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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

Global Dynamics in Travel, Tourism, and Hospitality (Hardcover): Nikolaos Pappas, Ilenia Bregoli Global Dynamics in Travel, Tourism, and Hospitality (Hardcover)
Nikolaos Pappas, Ilenia Bregoli
R5,196 Discovery Miles 51 960 Ships in 18 - 22 working days

Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.

Authenticity and Authentication of Heritage (Hardcover): Deepak Chhabra Authenticity and Authentication of Heritage (Hardcover)
Deepak Chhabra
R4,207 Discovery Miles 42 070 Ships in 10 - 15 working days

Authenticity and Authentication of Heritage presents an assimilation of chapters that critically address some of the key emerging areas associated with authenticity. It presents a variety of inspiring pieces of work that range from host-guest authentication and intangible heritage to knowledge transfer processes, authenticating heritage in fairy-tale settings, authenticity and anxiety in the smell of death and life, understanding the boundaries of authenticity, nostalgia, sustainability, marketing, destination competitiveness, examining affective connotations of authenticity, and their contribution towards optimizing hedonic and eudaimonic well-being during times of disruption. The contentious concept of authenticity continues to be valorised in heritage tourism. This scholarly initiative seeks to broaden the discursive parameters of authenticity and identify power mechanisms that shape the way authenticity is produced, marketed and consumed. This is an attempt to share contemporary views on how the contemporary notions of authenticity are derived, interpreted, applied, processed and legitimised in local and global contexts. Furthermore, the significant relationship between health and authenticity is explored. To put it simply, this pandemic has significantly halted the way people connect with their cultural resources and seek authenticity within their inner selves and the outside realms in the heritage tourism system. Heightened sense of global consciousness is a call to polish our authentic selves and elevate above inauthenticity or moral hypocrisy. So, is authenticity an evolving story or is it a story of floating immobility? Who can tell the story and who decides what elements to fossilise? How can existentialist authenticity and self authentication promote moral selving and well-being of the self and the society? Many questions like these have emerged in recent literature, and this book uses conceptual, empirical and theoretical explorations to identify and engage with such inquiries. The chapters in this book, except for the concluding chapter, were originally published as a special issue of the Journal of Heritage Tourism.

The British on Holiday - Charter Tourism, Identity and Consumption (Paperback): Hazel Andrews The British on Holiday - Charter Tourism, Identity and Consumption (Paperback)
Hazel Andrews
R903 Discovery Miles 9 030 Ships in 10 - 15 working days

This book is the only in-depth ethnographic study of British charter tourists. It is based on several months of participant observation of British charter tourists on holiday in Palmanova and Magaluf on the Mediterranean Island of Mallorca. With a focus on space, the body, and food and drink practices, the book explores the experiential nature of touristic practice which provides insight into constructions, understandings and knowledge of the self in relation to national, regional, class, and gender identities. These issues in turn highlight elements of power and control which are mainly articulated through the attempts to manipulate tourists' consumption practices by the mediators of tourists' experiences.

The Economics of Tourism Destinations (Hardcover, 2012 ed.): Guido Candela, Paolo Figini, Isabel Cortes-Jimenez The Economics of Tourism Destinations (Hardcover, 2012 ed.)
Guido Candela, Paolo Figini, Isabel Cortes-Jimenez
R2,763 Discovery Miles 27 630 Ships in 18 - 22 working days

The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing to more than 10% of the European Union's GDP, research and teaching at the university level has only recently grown to a considerable level, and the field still lacks a firm research methodology. This book approaches tourism economics as an applied field of study in which tourism markets are represented as imperfect markets, with asymmetric and incomplete information among agents, bounded rationality, and with a strong presence of externalities and public goods. The economic issues studied in the book are approached both intuitively, largely using examples and case studies, and formally, with mathematical formalizations in text boxes.

Resilience, Authenticity and Digital Heritage Tourism (Hardcover): Deepak Chhabra Resilience, Authenticity and Digital Heritage Tourism (Hardcover)
Deepak Chhabra
R4,219 Discovery Miles 42 190 Ships in 10 - 15 working days

This book examines the authentication of authenticity in heritage tourism by using a resilient smart systems approach. It discusses the emerging trends in cultural tourism and outlines, in a detailed manner, their significance in negotiating authenticity in tourism experience. Authentication of authenticity is an evolving, less-researched field of inquiry in heritage tourism. This book advances research on this subject by exploring different authentication processes and scrutinizes their resilience in building transformative heritage tourism pathways. It offers a kaleidoscopic view of the manner authenticity has evolved over the last several decades by observing a broad spectrum of cultural expressions. The evolution and meaningfulness of negotiated authenticity is identified and discussed in the context of pre-, intra- and post-pandemic times. This book focuses on the moral and existentialist trajectories or authenticity and the notion of self-authentication. It proposes a smart resilient authentication model to delicately negotiate the objective and self-dimensions of authenticity in transformative times. Furthermore, by sharing examples of best practices, it offers unique insights on how authenticity is authenticated and mediated via digital platforms and artificial intelligence. This book offers novel perspectives on negotiated authenticity and its authentication in heritage tourism and will appeal to both practitioners and students/scholars in Heritage studies; Design and Innovation; Tourism Studies; Geography and Planning across North America, Europe, and East-Asian countries.

Airport Marketing (Paperback, 2nd edition): Nigel Halpern, Anne Graham Airport Marketing (Paperback, 2nd edition)
Nigel Halpern, Anne Graham
R1,212 Discovery Miles 12 120 Ships in 10 - 15 working days

Approach and coverage: This book continues to be the only student introductory text on Airport marketing, reflecting commonly taught content and current issues in the airport industry. It is considered to be an 'indispensable' student resource, offering excellent coverage of core principles, marketing research and planning. The book integrates global case studies to show theory in practice. Written by respected and well known author team * Accessible writing style that is appropriate and at the right level for UG students approaching the subject for the first time. * Book is logical, progressive and easy to follow from evolution of airport marketing to CRM.

Trends and Issues in Global Tourism 2008 (Hardcover, 2008 ed.): Roland Conrady, Martin Buck Trends and Issues in Global Tourism 2008 (Hardcover, 2008 ed.)
Roland Conrady, Martin Buck
R1,534 Discovery Miles 15 340 Ships in 18 - 22 working days

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing travel and tourism companies. The articles are based on presentations and panel discussions presented at the world?'s largest tourism convention, the ITB Convention Market Trends & Innovations.

Tourism Imaginaries - Anthropological Approaches (Hardcover): Noel B. Salazar, Nelson H.H. Graburn Tourism Imaginaries - Anthropological Approaches (Hardcover)
Noel B. Salazar, Nelson H.H. Graburn
R2,848 Discovery Miles 28 480 Ships in 10 - 15 working days

It is hard to imagine tourism without the creative use of seductive, as well as restrictive, imaginaries about peoples and places. These socially shared assemblages are collaboratively produced and consumed by a diverse range of actors around the globe. As a nexus of social practices through which individuals and groups establish places and peoples as credible objects of tourism, "tourism imaginaries" have yet to be fully explored. Presenting innovative conceptual approaches, this volume advances ethnographic research methods and critical scholarship regarding tourism and the imaginaries that drive it. The various authors contribute methodologically as well as conceptually to anthropology's grasp of the images, forces, and encounters of the contemporary world.

COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Hardcover): Vanessa Ratten COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Hardcover)
Vanessa Ratten
R4,626 Discovery Miles 46 260 Ships in 10 - 15 working days

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

Disability and Tourism in Nineteenth- and Twentieth-Century Italy (Hardcover): Luciano Maffi, Martino Lorenzo Fagnani Disability and Tourism in Nineteenth- and Twentieth-Century Italy (Hardcover)
Luciano Maffi, Martino Lorenzo Fagnani
R4,224 Discovery Miles 42 240 Ships in 10 - 15 working days

Attention to the issue of disabilities has intensified in recent decades, prompting States and organizations to respond with appropriate measures to promote inclusion of persons with disabilities in all social environments. This book's thesis is that the seeds of this inclusivity were planted by the development of tourism for people with disabilities in the nineteenth and twentieth centuries. The book explores the development of tourism for people with disabilities in Italy during this time period. It adds an important tessera to the mosaic of international literature that has rarely considered the history of tourism and the history of disabilities in a unified manner. While certainly of great interest to an Italian audience, the discussion of the various responses taking form in Italy to the needs of persons with disabilities, and the role these responses have played in the development of mass tourism generally, is also quite pertinent to international contexts. This book is based largely on unpublished sources. The authors' hope is that the presentation of these new materials combined with the innovative approach of a historical study of tourism through the lens of disabilities will open up international scholarly debate and discussion drawing in contributions from all disciplines.

Marketing National Parks for Sustainable Tourism (Hardcover): Stephen L. Wearing, Stephen Schweinsberg, John Tower Marketing National Parks for Sustainable Tourism (Hardcover)
Stephen L. Wearing, Stephen Schweinsberg, John Tower
R2,892 Discovery Miles 28 920 Ships in 10 - 15 working days

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

Public Memory, Race, and Heritage Tourism of Early America (Hardcover): Cathy Rex, Shevaun E. Watson Public Memory, Race, and Heritage Tourism of Early America (Hardcover)
Cathy Rex, Shevaun E. Watson
R4,201 Discovery Miles 42 010 Ships in 10 - 15 working days

It is innovative, fills a gap and will provide a deep and meaningful deconstruction of the crossover between memory, early American studies, race and heritage tourism that has wide appeal to social sciences and humanities. To have a book on this important theme by a team of humanities specialists will add a unique and valuable dimension to an area that has traditionally been dominated by social scientists. The book promises to deliver a solid deconstruction of the touristic experience with racism, slavery and the indigenous experience in America. The rhetorical and discourse analytical perspectives will be unique and interesting. Good range of empirical examples

Strategic Winery Tourism and Management - Building Competitive Winery Tourism and Winery Management Strategy (Paperback): Kyuho... Strategic Winery Tourism and Management - Building Competitive Winery Tourism and Winery Management Strategy (Paperback)
Kyuho Lee
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management. With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics: Examining the impact of winery tourism on local, regional, and national economies Understanding product development and marketing for wineries as tourism entities Examining the role of special events to promote wineries, such as wine festivals and wine education programs Understanding key managerial issues on winery tasting room management Exploring winery revenue management Understanding the key theories of winery service quality management Understanding winery brand management Understanding the key concepts of financial management on winery management There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery. This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners. The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. "This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action," says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards. The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28, 2017 at the annual Gourmand Awards Ceremony.

Craft Beverages and Tourism, Volume 1 - The Rise of Breweries and Distilleries in the United States (Hardcover, 1st ed. 2017):... Craft Beverages and Tourism, Volume 1 - The Rise of Breweries and Distilleries in the United States (Hardcover, 1st ed. 2017)
Carol Kline, Susan L Slocum, Christina T. Cavaliere
R3,466 Discovery Miles 34 660 Ships in 18 - 22 working days

This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Tourism and Hospitality Management (Hardcover): Metin Kozak, Nazmi Kozak Tourism and Hospitality Management (Hardcover)
Metin Kozak, Nazmi Kozak
R3,618 Discovery Miles 36 180 Ships in 10 - 15 working days

The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas "tourism" stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled "Tourism Management." It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled "Hospitality Management". It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled "Education and Training in Tourism and Hospitality", and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.

Pilgrimage beyond the Officially Sacred - Understanding the Geographies of Religion and Spirituality in Sacred Travel... Pilgrimage beyond the Officially Sacred - Understanding the Geographies of Religion and Spirituality in Sacred Travel (Paperback)
Michael A Di Giovine, Jaeyeon Choe
R1,294 Discovery Miles 12 940 Ships in 10 - 15 working days

Pilgrimage beyond the Officially Sacred: Understanding the Geographies of Religion and Spirituality in Sacred Travel examines the many ways in which pilgrimage engages with sacredness, delving beyond the officially recognized, and often religiously conceived, pilgrimage sites. As scholarship examining the lived experiences of pilgrims and tourists has demonstrated, pilgrimage need not be religious in nature, nor be officially sanctioned; rather, they can be 'hyper-meaningful' voyages, set apart from the everyday profane life-in a word, they are sacred. Separating the social category of 'religion' from the 'sacred,' this volume brings together a multidisciplinary group of scholars employing perspectives from anthropology, geography, sociology, religious studies, theology, and interdisciplinary tourism studies to theorize sacredness, its variability, and the ways in which it is officially recognized or condemned by power brokers. Rich in case studies from sacred centers throughout the world, the contributions pay close attention to the ways in which pilgrims, central authorities, site managers, locals, and other stakeholders on the ground appropriate, negotiate, shape, contest, or circumvent the powerful forces of the sacred. Delving 'beyond the officially sacred,' this collective examination of pilgrimages-both well-established and new, religious and secular, authorized and not-presents a compelling look at the interplay of secular powers and the transcendent forces of the sacred at these hyper-meaningful sites. Providing a blueprint for how work in the anthropology and geography of religion, and the fields of pilgrimage and religious tourism, may move forward, Pilgrimage beyond the Officially Sacred will be of great interest to an interdisciplinary field of scholars. The chapters were originally published as a special issue in Tourism Geographies.

Tourism: The Business of Hospitality and Travel, Global Edition (Paperback, 6th edition): Roy Cook, Cathy H. C Hsu, Lorraine... Tourism: The Business of Hospitality and Travel, Global Edition (Paperback, 6th edition)
Roy Cook, Cathy H. C Hsu, Lorraine Taylor
R2,236 Discovery Miles 22 360 Ships in 10 - 15 working days

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Creative Tourism in Smaller Communities - Place, Culture, and Local Representation (Paperback): Kathleen Scherf Creative Tourism in Smaller Communities - Place, Culture, and Local Representation (Paperback)
Kathleen Scherf
R1,079 Discovery Miles 10 790 Ships in 18 - 22 working days

Tourists are travelling the world in greater numbers than ever before, seeking immersive cultural experiences. This massive rise of tourism has raised issues of social and cultural sustainability in the world's global cities. At the same time, smaller cities and rural communities struggling with increasing urbanization and the loss of traditional industries could benefit from increased tourism. Smaller cities and communities are uniquely well-suited to hosting tourists seeking authentic connection with local cultures. Locally led, collaborative efforts to build creative tourism industries have the possibility to reinvigorate struggling communities. Creative tourism offers the opportunity to build socially and culturally sustainable channels for growth that benefit locals and visitors alike. Creative Tourism in Smaller Communities examines the processes, policies, and methodologies of creative tourism, paying special attention to the ways creative and place-based tourism can aid sustainable cultural development. With topics ranging from placemaking through food to the cultural impacts of cruise travel, and from catalyzing creative tourism to creating resiliency, this collection offers a wide range of theoretical and practical perspectives from a variety of experts. Creative Tourism in Smaller Communities offers a bold vision for the future of tourism worldwide.

Healthy Living in the Alps - The Origins of Winter Tourism in Switzerland, 1860-1914 (Paperback): Susan Barton Healthy Living in the Alps - The Origins of Winter Tourism in Switzerland, 1860-1914 (Paperback)
Susan Barton
R628 Discovery Miles 6 280 Ships in 10 - 15 working days

Healthy living in the Alps examines the relationship between the search for relief from respiratory diseases, such as tuberculosis, in high alpine resorts and the development in the same places of winter sports tourism. The first winter visitors to the Swiss Alps began to arrive in the 1860s and were encouraged to take outdoor exercise as part of their cure regime. They also had healthy visitors and companions who sought recreation while the invalids were resting as part of the sanatoria routine. Demonstrating that this is not just part of the history of Switzerland but of Britain too, biographical backgrounds of British visitors to the resorts give depth and context to a history of health and winter sports tourism by looking at the kind of people who would spend months of the year in the Alps. A discussion of the application of modern technologies creates an overall view of the growth of health and sports tourism in Switzerland. -- .

Socialising Tourism - Rethinking Tourism for Social and Ecological Justice (Hardcover): Freya Higgins-Desbiolles, Adam Doering,... Socialising Tourism - Rethinking Tourism for Social and Ecological Justice (Hardcover)
Freya Higgins-Desbiolles, Adam Doering, Bobbie Chew Bigby
R4,197 Discovery Miles 41 970 Ships in 10 - 15 working days

* Highly relevant and timely subject pushed to the forefront by the covid-19 pandemic and the increasingly crucial climate crisis, among other phenomenon, that have forced academics to rethink the tourism industry and the way it currently functions * The first book to explore the novel concept of socialising tourism, which will only become more relevant * Highly regarded team of editors and diverse range of contributors discussing engaging and original topics illustrated with up-to-date case studies and examples

Event Management for the Tourism and Hospitality Industries (Hardcover): Bonita M Kolb Event Management for the Tourism and Hospitality Industries (Hardcover)
Bonita M Kolb
R4,208 Discovery Miles 42 080 Ships in 10 - 15 working days

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Mountaineering Tourism - A Critical Perspective (Hardcover): Michal Apollo, Yana Wengel Mountaineering Tourism - A Critical Perspective (Hardcover)
Michal Apollo, Yana Wengel
R1,579 Discovery Miles 15 790 Ships in 10 - 15 working days

This book offers a critical account of the historical evolution of mountaineering and its relation to the phenomenon of tourism, providing an overview of recent developments linked to the diversification, commodification and commercialisation of mountaineering activity. Mountaineering, broadly defined as hiking, trekking and climbing, is now a mass phenomenon, with continually growing numbers of trekkers, climbers and religious tourists hiking in mountain regions. Increasing visitor numbers require the current policies to be updated. The environments around high-mountain areas and their local resident communities, until recently cut off from civilisation, are sensitive to outside influences and have been abruptly exposed to the impact of mountaineering and related activities. This is the first book to disentangle overlapping terms and definitions related to mountaineering tourism. It identifies the key terms and turning points in mountaineering tourism and discusses the impacts of mountaineering tourism from an environmental, socio-cultural and personal perspective and identifies current tourism management policies. Finally, this book provides a continuum between the past and future of mountaineering tourism and aims to provide policy suggestions for sustainable management of fragile mountain regions. This will be of great interest to upper-level students and academics of tourism, as well as industry representatives and policymakers with an interest in adventure tourism and mountaineering.

Marketing National Parks for Sustainable Tourism (Paperback): Stephen L. Wearing, Stephen Schweinsberg, John Tower Marketing National Parks for Sustainable Tourism (Paperback)
Stephen L. Wearing, Stephen Schweinsberg, John Tower
R897 Discovery Miles 8 970 Ships in 10 - 15 working days

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Paperback): Vanessa Ratten COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Paperback)
Vanessa Ratten
R1,224 Discovery Miles 12 240 Ships in 10 - 15 working days

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

Tourism in Central Asia - Cultural Potential and Challenges (Paperback): Kemal Kantarci, Muzaffer Uysal, Vincent P. Magnini Tourism in Central Asia - Cultural Potential and Challenges (Paperback)
Kemal Kantarci, Muzaffer Uysal, Vincent P. Magnini
R2,454 Discovery Miles 24 540 Ships in 18 - 22 working days

This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention as emerging destinations. There is limited research that focuses on these countries with respect to their potential and characteristics as tourism destinations. This book aims to be an invaluable source for both practitioners and academicians who are in international marketing and tourism. The central Asia region (also termed the Silk Road region) as an emerging destination is ripe for future tourism development. The region is rich with historical, cultural, and natural beauty that could provide significant utility to many potential visitors. This book brings together key writings on this topic in a single resource.

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