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Books > Academic & Education > UNISA > Psychology

Organisational Psychology For IOP2602 - Organisational Behaviour, Global & Southern African Perspectives, 3rd Edition... Organisational Psychology For IOP2602 - Organisational Behaviour, Global & Southern African Perspectives, 3rd Edition (Paperback, 1st UNISA Custom Edition)
S.P. Robbins, T.A. Judge, A. Odendaal, G. Roodt 1
R461 R390 Discovery Miles 3 900 Save R71 (15%) Shipped within 4 - 9 working days

Your lecturer has created this customised learning resource to support your studies. It includes content from Pearson’s local and international textbook authors, who are renowned experts in their field. It also includes relevant and up-to-date industry case studies and articles.

Your lecturer has made sure that this learning resource contains only what you need for your studies – nothing extra! This often means the learning resource includes the lecturer’s own learning materials developed specifically to ensure success in your particular course.

Pearson works closely with your university and your lecturers to provide learning resources aimed at giving you access to the knowledge and skills you need to succeed in your chosen field of study. After all, we are committed to helping you reach your goals.

A Student's A-Z Of Psychology (Paperback, 2nd edition): V. van Deventer, M. Mojapelo-Batka A Student's A-Z Of Psychology (Paperback, 2nd edition)
V. van Deventer, M. Mojapelo-Batka 8
R251 R212 Discovery Miles 2 120 Save R39 (16%) In stock

This revised edition of A Student’s A-Z of Psychology is a response to the requirements of the modern learning environment. It provides the core psychological knowledge required for a first year course in psychology as well as information on specific skills-based topics. As an alphabetically arranged resource, it is an easy-to-use companion for the entry-level student of psychology.

Contents Include:

  • Cognition: Thinking
  • Consultation scenario for a psychological research project
  • Consultation scenario for a stress management programme
  • Consultation scenario for a study management programme
  • Consultation interview
  • Emotion and motivation
  • Emotion: Classification of
  • Emotion: Concept of
  • Emotion: Theories of
  • Emotional intelligence: Concept of
  • Emotions: Interpretation of
  • Groups: Attributes of human groups
  • Groups: Differentiation of groups
  • Groups: Interaction of groups
  • Human nervous system: Impulse conduction in the neuron
  • Human nervous system: Impulse conduction in the synapse
  • Human nervous system: Structure and function
  • Human nervous system: The structure of the neuron
  • Individual differences in behaviour
  • Information analysis: Correlation between variables
  • Information analysis: Difference between groups
  • Information modelling: Expandable tree structures
  • Information modelling: Flow charts
  • Information modelling: Graphs
  • Information modeling: Visiograms
  • Intelligence: Concept and measurement of
  • Intelligence: Theories of
  • Intelligence and creativity
  • Interpersonal communication
  • Interpersonal dynamics
  • Interpersonal relationships
  • Learning: Concept of
  • Learning: Social learning
  • Memory
  • Motivation: The nature of motivated behaviour
  • Motivation: The process of motivated behaviour
  • Personality and health
  • Personality concepts
  • Personality theories
  • Presentations
  • Psychological disorders
  • Psychological programme: Content for stress management
  • Psychological programme for stress
  • Psychological programme for study management
  • Psychological programmes
  • Psychological science
  • Psychology: What is it all about?
  • Research essays
  • Self: The concept of self
  • Self: The dynamics of self
  • Self: The foundations of self
  • Sensation and perception
  • Sensation: The visual system
  • Social issues
Adult Development and Ageing (Paperback, 2nd Edition): Dap Louw, Anet Louw Adult Development and Ageing (Paperback, 2nd Edition)
Dap Louw, Anet Louw
R379 R354 Discovery Miles 3 540 Save R25 (7%) Shipped within 10 - 15 working days
Cognitive Psychology (Hardcover, 7th edition): Robert Sternberg, Karin Sternberg Cognitive Psychology (Hardcover, 7th edition)
Robert Sternberg, Karin Sternberg 4
R767 R656 Discovery Miles 6 560 Save R111 (14%) Shipped within 8 - 13 working days

With an accessible, easy-to-understand writing style, Cognitive Psychology, Seventh Edition will give you the tools you need to be successful in the course.

You'll explore the basics of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, and intelligence. The authors' "from lab to life" approach covers theory, lab and field research, and applications to everyday life that demonstrate the relevance of what you are studying.

A review of key themes at the end of every chapter will help you spend more time studying important information and less time trying to figure out what you need to know.

Introduction To Psychological Assessment (Paperback, 4th Edition): C. Foxcroft, G. Roodt Introduction To Psychological Assessment (Paperback, 4th Edition)
C. Foxcroft, G. Roodt 2
R544 R463 Discovery Miles 4 630 Save R81 (15%) Shipped within 4 - 9 working days
Abnormal Psychology - A South African Perspective (Paperback, 2nd Revised edition): Alban Burke Abnormal Psychology - A South African Perspective (Paperback, 2nd Revised edition)
Alban Burke 1
R589 R500 Discovery Miles 5 000 Save R89 (15%) Shipped within 4 - 9 working days

Abnormal Psychology provides a good introduction to the study of psychological disorders from a South African perspective. The book refers to both International Classification of Diseases (ICD-10) and Diagnostic and Statistical Manual of Mental Disorders (DSM-IV-TR) criteria to classify and define mental disorders. It is aimed at second- and third-year students following courses in Psychopathology or Abnormal Psychology at universities and is endorsed by PsySSA.
The second edition of Abnormal Psychology features new chapters on western and African aetiological models, psychological manifestations of physical illness, and mental wellness. It includes South African research where relevant with a greater focus on analysing South African contexts.

Personnel Psychology - An Applied Perspective (Paperback, 2nd Edition): M. Coetzee, D. Schreuder Personnel Psychology - An Applied Perspective (Paperback, 2nd Edition)
M. Coetzee, D. Schreuder
R659 R556 Discovery Miles 5 560 Save R103 (16%) Shipped within 4 - 9 working days

This textbook focuses on the connections between psychological theory and human resource management within the South African context.

Features:

  • South African text with local examples and case studies makes text more accessible and easier for students to relate
  • Review questions challenge students to analyse material with the aim of broadening their understanding of content
  • Suitable activities for class discussion and written assignments Easy reference for key concepts and themes
  • New case studies, new examples and updated references
  • Research trends and practices in the field
Psychology - Themes & Variations, A South African Perspective (Paperback, 2nd edition): Wayne Weiten Psychology - Themes & Variations, A South African Perspective (Paperback, 2nd edition)
Wayne Weiten 3
R747 R644 Discovery Miles 6 440 Save R103 (14%) Shipped within 8 - 13 working days

Psychology: Themes and Variations is a truly South African version of the landmark text by Wayne Weiten. Editor Junaid Hassim leads a team of respected academics and practising professionals in psychology and related disciplines across South Africa. Together they address complex topics and a range of approaches to provide a comprehensive but accessible introduction to the field.

Educational Psychology in Social Context - Ecosystemic Applications in Southern Africa (Paperback, 5th Revised edition): Sandy... Educational Psychology in Social Context - Ecosystemic Applications in Southern Africa (Paperback, 5th Revised edition)
Sandy Lazarus, David Donald, Nadeen Moolla; Edited by David Donald
R565 R480 Discovery Miles 4 800 Save R85 (15%) In stock

How can teachers identify and deal with barriers to learning in an insightful and systemic way? What sort of educational, contextual, social and developmental barriers face students in a developing society? Educational Psychology in social context: Ecosystemic applications in southern Africa is a tried-and-tested textbook which applies educational psychology - and, specifically, a unifying ecosystemic framework - to aid teachers and other educators to enhance the learning experience of students in a developing society. The book is relevant to both undergraduate and postgraduate study in either pre-service or in-service teacher education. It can be used for courses in educational psychology in programmes such as B.Ed., Bed (Hons) and PGCE and as a handbook for teachers in the fields. The 5th edition continues to build on the tradition of excellence that this book has established in the market. New to this edition, includes sections on bibliotherapy, positive psychology and a considerable extension of the current section on emotional difficulties. Practical guidelines on how to accommodate different learning needs and styles in the classroom have been expanded, as in addition to behavioural challenges, this is a major challenge for teachers in our schools, particularly where they are taking inclusion seriously.

Psychology In The Work Context (Paperback, 5th Revised edition): Ziel C. Bergh Psychology In The Work Context (Paperback, 5th Revised edition)
Ziel C. Bergh
R554 R471 Discovery Miles 4 710 Save R83 (15%) In stock

Psychology in the work context 5e is an introductory text for students of industrial and organisational psychology. The book provides a comprehensive conceptual framework for understanding work behaviour and relationships at work and equips the student with a theoretical framework form which to analyse issues in the work place.

Personology: From individual to ecosystem (Paperback, 5th ed): C. Moore, H. Viljoen, W. Meyer, A. Hurst, D.  Painter, T. ... Personology: From individual to ecosystem (Paperback, 5th ed)
C. Moore, H. Viljoen, W. Meyer, A. Hurst, D. Painter, … 3
R726 R606 Discovery Miles 6 060 Save R120 (17%) Shipped within 4 - 9 working days

Personology - From individual to ecosystem fifth edition explains the widest spectrum of personality theories and approaches in the clearest way possible. Traditional approaches to personality theories and cutting-edge theories are comprehensively covered. The methodological approach stresses the practical implications of the theories and perspectives for everyday living. Attention is given to research, particularly to relevant South African research, and emphasis is placed on the historical development of the broad approaches and the way in which the theories within an approach are linked. This fifth edition of Personology - From individual to ecosystem includes a wealth of enrichment sections with video URLs, practical activities, examples and review questions. Digital support material for this fifth edition of Personology - From individual to ecosystem provides students with additional summaries, examples, enrichment sections and practice questions and answers, including research and application questions with guidelines.

Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover, New edition): Richard Deaves, Lucy Ackert Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover, New edition)
Richard Deaves, Lucy Ackert
R749 R638 Discovery Miles 6 380 Save R111 (15%) Shipped within 8 - 13 working days

Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.

Educational Psychology - (UNISA Custom Edition) (Paperback): Anita Woolfolk Educational Psychology - (UNISA Custom Edition) (Paperback)
Anita Woolfolk 2
R557 R471 Discovery Miles 4 710 Save R86 (15%) Shipped within 4 - 9 working days

This UNISA Custom edition contains selected chapters of the 12th Edition of Educational Psychology, maintaining the lucid, jargon-free writing style for which the author is renowned, combined with a clear emphasis on educational psychology's practical relevance for teachers and students in classrooms.

Your lecturer has created this personalised learning resource to support your studies. It contains Pearson content from our world-renowned textbook authors, and often also industry case studies and articles. It includes just the bits your lecturer knows you need - nothing extra!

They may also have included their own, bespoke, learning materials specific to your course.

Understanding Abnormal Behavior (Hardcover, 11th edition): Derald Wing Sue, David Sue, Stanley Sue, Diane M. Sue Understanding Abnormal Behavior (Hardcover, 11th edition)
Derald Wing Sue, David Sue, Stanley Sue, Diane M. Sue 2
R815 R699 Discovery Miles 6 990 Save R116 (14%) Shipped within 8 - 13 working days

UNDERSTANDING ABNORMAL BEHAVIOR, 11th Edition offers balanced and clear coverage of psychopathology theories, research, and clinical implications. Fully updated to reflect DSM-5 and the newest scientific, psychological, multicultural and psychiatric research, the book introduces and integrates the Multipath Model of Mental Disorders to explain how four essential factors-biological, psychological, social, and sociocultural-interact to cause mental disorders. A focus on resilience highlights prevention and recovery from the symptoms of various disorders. This edition also continues its emphasis on the multicultural, sociocultural and diversity aspects of abnormal psychology. The authors present material in a lively and engaging manner, connecting topics to real-world case studies, current events, and issues of particular importance and relevance in today's world. Special features and the fresh design make the book even more approachable and appealing to all readers.

Managing safety culture (Paperback): Leonie Louw Managing safety culture (Paperback)
Leonie Louw
R229 R194 Discovery Miles 1 940 Save R35 (15%) Shipped within 4 - 8 working days

What does it mean to establish a culture of safety in the workplace? Managing Safety Culture not only defines safety awareness as part of a company's culture, it also describes how this culture should be established. The topics in this book bridge the gap between safety management and strategic management by describing ways of influencing company strategy to promote safety. Guidelines are given on drawing up a safety management vision statement, goals and objectives and developing and executing an effective safety management system. Readers are also shown how to assess the effectiveness of an existing safety management system.

The Young Child in Context - A Psycho-Social Perspective (Paperback, 2): Mw De Witt The Young Child in Context - A Psycho-Social Perspective (Paperback, 2)
Mw De Witt 1
R465 R432 Discovery Miles 4 320 Save R33 (7%) Shipped within 7 - 10 working days

Children are constantly changing and undergoing processes of emotional and physical development as they grow and experience their world. At each age and stage of development, children need support and assurance from adults in order to assimilate the effects of these changes. The pace of any child’s development and its outcome are determined by both genetic factors and the influence of the environment. The young child in context examines the complex yet clearly defined phases in child development and how best to encourage and assist children through the formative first nine years of their lives.

The young child in context follows two different perspectives on the development of the young child: psychological and socio-educational. Each chapter provides definitions of concepts, self-test questions and field assignments related to the topics covered.

The young child in context is aimed at researchers and subject specialists interested in early childhood.

The principles and practice of psychological assessement (Paperback, 2nd ed): Alwyn Moerdyk The principles and practice of psychological assessement (Paperback, 2nd ed)
Alwyn Moerdyk
R550 R507 Discovery Miles 5 070 Save R43 (8%) Shipped within 7 - 10 working days

Assessment is an important part of any psychologist's role and the outcome can have consequences, positive and negative, for the person being assessed. The principles and practice of psychological assessment is a guide to drawing up, administering and interpreting assessment procedures, and judging whether the techniques used are theoretically and procedurally sound. It also takes a special look at assessment from an organisational perspective, because although many of the technical and scientific issues with respect to psychological assessment are common to all areas of applied psychology, there are numerous issues and applications that are unique to the organisational context. The principles and practice of psychological assessment is more of a "how to" than a critical text, but includes some background information and in-depth theorising for more problematic issues. A glossary of terms and a unique cognitive map of psychological tests are provided. Changes in this second edition include two new chapters, one on Assessing integrity (which previously formed part of the chapter on personality) and a new chapter on Assessment in cross-cultural contexts, where the theoretical and practical problems associated with assessing people in their non-native language are described and ways of addressing these are put forward. Throughout the text, references and examples have been updated and issues raised in recent texts have been addressed. Contents include the following: Properties of a good measuring technique; ways of categorising the observation process; techniques used in measurement; errors inherent in the assessment process; combining and interpreting results; fairness, bias and discrimination; assessing cross-culturally; designing and locating appropriate assessment centre exercises; assessing integrity. The principles and practice of psychological assessment is aimed at undergraduate and honours students of psychology and industrial psychology, as well as at practitioners.

Child And Youth Misbehaviour In South Africa - A Holistic Approach (Paperback, 3rd Edition): Christiaan Bezuidenhout Child And Youth Misbehaviour In South Africa - A Holistic Approach (Paperback, 3rd Edition)
Christiaan Bezuidenhout
R475 R441 Discovery Miles 4 410 Save R34 (7%) Shipped within 7 - 10 working days

While crime on the whole is a matter of grave concern in South Africa, crime involving juvenile offenders is particularly so and it is on the rise. Sexual offences among children are occurring more frequently, and children are increasingly being trafficked and used as sex workers or slaves. Despite specific laws having been promulgated to protect them, sexual abuse of children and neglect are rife, with many children growing up in a very unforgiving environment that never allows them the opportunity to develop morally according to the prescriptions of a democratic society. Child and youth misbehaviour in South Africa addresses the complex and poorly understood phenomenon of juvenile misbehaviour. It discusses and analyses various theories on the nature and causes of aberrant behaviour, and assesses them critically with regard to their applicability to South Africa. In order to understand the youth misbehaviour problem as it manifests in this country, it is essential that the position of youths be understood. Solutions may be found by considering the following: The difficulty in demarcating the position of children in South Africa; The local risk factors associated with juvenile misbehaviour; The effective processing and treatment of youthful offenders by the South African criminal justice system; Preventive measures based on constitutional guidelines. Child and youth misbehaviour in South Africa is aimed at enabling both practitioners and students to address the plight of the South African youth in a constructive way and so become part of creating a safer South Africa for its people.

Groups - Process and Practice, International Edition (Paperback, 9th edition): Cindy Corey, Gerald Corey Groups - Process and Practice, International Edition (Paperback, 9th edition)
Cindy Corey, Gerald Corey
R750 R638 Discovery Miles 6 380 Save R112 (15%) Shipped within 8 - 13 working days

Drawing on their extensive clinical experience in working with groups, Marianne, Gerald, and Cindy Corey provide a realistic approach to the blending of theory with practice in group work. A new Chapter 4, Theories and Techniques of Group Counseling, has been added to this best-selling text, along with new examples, guidelines, insights, and an enhanced diversity perspective. Offering up-to-date coverage of both the what is and the how to of group counseling, the ninth edition incorporates the latest research, ethical guidelines, and practices to ensure student success both in the classroom and after it.

Rethinking Truth (Paperback, 2nd ed): Philip Higgs, Jane Smith Rethinking Truth (Paperback, 2nd ed)
Philip Higgs, Jane Smith
R349 R293 Discovery Miles 2 930 Save R56 (16%) Shipped within 4 - 8 working days

What is truth? Can it be discovered objectively, as science claims? Or is truth a created, highly contested and changing entity, lasting but a moment?

Is there more than one truth? Do we pursue truth or does it pursue us? Why have people sacrificed their lives for it? What is it about truth that can elicit such reactions?

In Rethinking Truth, the authors reflect on the philosophies of:

  • Logical empiricism and empiricism
  • Critical rationalism
  • Critical theory
  • Existentialism
  • Systems theory
  • Feminism
  • African philosophy
  • Hermeneutics
  • Postmodernism
  • Nihilism
In this accessible text, the authors examine the concept of truth as propounded by these philosophies, as well as their practical applications, then go on to give their own responses to the issues raised. Finally, readers are asked to reflect critically on what truth means to them.

Rethinking Truth builds on the theories covered in Rethinking Our World and for this reason, it is more suitable for senior students in the human and social sciences. It should also appeal to a general readership seeking a greater understanding of the arguments in the major philosophies.

Introduction to Forensic Psychology - Research and Application (Paperback, 3rd Revised edition): Anne M. Bartol, Curt R. Bartol Introduction to Forensic Psychology - Research and Application (Paperback, 3rd Revised edition)
Anne M. Bartol, Curt R. Bartol 1
R1,999 R1,792 Discovery Miles 17 920 Save R207 (10%) Shipped within 7 - 12 working days

This book is a broad introduction to the field of forensic psychology. While students most often associate forensic psychology with criminal profiling, crime-scene investigations, and serial murder, this text covers the many other areas where psychology has played a significant role in providing research knowledge to the civil and criminal justice systems. The book is a readable summary of contemporary research and practice across a broad spectrum of topics. Practical applications are discussed where pertinent, and case law discussions are found throughout the text. This book is designed for undergraduate and graduate students studying forensic psychology in psychology, criminal justice, and criminology courses. This book will also be of interest to mental health professionals and anyone looking for a basic overview of the field. New to the Third Edition: - more real-life cases, new guest essays, and 2-3 new photos per chapter involve students in the 'human side' of forensic psychology - new information on timely topics - such as relationships between mental disorders and crime and violence, sexual deviance, death penalty mitigation, restorative justice initiatives, arson and typologies of juvenille offenders, sexual harassment, and criminal sentencing - new focus boxes cover drug courts, doctoral programs in forensic psychology, the 'choking game', the Innocence Project, bias crime, and many others - a greater emphasis on clinical psychology throughout - thoroughly revised coverage of police psychology - substantially re-organized material on profiling - revised and expanded lecturer resources and student study site Key Features of the Third Edition: - broad coverage makes the text ideal for undergraduate and postgraduate students of both criminology and psychology - exposes readers to the many careers related to forensic psychology - concentrates on the application side of the field, focusing on research-based forensic practice to emphasize the use of psychological knowledge, concepts, and principles - emphasises the multicultural perspective that is an integral part of the day-to-day work of all practicing and research psychologists - in-text learning aids include chapter-opening learning objectives, chapter-ending review questions, chapter summaries, and a glossary of key terms.

Social Psychology, Global Edition (Paperback, 14th edition): Nyla R. Branscombe, Robert A. Baron Social Psychology, Global Edition (Paperback, 14th edition)
Nyla R. Branscombe, Robert A. Baron 1
R1,381 Discovery Miles 13 810 In stock

For courses in Social Psychology Show how the ever-changing field of Social Psychology is useful in students' everyday lives. Social Psychology, Fourteenth Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by thousands of students around the world. Authors Nyla Branscombe and Robert Baron-both respected scholars with decades of undergraduate teaching experience-generate student excitement by revealing the connections between theory and real-world experiences. The Fourteenth Edition offers updated content to engage students, as well as new "What Research Tells Us About..." sections in each chapter that illustrate how research findings help answer important questions about social life.

Transformative Consumer Research for Personal and Collective Well-Being (Hardcover, New): David Glen Mick, Simone Pettigrew,... Transformative Consumer Research for Personal and Collective Well-Being (Hardcover, New)
David Glen Mick, Simone Pettigrew, Cornelia Pechmann, Julie L Ozanne
R820 R718 Discovery Miles 7 180 Save R102 (12%) In stock

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others.

In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives.

This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Social Psychology and Everyday Life (Paperback): Darrin Hodgetts, Neil Drew, Christopher Sonn Social Psychology and Everyday Life (Paperback)
Darrin Hodgetts, Neil Drew, Christopher Sonn
R1,033 R941 Discovery Miles 9 410 Save R92 (9%) Shipped within 7 - 12 working days

Offering a fresh, innovative approach, this international textbook encourages students to consider how social psychology can inform their understanding of the social world around them.

Illustrative scenarios based on realistic everyday events, from shopping in a supermarket to taking a taxi, highlight just how relevant this subject is to tackling the issues that can arise in a diverse, multicultural society. By integrating core social psychology theories and concepts with more critical perspectives, Social Psychology and Everyday Life provides a valuable, broad, coherent and stimulating introduction that is suitable for all students interested in social psychology.

The book also situates social psychology within the broader social sciences, and in particular, scholarship on media, place, health, justice, indigenous livelihood, immigration, and social change.This is a core textbook for undergraduate students and postgraduate students of social psychology and community psychology or a related subject such as sociology.

Consumer Psychology (Paperback, Ed): Cathrine Jansson-Boyd Consumer Psychology (Paperback, Ed)
Cathrine Jansson-Boyd
R686 R633 Discovery Miles 6 330 Save R53 (8%) Shipped within 7 - 12 working days

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory Learning Perception Attention Emotions Decision making

Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

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