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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Global Perspectives on the Opportunities and Future Directions of Health Tourism (Hardcover)
Loot Price: R7,054
Discovery Miles 70 540
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Global Perspectives on the Opportunities and Future Directions of Health Tourism (Hardcover)
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Millions of patients travel abroad every year, and the number of
trips around the world to benefit from health services is
increasing. The high level of global demand for health services has
influenced the rapid development of the tourism industry. Many
destinations providing high-quality healthcare services at low
prices have emerged. Due to these developments in the industry, the
health tourism market, one of the fastest growing markets, has
emerged. Countries operating in the industry are also striving to
increase their market shares. Therefore, it is important to
understand the dynamics of this global phenomenon. Global
Perspectives on the Opportunities and Future Directions of Health
Tourism provides new theoretical, practical, and strategic insights
into the field of health tourism. It discusses in detail the health
tourism industry and its importance for the global economy,
countries, and destinations. Covering topics such as elderly
consumers, historical development, and image and branding, this
premier reference source is an essential resource for government
officials, hospital administrators, policymakers, business managers
and executives, students and educators of higher education,
librarians, researchers, and academicians.
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