This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society, stressing the necessity to properly conserve cultural resources in order to maintain a socially, economically, and environmentally sustainable development. In this book, the mural "Allegory to Work" by the artist Felipe Seade, located in Uruguay, is used as a case study. The work of Felipe Seade, a prominent political mural artist of the twentieth century, reflects the influence of Mexican heritage and the socio-political themes of that time, which were commonly used by the Social Realism art movement. The authors look at the mural-and its restoration-through the lens of tourism, globalization, and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical, ethnographic, tourism, and scientific research that leads to a sustainable project, from the point of view of identity, economy, politics, and society. This volume, with over 50 color illustrations and many black and white photos, will be valuable for college and research libraries, undergraduate and graduate students, researchers and professors in the field of cultural heritage and art as well as those involved in community-based research.

This book presents the story of growth and change of what is still a largely unorganized food and beverage service industry in India. With the authors' vast experience in both industry and academia, the volume provides a holistic perspective of the current status of the food and beverage industry in India and identifies the topical issues and the challenges. The authors offer an insightful discussion on where the industry is headed and how it can move from top-line driven growth to a bottom-line supported one.

This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.

This book is a collection of studies on tourism, culture, art and architecture for the Turkish world. The issues stated with 30 different subject titles in the book have been tried to be examined in detail.

The Power of New Urban Tourism explores new forms of tourism in urban areas with their social, political, cultural, architectural and economic implications. By investigating various showcases of New Urban Tourism within its social and spatial frames, the book offers insights into power relations and connections between tourism and cityscapes in various socio-spatial settings around the world. Contributors to the volume show how urban space has become a battleground between local residents and visitors, with changing perceptions of tourists as co-users of public and private urban spaces and as influencers of the local economies. This includes different roles of digital platforms as resources for access to the city and touristic opportunities as well as ways to organise and express protest or shifting representations of urban space. With contemporary cases from a wide disciplinary spectrum, the contributors investigate the power of New Urban Tourism in Africa, Asia, the Americas, Europe and Oceania. This focus allows a cross-cultural evaluation of New Urban Tourism and its dynamic, and changing conception transforming and subverting cities and tourism alike. The Power of New Urban Tourism will be of great interest to academics, researchers and students in the fields of cultural studies, sociology, the political sciences, economics, history, human geography, urban design and planning, architecture, ethnology and anthropology.

History shows that travellers sought to experience the unfamiliar and exotic cultures and traditions of Indigenous peoples, with early examples of Indigenous tourism in the United States, Canada, Scandinavia, Australia, New Zealand and countries throughout Asia and Latin America. Similarly, contemporary travellers demonstrate a desire to seek out opportunities to experience Indigenous peoples and their cultures. Thus, we are witnessing worldwide growth in the awareness of, and interest in, Indigenous cultures, traditions, histories and knowledges. Engagement in the tourism sector is regularly advocated for Indigenous peoples because of the socio-economic opportunities it provides; however, there are a range of cultural benefits including the maintenance, rejuvenation and/or preservation of Indigenous cultures, knowledges and traditions for Indigenous peoples who choose tourism as a vehicle to showcase their cultures. Consequently, tourism is regularly acknowledged as a means for facilitating the sustainability of tangible and intangible Indigenous cultural heritage including languages, stories, art, dance, rituals and customs. Importantly, however, the history of Indigenous peoples' engagement in tourism has provided a range of examples of the threats to Indigenous culture that can accrue as a result of tourism (i.e., cultural degradation, commercialisation and commodification, authenticity and identity, among others). This book presents an exploration of the intersection between tourism and Indigenous culture. The chapters in this book were originally published as a special issue of the Journal of Heritage Tourism.

This volume provides a comprehensive account of the valuable tangible and intangible benefits of the development of heritage tourism. Tourism development is widely acknowledged as a crucial tool to foster the development of rural and urban areas. To this end, this book presents nine case studies from international authors that reflect how tourism development is helpful-economically, socially, and otherwise-for community capacity building. The case studies from the countries of Spain, Portugal, Australia, Dubai, Bangladesh, Nigeria, and India demonstrate the uses of various management strategies and methods for rural and urban areas, and cover some of the major topics related to community-based tourism, community capacity building, and community participation in developing heritage tourism. Chapters consider the conservation of heritage resources and tourism promotion of destinations that provide opportunities to local communities to strengthen their economies and social standards. Key features: water conservation in urban landscape as natural, cultural, and historic tourism resources spiritual and religious heritage tourism cultural tourism and the support of public and private funds economic development and its effect on cultural and natural resources public-private-partnerships to ensure sustainable development talent management challenges tribal tourism and tribal festivals, which are the mirror of their culture and could be major tourist attractions The methodologies and proposed management strategies discussed by the book's researchers and professors will be valuable for policymakers, administrators, tourism promoters, researchers, and academicians who are involved with the tourism industry.

Whilst other countries in Asia particularly China and India have been studied in terms of entrepreneurial endeavours, there is a lack of research on Indonesia despite it being amongst the fastest growing economies in the world. Indonesia is also one of the largest recipients of venture capital in Asia. This book looks at the growth of entrepreneurship in Indonesia from artisan and cultural endeavours to an increased awareness of digital and technology-based forms of entrepreneurship. The book examines the distinct cultural heritage of people in Indonesia towards entrepreneurial pursuits and analyses the role family and minority businesses play in the development of entrepreneurial capabilities. It stresses the need to focus on more categories of entrepreneurship in Indonesia such as artisan, tourism and sustainability in order to facilitate the growth of digital-based startups. This book will be amongst the first to explore how Indonesia is leaping ahead of competitors in its quest to be a dominant world power through its entrepreneurial pursuits.

* Uniquely offers students a comprehensive guide to world tourism cities from, historical factors that shaped globalisation to current trends and issues around planning, management and marketing looking to future trends such as sustainability, smart cities, crisis and rise of new urban touristic spaces. Content is appropriate for 12 - 14 week courses. * Topical and timely subject that will increasingly be taught as a specific module at UG level, given there will be even more focus on strategic urban tourism given Covid19. * The range of features included in the book to aid understanding and show applications, the case studies were seen as a particular strength. * International approach in content and case's * Author team * Incorporates range of perspectives.

Despite the geometric expansion of tourism knowledge, some areas have remained stubbornly underdeveloped and a full or comprehensive consideration of the philosophical issues of tourism represents one such significant knowledge gap. A key aim of this book therefore is to provide an initial mapping of, and fresh insights into this territory. In doing so it discusses key philosophical questions in the field such as What is tourism? Who is a tourist? What is wisdom? What is it to know something? What is the nature of reality? Why are some destinations considered beautiful? Why is tourism desirable? What is good and bad tourism? What are desirable ends? These and similar topics are addressed this book under the headings of truth, beauty and virtue.

The recent proliferation of events as a subject of study in its own right has signalled the emergence of a new field - event studies. However, whilst the management-inspired notion of planned events, which strives for conceptual slenderness, may indeed be useful for event managers, the moment we attempt to advance knowledge about events as social, cultural and political phenomena, we realise the extent to which the field is theoretically impoverished. Event studies, it is argued, must transcend overt business-like perspectives in order to grasp events in their complexities. This book challenges the reader to reach beyond the established modes of thinking about events by placing them against a backdrop of much wider, critical discourse. Approaches and Methods in Event Studies emerges as a conceptual and methodological tour de force-comprising the works of scholars of diverse backgrounds coming together to address a range of philosophical, theoretical, and methods-related problems. The areas covered include the concepts of eventification and eventual approaches to events, a mobilities paradigm, rhizomatic events, critical discourse analysis, visual methods, reflexive and ethnographic research into events, and indigenous acumen. Researchers and students engaged in the study of events will draw much inspiration from the contributions and from the volume as a whole.

Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers' choices. However, more recently visitor attractions have become more multifaceted, have proliferated and fragmented in terms of form, location, scale and style, and their role is undergoing major changes in a post-modern world as a result of consumer demands and competitive innovations. Visitor Attractions and Events for the first time theoretically and empirically explores the relations between events and attractions to offer new thinking of the role of space and place in shaping development, management practices and strategies in the sector as well as future implications. The book reveals how location is pivotal in the development, planning, and management of visitor attractions and events. Whereas the location of natural attractions is relatively fixed in space and their locations cannot be predetermined or relocated, human-made or contrived attractions are more influenced by the planning process in the context of the locational decision-making process. Competition and cooperation between visitor attractions and the aspects which shape these relations, including complementarities, compatibility, knowledge spill overs and diffusion of innovations, product similarities and spatial proximity remain largely ignored in the visitor attraction sector and thus are major elements in the focus of this book. Comparative examples ranging from small to major attractions in a wide variety of locations are included. This significant volume will appeal widely to all those interested in the visitor sector, such as tourism, events, leisure studies, destination management and sociology.

This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research and aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. It explores how tour guiding theory and practice has evolved over time and what factors have contributed to this. The volume consolidates, synthesises and adds to the knowledge base and foreshadows how current and future trends and issues might impact on tour guiding research and practice in the 21st century. The studies reviewed in this book cover a wide range of contexts in which guided tours are conducted, ranging from city streets to heritage and wildlife tourism attractions, from high-end tourist lodging establishments to national park campgrounds, and from highly developed destinations to very remote ones in both developed and developing countries. The book is well-illustrated and its accessible style with chapter summaries makes it ideal for students as well as researchers.

This original social science text approaches marathon running as an everyday practice and a designed event, to draw upon and contribute to the literature on practice theory, urban events, rhythmanalysis and mobility. It bridges sport studies and discussions within sociology and geography about practice, movement and the city. Inspired by theoretical debates about embodied and multi-sensuous mobilities, social and material practices, and urban rhythms, this book explores the characteristics of marathon running as a bodily practice on the one hand and, on the other, marathon training grounds and events as unique places. This account takes marathon running seriously, using sociological and geographical theory to understand the practice in and of itself. Based on original empirical research and accessible to readers, taking them to training sessions in Copenhagen and to marathons in Tokyo, Kyoto, Berlin, Frankfurt, Valencia and Copenhagen, it draws out the globalised, codified and generic nature of marathon practices and design, yet also brings out the significant local differences. The book examines in ethnographic detail how marathon practices and places are produced by various materialities, cultural scripts, experts, runners and spectators, and practiced in embodied, multi-sensuous and 'emplaced' ways by ordinary runners. It develops a sociological practice approach to marathon running and geographical understanding of marathon places and rhythms. It demonstrates that marathon running is of broad interest because it calls for and allows lively and expressive ways of conducting and writing research and understanding the becoming of bodies, the intertwining of biological and mechanical rhythms, and the eventful potential of streets. It will appeal to postgraduate students and scholars in sport studies, geography and sociology interested in running, active mobility and ethnography, as well as tourism and urban events. The book will also appeal to general readers with an interest in marathon running.

In the three decades following the Second World War, during the dictatorship of General Francisco Franco, Spain became the playground for millions of carefree tourists from Europe's prosperous democracies. This book chronicles how their presence not only helped to strengthen the Franco regime's economic and political standing, but also provoked institutional change, undermining the dictatorship's moral austerity and economic autarky. The study looks beneath exotic imagery of bulls and flamenco dancers, and sensationalized stories of Francoist police persecuting bikini-clad foreigners, to examine how the advent of foreign tourism profoundly influenced the regime's diplomatic and economic orientations as early as 1945. In the 1960s, mass tourism was emblematic of a dynamic, modernizing Spain, and contributed significantly to the changing political and social conditions in which Spain's post-Franco democracy was born.

Anti-Museum charts the development of the anti-museum as a concept and as it has been realised in practice. Drawing on a range of case studies, including the New Museum and PS1 in New York, Mona in Australia, Art42 in Paris and Donald Judd's Marfa, the book assesses their potential to engage museum publics in new ways. Anti-museums seek to breathe relational and theatricalised vitality into the objects they exhibit, by connecting them to the contexts of their making, to their social life outside the museum, to visitors' lives via their transformative capacities for change, and by being a place of dialogue, exchange and transformation, rather than instruction. Documenting the ways in which they have been created by artists, collectors, and curators, the book also examines the extent to which anti-museums connect with other museums through the exchange of values and resources. Critically, it asks whether, after some 40 years of 'new museology', such institutions are still able to offer something fresh and valuable. Anti-Museum provides a sharp and incisive account of the anti-museum as it has been imagined, realised and experienced, and as it has relevance for understanding and working in the contemporary museum world. As such, the book will be of great interest to scholars and students engaged in the study of museums, cultural economy, inclusive urban regeneration, the democratisation of art and contemporary art. It should also appeal to museum professionals around the world.

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

This original social science text approaches marathon running as an everyday practice and a designed event, to draw upon and contribute to the literature on practice theory, urban events, rhythmanalysis and mobility. It bridges sport studies and discussions within sociology and geography about practice, movement and the city. Inspired by theoretical debates about embodied and multi-sensuous mobilities, social and material practices, and urban rhythms, this book explores the characteristics of marathon running as a bodily practice on the one hand and, on the other, marathon training grounds and events as unique places. This account takes marathon running seriously, using sociological and geographical theory to understand the practice in and of itself. Based on original empirical research and accessible to readers, taking them to training sessions in Copenhagen and to marathons in Tokyo, Kyoto, Berlin, Frankfurt, Valencia and Copenhagen, it draws out the globalised, codified and generic nature of marathon practices and design, yet also brings out the significant local differences. The book examines in ethnographic detail how marathon practices and places are produced by various materialities, cultural scripts, experts, runners and spectators, and practiced in embodied, multi-sensuous and 'emplaced' ways by ordinary runners. It develops a sociological practice approach to marathon running and geographical understanding of marathon places and rhythms. It demonstrates that marathon running is of broad interest because it calls for and allows lively and expressive ways of conducting and writing research and understanding the becoming of bodies, the intertwining of biological and mechanical rhythms, and the eventful potential of streets. It will appeal to postgraduate students and scholars in sport studies, geography and sociology interested in running, active mobility and ethnography, as well as tourism and urban events. The book will also appeal to general readers with an interest in marathon running.

This book provides an in-depth examination of the growing Asian tourism market and consumption in Arctic destinations. Through five parts, the book covers Asian mobilities consumption as an extension of Arctic international politics, the transportation sector and green cruise tourism, and ethnicity, culture, and history. It contributes to further understanding of the impacts of increased tourism in these polar regions by exploring climate change, debates around emerging economies and global power roles in the political, socio-economic, security and legal issues of the Arctic and Antarctic and associated polar strategies and policy. By drawing on a range of disciplines and with contributions from experts in Arctic destinations or who are associated with the Arctic, it further provides a holistic framing of emerging demand and mobility patterns of Asian tourists in a polar context. Asian Mobilities Consumption in a Changing Arctic will be valuable reading for students and academics across the fields of tourism, economics, sustainability, development studies as well as other social science disciplines.

Bringing together scholars from the areas of tourism, leisure and cultural studies, eco-humanities and tourism management, this book examines the emerging phenomenon of slow tourism. The book explores the range of travel experiences that are part of growing consumer concerns with quality leisure time, environmental and cultural sustainability, as well as the embodied experience of place. Slow tourism encapsulates a range of lifestyle practices, mobilities and ethics that are connected to social movements such as slow food and cities, as well as specialist sectors such as ecotourism and voluntourism. The slow experience of temporality can evoke and incite different ways of being and moving, as well as different logics of desire that value travel experiences as forms of knowledge. Slow travel practices reflect a range of ethical-political positions that have yet to be critically explored in the academic literature despite the growth of industry discourse.

This book explores the notion of rurality and how it is used and produced in various contexts, including within populist politics which derives their legitimacy from the rural-urban divide. The gap between the 'common people' and the 'elites' is widening again as images of rurality are promoted as morally pure, unalienated and opposed to the cultural and economic globalization. This book examines how using certain images and projections of rurality produces 'rural authenticity', a concept propagated by various groups of people such as regional food producers, filmmakers, policymakers, and lobbyists. It seeks to answer questions such as: What is the rurality that these groups of people refer to? How is it produced? What are the purposes that it serves? Research in this book addresses these questions from the areas of both politics and policies of the 'authentic rural'. The 'politics' refers to polarizations including politicians, social movements, and political events which accentuate the rural-urban divide and brings it back to the core of the societal conflict, while the 'policies' focus on rural tourism, heritage industry, popular art and other areas where rurality is constantly produced and consumed. With international case studies from leading scholars in the field of rural studies, the book will appeal to geographers, sociologists, politicians, as well as those interested in the re-emergence of the rural-urban divide in politics and media.

Approach and coverage: This book continues to be the only student introductory text on Airport marketing, reflecting commonly taught content and current issues in the airport industry. It is considered to be an 'indispensable' student resource, offering excellent coverage of core principles, marketing research and planning. The book integrates global case studies to show theory in practice. Written by respected and well known author team * Accessible writing style that is appropriate and at the right level for UG students approaching the subject for the first time. * Book is logical, progressive and easy to follow from evolution of airport marketing to CRM.

Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

Tourism is a major industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) as well as a growing field of academic study. For many cities and regions tourism is also increasingly recognised as being integral to economic, social and sustainable development. In addition, tourism also contributes to Nordic identity through destination promotion and tourism activities, including winter tourism and the tradition of access to common land, as well as specific forms of tourism, such as second homes. Nordic Tourism is the first comprehensive and accessible introduction to tourism in the region that links Nordic tourism research and concerns with key concepts in tourism studies. The book consists of eleven chapters dealing with issues ranging from, for example, marketing and policy to nature-based tourism, culture and the contribution of tourism to environmental change. The inclusion of case studies from leading Nordic researchers on specific destinations, attractions, resources, sectors and developments also provides a valuable learning tool for all students of tourism.