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Contemporary Tourism - An international approach (Hardcover, 5th edition)
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Contemporary Tourism - An international approach (Hardcover, 5th edition)
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The study of tourism and indeed the tourism industry is changing
constantly. Now in its fifth edition, Contemporary Tourism: an
international approach presents a new and refreshing approach to
the study of tourism, looking at the far reaching effects that the
COVID pandemic has had on the industry and how it has been forced
to change, or not subsequently. Considering issues such as advances
in AI and its impacts, the environmental crisis and air travel, the
sharing economy and Airbnb, and the tourist experience in a Covid
world. In particular, it highlights the ongoing threats and
opportunities faced by the tourism industry today, and discusses
the related management strategies, illustrating the potential
implications for the patterns and flow of tourism in the future.
Divided into five sections, each chapter has a thorough learning
structure including chapter objectives, examples, discussion
points, self-review questions, checklists and case studies. URL
links in the form of QR codes are heavily present throughout the
text so that users of both hard and electronic formats can have
direct links to up to date, authoritative and annotated sources of
information. Cases are both thematic and destination-based and
always international. New to this edition: * New material on latest
issues such as the impact of the COVID-19 pandemic, international
responses to the environmental crisis, the impact of AI/robotics on
tourism human resource and the rise of the staycation; * Brand new
and updated case studies and readings throughout; * Substantial
support for both students and teachers, both within the text itself
and via web-based student and instructor resources. ABOUT THE
AUTHORS Chris Cooper is Professor in the School of Events, Tourism
and Hospitality at Leeds Beckett University in the UK. Professor C
Michael Hall is Professor of Marketing at the University of
Canterbury in New Zealand; Docent, University of Oulu, Finland and
Visiting Professor at Linnaeus University, Kalmar, Sweden.
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