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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Transformative Consumer Research for Personal and Collective Well-Being (Hardcover, New) Loot Price: R4,431
Discovery Miles 44 310
Transformative Consumer Research for Personal and Collective Well-Being (Hardcover, New): David Glen Mick, Simone Pettigrew,...

Transformative Consumer Research for Personal and Collective Well-Being (Hardcover, New)

David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L Ozanne

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Loot Price R4,431 Discovery Miles 44 310 | Repayment Terms: R415 pm x 12*

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Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others.

In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives.

This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2011
First published: 2012
Editors: David Glen Mick • Simone Pettigrew • Cornelia (Connie) Pechmann • Julie L Ozanne
Dimensions: 263 x 183 x 45mm (L x W x T)
Format: Hardcover - Unsewn / adhesive bound
Pages: 737
Edition: New
ISBN-13: 978-1-84872-852-3
Categories: Books > Social sciences > Psychology > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > Varsity Textbooks > Psychology
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > UNISA > Psychology
LSN: 1-84872-852-2
Barcode: 9781848728523
Course Code: HRIOP85

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