Daily existence is more interconnected to consumer behaviors
than ever before, encompassing many issues of well-being. Problems
include unhealthy eating; credit card mismanagement; alcohol,
tobacco, pornography, and gambling abuse; marketplace
discrimination; and ecological deterioration; as well as at-risk
groups who are impoverished, impaired, or elderly. Opportunities
for well-being via consumer behaviors include empowerment via the
Internet, product sharing, leisure pursuits, family consumption,
and pro-environmental activities, among others.
In 2005 the Association for Consumer Research launched
Transformative Consumer Research (TCR). Its mission is to foster
research on quality of life that is both rigorous and applied for
better assisting consumers, their caregivers, policy
administrators, and executives.
This edited volume includes 33 chapters on a wide range of
topics by expert international authors. All royalties from sales of
this book are donated to the Association to support TCR grants.
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