This book presents the story of growth and change of what is still a largely unorganized food and beverage service industry in India. With the authors' vast experience in both industry and academia, the volume provides a holistic perspective of the current status of the food and beverage industry in India and identifies the topical issues and the challenges. The authors offer an insightful discussion on where the industry is headed and how it can move from top-line driven growth to a bottom-line supported one.

Made to Work analyses the conditions of mobile knowledge work (MKW) in contemporary worklives, contrasting and drawing parallels among three highly significant sectors of the Knowledge Economy: academia, information communication technology (ICT) management, and digital creative work. It introduces the concept of 'corollary work' to characterise the elusive work underpinning the configuration of workers, informational, technological, relational and infrastructural resources in (re)producing liveable worklives. It ultimately illuminates the myriad strands of corollary work that enable MKW to take place and contributes to emergent debates on how exploitation, at least in the domain of MKW, can be named, resisted and creatively subverted. In so doing, it opens up a conversation about the complex ways in which contemporary worklives are 'made to work', and about potential interventions to bring about more just worklife conditions in the future.

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

Morphological research studies the physical form of landscapes, including how landscape structures function and operate, the adaptability of forms, and how functions and forms change over time. Applying the methods and models of morphology to tourism, this innovative book explores some of the complex relationships between tourism and morphological changes in urban and rural destinations across the globe. Tourism-related impacts on the physical environment and sociocultural values surrounding a given destination reflect the need for both theoretical and empirical approaches to strengthen our understanding of the ways in which tourism functions. This study examines key sectors and locations such as coastal tourism, urban tourism, and waterfront redevelopment, which are increasingly important in terms of their influence on sociocultural and morphological transformation. It advocates that awareness of the critical link between temporospatial impacts and morphological progresses is necessary to accommodate changes within a pattern of evolutionary growth. International in scope, employing case studies from Asia, Australasia, the US, and Europe, this book makes a newcontribution to the literature and will be of interest to students and researchers of tourism planning, urban design, geography, environmental studies and landscape architecture.

Chinese Heritage Sites and their Audiences provides a Chinese perspective on tourists' relationship to heritage. Contributing to ongoing debates within heritage and tourism studies, the book offers insights into how and why visitors engage with such sites. Drawing on interviews with domestic tourists, local residents and heritage officials at the World Heritage sites of West Lake, Xidi and Hongcun, Zhang argues that tourists have agency: when they visit heritage sites, they are doing cultural, social and emotional work, whilst also negotiating cultural meanings. Providing an examination of the complex interactions between locals and tourists, the author then considers how tourists navigate and interpret heritage sites. Finally, Zhang examines whether the government or locally controlled tourism enterprises are more effective in facilitating meaningful cultural interaction between tourists and locals. Overall, the book demonstrates the interrelation between tourism and heritage, and the tensions that are created when the ways in which sites are used differ from the expectations of UNESCO and national or regional site managers. Chinese Heritage Sites and their Audiences pays particular attention to ongoing debates about heritage performances, the importance of emotions and the agency of tourists, and will thus appeal to academics and students engaged in the study of heritage, tourism, landscape architecture and anthropology.

Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia. The contributions deal with various interdisciplinary research topics, particularly in the fields of social sciences, economics and the arts. The papers focus especially on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development. The theoretical research studies included here should provide a solid foundation for the development of new tools that explore the possibilities of developing tourism, hospitality, service industries in Knowledge Economic Era, and the empirical papers will advance our knowledge regarding the impact of information technologies in organizations' and institutions' practices. These proceedings should be of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.

This book brings together contributions from scholars from intersecting disciplines. Arguing that we are witnessing a paradigm shift concerning the place of historic spaces and museums in the contemporary imaginary, the volume shows that such institutions are merging traditional scholarly activities tied to historical representation and inquiry with novel modes of display and interpretation, drawing them closer to the world of entertainment and interactive consumption. The book concludes that museums and historic sites are reinventing themselves, in order to remain meaningful and to play a role in societies aspiring to be more inclusive and open to historical and cultural debate. This book will be of interest to students and faculty who are engaged in the study of museums, art history, architectural and design history, social and cultural history, interior design, visual culture, and material culture.

Whilst other countries in Asia particularly China and India have been studied in terms of entrepreneurial endeavours, there is a lack of research on Indonesia despite it being amongst the fastest growing economies in the world. Indonesia is also one of the largest recipients of venture capital in Asia. This book looks at the growth of entrepreneurship in Indonesia from artisan and cultural endeavours to an increased awareness of digital and technology-based forms of entrepreneurship. The book examines the distinct cultural heritage of people in Indonesia towards entrepreneurial pursuits and analyses the role family and minority businesses play in the development of entrepreneurial capabilities. It stresses the need to focus on more categories of entrepreneurship in Indonesia such as artisan, tourism and sustainability in order to facilitate the growth of digital-based startups. This book will be amongst the first to explore how Indonesia is leaping ahead of competitors in its quest to be a dominant world power through its entrepreneurial pursuits.

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding. This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication. Contributors include: M. Andehn, L.P. Andersen, L.R. Bjorst, R.B. Broegaard, S. Brorstroem, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjallhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jorgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. OEstberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallstroem, P. Tammpuu, S. Taylor, K. Topso Larsen, P. Varley, A.M. Waade

This book investigates the way localities are shaped and negotiated through tourism, and explores the emerging success of local peer-produced hospitality and tourism services which are transforming the tourist experience. Tourists are now being brought into much closer contact with locals and have new opportunities to experience the community at their destination. This book examines these place experiences and travel-sharing arrangements that have now spread globally due to the use of social communication platforms such as Airbnb. It analyses the existence of global communities of 'place experts' that are redefining the organisational structures, value systems, market opportunities, affordabilities and geographies in travel and tourism. This volume brings together the work of established tourism scholars as well as early career researchers and is one of the first books to examine the global-local relationship at tourism destinations and the way that the rapidly developing field of peer-to-peer tourism is transforming tourist destinations.

* Timely and fills a gap by offering students a practical guide to tourist experience in a sequential way. Experience economy is becoming prominent and there is a need to understand and manage such experience in a tourism context. It is a core component of tourism degrees. * It will offer students an understanding of how the experience is lived by the tourist and how tourism providers can manage that process as well as develop successful experimental marketing interventions. No other book looks at the tourist experience from industry perspective. * Unique approach by organising the book around pre, during and post trip, which aligns with thinking about innovation, user - led design and co-creation.

This book provides an in-depth examination of the growing Asian tourism market and consumption in Arctic destinations. Through five parts, the book covers Asian mobilities consumption as an extension of Arctic international politics, the transportation sector and green cruise tourism, and ethnicity, culture, and history. It contributes to further understanding of the impacts of increased tourism in these polar regions by exploring climate change, debates around emerging economies and global power roles in the political, socio-economic, security and legal issues of the Arctic and Antarctic and associated polar strategies and policy. By drawing on a range of disciplines and with contributions from experts in Arctic destinations or who are associated with the Arctic, it further provides a holistic framing of emerging demand and mobility patterns of Asian tourists in a polar context. Asian Mobilities Consumption in a Changing Arctic will be valuable reading for students and academics across the fields of tourism, economics, sustainability, development studies as well as other social science disciplines.

* at the intersection of several timely topics (globalization, global middle class, mobility, international education) with potential for course use * authors have collected data from several international sites and the book will appeal to an international audience * written by highly respected authors

It is innovative, fills a gap and will provide a deep and meaningful deconstruction of the crossover between memory, early American studies, race and heritage tourism that has wide appeal to social sciences and humanities. To have a book on this important theme by a team of humanities specialists will add a unique and valuable dimension to an area that has traditionally been dominated by social scientists. The book promises to deliver a solid deconstruction of the touristic experience with racism, slavery and the indigenous experience in America. The rhetorical and discourse analytical perspectives will be unique and interesting. Good range of empirical examples

This original social science text approaches marathon running as an everyday practice and a designed event, to draw upon and contribute to the literature on practice theory, urban events, rhythmanalysis and mobility. It bridges sport studies and discussions within sociology and geography about practice, movement and the city. Inspired by theoretical debates about embodied and multi-sensuous mobilities, social and material practices, and urban rhythms, this book explores the characteristics of marathon running as a bodily practice on the one hand and, on the other, marathon training grounds and events as unique places. This account takes marathon running seriously, using sociological and geographical theory to understand the practice in and of itself. Based on original empirical research and accessible to readers, taking them to training sessions in Copenhagen and to marathons in Tokyo, Kyoto, Berlin, Frankfurt, Valencia and Copenhagen, it draws out the globalised, codified and generic nature of marathon practices and design, yet also brings out the significant local differences. The book examines in ethnographic detail how marathon practices and places are produced by various materialities, cultural scripts, experts, runners and spectators, and practiced in embodied, multi-sensuous and 'emplaced' ways by ordinary runners. It develops a sociological practice approach to marathon running and geographical understanding of marathon places and rhythms. It demonstrates that marathon running is of broad interest because it calls for and allows lively and expressive ways of conducting and writing research and understanding the becoming of bodies, the intertwining of biological and mechanical rhythms, and the eventful potential of streets. It will appeal to postgraduate students and scholars in sport studies, geography and sociology interested in running, active mobility and ethnography, as well as tourism and urban events. The book will also appeal to general readers with an interest in marathon running.

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

Festivals and events are of enormous significance to many communities around the world. They can have historic, religious, cultural and traditional significance, and they are also important parts of community building. This book focuses on these small-scale, non-metropolitan events (i.e. rural, regional and peri-urban) to explore the complex relationships between place, community and identity and the ways in which festival events bring these into being. By drawing on the notion of 'encounter', this book examines how festivals and events can be seen primarily as spaces where different people meet. This notion of encounter helps us to understand how conviviality and social relations are developed, and what this then means in terms of social cohesion and social justice. It also draws on current theoretical and methodological approaches that can tell us about the role of festivals in contemporary life, and it includes the sensual approach, the geographies of affect and emotion, the notion of the right to the city and nonrepresentation theory. The book brings together these perspectives and examines their relevance in the community events context, identifying and discussing theoretical frameworks drawn from (including but not limited to) human geography, sociology, anthropology, leisure studies and urban planning, as well as tourism and event studies. For these reasons, Festival Encounters will be a valuable read for students and academics working on a wide range of disciplines.

Within events management, events are commonly categorised within two axes, size and content. Along the size axis events range between the small scale and local, through major events, which garner greater media interest, to internationally significant hallmark and mega events such as the Edinburgh Festival and the Tour de France. Content is frequently divided into three forms - culture, sport or business. However, such frameworks overlook and depoliticise a significant variety of events, those more accurately construed as protest. This book brings together new research and theories from around the world and across sociology, leisure studies, politics and cultural studies to develop a new critical pedagogy and critical theory of events. It is the first research monograph that deals explicitly with the concept of critical event studies (CES), the idea that it is impossible to explore and understand events without understanding the wider social, cultural and political contexts. It addresses questions such as can the occupation and reclamation of specific spaces by activists be understood as events within its framework? And is the activity of activists in these spaces a leisure activity? If those, and other similar activities, can be read as events and leisure, what does admitting them into the scope of events management and leisure studies mean for our understanding of them and how the study of events management is to be conceptualised? This title will be of interest to undergraduate and postgraduate students on events management and related courses and scholars interested in understanding the ways in which events are constructed by the social, the cultural and the political.

Opportunity: Fills a gap for a chef led approach to sustainability to be used on core 'sustainable restaurants modules'. Other books take a recipe based sustainable approach to sustainability or looks at the hospitality as an industry.Systematic approach: uniquely takes the reader through the whole supply chain and life cycle of a restaurant from sourcing to after consumption by customers (waste). Coverage: Looks at whole life cycle of restaurant, as well as discussion of certificates, kitchen design and how spaces can contribute to more sustainable food systems.

Front and Back Stage of Tourism Performance situates our travel imaginaries, those dream destinations on our travel bucket lists, as co-constructed by the tourist industry, state development policies, and community negotiations, and as framed by modernity's new global cultural economy. As more people travel for pleasure than ever before, host communities and intermediaries are presented with tourism opportunities that all too often become flashpoints for local contestation and mechanisms for displacement. The ethnographically-grounded chapters describe tourist encounters shaped by geopolitics, complicated by war, and troubled by and enacted within the economic inequities of neocolonialism. The points of contact afford a unique vantage from which to view cultural identity, entrepreneurial strategizing, and natural resource management as global politics and relations of difference. They also illustrate the power of social networks, cultural display, and artistic performance as collective presentation, management apparatus, and structural critique. Drawing on a range of international case studies, this book will appeal to those interested in tourism, anthropology, global studies, environmental issues, microeconomics, and identity studies.

Much of the existing literature seeks to make sense of tourism based on singular approaches such as visuality, identity, mobility, performance and globalised consumption. What is missing, however, is an overarching framework within which these valuable approaches can be located. This book offers one such framework using the concept of dwelling taken from Heidegger and Ingold as the starting point from which to consider the interrelatedness of being, dwelling and tourism. The anthropological focus at the core of the book is infused with multidisciplinary perspectives that draw on a variety of subjects including philosophy, material cultural studies and cultural geography. The main themes include sensuous, material, architectural and earthly dwelling and each chapter features a discussion of the unifying theoretical framework for each theme, followed by an illustrative focus on specific aspects of tourism. This theoretically substantive book will be of interest to anyone involved with tourism research from a wide range of disciplines including anthropology, sociology, geography, cultural studies, leisure studies and tourist studies.

Tourism has become increasingly shaped by neoliberal policies, yet the consequences of this neoliberalisation are relatively under-explored. This book provides a wide-ranging inquiry into the particular manifestations of different variants of neoliberalism, highlighting its uneven geographical development and the changing dynamics of neoliberal policies in order to explain and evaluate the effects of neoliberal processes on tourism. Covering a variety of different aspects of neoliberalism and tourism, the chapters investigate how different types of tourism are used as part of more general neoliberalisation agendas, how neoliberalism differs according to the geographic context, the importance of discourse in shaping neoliberal practices and the different approaches of putting the neoliberal ideology into practice. Aiming to initiate debates about the connections between neoliberalism and tourism and advance further research avenues, this book makes a timely contribution which discusses the relationships between markets, nation-states and societies from a social science perspective. Neoliberalism is considered as a political-economic ideology, as variants of the global neoliberal project, as discourse and practices through which neoliberalism is enacted.

This book offers a critical account of the historical evolution of mountaineering and its relation to the phenomenon of tourism, providing an overview of recent developments linked to the diversification, commodification and commercialisation of mountaineering activity. Mountaineering, broadly defined as hiking, trekking and climbing, is now a mass phenomenon, with continually growing numbers of trekkers, climbers and religious tourists hiking in mountain regions. Increasing visitor numbers require the current policies to be updated. The environments around high-mountain areas and their local resident communities, until recently cut off from civilisation, are sensitive to outside influences and have been abruptly exposed to the impact of mountaineering and related activities. This is the first book to disentangle overlapping terms and definitions related to mountaineering tourism. It identifies the key terms and turning points in mountaineering tourism and discusses the impacts of mountaineering tourism from an environmental, socio-cultural and personal perspective and identifies current tourism management policies. Finally, this book provides a continuum between the past and future of mountaineering tourism and aims to provide policy suggestions for sustainable management of fragile mountain regions. This will be of great interest to upper-level students and academics of tourism, as well as industry representatives and policymakers with an interest in adventure tourism and mountaineering.

This book explores the notion of rurality and how it is used and produced in various contexts, including within populist politics which derives their legitimacy from the rural-urban divide. The gap between the 'common people' and the 'elites' is widening again as images of rurality are promoted as morally pure, unalienated and opposed to the cultural and economic globalization. This book examines how using certain images and projections of rurality produces 'rural authenticity', a concept propagated by various groups of people such as regional food producers, filmmakers, policymakers, and lobbyists. It seeks to answer questions such as: What is the rurality that these groups of people refer to? How is it produced? What are the purposes that it serves? Research in this book addresses these questions from the areas of both politics and policies of the 'authentic rural'. The 'politics' refers to polarizations including politicians, social movements, and political events which accentuate the rural-urban divide and brings it back to the core of the societal conflict, while the 'policies' focus on rural tourism, heritage industry, popular art and other areas where rurality is constantly produced and consumed. With international case studies from leading scholars in the field of rural studies, the book will appeal to geographers, sociologists, politicians, as well as those interested in the re-emergence of the rural-urban divide in politics and media.

This original social science text approaches marathon running as an everyday practice and a designed event, to draw upon and contribute to the literature on practice theory, urban events, rhythmanalysis and mobility. It bridges sport studies and discussions within sociology and geography about practice, movement and the city. Inspired by theoretical debates about embodied and multi-sensuous mobilities, social and material practices, and urban rhythms, this book explores the characteristics of marathon running as a bodily practice on the one hand and, on the other, marathon training grounds and events as unique places. This account takes marathon running seriously, using sociological and geographical theory to understand the practice in and of itself. Based on original empirical research and accessible to readers, taking them to training sessions in Copenhagen and to marathons in Tokyo, Kyoto, Berlin, Frankfurt, Valencia and Copenhagen, it draws out the globalised, codified and generic nature of marathon practices and design, yet also brings out the significant local differences. The book examines in ethnographic detail how marathon practices and places are produced by various materialities, cultural scripts, experts, runners and spectators, and practiced in embodied, multi-sensuous and 'emplaced' ways by ordinary runners. It develops a sociological practice approach to marathon running and geographical understanding of marathon places and rhythms. It demonstrates that marathon running is of broad interest because it calls for and allows lively and expressive ways of conducting and writing research and understanding the becoming of bodies, the intertwining of biological and mechanical rhythms, and the eventful potential of streets. It will appeal to postgraduate students and scholars in sport studies, geography and sociology interested in running, active mobility and ethnography, as well as tourism and urban events. The book will also appeal to general readers with an interest in marathon running.