Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover, New edition)

Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	September 2009
First published:	2010
Authors:	Richard Deaves • Lucy Ackert
Dimensions:	240 x 195 x 23mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	392
Edition:	New edition
ISBN-13:	978-0-324-66117-0
Categories:	Books > Business & Economics > Finance & accounting > Finance > Investment & securities > General Books > Money & Finance > Investment & securities > General Books > Varsity Textbooks > Accounting Books > Academic & Education > Varsity Textbooks > Accounting & Finance Books > Academic & Education > Varsity Textbooks > Financial Management Books > Academic & Education > Varsity Textbooks > Psychology Promotions Books > Academic & Education > UNISA > Accounting & Finance Books > Academic & Education > UNISA > Financial Management Books > Academic & Education > UNISA > Psychology
LSN:	0-324-66117-7
Barcode:	9780324661170
Course Code:	IOP3708

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