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The Footballization of China - Strategies for World Cup Glory (Hardcover)
Loot Price: R2,461
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The Footballization of China - Strategies for World Cup Glory (Hardcover)
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In this unique book, Sten Soederman explores the prospect of China
reaching its goal of hosting the 2050 World Cup. Soederman takes
into consideration China's size, resources, traditions and
political system to ask what needs to be done and how. The book
assesses football in China today, discussing the main driving
forces behind the development of football in China, and offering an
analysis of its organizational structure, strengths, regulations,
and weaknesses. Taking a comparative approach, Soederman asks if
China should simply adopt the European model of football, including
values and skills, through imported players and coaches, or if it
is better for China to forge its own path by building on its
traditions and limiting the possibility of investing in foreign
players, coaches and foreign football clubs. Looking to the future,
the book outlines new models and tools to analyse the
footballization of China. Soederman concludes with the argument
that grassroots activity is the most critical factor in the
development of football in China. Examining if a strategic
management mix will help China win the 2050 World Cup, this book
will be a valuable resource for scholars and students of sport
management and Asian business studies.
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