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Craft Beverages and Tourism, Volume 2 - Environmental, Societal, and Marketing Implications (Hardcover, 1st ed. 2018) Loot Price: R3,837
Discovery Miles 38 370
Craft Beverages and Tourism, Volume 2 - Environmental, Societal, and Marketing Implications (Hardcover, 1st ed. 2018): Susan L...

Craft Beverages and Tourism, Volume 2 - Environmental, Societal, and Marketing Implications (Hardcover, 1st ed. 2018)

Susan L Slocum, Carol Kline, Christina T. Cavaliere

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Loot Price R3,837 Discovery Miles 38 370 | Repayment Terms: R360 pm x 12*

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This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: August 2017
First published: 2018
Editors: Susan L Slocum • Carol Kline • Christina T. Cavaliere
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 228
Edition: 1st ed. 2018
ISBN-13: 978-3-319-57188-1
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Earth & environment > The environment > Environmental economics > Sustainability
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
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LSN: 3-319-57188-5
Barcode: 9783319571881

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