Marketing Tourism in South Africa 6e offers a solid foundation in
marketing theory applied to the unique context of the tourism
industry in South Africa. This updated edition is a definitive
source for universities, universities of technology and colleges
where courses in Tourism Marketing and Event Marketing are offered.
Marketing Tourism in South Africa 6e is written in a simple and
concise style to appeal to both tourism students and practitioners.
The text familiarises the reader with the tourism industry in South
Africa its statistics, trends, main organisations and role-players.
General
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