Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and tourism as two reciprocally supported social phenomena that are co-produced. Chapters draw on case studies from Europe, North America and Asia, offering important insights on heritage consumption, hypercommodification, war tourism, dissonant heritage, decolonizing heritage and the rising importance of the digital world of tourism. The book commences with a global overview on the changing paradigm of heritage tourism, before focusing on heritage and tourism at different scales and the impacts of globalization on heritagization. It also examines the political nature of tourism heritage construction and the experiential turn of heritage tourism practices. An invigorating read for students and scholars of tourism and heritage studies, this book offers a multitude of suggestions for pathways for future research. It is also a timely read for those working with heritage sites and looking to better understand the intersection between heritage and tourism.

Sustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an integrated approach recognizing the resources, facilities, and infrastructures that are interrelated with the social, cultural, and natural environment. Community development becomes a reality only by merging the principles of sustainability with growth objectives. Even though investments in environmentally friendly infrastructure and related services are fundamental, there is a need to address gender inequalities, exploitation, and commercialization of culture. Further, there is a need to prioritize the link between tourism and poverty reduction. Inclusive Community Development Through Tourism and Hospitality Practices explores various viable strategies for the adoption of sustainable approaches that can eventually boost economic growth and poverty reduction all over the world. Covering topics such as international tourism, sustainable development, and tourism reinforcement, this premier reference source is an excellent resource for business leaders and managers, students and educators of higher education, community leaders, government officials, librarians, researchers, and academicians.

In a time of rapid change for travel-related health interventions, this timely Handbook offers critical insights into the interrelationship between tourism, public health, and the wellbeing of local communities and tourists. Written with a global audience in mind, it features cutting-edge interdisciplinary research conducted by leading academics in tourism, public health, wellbeing, and social welfare. Investigating the nexus between tourism and public health in an era of globalisation, tourism growth and COVID-19, this incisive Handbook rethinks the role of tourism in contemporary society. Chapters explore issues from medical tourism, spiritual health, and sustainability to wellness, social development, and disease outbreaks, providing key insights that will assist diverse stakeholders to better navigate this uniquely challenging time in travel and health promotion. The Handbook addresses the growing risks of international travel and considers how the tourism industry might evolve in the wake of COVID-19 and other crises afflicting modern society. Cross-disciplinary in scope, this dynamic Handbook makes a crucial contribution to the literature on the consequences of tourism for public health. Its novel analyses of topics related to tourism, public health, wellbeing, and social welfare will be of significant benefit to tourism stakeholders, healthcare practitioners and policymakers.

Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Interest in tourism with a social imperative is gaining momentum not only amongst policy makers, but also researchers and the academy. This thought-provoking and timely Handbook considers the impact and challenges that social tourism has on people's lives. Integrating case studies from around the world, chapters showcase the latest research on social tourism and its potential role in tackling the challenges posed by modern, mass tourism development that can lead to sustainable alternatives and social equity in participation. Contributors explore tourism activities that are directed towards positive social and personal outcomes for people who would not be able to access leisure or holiday travel without such interventions and illustrate the social imperative of tourism as a force for good. The Handbook of Social Tourism enables academics and students from various disciplines, as well as practitioners in the tourism sector, to obtain a more holistic understanding of this phenomenon and offers an enlightening and stimulating read. Contributors include: C. Billen, N. Carr, J.D. Cisneros-Martinez, V. Cops, A. Diekmann, V. Eichhorn, A.E. Estrada-Gonzalez, C. Eusebio, A. Fernandez-Morales, J. Finniear, E. Herengodts, E. Hermans, P. Hunter Jones, L. Jolin, K.I. Kakoudakis, M. Kay Smith, R. Komppula, T. Kosar, J. Lima, S. McCabe, L. Minnaert, N. Morgan, B. Prideaux, S. Pyke, J. Pyke, G. Qiao, Y. Ram, A.C. Reyes Uribe, H. Schanzel, E. Schenkel, G. Shaw, L. Sie, E. Vento, M. Vilele de Almeida, M. Vincent, J. Wooton

Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This timely Research Agenda explores and proposes critical lines of research to support understanding of the conditions under which urban tourism contributes to the development of urban systems, and what can be done to create and conserve these conditions. Chapters highlight conceptual discussions, concrete case studies and policy reviews to address the issues surrounding the economic, environmental and social impacts of tourism on cities. Analysing the trends that have characterized urban tourism in the past, the Research Agenda looks ahead to those that may influence it in the future, including the impact of Covid-19. Chapters further offer a thorough conceptualization and innovative definitions of the phenomenon of urban tourism. The critical issue of the sustainability of tourism development in cities is also discussed in depth. The Research Agenda provides a comprehensive and up-to-date overview of the urban tourism debate, making it a critical read for urban studies and tourism scholars. The detailed case studies from across four continents will also be beneficial to policymakers and urban planners dealing with tourism development.

This comprehensive Handbook brings together conceptual contributions from leading international scholars concerning the reciprocal relations between globalisation and tourism. Contributors deconstruct the global forces, processes and challenges that face the tourism industry, analysing the effects of neoliberalism and multinational capitalism on global tourist activity, as well as the consequences of colonialism, terrorism, warfare, climate change, modern technological advances and the rapidly changing dynamics of global mobility. International in scope and empirically evocative, this Handbook outlines and dissects the social, cultural, economic and political effects of globalisation on tourism in the 21st century. This Handbook is critical to human geography and tourism studies scholars and researchers at all levels, particularly those interested in the relations between globalisation and tourism in an increasingly interconnected world. Contributors include: A. Amore, Y. Apostolopoulos, P. Arvanitis, S. Beeton, N. Cavlek, J. Connell, D.T. Duval, L. Dwyer, A. Gelbman, C.M. Hall, D.-I.D. Han, K. Hannam, J. Henry, J. Higham, Y. Jiang, H. Lemelin, J.W. Macilree, J.E. Mbaiwa, T. Mbaiwa, M. McDonald, P. Mogomotsi, M. Mostafanezhad, D.H. Olsen, M. Peters, B. Prideaux, B.W. Ritchie, C.M. Rogerson, T. Ronen, R. Sharpley, M. Sigala, G. Siphambe, S. Sonmez, J. Stephenson, W. Stovall, W. Suntikul, G. Taylor, D.J. Timothy, M.C. tom Dieck, H. Tucker, F. Vellas, S. Wearing, P. Whipp, J. Wiitala, A. Williams

This comprehensive Handbook offers a broad assessment of tourism impacts research. With critical perspectives on social and environmental impacts of the sector it addresses the often-clashing value systems in tourism that underpin both scholarly and policy agendas. Chapters offer reflections on critical issues, including climate change, environmental degradation and COVID-19, analysing their effects on tourism impacts. Top scholars in the field flesh out unique perspectives on tourism, highlighting its impact on communities, workers and Indigenous peoples, as well as the ongoing global and local sustainability issues associated with the prevailing growth-oriented rationale of the industry. Providing a state-of-the-art, integrative approach to the field, the Handbook lays out a social impact assessment approach and draws attention to the relationships between tourism, human rights, development and the environment. Offering innovative insights on the future of the industry, the Handbook of Tourism Impacts is crucial reading for students and scholars of tourism, human geography and planning, as well as other social scientists working on tourism impacts. It also provides useful insights for practitioners and policymakers looking to address and limit the negative impacts of tourism.

This edition of managing tourism services strives to promote and instill a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions as means of enhancing the experience of the tourist. This has led to the introduction of new chapters such as service people management and the consequence of tourism. Several existing chapters rewritten to enhance the customer-centric and service-orientated focus of this edition. Several new South African case studies and applications are included to ensure a truly South African perspective.

'Tourist Behaviour: The Essential Companion edited by Philip L. Pearce is an indispensable resource for courses on consumer behaviour in tourism and for all serious scholars in the field. The structure of the book is unique in following the entire consumer journey from ''dreaming and longing'' to ''returning home''. Pearce, the preeminent scholar and author on tourist behaviour, has produced another brilliant work together with an impressive list of contributing authors.' - Alastair Morrison, Purdue University, US Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home. With contributions from leading experts and emerging scholars across the globe, this Companion establishes the importance of studying tourist behaviour. Innovative topics including packing and preparation, dreaming and longing for trips, and memory are explored in detail. The book incorporates a selection of illustrative key case studies to ensure that it is highly accessible and readable to a range of audiences, while ensuring academic rigour. It examines both positive and negative impacts of the tourist experience on tourists themselves and the communities and environments they visit. The concluding chapter includes a vision for how tourism and sustainable development goals can be integrated to maximise the benefits of tourist behaviour and experience. Students and researchers of tourism and sustainability will greatly benefit from the research directions and suggestions indicated in each chapter of the book. This timely Companion will also prove to be a valuable resource for stakeholders looking to improve and expand upon the tourist experience.

The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures. The Research Agenda first outlines key theories and concepts in the field, addressing the three impacts recognized in triple bottom line considerations of sustainability. Chapters then move to analyse a range of types and scales of event, including: conventions and business events, sports tourism, cultural and religious events, intangible cultural heritage, and events in rural locations. This forward-looking Research Agenda further analyses event hosting in emerging economy nations, disability access and inclusion, climate change and the impact of the Covid-19 pandemic. Covering a broad range of types, scales and settings of events, this will be a crucial read for event studies and event management scholars. The critical insights to practical impacts of events will also be beneficial for policy-makers and event practitioners.

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.

Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world's most influential tourism market and destination. From China outbound tourism, Chinese outbound tourists and the growth of smart tourism to the development of sectors such as the hotel market, theme parks and cruise tourism, contributors provide the latest indigenous knowledge otherwise unavailable to the global tourism research community. This essential reference allows readers to develop a fine-grained understanding of the current state of the art of research on tourism and China, all the more crucial given the fast speed of China's development and transformation and innovative industry practices in tourism. Vital reading for academics and researchers in need of the latest knowledge on Chinese tourism, this distinctive Handbook also offers a wealth of insight for students studying Chinese tourism, business and hospitality management. Industry practitioners in business management and marketing will also benefit from its insights into a flourishing international market. Contributors include: J. Bao, M.J. Bauman, P. Benckendorff, G. Brown, S. Cai, G. Chen, M. Cheng, J. Fountain, H. Gao, H. Gu, Q. Gu, M. Huang, S. Huang, Y. Jiang, B. Li, M. Li, X. Li, Z. Liang, X. Luo, Z. Mai, Y. Qin, Y. Rao, B.W. Ritchie, M.M. Su, J. Sun, X. Sun, J. Wang, B. Weiler, J. Wen, H.A. Williams, Y. Yang, J. Yin, J. Yuan, B. Zhai, S. Zhao, D. Zheng, L. Zhong, Y. Zhu, Y. Zou, B. Zuo

Offering a comprehensive understanding of the implications of the COVID-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly. Chapters explore ways in which tourism and hospitality organizations will need to re-think their marketing strategies, including destination branding. The book also analyses the economic impacts of the pandemic, including insights on the impact of previous pandemics on the tourism sector, and how this may inform future practice. It highlights changes that may be necessary to tourism management, looking at how COVID-19 has affected the tourism workforce, tourism employees' psychology, supply chains, and revenues. This is a timely and critical read for tourism studies and business and management scholars. It will also be a helpful resource for management in the tourism and hospitality industry looking to better understand how to react to the COVID-19 pandemic.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

This insightful Handbook brings together the practical guidance of over 50 international practitioners in sustainable tourism. Applying strong research design principles it provides a workable and rational toolkit for investigating practical challenges while accounting for modest timeframes and resources. Expert contributors illustrate how to undertake environmental, socio-cultural and economic assessments that establish the feasibility of new tourism ventures and ascertain their impact over time. Chapters cover fundamentals including how to conduct feasibility studies and business plans, and address key topics such as visitor management and overcrowding. Offering how-to tools and step-by-step guidance, this Handbook combines academic insight with extensive professional experience to outline the best practices for an array of tasks to inform sustainable tourism planning, development and operation. Incorporating concrete solutions employed in numerous contexts, this Handbook is crucial reading for practitioners of sustainable tourism and agencies commissioning sustainable tourism assignments who are in need of innovative methods and up-to-date guidance in the field. It will also benefit tourism scholars, particularly those investigating practical methodologies for creating sustainable tourism experiences.

This insightful book reappraises how traditional high culture attractions have been supplemented by popular culture events, contemporary creativity and everyday life through inventive styles of tourism. Greg Richards draws on over three decades of research to provide a new approach to the topic, combining practice and interaction ritual theories and developing a model of cultural tourism as a social practice. Taking readers on a concise journey from the 1900s to the present day, Rethinking Cultural Tourism examines the evolution of cultural tourism and the resulting consequences, analysing the dynamics of new practices and emerging trends. The book concludes by considering how technology is causing a shift in tourist behaviour and experiences to meet the ever-growing demand for new travelling experiences and discovering new places and cultures. This innovative, thought-provoking book is an essential read for researchers of cultural and creative tourism and social practices, as well as providing a useful review of the development of cultural tourism for scholars in related fields such as human geography.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Offering a unique collection of established and emerging perspectives on event management, this Research Agenda investigates contemporary themes and innovative methodologies. 10 chapters cover core topics in the current academic debate, exploring the development of event management from a management-oriented field into a multidisciplinary research area. Organised into three parts, the Research Agenda contains international contributions from academics across tourism, geography, management, psychology and sociology fields. Initially tackling events in society, the book moves on to look specifically at the consumer, and finally examines the event organization. Chapters recommend the integration of events in geographical and political contexts, suggesting research agendas for the future that focus on the spectator, the participant and, ultimately, the consumer. Critical reading for management and tourism scholars, this book offers key insights to developing topics in the field. Event practitioners and policy makers will also greatly benefit from reading this.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tourism is integral to local, regional and national development policies; as a major global economic sector, it has the potential to underpin economic growth and wider development. Yet, transformations in both the nature of tourism and the dynamic environment within which it occurs give rise to new questions with regards to its developmental role. This Research Agenda offers a state-of-the-art review of the research into the tourism-development nexus. Bringing together contributors from across the globe, this Research Agenda answers the key questions including: Are growth-focused tourism policies becoming increasingly detrimental to destination development? Can mass forms of tourism in fact generate more benefits than alternative forms of tourism? Does the role of the state in supporting tourism-induced development require reconsideration? How effective is tourism-related philanthropy in contributing to development? Is community-based tourism a realistic development policy? To what extent can tourism contribute to what is still the most pressing development challenge, namely poverty reduction? A Research Agenda for Tourism and Development offers valuable insights for students and researchers of development studies and tourism, as well as for policymakers and practitioners in tourism industries.

People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students.

Ross Dowling and David Newsome present an original, substantial and much-needed contribution to the field which will further our understanding of geotourism in theory and practice. This Handbook defines, characterizes and explores the subject through a range of international perspectives and case studies, identifying geotourism as a rapidly emerging form of urban and regional sustainable development. With extensive case studies from North and South America, Europe, Asia, Australasia and Africa, this global Handbook examines and explains the relationship between geology and tourism. Thematically arranged sections cover the relationship of geology with tourism, sustainability and society, geotourism in urban areas, and interpretation and education strategies. The final two sections assess geotourism?s impact through wide-ranging case studies of UNESCO global geoparks and geotourism in a range of countries. The eminent academics and practitioners demonstrate how geotourism is a vehicle future for engaging the public and protecting geosites, as well as emphasising the importance of sustainability. An essential resource for students and educators, this Handbook provides an international perspective for those interested in tourism, environmental geography, ecology and geology. Written with practitioners in mind, this book reveals how tourism professionals and geologists can build a common vision by working together in sharing knowledge at the nexus of geology and tourism. Contributors include: M. Allan, E. Aparecida Del Lama, R.S. Aquino, A. Asrat, N. Azman, T. Brown, M. Burlando, H.S. Cahyadi, R.M. Clary, K. Crawford, E. da Silva Guimaraes, R. Dowling, A. Dumaliang, B.C. Dumaliang, P. Erfurt, S. Espiner, N.T. Farsani, M. Garofano, A. Gates, C. Gomez, J.E. Gordon, M. Gray, N. Grunert, S.A. Halim, Herlina, Y. Jeon, J. Johnston, H.T. Kobryn, I. Komoo, L. Kubalikova, U. Lagally, J. Larwood, E.A. Lima, M. Machado, P. Migon, R. Miller, C. Neto de Carvalho, D. Newsome, R. Pena, H. Purdie, A. Riganti, J.P.R. Rivera, D.A. Ruban, H. Samodra, L. Sheydder de Oliveira Lopes, R.C. Soares, K. Takenouchi, M. Thomas, H. Torigoe, M. Van Kranendonk, J. Weber, G. Worton, K. Xu

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Original and thought-provoking, this book investigates how creative experiences, interactions, and place-specific dynamics and contexts are shaping the expanding field of creative tourism across the globe. Exploring the evolution of research in this field, the authors investigate pathways for future research that advance conceptual questions and pragmatic issues. Bringing together an array of international perspectives and research approaches, this book investigates the growing synergies between creativity and tourism. Contributors from a variety of disciplines utilize key case studies to examine the development of creative tourism in both the global North and South, including: World Heritage Sites in Malaysia; small communities in Thailand; small town 'creative outposts' in Canada; community-engaged projects in rural Russia; Gangneung, Korea's 'coffee city'; the pioneering creative tourism city of Santa Fe; and a participatory museum in Croatia. Both the growing diversity and scope of creative tourism and the expanding body of literature on this topic makes this timely Research Agenda a vital read for scholars of tourism studies, especially as it offers much-needed suggestions of areas for future research, at doctoral and post-doctoral levels. Tourism policy makers and creative tourism practitioners will also find this a useful read. Contributors: M. Blapp, P. Brouder, M.-A. Delisle, N. Duxbury, M.L. Emmendoerfer, J. Erkkila-Hill, I. Freitas, R. Goja, B. Hanifl, M. Hiltunen, D.A. Jelincic, T. Jokela, S.-M. Koistinen, H.d.S. Lopes, M. Matetskaya, O. Matos, S. Miettinen, O. Mitas, M. Pereira, P. Remoaldo, V. Ribeiro, G. Richards, M. Senkic, U.-S. Seo, A. Svyatunenko, S.-H. Tan, S.-K. Tan, T. Vongvisitsin, J. Wisansing