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Research Handbook on Sport and COVID-19 (Hardcover)
Loot Price: R6,253
Discovery Miles 62 530
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Research Handbook on Sport and COVID-19 (Hardcover)
Expected to ship within 12 - 17 working days
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This timely Research Handbook examines sport-related research and
analysis pertaining to how the sport industry has been impacted by
the Covid-19 pandemic. Taking stock of the changes over the course
of the pandemic, it also provides key insights into how the sport
industry and its stakeholders might move forward in post-pandemic
times. Organized into six parts, the first half of the book
explores the areas of sport management, sport communication, and
sport marketing, while the final three parts analyze sport events,
sport stakeholders, and sport and society. Expert international
contributors delve into a wide array of topics related to the sport
industry including athletes, clubs, leagues, and brand and sport
management to illuminate how the pandemic has influenced these
aspects of sport. Offering a comprehensive analysis of how Covid-19
has affected the sport industry, this Research Handbook will be a
key resource for business and management scholars and advanced
students with a particular interest in sport, health, and
well-being. Its use of global case studies will also be beneficial
for sport managers and practitioners in this field.
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