Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

There has been little research on tourism in those European countries or regions which lie outside the continent's main centres of production and population, even though tourism may be one of the few economic options open to them. This volume aims to fill a gap by presenting a range of case studies - including northern Sweden, the Orkneys, the tip of Norway and northern Cyprus - on tourism in the peripheral areas of Europe. Taking as a leitmotiv the paradoxes inherent in developing places whose very attraction may lie in their lack of development, the case studies investigate and illustrate both the opportunities and the threats that tourism presents to peripheral areas. Although they share certain similarities, the cases also demonstrate differing approaches to tourism development and varying outcomes over time. They suggest solutions for dealing with, for example, community participation as well as providing practical insights into visitor perceptions of peripheral areas and into ways of marketing such areas in a sensitive manner. Together they provide a picture of the needs of peripheral areas and of how far and how best tourism can fulfil those needs.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key features include: the implementation of management techniques and policies analysis of the social, economic and environmental impacts of the global tourism industry coverage of essential topics such as the evolution of the tourist destination and marketing as a management tool. The Advanced Introduction to Tourism Destination Management will be a key resource for not only scholars and students working in tourism, but also individuals seeking to better understand this social phenomenon that is a critical driver of economic development.

Yellowstone National Park spans the states of Montana, Wyoming and Idaho in the USA. It is famous worldwide. Since their creation in 1872, most 'protected natural areas' have been considered as probably the greatest achievement of nature conservation. Many countries have such spaces within their territories and many visitors, native or foreign, use some of their free time to get to know them. In this sense these spaces undertake to conserve nature and educate society and give us a kind of cultural tourism that has grown considerably in recent decades. Cultural tourism today specifically includes, along with cities, museums, monuments and rural traditions, the aim of 'getting to know nature'. Protected natural areas are ideal for this. The tourism industry has realised this and so the value of the landscape and natural resources is becoming increasingly recognised. This is a welcome development and represents a challenge for tourism management, for environmental education and for dissemination of nature and conservation. This volume of the series Tourism Today considers the evolving relationship between tourism and protected natural areas.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. 'Muller's accessible and timely volume takes a bold step closer to keeping pace with the constantly evolving sub-discipline of tourism geographies, unafraid to challenge earlier foundations and keen to prioritise academic diversity and real-world contexts. The contributors' flair, perspective and passion comes across throughout what is arguably the ideal backdrop for shaping future research agendas in the field.' - Julie Wilson, Open University of Catalonia, Spain Over recent years, tourism geographies have developed into a vibrant field of research, facing increasing challenges from globalisation and environmental change. This Research Agenda presents a unique and original collection of contributions from both established and up-and-coming scholars in the field. Encompassing both contemporary issues, and paving the way for future avenues of research, this book explores and develops research on tourism geographies. Chapters address emerging themes and apply new methodologies, allowing for intellectual and practical challenges to be tackled. With fresh global insights, this book expands on the geographic dimension of tourism work and workers, the challenges brought by changing economic atmospheres, spatial dynamics, big data and climate change to provide a thorough understanding of the field. Ideal for graduate and post-graduate students of geography and tourism studies looking to develop thesis ideas, this Research Agenda highlights the interest and potential of tourism geographers to contribute to a geographical tradition and influence the future content of geography as a discipline. Contributors: M. Bauder, P. Brouder, R. de Cassia Ariza da Cruz, K. Debbage, M.G. Gren, M. Hall, H.V. Haraldsson, X. Honggang, E.H. Huijbens, Z. Ibrahim, D. Ioannides, D.K. Muller, R. Olafsdottir, J. Saarinen, R. Steiger, R. Tremblay, G. Visser, Y. Wu, K. Zampoukos

Events MISmanagement is unique text as it looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: * Why events fail * What can we learn from event failure * How we can improve practice through learning about event failure * How events can be safer / risk adverse * How to reduce the chance of events failing * A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

Modern Advances in Tourism Research provides a thorough assessment of state-of-the-art academic research in this recent field of economic science. The authors start by scoping the scene of tourism research, evolving then to a comprehensive analysis of themes of particular interest for researchers and academics interested on the workings of the tourism markets, such as new analysis frameworks in tourism economics and new operational tools in tourism research. With a view to go beyond fundamental research, the book closes with a chapter dedicated to applied country and regional studies, where a variety of subjects a " from input-output analysis to e-tourism competitiveness a " are analysed from an alternative micro-perspective.

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

Improving positive and reducing negative organizational behaviors in businesses are important in terms of organizational success as this will lead to an increase in employee organizational commitment and job satisfaction. Considering that the tourism industry has such a dynamic structure, it is obvious that behavioral issues in the industry need to be scrutinized. Organizational Behavior Challenges in the Tourism Industry is a collection of innovative research that aims to explore relevant theoretical frameworks in terms of organizational behavior issues and provides the opportunity for tourism organizations to understand their employees' behavior. While highlighting topics including emotional labor, deviant behavior, and organizational cynicism, this book is ideally designed for hotel managers, tour directors, restaurateurs, travel agents, business managers, professionals, researchers, academicians, and students.

Increased interest in handicrafts has led to more people becoming artisans both as a hobby and a business activity, making Artisan Entrepreneurship a growing phenomenon. This has been particularly relevant during the COVID-19 crisis in which individuals and communities began engaging with more bespoke crafting at home. This book focuses on these practices from different perspectives including the art, cultural and social sectors, thereby highlighting the emerging new types of artisan activity that preserve cultural elements while incorporating emerging technologies like social media. This volume analyses artisan entrepreneurship using different approaches including at an individual, group and societal point of view providing a better understanding about how these handicraft workers contribute to societal wellbeing and aid cultural heritage preservation for future generations. Each chapter of this book looks at these practices in a different way, enabling the practical and theoretical significance of artisan entrepreneurship to emerge and presenting a holistic understanding of artisan entrepreneurship in different contextual settings. Artisan Entrepreneurship provides a unique way in which to understand an important type of enterprise that has been neglected but recently had a resurgence. This book provides a fundamental contribution to the field of artisan entrepreneurship.

Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new form of knowledge gain, while at the same time shaking the epistemological foundations and requiring new methods and analysis approaches. It allows for interdisciplinary cooperation between computer sciences and social and economic sciences, and complements the traditional research approaches. This book provides a broad basis for the practical application of data science approaches such as machine learning, text mining, social network analysis, and many more, which are essential for interdisciplinary tourism research. Each method is presented in principle, viewed analytically, and its advantages and disadvantages are weighed up and typical fields of application are presented. The correct methodical application is presented with a "how-to" approach, together with code examples, allowing a wider reader base including researchers, practitioners, and students entering the field. The book is a very well-structured introduction to data science - not only in tourism - and its methodological foundations, accompanied by well-chosen practical cases. It underlines an important insight: data are only representations of reality, you need methodological skills and domain background to derive knowledge from them - Hannes Werthner, Vienna University of Technology Roman Egger has accomplished a difficult but necessary task: make clear how data science can practically support and foster travel and tourism research and applications. The book offers a well-taught collection of chapters giving a comprehensive and deep account of AI and data science for tourism - Francesco Ricci, Free University of Bozen-Bolzano This well-structured and easy-to-read book provides a comprehensive overview of data science in tourism. It contributes largely to the methodological repository beyond traditional methods. - Rob Law, University of Macau

The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of mindful consumer behaviour and draws on insights from new cases of mindful tourism experiences, examining the potential for broader uptake across the industry. Examining the foundations of meditative mindfulness practices, mindfulness and tourism, the mindful tourism experience, and transformational power of mindful tourism experiences, The Mindful Tourist: The Power of Presence in Tourism explores key themes and issues, including the drivers of mindfulness in the tourism domain, the commodification of mindfulness, mindfulness and sustainability, and mindful tourist experiences being assisted through technology.

Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that will affect the future direction of tourism and hospitality research and practice.

This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the most current Japanese employment and leisure data and how the data compares with the earlier, postwar era that made up the boom-years of Japanese overseas travel. The latest data provides insight into how today's working and living conditions in Japan impact overseas travel expenditures today. Readers, ranging from academics to business practitioners, will benefit from the book that provides the latest information that can be used in a practical manner to assist tourism-related businesses and organizations meet the current and future needs of the Japan overseas travel market.

The Tourist Experience is complex, intrinsically personal, and highly emotional. Consequently, it is not easy to understand what it is that drives us to continue to travel, and to return to places visited. It is important for all sides of the travel, tourism, and hospitality industries to understand what tourists are searching for as well as what they experience, with emotions playing a central role. The research outlined in Unravelling Travelling: Uncovering Tourist Emotions through Autoethnography delves into the deep, personal, and very subjective emotions experienced while travelling to foreign places. Taking an autoethnographic approach, this evocative, reflexive, critical and analytical study uncovers a range of personal emotional drivers that resonate across disciplinary boundaries. Examining the development of autoethnography in the social sciences, where the researchers often expose deeply personal experiences that cannot be directly interpreted from an outsider's perspective, Unravelling Travelling offers an in-depth commentary on the role of autoethnography in the tourism field. This personal account from author Sue Beeton goes beyond simple memoir, exposing the practices of researcher, as well as the methodology employed. Personal travel narratives and poems not only uncover emotions that may not be evident through other research approaches, but also by being highly critical of her own work, Beeton argues the case for and against autoethnography itself.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This critical review of sustainable tourism, from its beginnings in the late 1980s to the present, examines the pressing challenges posed by the effects of global warming and the persistence of deep poverty and social unrest in many regions. David Weaver explores the convergence of mass and 'alternative' tourism as a dominant theme. Originally perceived as two incompatible forms of tourism, they are positioned in this book through enlightened mass tourism as unified components of a single global 'tourisystem' with the power to achieve sustainable tourism. Key features include: a global systems perspective the presentation of enlightened mass tourism as an aspirational outcome discussion of climate change, resilience and smart tourism as major challenges for sustainable tourism. Offering a concise introduction to the topic, tourism students will appreciate the clear look into the benefits and challenges of sustainable tourism. This will also be an insightful read for destination managers and tourism officials responsible for implementing sustainable outcomes.

Tourist attractions constitute the metaphorical 'heart' of tourism. This book aims to both deconstruct and construct what tourist attractions are, how we perceive them and how we can enhance our understanding of what attracts us as tourists. The volume reaches beyond current ideas about the ways tourist attractions are created, shaped and packaged. It focuses on the importance and subjective nature of identity, memory, narrative and performance in the tourist experience to find new ways of analysing and managing tourist attractions. The book will appeal to researchers and students in tourism and destination management and heritage and indigenous tourism.

The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.

Situating safari tourism within the discourses and practices of development, Selling the Serengeti examines the relationship between the Maasai people of northern Tanzania and the extraordinary influence of foreign-owned ecotourism and big game-hunting companies. It looks at two major discourses and policies surrounding biodiversity conservation, the championing of community-based conservation and the neoliberal focus on private investment in tourism, and their profound effect on Maasai culture and livelihoods. This ethnographic study explores how these changing social and economic relationships and forces remake the terms through which state institutions and local people engage with foreign investors, communities, and their own territories. The book highlights how these new tourism arrangements change the shape and meaning of the nation-state and the village and in the process remake cultural belonging and citizenship. Benjamin Gardner's experiences in Tanzania began during a study abroad tripin 1991. His stay led to a relationship with the nation and the Maasai people in Loliondo lasting almost twenty years; it also marked the beginning of his analysis and ethnographic research into social movements, market-led conservation, and neoliberal development around the Serengeti.

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members, ad-hoc reviewers entail scholars from North America, Europe and Asia-Pacific. AHL with international in focus attempts to divulge the innovative methods of inquiry to inspire new research topics that are vital and have been largely neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. AHL covers full papers and research notes in the matter of conceptual models and empirical investigations using inductive and deductive methods. The authors of this publication come from America, Europe, Asia, Pacific, and Africa. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

The number of people travelling for tourism purposes has more than doubled in the last two decades and is still growing. Over a billion globetrotters are now contributing vast sums, both directly and indirectly, to the gross domestic products of countries all over the world. However, planning for tourism development requires knowledge and insight into who tourists are, their characteristics and preferences, and how many are taking which tourism trips. Poorly conceived and executed ventures can result in unintended and negative socio-cultural, environmental and economic consequences. Fundamentals of tourism is an introduction to what tourism actually is, how its economic value chain unfolds and how it can be exploited to maximum benefit for all parties. Fundamentals of tourism balances cognitive and effective outcomes, providing an understanding of the basic concepts while encouraging interest and increased participation in tourism-related discourse and activities. It makes use of South African, southern African and African case studies to illustrate the practical application of each concept and offers discussions and scenario testing to trigger interest, reflection and engagement.

Events MISmanagement is unique text as it looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: * Why events fail * What can we learn from event failure * How we can improve practice through learning about event failure * How events can be safer / risk adverse * How to reduce the chance of events failing * A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

This book explores the intersection of gender and disability in the context of tourism. In part, the book foregrounds feminist theorising of intersectionality by examining how gender can overlap with other social identities to contribute to more systemic oppression, domination, discrimination, and marginalisation of certain categories of people. Our point of departure is that disability does not operate in isolation as it is constituted and experienced within an already gendered social and tourism environment. With substantial research on the intersection of gender and tourism on the one hand, and the intersection of disability and tourism on the other hand, the interconnectedness of gender and disability and the implications this has on tourism policy and practice remains understudied. Thus, the book provides a critical lens that helps unpack underlying assumptions about gender and disability while questioning the dominant ideas about gender and disability reproduced through tourism policies and institutional practices in an African context. This book will be of interest to scholars and researchers in Gender Studies, Disability Studies, and Tourism Studies, particularly those with a research interest in Africa.