This vital volume clearly explains cutting-edge theories and views
on strategic management in applied management fundamentals in the
hospitality and tourism industry. The author discusses the latest
in strategic thinking and provides information on implementing
models within specific contexts, such as culture and profit and
nonprofit organizations. He also looks at the political, economic,
social, and technological changes that significantly affect tourism
and hospitality. The volume is distinguished by its thoughtful
analysis and review of related hospitality case studies and the
management approaches employed and sheds light on ever-the emerging
management and operation issues in the tourism and hospitality
sector. The book employs an abundance of case studies that
illustrate the concepts and models discussed, with examples from
such heavyweights in the industry as Disney and Euro Disney, Aer
Lingus, British Airways, Four Seasons, Holiday Inn, Marriot,
Sofitel, Starwood Hotels, and more. Key features of the book
include: Cutting-edge approach: Applies advanced and recent
strategic management views to the tourism and hospitality field.
Critical treatment: Provides critical discussions about whether and
how strategic models/theories can be applied in the hospitality and
tourism field. Sensitive to specific contexts: As the tourism and
hospitality industry has become one of the largest industries
worldwide, discusses how strategic management concepts can be
applied in different cultures and profit and nonprofit tourism
organizations. Extensive case studies: Provides supporting case
studies related to the strategy content, context, and process from
international industries such as Aer Lingus, Accor, Marriott and
Ryanair. Organization of the book: Each of the chapters within the
case study sections employs a thorough pedagogic structure
consisting of a concise introduction, examples and case analysis,
discussion points, exercises, and further reading. This book is
designed to provoke thought and debate about strategic management
and myriad other issues. It will be valuable for students,
academics, universities offering hospitality and tourism, and
hospitality and tourism professionals.
General
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