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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

Cruising for Trouble - Cruise Ships as Soft Targets for Pirates, Terrorists, and Common Criminals (Hardcover): Mark Gaouette Cruising for Trouble - Cruise Ships as Soft Targets for Pirates, Terrorists, and Common Criminals (Hardcover)
Mark Gaouette
R2,250 Discovery Miles 22 500 Ships in 10 - 15 working days

This book offers an alarming inside look at the security preparations of the cruise industry and the potential for cruise ships to be the target for pirates, terrorists, and criminal activity. Cruising for Trouble exposes the acute vulnerability of cruise ships to piracy, terrorism, and crime, both on the high seas and in domestic and foreign ports-of-call. While cruise ships have ramped up in size and passenger capacity to become floating skyscrapers housing as many as 7,000 passengers, and while piracy incidents have increased since 2008 as the world economy has deteriorated, there has been no corresponding increase or enhancement in onboard security personnel, external tactical units, preventive screening, or coordinated response planning to guard against the growing threat of acts of piracy and internal and external terrorist attacks. Commander Gaouette reveals to cruise passengers the very real security dangers they unwittingly face when they saunter up the gangway of a cruise ship for a carefree holiday. He sounds a clarion call to national and transnational security agencies, maritime regulators, legislators, and customers to compel the cruise industry to strengthen and reform its security programs before catastrophe strikes. The author, a longtime cruise industry insider who now serves as a top maritime security official in the Department of Homeland Security, details the many security defects and vulnerabilities of cruise ships, identifies the remedies, and makes the case for their urgent implementation. Extensively documented and illustrated, Cruising for Trouble is a vividly told cautionary for the ten million Americans who taken cruise-ship vacations each year and the millions more who would like to. As well as modeling the potential threats to cruise ships from pirates and maritime terrorists-who mimic each other's methods, overlap each other's territories, and might well find it mutually beneficial to combine their forces and resources-Commander Gaoutte recounts many actual examples of cruise-ship insecurity that have been swept under the carpet or spun by the cruise industry: pirate attacks, fires, onboard crime, mass food poisonings and infections, and the mysterious disappearances of cruise-ship passengers. A combination of photographs from the author, the U.S. Department of Defense, the Coast Guard, and API illustrate innovative security measures found on cruise ships, results of terrorist attacks, fire, piracy, and victims of cruise ship incidents. Provides a list of acronyms found throughout the book, such as the International Ship and Port Security (ISPS) codes and Unmanned Aerial Vehicle (UAV) Includes over 500 endnote references Offers a comprehensive index

Peer to Peer Accommodation Networks - An Examination (Hardcover): Sara Dolnicar Peer to Peer Accommodation Networks - An Examination (Hardcover)
Sara Dolnicar
R3,320 Discovery Miles 33 200 Ships in 12 - 19 working days

Peer to Peer Accommodation networks presents a new conceptual framework which offers an initial explanation for the continuing and rapid success of 'disruptive innovators' and their effects on the international hospitality industry, with a specific focus on Airbnb, in the international context. Using her first-hand experience as a host on both traditional holiday accommodation webpages and a peer-to-peer accommodation network, respected tourism academic Sara Dolnicar examines possible reasons for the explosive success of peer to peer accommodation networks, investigates related topics which are less frequently discussed - such as charitable activities and social activism - and offers a future research agenda. Using first hand empirical results, this text provides much needed insight into this 'disruptive innovator' for those studying and working within the tourism and hospitality industries. This book discusses a wealth of issues including: * The disruptive innovation model - the criteria for identifying and understanding new disruptive innovators, and how peer-to-peer accommodation networks comply with these; * The factors postulated to drive the success of these networks and the celebration of variation; * Who are genuine networks members, tourist motivators and the chance of the 'perfect match'; * Pricing, discrimination and stimulation of the creation of new businesses.

Tourism and Informal Encounters in Cuba (Paperback): Valerio Simoni Tourism and Informal Encounters in Cuba (Paperback)
Valerio Simoni
R894 Discovery Miles 8 940 Ships in 12 - 19 working days

Based on a detailed ethnography, this book explores the promises and expectations of tourism in Cuba, drawing attention to the challenges that tourists and local people face in establishing meaningful connections with each other. Notions of informal encounter and relational idiom illuminate ambiguous experiences of tourism harassment, economic transactions, hospitality, friendship, and festive and sexual relationships. Comparing these various connections, the author shows the potential of touristic encounters to redefine their moral foundations, power dynamics, and implications, offering new insights into how contemporary relationships across difference and inequality are imagined and understood.

Focus On World Festivals - Contemporary case studies and perspectives (Paperback): Chris Newbold, Jennie Jordan Focus On World Festivals - Contemporary case studies and perspectives (Paperback)
Chris Newbold, Jennie Jordan
R1,221 Discovery Miles 12 210 Ships in 12 - 19 working days

Focus on World Festivals: Contemporary case studies and perspectives provides the reader with a contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus this book can be utilised in several ways; to examine different types and genres of festivals across the world; to consider in detail specific festivals in specific contexts; to look at management and organisational issues in festival provision, and to illustrate debates and theories pertaining to festivals throughout the world. This book is a companion to 'Focus on Festivals', it is written by a varied mix of academics, practitioners and cultural commentators. It expands many of the central themes and issues to reach a global understanding of festivals. The key themes this book discusses are: * The nature of festivals, festivalisation and the growth of festival provision around the world * Interest in festival's potential economic, social, place-making and political impacts * Festivals as 'glocal' players * The relationship between festivals and tourism * The management and business of festivals in different locations responding to differing social, political and market contexts * The role of festivals in identity making *Festivals as sites of participation, co-creation and experiences It is a dynamic and indispensable text for students in arts and festivals management, events, tourism, creative industries, cultural and public policy, music industry and management courses as well as for festival and events managers, public authorities and existing and potential sponsors. Through the variety of festivals illustrated in this book, the reader will discover that much about the nature of festivals crosses borders, they are a recognisable and growing part of societal and cultural delivery around the globe; their impacts, economic, social and cultural are a major driver in their development; their popularity with audiences, arts organisations and performers is undiminished in this ever-expanding cultural phenomenon of festivals..

Food, Agri-Culture and Tourism - Linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives (English, German,... Food, Agri-Culture and Tourism - Linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives (English, German, Italian, Hardcover, 2011 ed.)
Katia Laura Sidali, Achim Spiller, Birgit Schulze
R4,356 Discovery Miles 43 560 Ships in 10 - 15 working days

This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of "Calibri">local gastronomy. It presents cases with an international and interdisciplinary approach in order to provideideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.

Quality-of-Life Community Indicators for Parks, Recreation and Tourism Management (Hardcover, 2011 ed.): Megha Budruk, Rhonda... Quality-of-Life Community Indicators for Parks, Recreation and Tourism Management (Hardcover, 2011 ed.)
Megha Budruk, Rhonda Phillips
R3,014 Discovery Miles 30 140 Ships in 10 - 15 working days

While community quality-of-life indicators are gaining much needed attention in both scholarly work and practice, their application in the areas of parks, recreation and tourism management are not as well known. The applicability of indicator systems for natural resource and natural resource area management within the parks and recreation arena is very high, including urban parks and recreation programs and their influence on quality of life.

Tourism is also an area that needs much more work in terms of assessing impacts as well as developing indicators for gauging progress in the long term. All three areas are an integrated discipline and most programs throughout the developed world are housed co-jointly. There are several researchers across the globe who are conducting innovative work in these areas. The editors feel that a volume on the topic will spur additional interests as well as serve to lead the research efforts.

Tourism, Mobility and Second Homes - Between Elite Landscape and Common Ground (Hardcover): C. Michael Hall, Dieter K. Muller Tourism, Mobility and Second Homes - Between Elite Landscape and Common Ground (Hardcover)
C. Michael Hall, Dieter K. Muller
R2,701 Discovery Miles 27 010 Ships in 12 - 19 working days

Second homes - the cottage, the summer house, the bach - are an important part of the tourism and leisure lifestyles of many people in the developed world. Second homes are therefore an integral component of tourism experiences in rural and peripheral areas. Yet, despite their significance not only for tourism but also for rural communities and the rural economy, relatively little research has been undertaken on the topic until recent times. This volume represents the first major international analysis and review of second homes for over 25 years. It will provide a significant resource for those interested in changing patterns of tourism and leisure behaviour as well as the use of the countryside and peripheral areas. The book describes the economic, social and environmental impacts of second homes as well as their planning implications and places such discussions within the context of contemporary human mobility. The volume represents essential reading for those interested in rural regional development processes and the development of new rural leisure landscapes.

Degrowth and Tourism - New Perspectives on Tourism Entrepreneurship, Destinations and Policy (Paperback): C. Michael Hall,... Degrowth and Tourism - New Perspectives on Tourism Entrepreneurship, Destinations and Policy (Paperback)
C. Michael Hall, Linda Lundmark, Jundan Jasmine Zhang
R1,296 Discovery Miles 12 960 Ships in 9 - 17 working days

The sustainability of tourism is increasingly under question given the challenges of overtourism, COVID-19 and the contribution of tourism to climate and environmental change. Degrowth and Tourism provides an original response to the central problem of growth in tourism, an imperative that has been intrinsic within tourism practice, and directs the reader to rethink the impacts of tourism and possible alternatives beyond the sustainable growth discourse. Using a multi-scaled approach to investigate degrowth's macro effects and micro indications in tourism, this book frames degrowth in tourism in terms of business, destination and policy initiatives. It uses a combination of empirical research, case studies and theory to offer new perspectives and approaches to analyse issues related to overtourism, COVID-19, small-scale tourism operations and entrepreneurship, mobility and climate change in tourism. Interdisciplinary chapters provide studies on animal-based tourism, nature-based tourism, domestic tourism, developing community-centric tourism and many other areas, within the paradigm of degrowth. This book offers significant insight on both the implications of degrowth paradigm in tourism studies and practices, as well as tourism's potential contributions to the degrowth paradigm, and will be essential reading for all those interested in sustainable tourism and transformations through tourism.

Men, Masculinities, Travel and Tourism (Hardcover): T. Thurnell-Read, M. Casey Men, Masculinities, Travel and Tourism (Hardcover)
T. Thurnell-Read, M. Casey
R2,622 R1,945 Discovery Miles 19 450 Save R677 (26%) Ships in 12 - 19 working days

Men, Masculinities, Travel and Tourism draws together established and emerging academics that have a key interest in men, masculinity, travel and tourism. Through the chapters collected in this volume the reader will be exposed to cutting edge research and writing that offer global and local perspectives within these fields.

Cultural Due Diligence in Hospitality Ventures - A Methodological Approach for Joint Ventures of Local Communities and... Cultural Due Diligence in Hospitality Ventures - A Methodological Approach for Joint Ventures of Local Communities and Companies (Hardcover, 1st ed. 2017)
Nicole Hausler
R3,696 Discovery Miles 36 960 Ships in 12 - 19 working days

This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes the impact of cultural diversity in mergers between local communities and the private sector, revealing the characteristics and functions of culture and paying specific attention to the roles of organizational and community cultures in hospitality. In two subsequent methodological chapters the book presents a theoretical framework for cultural due diligence and identifies the principal actors, technical aspects and core principles. On the basis of a separate case study from northern Thailand, the book provides an example of cultural context analysis and presents the findings and results. In a concluding chapter the book presents an outlook on further research and development in this field.

Entrepreneurship Education in Tourism and Hospitality Management (Hardcover): Satish Chandra Bagri, R.K Dhodi, Kc Junaid Entrepreneurship Education in Tourism and Hospitality Management (Hardcover)
Satish Chandra Bagri, R.K Dhodi, Kc Junaid
R6,207 Discovery Miles 62 070 Ships in 10 - 15 working days

Entrepreneurship education is a rapidly evolving field that is critical to the development of well-equipped and competent business leaders. The importance of training the future generation of managers and leaders cannot be overlooked as they play a vital role in ensuring the survival of various industries and companies. Entrepreneurship Education in Tourism and Hospitality Management provides an in-depth look at various cases of entrepreneurship education in the tourism and hospitality industries across the world as well as their recent changes and developments. This book also advances the literature in the field of entrepreneurship education by broadening the discussion on the recent trends and ongoing challenges to include perspectives on creating the next generation of tourism and hospitality entrepreneurs. Covering topics such as digital education and tourism sustainability, this reference work is ideal for administrators, academicians, policymakers, entrepreneurs, scholars, researchers, practitioners, instructors, and students.

Tourism Theories, Concepts and Models (Paperback): Bob McKercher, Bruce Prideaux Tourism Theories, Concepts and Models (Paperback)
Bob McKercher, Bruce Prideaux
R1,217 Discovery Miles 12 170 Ships in 12 - 19 working days

Tourism Theories, Concepts and Models: * Explains why we think about tourism the way we do; * Explores key theories, concepts and models that explain how tourism works; * Is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. This important text provides a critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it takes the reader through the following areas to ensure thorough and coherent knowledge, looking at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking: * Setting the stage: looking at the interdisciplinary nature of tourism and its' structure (5 core aspects of generation region, industry, destination region, transit route and tourist) * How tourism works: explores the three core dimensions of tourism factors, attractions, access and government policy * The evolution of tourism: examines the main models that have depicted the evolution of tourism destinations, economies and geographies. * The tourist: motivations and influences of the tourist as an individual, covering typology, social demographic factors and constraints. * Planning models: destination planning, scenarios and forecasting, including responses to current challenges Current issues: examines the theoretical and conceptual foundations for a range of contemporary issues that will affect tourism well into the future, including climate change, overtourism, crisis management and political change. Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com/TTCM from Academy fellows and other academic links explaining the ideas in the book. A must-have text for post graduate tourism and hospitality studies, as well as a key resource text for those teaching and studying tourism subjects at the later stages of undergraduate level.

Anthropology of Tourism (Hardcover): Dennison Nash Anthropology of Tourism (Hardcover)
Dennison Nash; Edited by Jafar Jafari
R3,206 Discovery Miles 32 060 Ships in 12 - 19 working days

Hardbound. This book is designed to give an overview and critical assessment of the developing field of tourism study in anthropology. It aims to engage the reader with questions that anthropologists have raised about tourist and the ways that they have dealt with them in their research. Basic research from three theoretical perspectives is reviewed and assessed: tourist as a form of development or acculturation, as a personal transition, and as a kind of social super structure. In later chapters, the applied side of the field is examined, including considerations of tourist policy and sustainable tourism development. Most chapters include summary case studies illustrating some of the important points under examination. The book concludes with a discussion of the integration of basic and applied approaches in the anthropological agenda on tourism and suggestions concerning the future course of study in the field.

The Sharing Economy and the Tourism Industry - Perspectives, Opportunities and Challenges (Hardcover): Roya Rahimi, Babak... The Sharing Economy and the Tourism Industry - Perspectives, Opportunities and Challenges (Hardcover)
Roya Rahimi, Babak Taheri, Dimitrios Buhalis
R3,210 Discovery Miles 32 100 Ships in 9 - 17 working days

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: * An introduction to and conceptualization of the sharing economy; * National culture and the sharing economy; * Big data and digital marketing in the sharing economy; * The future of mobility according to Uber; * Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Medical Tourism - Breakthroughs in Research and Practice (Hardcover): Information Resources Management Association Medical Tourism - Breakthroughs in Research and Practice (Hardcover)
Information Resources Management Association
R11,330 Discovery Miles 113 300 Ships in 10 - 15 working days

The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare.

Tourism Community Relationships (Hardcover): P.L. Pearce, G.M. Moscardo, G.F. Ross Tourism Community Relationships (Hardcover)
P.L. Pearce, G.M. Moscardo, G.F. Ross; Edited by Jafar Jafari
R3,096 Discovery Miles 30 960 Ships in 12 - 19 working days

Hardbound. The study of tourism is, arguably, ready for a thorough theoretical yet empirical analysis of the relationship between tourism and host communities. Pearce, Moscardo and Ross deal with the impacts tourism is having on communities internationally, going beyond a mere review of such impacts to investigate the origins, development and manifestations of community attitudes. A theoretical perspective is developed on how communities come to understand tourism and react to it. In terms of its disciplinary approaches the book combines social-psychological, sociological, economic and media analyses and can properly be termed a study within the new specialism of tourism. A number of yet-to-be-published studies of tourism and communities are reported on, and some large scale existing works on tourism and community reaction are reviewed and revisited.

Tourism and Climate Change - Risks and Opportunities (Hardcover): Susanne Becken, John E. Hay Tourism and Climate Change - Risks and Opportunities (Hardcover)
Susanne Becken, John E. Hay
R2,703 Discovery Miles 27 030 Ships in 12 - 19 working days

This book discusses the tourism-climate system and provides a sound basis for those interested in tourism management and climate change mitigation, adaptation and policy. In the first three chapters, the book provides a general overview of the relationships between tourism and climate change and illustrates the complexity in four case studies that are relevant to the wide audience of tourism stakeholders. In the following seven chapters detailed discussion of the tourism and climate systems, greenhouse gas accounting for tourism, mitigation, climate risk management and comprehensive tourism-climate policies are provided. This book compiles and critically analyses the latest knowledge in this field of research and seeks to make it accessible to tourism practitioners and other stakeholders involved in tourism or climate change.

The Global Nomad - Backpacker Travel in Theory and Practice (Paperback, Illustrated Ed): Greg Richards, Julie Wilson The Global Nomad - Backpacker Travel in Theory and Practice (Paperback, Illustrated Ed)
Greg Richards, Julie Wilson
R832 Discovery Miles 8 320 Ships in 12 - 19 working days

Backpackers have shifted from the margins of the travel industry into the global spotlight. This volume explores the international backpacker phenomenon, drawing together different disciplinary perspectives on its meaning, impact and significance. Links are drawn between theory and practice, setting backpacking in its wider social, cultural and economic context.

Older Tourist Behavior and Marketing Tools (Hardcover, 1st ed. 2017): Vania Vigolo Older Tourist Behavior and Marketing Tools (Hardcover, 1st ed. 2017)
Vania Vigolo
R4,176 Discovery Miles 41 760 Ships in 12 - 19 working days

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Green Ice - Tourism Ecologies in the European High North (Hardcover, 1st ed. 2016): Simone Abram, Katrin Anna Lund Green Ice - Tourism Ecologies in the European High North (Hardcover, 1st ed. 2016)
Simone Abram, Katrin Anna Lund
R2,012 Discovery Miles 20 120 Ships in 12 - 19 working days

This book presents lively case studies of tourism developments in the European High North from diverse perspectives. It compares views of the changing political ecology of a fragile region shaped by climatic and cultural factors. In exploring the mutual relations between new developments in Arctic travel narratives and tourism practices. Green Ice: Tourism Ecologies in the European High North pays particular attention to the changing discourses that produce, and are in turn produced by, encounters between contemporary Arctic peoples and territories. Questions of gender and nationality are considered alongside a comparison of texts and practices in different languages, examining the politics of language and its significant role in tourism. This title pays attention to the changing symbolic value of Arctic discourses in environmental movements, in order to consider the close connections between global forms of environmentalist discourse and action and local cultural responses. An engaging and timely work, this book will be of great interest to scholars of Geography, Anthropology, and Arctic Tourism.

Tourism Theories, Concepts and Models (Hardcover): Bob McKercher, Bruce Prideaux Tourism Theories, Concepts and Models (Hardcover)
Bob McKercher, Bruce Prideaux
R3,329 Discovery Miles 33 290 Ships in 12 - 19 working days

Tourism Theories, Concepts and Models: * Explains why we think about tourism the way we do; * Explores key theories, concepts and models that explain how tourism works; * Is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. This important text provides a critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it takes the reader through the following areas to ensure thorough and coherent knowledge, looking at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking: * Setting the stage: looking at the interdisciplinary nature of tourism and its' structure (5 core aspects of generation region, industry, destination region, transit route and tourist) * How tourism works: explores the three core dimensions of tourism factors, attractions, access and government policy * The evolution of tourism: examines the main models that have depicted the evolution of tourism destinations, economies and geographies. * The tourist: motivations and influences of the tourist as an individual, covering typology, social demographic factors and constraints. * Planning models: destination planning, scenarios and forecasting, including responses to current challenges Current issues: examines the theoretical and conceptual foundations for a range of contemporary issues that will affect tourism well into the future, including climate change, overtourism, crisis management and political change. Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com/TTCM from Academy fellows and other academic links explaining the ideas in the book. A must-have text for post graduate tourism and hospitality studies, as well as a key resource text for those teaching and studying tourism subjects at the later stages of undergraduate level.

Business Event Legacies - Global industry case studies (Paperback): Carmel Foley, Deborah Edwards, Karin Weber Business Event Legacies - Global industry case studies (Paperback)
Carmel Foley, Deborah Edwards, Karin Weber
R1,209 Discovery Miles 12 090 Ships in 12 - 19 working days

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go 'beyond tourism' and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors' deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.

Business Event Legacies - Global industry case studies (Hardcover): Carmel Foley, Deborah Edwards, Karin Weber Business Event Legacies - Global industry case studies (Hardcover)
Carmel Foley, Deborah Edwards, Karin Weber
R3,342 Discovery Miles 33 420 Ships in 12 - 19 working days

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go 'beyond tourism' and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors' deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.

International Place Branding Yearbook 2010 - Place Branding in the New Age of Innovation (Hardcover, 2010): F. Go, R. Govers International Place Branding Yearbook 2010 - Place Branding in the New Age of Innovation (Hardcover, 2010)
F. Go, R. Govers
R1,499 Discovery Miles 14 990 Ships in 12 - 19 working days

"The Place Branding Yearbook 2010" examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Tourism Imaginaries - Anthropological Approaches (Paperback): Noel B. Salazar, Nelson H.H. Graburn Tourism Imaginaries - Anthropological Approaches (Paperback)
Noel B. Salazar, Nelson H.H. Graburn
R892 Discovery Miles 8 920 Ships in 12 - 19 working days

It is hard to imagine tourism without the creative use of seductive, as well as restrictive, imaginaries about peoples and places. These socially shared assemblages are collaboratively produced and consumed by a diverse range of actors around the globe. As a nexus of social practices through which individuals and groups establish places and peoples as credible objects of tourism, "tourism imaginaries" have yet to be fully explored. Presenting innovative conceptual approaches, this volume advances ethnographic research methods and critical scholarship regarding tourism and the imaginaries that drive it. The various authors contribute methodologically as well as conceptually to anthropology's grasp of the images, forces, and encounters of the contemporary world.

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