances marketing, hospitality,
and leisure studies research for academics, industry experts, and
emerging entrepreneurs.
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