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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Business Event Legacies - Global industry case studies (Hardcover)
Loot Price: R2,944
Discovery Miles 29 440
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Business Event Legacies - Global industry case studies (Hardcover)
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For many decades, the global business events industry operated
under the illusion that business event legacies are best measured
in terms of coffee cups and hotel rooms. Business Event Legacies:
Global industry case studies demonstrates that in fact the tourism
contribution made by business events is just the tip of a very big
legacy iceberg. The substantial legacies that business events make
to academic disciplines, industry and community go 'beyond tourism'
and are much more significant. Business Event Legacies: Global
industry case studies provides a cutting edge understanding of the
legacy in the field of business events, crucial to the future of
the industry. Through eight case studies this book will explore how
business events are a collision space for ideas, brokering new
innovations, generating trade and investment, supporting local
communities, academics, industry, and government agendas, and
driving knowledge economies. The text begins by explaining the
paradigm shift in the understanding of business event legacies, and
moves on to introduce a revolutionary six-step plan to analyse
legacy success. The proceeding case studies then illustrate how the
six-step analysis can be put into practice. Business Event
Legacies: Global industry case studies provides: * A comprehensive
range of documented business event legacies available * A global
range of case studies representing key business events destinations
including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching:
Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the
legacies and impacts of business events for communities,
industries, and government. * Information/understandings crucial
for educating future business event professionals * Suggestions for
advances in business events education and a future research agenda.
Based on robust research framed by the authors' deep understanding
of business events, Business Event Legacies: Global industry case
studies is a must have text for undergraduate and postgraduate
students engaged in the business events sector, academic
researchers and practitioners, including executive and marketing
staff of convention bureaux and convention centres, as well as
professional conference organisers and destination managers.
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