Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and challenges - of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

Histories of seaports and coastal resorts have usually been kept in separate compartments. This book brings them together and looks at how resort development affected historic ports during the rise and development of the seaside holiday in Europe from the 18th century to the 20th, and what the attributes of ports (fishing, harbour crafts, the whiff of the exotic, fishermen's homes and families) contributed to the attractions of resorts. Case-studies drawn from across Europe, from Wales and the Netherlands to Norway, Latvia and Spain, bring original perspectives to bear on these histories and relationships, and consider their influence on seaside heritage and regeneration at a time when coastal settlements are increasingly using their past to secure their future. The book will interest academics in tourism studies, history, geography and cultural studies, as well as provide essential information and analysis for policy-makers in coastal regeneration.

This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists' behaviour and experience, tourists' experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists' personal growth, relationships and altruism. The topics are bound together by an integrative approach to conceptualising experience which is seen as an ensemble of orchestrated sensory inputs, affective reactions, cognitive mechanisms used to think about and understand the setting, actions undertaken and the relevant relationships which define the participants' world. A special emphasis is placed on tourists' stories as a pathway to access the nature of tourists' experience. Potential research directions in the field are indicated throughout.

Australia and New Zealand are arguably two of the world's leading Indigenous tourism destinations. This volume presents a collection of unique case studies focusing on issues pertaining to Indigenous tourism planning and development. Issues covered include: * Strategies for sustainable development; * Diversifying economies through Indigenous tourism; * Preparing for tourism and developing capacity ; * Successful Indigenous tourism entrepreneurship The research papers in this volume introduce some of the most interesting entrepreneurial Indigenous tourism ventures and associated research in the world, providing inspiration and information to readers (i.e., students, researchers and industry) around the world. With contributions from experts in the field Indigenous Tourism: cases from Australia and New Zealand is the first edited volume to specifically focus on the Indigenous tourism sector in Australia and New Zealand. This collection represents the first volume to specifically highlight the culture, traditions, and knowledges of the First Peoples of Australia and New Zealand and provides important reading for researchers, students and practitioners around the globe as awareness of, and interest in the diversity of Indigenous cultures, traditions, histories and knowledges continues to grow.

In the popular imagination, Mallorca is the archetypal mass tourism resort, one of the world’s pioneers of mass tourism, linking the resources of the Mediterranean to the supply of tourists from northern and western Europe. It is now attempting to better manage the ubiquitous transformational environmental and socio-economic impact of the industry. The book identifies and examines critically the major socio-economic and political forces that have played a significant part in the formation of the industry; the development of tourism as a business and efforts to diversify the tourism product as it move into the uncertainties of the 21st century.

This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple and complex heuristics do freely-independent-travelers apply pre-trip and during the trip in deciding where to go and what to do? What metrics are useful for measuring the impact of activity-focused tourism on the well-being of regional areas? How do executive leadership styles affect employee satisfaction in international tourist hotels? What action and outcome metrics are useful for measuring performance management auditing and destination marketing organization planning and implementing?In terms of the first question, research on tourists' risk-handling behavior provides a useful framework for explaining their novelty seeking proneness. The first paper of the volume provides a complete research report on how tourists' risk-handling behavior explains contingencies in novelty seeking regarding repeat visits to a given destination. How executives process industrial tourism models depends on whether or not they view such enterprise development as a core or peripheral business. The second paper provides thick descriptions of alternative process approaches whilst the third reports a mixed-methods (interpretative and positivistic) research design to provide a thorough report on FITs' (fully independent travellers') pre-trip and trip thinking and doing behavior. This research approach shows how FITs take advantage of serendipitous opportunities to experience a number of locations, attractions, and activities that they had neither actively researched nor planned.The fourth paper applies the fields of travel research and community economic development (CED) within an ethnographic and survey research study on mural tourism which shows how tourism business models can be successful for nurturing CED. The following paper provides both evidence on how leadership styles affect the success of international hotel operations as well as templates on how to measure both leadership styles and subsequent impacts on hotel operations. The final paper includes a longitudinal case study of management performance audits of a government destination marketing organization (DMO) to illustrate the use of templates for measuring both auditor and DMO executives behavior and performance outcomes. As such, this paper concludes what is a diverse and engaging volume of "Advances in Culture Tourism and Hospitality Research".

This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.

Tourism is a vital tool for political and economic change. Calls for boycotts by tourists of countries reflect the huge impact that tourist activity and the tourism industry has on political change.

Ulrike Probstl, Veronika Wirth, Birgit Elands, and Simon Bell 1. 1 Background to the Study Ulrike Probstl and Simon Bell New directions and the need for reform - these two catch phrases dominate the political discussions around forests, forestry, and forest research in many European countries. In Germany there is concern about the reduction of university positions in forestry, as there is across Europe about the new, more economically ori- tated direction of forest management. For example, in 2004 the Bavarian electorate defeated a referendum about the restructuring of the forest administration, largely because of concern about changes to nature conservation and recreation mana- ment. Obviously, the new trends in forest management imposed by commercial interests stand in stark contrast to the overall expectations society has of effective multi-functional forest management (Deutscher Rat fur Landesp ege 2004). The administrative desires for reform on the one side and - often contradictory - societal demands on the other are the reason to undertake an investigation of the European model of multi-functional forest management.

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains end of chapter review questions and case studies to consolidate learning. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: * Traditional Approaches to Marketing in THEF (Parts 1 & 2) * Marketing Perspectives and Value Creation * Consumers and Consumption of THEF; Making sense of your marketing audience * Semiotics and Meaning in THEF Marketing * THEF Experiences * Taste, taste makers and THEF Marketing * Social media marketing, brand community and communities of consumption * Sustainable Marketing in THEF It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.

Tourism based on natural environments is a huge international industry and this industry needs access to land with scenery, native plants and wildlife. In turn, land managers need money to maintain their land and its natural resources. This book looks at the economic, social and environmental consequences of nature-based tourism. It discusses the importance of links and partnerships, as well as the conflicts, between commercial tourism interests and land management agencies. Born from the Fenner conference on Nature Tourism and the Environment, held in Canberra, Australia, 2001, the book includes selected proceedings which have been refereed and substantially revised.

Responsible Tourism: Using tourism for sustainable development 2nd edition is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it.

The theme of this book is the phenomenon of tourism and knowledge construction in tourism. Adopting a broad understanding of the paradigmatic field of tourism as the evolution and relationship between established and emergent schools of thought, this book explores the dynamics between tourism knowledge and the phenomenal world of tourism. It addresses contemporary epistemological debates and examines what constitutes tourism knowledge and how tourism knowledge is acquired. Issues examined in the chapters of this volume include: the nature and conceptualization of paradigms; the historical evolution of tourism knowledge production; embodiment, positionality and situated knowledges; paradigmatic proposals such as critical theory, feminism, humanism, cosmopolitanism, post-political theory and constructivism; a critical exploration of the power relations, contradictions and fragmentation in tourism research; ontologies and conceptualization of tourism and the tourist. This volume invites a critical evaluation and discussion of the anchorage of tourism as a knowledge domain and of tourism as science.

Medicine and tourism have become separated in contemporary popular consciousness. The former implies anything but a pleasurable experience and the latter presumes a healthy disposition for participation. We argue that this popular conception of the separation of tourism and medicine ignores an historical continuity of lineage from the 18th century pursuit of a 'cure' at resorts and spas, to 20th century notions of holidays as worker welfare through to global patient mobility in the quest for cutting-edge medical interventions in so-called 'untreatable' conditions. Disciplinary divisions within the academy have reinforced the separation between medicine and tourism in popular culture, but there is now an emergent challenge to re-think the medicine/tourism nexus. Under the influence of transnational health care consumption, two very contrasting traditions of Western thought are now confronting one another. This book provides a comprehensive landscape of diverse research communities' attempts to capture its implications for existing bodies of knowledge in selected aspects of medicine, medical ethics, health policy and management, and tourism studies.

Building on previous work on backpacking, this book takes the analysis of backpacker tourism further by engaging both with new theoretical debates into tourism experiences and mobilities as well as with new empirical phenomena such as the rise of the 'flashpacker' and alternative destinations. Chapters include material on flashpacking, the virtualization of backpacker culture, the re-conceptualisation of lifestyle travellers, backpackers as volunteer tourists, as well as backpackers' experiences of hostels, mobilities and their policy implications. It sets a new benchmark for the study of independent travel in the contemporary world.

This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.

This volume continues the tradition established by Nash in "The Study of Tourism Anthropological and Sociological Beginnings" (2005) previously published in this series. A significant number of the founding scholars whose work has defined and provided a platform for psychology and marketing studies in tourism contribute their reflective accounts on their initial work. They also locate the initial work they conducted within the milieu in which it was created and link the early work to contemporary concerns both of their own undertaking and more broadly. This is the only publication to collate views on the development of tourism study by all these historically important tourism scholars and provides a unique insight into how the context in which tourism scholars' work influences the studies they undertake. From the renowned "Tourism Social Science Series", it systematically and cumulatively contributes to the formation, embodiment, and advancement of knowledge in the field of tourism. This is a valuable piece of tourism literature for all in the areas of advanced marketing and applied psychology, philosophy of education, social science analysis, tourism marketing research and management.

Thanatourism, or dark tourism, is an increasingly pervasive feature of the contemporary tourism landscape. Travel to have actual or symbolic 'encounters with death' is not a new phenomenon and is now one of the fastest growing areas for debate and research in the study of Tourism. Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth of empirical material on the contemporary and historical consumption of death with case studies designed to stretch and challenge current discourse. Contexts presented in the book will include- * well known religious sites * battlefield locations * genocide camps *lesser known exhibition centres and a plague site. It takes a broad methodological approach and discusses both research and teaching approaches in thanatourism as well as acknowledging its emotive nature. It is an essential new resource for all those who research or teach in the area as well as for upper level students.

Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area's economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world's most visited destinations.

Moving beyond both tourism and politics literatures' current understandings of how tourism is developed, this book offers an original theory of interlocking regimes to account for the manner in which public and private bodies either facilitate or prevent development within tourism.

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.

Assessment and outcomes evaluation have become increasingly important in librarianship. Although initially used in educational contexts to measure student learning, the strategy has migrated to other contexts such as hiring, employee development, overall organizational and institutional successes, measuring the outcomes of projects and operational changes, and self assessment at the personal level. This growing emphasis is partly due to increasingly stringent requirements that funds are used effectively to improve services and operations. The current economic climate and retrenchments in non-profit agencies, have raised the need for assessment and outcomes evaluation to a critical level. 'Contexts for Assessment and Outcome Evaluation in Librarianship' focuses not on the how of undertaking assessment and outcomes evaluation, but rather on their successes and failures in various contexts in which these tools have been and will be used.

In an era of continued globalisation and economic-restructuring youth employment constitutes what many commentators regard as one of the key policy issues of our time. This important new book gives the first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism sector. Specifically 'Youth Employment in Tourism and Hospitality' discusses rates of youth employment in tourism and hospitality, working conditions for youth and the role of youth employment in tourism in developing countries. It explores barriers to youth employment, from both supply and demand-side perspectives. It reviews the relationship between education, training and youth employment before looking at the education to work transition through the lenses of career decision-making and career development theories. It also discusses the role of tourism internships in early work socialisation, as well as graduate entrepreneurship in tourism. It is essential reading for those delivering and developing tourism programmes, and for students of tourism and hospitality. It also appeals to policy-makers and managers in the wide range of sectors that constitute tourism and hospitality and beyond as well as those in related fields such as education, human resources management and career guidance.

The book will follow the precedent set by Dennison Nash's "Tourism Social Science Series" anthology, "The Study of Tourism". "The Discovery of Tourism", will present the personal histories of some of the world's leading tourism geographers, many of whom pioneered the field. The stories will reveal the diverse personalities, passions, and peculiarities behind the authors' choice of tourism as a specialization. Such experiences are worth reporting as a celebration of the global community of geographic scholars - current and future - working in tourism. Being able to read the histories of senior scholars may help younger scholars as well as students, whether in geography or other social sciences, appreciate the challenges and rewards of a life devoted to the study of tourism. This dispersal of geographers among different academic departments will be one of the topics addressed by some of the contributing authors and it reflects the broad intellectual curiosity, capacity, and contributions of tourism geographers. Further, it means that these personal histories will be of interest to scholars outside the field of tourism geography.