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Marketing Tourism in South Africa (Paperback, 6th Revised edition) Loot Price: R548
Discovery Miles 5 480
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Marketing Tourism in South Africa (Paperback, 6th Revised edition): Richard George

Marketing Tourism in South Africa (Paperback, 6th Revised edition)

Richard George

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List price R593 Loot Price R548 Discovery Miles 5 480 You Save R45 (8%)

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Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: 2019
Authors: Richard George
Dimensions: 240 x 170 x 33mm (L x W x T)
Format: Paperback
Pages: 704
Edition: 6th Revised edition
ISBN-13: 978-0-19-074043-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Marketing
LSN: 0-19-074043-4
Barcode: 9780190740436

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