Marketing Tourism in South Africa (Paperback, 6th Revised edition)

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.

General

Imprint:	Oxford University Press Southern Africa
Country of origin:	South Africa
Release date:	2019
Authors:	Richard George
Dimensions:	240 x 170 x 33mm (L x W x T)
Format:	Paperback
Pages:	704
Edition:	6th Revised edition
ISBN-13:	978-0-19-074043-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	0-19-074043-4
Barcode:	9780190740436

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