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Consumer Tribes in Tourism - Contemporary Perspectives on Special-Interest Tourism (Hardcover, 1st ed. 2021)
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Consumer Tribes in Tourism - Contemporary Perspectives on Special-Interest Tourism (Hardcover, 1st ed. 2021)
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This book adopts a collectivist perspective on special interest
tourism consumption, bringing together research on 'special
interest tourism' and 'niche tourism' as well as more recent
research into the interdisciplinary applications of the
sociological concept of neo-tribes. It promotes a shift in
perspective away from special interest tourism understood as a sum
of similarly motivated individuals, to a collective view of special
interest tourists who share common characteristics (e.g., shared
values, beliefs and mutual interests) and group structures. This
approach provides a better understanding of groupings that are not
unified by a common tourism motivation, but brought together by
otherwise conditioned commonalities in actual behavior triggered by
supply-side contexts (e.g., Airbnb). The book considers tourism
micro-segments as consumer tribes (i.e., as symbolic communities)
in which individuals are embedded and loosely bound together. As
there is limited research on the collectivist perspective on
special interest tourism consumption, in the first part the book's
conceptual/theoretical discourse contributes to a better
understanding of 'groupings' in tourism behavior but also
collectives that are not unified by a common tourism motivation.
Presenting international examples, the book explores in Part 2 the
group culture of a range of tourist tribes by describing emerging
tourism micro-segments, identifying shared identities, and
analyzing their collective mechanisms.
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