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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Professional Chef Level 1 Diploma (Paperback, International 2nd Edition): Neil Rippington Professional Chef Level 1 Diploma (Paperback, International 2nd Edition)
Neil Rippington
R828 R626 Discovery Miles 6 260 Save R202 (24%) Ships in 10 - 15 working days

Professional Chef Level 1 Diploma, 2nd edition follows on from the extremely well received 1st edition and ensures learners have the foundation of theoretical and practical knowledge they need to start a successful career. This edition provides clear mapping to Level 1 VRQ units on the revised QCF while maintaining a clear, easy to follow style and the popular pedagogical features such as `Chefs Tips', Health & Safety and `Quality Points'. Building on the previous edition, this textbook boasts updated images and recipes, expanded information on careers and the catering industry, extended glossary and much more!

For the complete blended learning solution this book can be used alongside Professional Chef Online which is designed to support students and tutors and make theory interactive and engaging. This solution offers a host of resources including quizzes, online games, a searchable eBook, bonus recipes, an interactive food map of the British Isles, and over 140 video master chef classes!

The Hospitality Industry Handbook On Hygiene And Safety For South African Students And Practitioners (Paperback, 2nd Edition):... The Hospitality Industry Handbook On Hygiene And Safety For South African Students And Practitioners (Paperback, 2nd Edition)
Lisa Gordon-Davis
R708 Discovery Miles 7 080 Ships in 2 - 4 working days

Increased tourism has turned the food service and hospitality industry into one of our economy's fastest-growing sectors. This growth presents new challenges to food-handling professionals throughout the industry. This second edition of The Hospitality Industry Handbook on Hygiene and Safety has incorporated additional content and features to reflect the fast-moving changes and to benefit both students and employees of the hospitality industry.

Practical Professional Cookery (Paperback, 3rd edition): R.J. Kaufmann, H. Cracknell Practical Professional Cookery (Paperback, 3rd edition)
R.J. Kaufmann, H. Cracknell
R1,306 R1,217 Discovery Miles 12 170 Save R89 (7%) Ships in 10 - 15 working days

Practical Professional Cookery is recognised throughout the English-speaking world as the established source of recipes for both students and professionals.

Practical Professional Cookery covers the full range of work from the most basic dishes to those requiring advanced techniques. Each recipe is presented in a stepped, easy-to-follow format. This revised third edition has been updated with the inclusion of more international, particularly Australian, food and terminology.

Features:

  • Contains over 2000 recipes
  • Introductory notes to each section provide all the necessary background information
  • The classic Anglo-French repertoire is complemented by a range of dishes from other national and ethnic cuisines
  • This edition includes more international food and terminology
  • New sections on shellfish, game, and potatoes
Events Management - A Developmental And Managerial Approach (Paperback, 3rd Edition): Dimitri Tassiopoulos Events Management - A Developmental And Managerial Approach (Paperback, 3rd Edition)
Dimitri Tassiopoulos
R921 Discovery Miles 9 210 Ships in 2 - 4 working days

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools.

This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events.

The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

Advanced Professional Chef Level 3 Diploma (Paperback, 2nd edition): Terry Tinton, Gary Hunter Advanced Professional Chef Level 3 Diploma (Paperback, 2nd edition)
Terry Tinton, Gary Hunter
R1,280 R1,199 Discovery Miles 11 990 Save R81 (6%) Ships in 10 - 15 working days

Advanced Professional Chef Level 3 Diploma, 2e is for chefs who want to reach the top. Written to provide complete coverage of both NVQ and VRQ Level 3 qualifications, this fully revised new edition will help learners perfect the superior skills needed to excel in today's challenging kitchens. Advanced Professional Chef is packed full of recipes covering a comprehensive selection of exciting and challenging dishes, inspired by modern, classical and international techniques. With a focus on developing professional culinary knowledge, the book provides step-by-step guidance on how to carry out specialist butchery, larder and fishmonger techniques alongside clear explanations of all the underpinning theory for assessments.

Professional Chef Level 2 Diploma (Paperback, 2nd edition): Gary Hunter, Terry Tinton Professional Chef Level 2 Diploma (Paperback, 2nd edition)
Gary Hunter, Terry Tinton
R1,144 Discovery Miles 11 440 Ships in 2 - 4 working days

Professional Chef Level 2 Diploma, 2nd edition is THE guide for learners looking to take their professional cookery skills to the next level! With clear mapping to both the NVQ and VRQ syllabus, this is the most relevant and up-to-date level 2 Professional Cookery book on the market. New and updated recipes now include professional photographs of the finished dish to help you develop your presentation skills on the road to becoming a Professional Chef. This comprehensive, easy-to use textbook combines theory and practice and provides a thorough introduction to all the skills and techniques required to work in a professional kitchen! For the complete blended learning solution this book can be used alongside Professional Chef Online which is designed to support students and tutors and make theory interactive and engaging. This solution offers a host of resources including quizzes, online games, a searchable eBook, bonus recipes, an interactive food map of the British Isles, and over 140 video master chef classes!

Understanding Sectoral Determination 14: Hospitality Sector (Paperback): Don Keith Understanding Sectoral Determination 14: Hospitality Sector (Paperback)
Don Keith
R414 Discovery Miles 4 140 Ships in 4 - 8 working days

Understanding Sectoral Determination 14: Hospitality Sector forms part of the Juta’s Pocket Companions series, to complement the highly successful Juta’s Pocket Statutes series.

Chapter 8 of the Basic Conditions of Employment Act 75 of 1997 allows the Minister of Labour to promulgate minimum conditions of employment for employees in specific sectors or areas, in the form of Sectoral Determinations. Sectoral Determination 14 sets out minimum conditions of employment in the South African Hospitality sector, a sector employing over 1 000 000 people in various positions in hotels, bed-and-breakfast establishments, guest houses and farms, lodges, catering businesses, fast food outlets and restaurants.

This book presents a non-legalistic commentary on the specific minimum conditions of employment applicable to persons employed in South Africa in the Hospitality sector. It includes the Bargaining Council Main Agreement for the ‘Bargaining Council for the Restaurant, Catering and Allied Trades’, which is applicable to certain magisterial districts in the Gauteng Province. The key provisions of the Sectoral Determination are covered in a systematic manner, with Key Point summaries at the end of each section.

Researching Tourism, Leisure and Hospitality For Your Dissertation (Paperback): Peter Mason Researching Tourism, Leisure and Hospitality For Your Dissertation (Paperback)
Peter Mason
R1,142 Discovery Miles 11 420 Ships in 12 - 17 working days

Research methods can be a daunting topic - Researching Tourism, Leisure and Hospitality for your Dissertation is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation. Researching Tourism, Leisure and Hospitality for your Dissertation provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A critical evaluation of these different research approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation, including a discussion and evaluation of mixed methods research. It takes the reader from the initial idea and topics, through to lit reviews, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, the text includes case studies based on the author's own research to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.' Divided into 7 chapters Researching Tourism, Leisure and Hospitality for your Dissertation discusses: * Developing your research topic - including the ethics statement; * Literature review - how to do it and how to get the most from it; * Methodology - which approach (es) are most suitable, with clear links between ontology, epistemology and methodology and how these concepts relate to the actual dissertation; * Presenting Results - how this can be done clearly and coherently * Analysing and Discussing Results - whether they are qualitative, quantitative or mixed methods; * Conclusions: your findings, your limitations and your recommendations. A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation. Peter Mason is Professor of Tourism Management, Bedfordshire University, Visiting Professor of Tourism, London South Bank University and has a fractional position as Lecturer, London Metropolitan University.

Food and Beverage Management - For the hospitality, tourism and event industries (Hardcover, 6th edition): John Cousins, David... Food and Beverage Management - For the hospitality, tourism and event industries (Hardcover, 6th edition)
John Cousins, David Foskett, David Graham, Amy Hollier
R2,954 Discovery Miles 29 540 Ships in 12 - 17 working days

* Sixth edition updated and revised to take account of changes in approaches to the management of F&B operations brought about by issues such as COVID, Brexit, staff shortages, technology and sustainability ethics; * Content based on the application of systems operations management theory to traditional and current industry practice in food and beverage operations * Specially designed to support learning being divided into ten chapters, ideal for semester teaching, thorough pedagogic features, the provision of references and additional sources of information, together with supporting PowerPoint presentations * Written by an experienced team of authors who are recognised authorities in food and beverage operations and culinary arts. This 6th edition of the best-selling textbook Food and Beverage Management for the hospitality, tourism & event industries has been updated and revised to take account of current trends within education and the hospitality, tourism and leisure industries. This includes changes to management best practice brought about the consequences of COVID and Brexit, as well looking at the impact of the increasing use of technology and kitchen/service robotics, changes to allergen regulations and issues of sustainability and business ethics, including ethical sourcing. It recognises that operations are not an end in themselves and food and beverage management is as much about the management of the business, as it is about specific aspects of the food and beverage product.

Wellness Management in Hospitality and Tourism (Hardcover): Bendegul Okumus, Heather Linton-Kelly Wellness Management in Hospitality and Tourism (Hardcover)
Bendegul Okumus, Heather Linton-Kelly
R2,927 Discovery Miles 29 270 Ships in 12 - 17 working days

The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segments. Wellness Management in Hospitality and Tourism is the first text that: * discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses. * evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses. * identifies and describes wellness customer segments within food service, hospitality and tourism businesses. Comprised of 14 chapters - one for every week of a semester - that study the science behind the trends and look at every aspect of health and wellness across the tourism and hospitality industries, this text provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable health and wellness products, services and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism looks at the following key areas and more: * Typologies, scope and segments in health and wellness * Management of wellness amenities and facilities in foodservice, hospitality and tourism businesses * Analysing and managing health and wellness programs and offerings in foodservice, hospitality, and tourism businesses * Health and wellness food and beverage trends * Wellness during crises and pandemics * The Future of wellness management in foodservice, hospitality, and tourism businesses

International Tourism Futures - The Drivers and Impacts of Change (Paperback): Clare Lade, Paul Strickland, Elspeth Frew, Paul... International Tourism Futures - The Drivers and Impacts of Change (Paperback)
Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Swati Nagpal, …
R1,133 Discovery Miles 11 330 Ships in 12 - 17 working days

In order to ensure the long-term sustainability of tourism in different countries and destinations, it is vital to examine and analyse emerging trends in today's international tourism industry. International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends. The COVID-19 crisis outbreak reinforces the vulnerability of the international tourism industry operating as an open system and some of these impacts of change on future industry development are highlighted. A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change covers a range of inter-related trends which include: * Tourists of the Future * Hospitality of the Future * The Future of Visitor Attractions * Events of the Future * The Future of Film Tourism * Health and Wellness Tourism * Sustainable Development and Responsible Tourism * Future Proofing a Crisis * Building Future Scenarios Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory, including: Chinese outbound travel, the 'personalisation' of the travel experience, robotic hospitality in Asia, the 2028 LA Summer Olympics, Wellness Spa Tourism in Thailand, France's 'International Action Against Terrorism' initiative and many more. This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.

Setting the Table (Paperback): Danny Meyer Setting the Table (Paperback)
Danny Meyer
R488 R424 Discovery Miles 4 240 Save R64 (13%) Ships in 10 - 15 working days

A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization.

The Theory of Hospitality and Catering, 14th Edition (Paperback): David Foskett, Patricia Paskins, Andrew Pennington, Neil... The Theory of Hospitality and Catering, 14th Edition (Paperback)
David Foskett, Patricia Paskins, Andrew Pennington, Neil Rippington
R1,311 Discovery Miles 13 110 Ships in 12 - 17 working days

Prepare students for assessment and further professional development with a wealth of contemporary case studies from around the world, referencing key trends. * Discover how to integrate sustainability and environmental improvements into kitchens and eating spaces, helping to increase energy conservation and boost your green credentials. * Harness the power social media and e-marketing to proactively grow your business, online visibility and engagement. * Ensure best practice is followed where food allergies and intolerances are concerned, so you can be confident you are providing a safe experience for all customers. * Develop your understanding of nutrition and culinary medicine with a unique contribution from Elaine Macaninch, a director of Culinary Medicine UK and the co-founder of the Education and Research in Medical Nutrition Network (ERimNN) * Plan for commercial success with clear coverage of financial aspects of food and beverage management, personal development and people management skills.

The Inns of Stony Stratford - A Full History (Paperback): Bryan Dunleavy, Ken Daniels, Andy Powell The Inns of Stony Stratford - A Full History (Paperback)
Bryan Dunleavy, Ken Daniels, Andy Powell; Illustrated by Bryan Dunleavy, Andy Powell
R547 Discovery Miles 5 470 Ships in 12 - 17 working days
Hotel Boat - An Inkeeper Afloat (Paperback): Jeremy Scanlon Hotel Boat - An Inkeeper Afloat (Paperback)
Jeremy Scanlon
R387 Discovery Miles 3 870 Ships in 12 - 17 working days

Jeremy Scanlon was born and educated in Massachusetts. Now he lives in this cottage illustrated on the back cover beside the canal. His wife, Dorothy Priest, was born in the cottage, daughter of the carpenter who built the canal's lock gates. Their hotel narrowboat carried paying guests over 60,000 miles along the lovely inland waterways of England and Wales. Here mine hosts enjoy a rare moment of tranquility in 'Unicorn's' saloon.

Catering and Hospitality Tracks - Career Capsules (CD-ROM): N.P. James, J. Barber, S. James Catering and Hospitality Tracks - Career Capsules (CD-ROM)
N.P. James, J. Barber, S. James
R468 Discovery Miles 4 680 Ships in 12 - 17 working days

Explores pathways in catering, hospitality and tourism, covering professions from restaurant chef to food distribution, working in hotels, and in various avenues of travel and tourism.

Cases For Event Management and Event Tourism (Paperback): Donald Getz, Vassilios Ziakas Cases For Event Management and Event Tourism (Paperback)
Donald Getz, Vassilios Ziakas
R1,357 R1,123 Discovery Miles 11 230 Save R234 (17%) Ships in 12 - 17 working days

* Fully developed case studies all with theoretical underpinning and clear learning outcomes. * Teaching notes accompany all cases which specify teaching methods to be adopted for effective use in the classroom. * Teaching Instructions and Lesson Plans provide which offer a step-by-step teaching process, how students should be organized, information to be provided, the questions to be raised, and suggested assignments. A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe - in different regional contexts and cultures - integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments. Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management nad event tourism. It contextualizes understanding and provides a real-life perspective on the theory, models and best practice in the industry. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

Cases For Event Management and Event Tourism (Hardcover): Donald Getz, Vassilios Ziakas Cases For Event Management and Event Tourism (Hardcover)
Donald Getz, Vassilios Ziakas
R2,648 R2,455 Discovery Miles 24 550 Save R193 (7%) Ships in 9 - 15 working days

* Fully developed case studies all with theoretical underpinning and clear learning outcomes. * Teaching notes accompany all cases which specify teaching methods to be adopted for effective use in the classroom. * Teaching Instructions and Lesson Plans provide which offer a step-by-step teaching process, how students should be organized, information to be provided, the questions to be raised, and suggested assignments. A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe - in different regional contexts and cultures - integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments. Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management nad event tourism. It contextualizes understanding and provides a real-life perspective on the theory, models and best practice in the industry. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

Reimagining and Reshaping Events - Theoretical and practical perspectives (Paperback): Jeffrey Wrathall, Steriopoulos Reimagining and Reshaping Events - Theoretical and practical perspectives (Paperback)
Jeffrey Wrathall, Steriopoulos
R1,140 Discovery Miles 11 400 Ships in 12 - 17 working days

The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

COVID-19 and the Hospitality and Tourism Industry - A Research Companion (Hardcover): Dogan Gursoy, Mehmet Sariisik, Robin... COVID-19 and the Hospitality and Tourism Industry - A Research Companion (Hardcover)
Dogan Gursoy, Mehmet Sariisik, Robin Nunkoo, Erhan Bogan
R5,982 Discovery Miles 59 820 Ships in 12 - 17 working days

Offering a comprehensive understanding of the implications of the COVID-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly. Chapters explore ways in which tourism and hospitality organizations will need to re-think their marketing strategies, including destination branding. The book also analyses the economic impacts of the pandemic, including insights on the impact of previous pandemics on the tourism sector, and how this may inform future practice. It highlights changes that may be necessary to tourism management, looking at how COVID-19 has affected the tourism workforce, tourism employees' psychology, supply chains, and revenues. This is a timely and critical read for tourism studies and business and management scholars. It will also be a helpful resource for management in the tourism and hospitality industry looking to better understand how to react to the COVID-19 pandemic.

Kitchenwise - Essential Food Science for Home Cooks (Paperback): Shirley O. Corriher Kitchenwise - Essential Food Science for Home Cooks (Paperback)
Shirley O. Corriher
R417 R388 Discovery Miles 3 880 Save R29 (7%) Ships in 10 - 15 working days
Employability and Skills Development in the Sports, Events, and Hospitality Industry (Hardcover): Vipin Nadda, Ian Arnott,... Employability and Skills Development in the Sports, Events, and Hospitality Industry (Hardcover)
Vipin Nadda, Ian Arnott, Wendy Sealy, Emma Delaney
R6,279 R5,806 Discovery Miles 58 060 Save R473 (8%) Ships in 12 - 17 working days

To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability. Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.

Sustainability and Competitiveness in the Hospitality Industry (Hardcover): Vania Costa, Carlos Costa Sustainability and Competitiveness in the Hospitality Industry (Hardcover)
Vania Costa, Carlos Costa
R6,728 Discovery Miles 67 280 Ships in 10 - 15 working days

The hospitality industry is one of the most significant drivers of economic growth and socioeconomic advances in both developed and developing countries. This industry contributes directly to gross domestic product, job creation, income level, destination expansion, and economic development. Forecasts for 2020 indicated a promising year was ahead for this industry, but the COVID-19 pandemic had a catastrophic impact. Hospitality companies are experiencing one of the biggest, unprecedented crises to date, and experts must now rethink strategies to ensure these businesses' recovery. Sustainability and Competitiveness in the Hospitality Industry focuses on complex issues from a hotel industry perspective. It surveys existing research by reflecting on the pandemic's impacts and generates scenarios for how to strengthen business structures. Covering a wide range of topics such as digital hospitality and tourism products, this reference work is ideal for managers, business professionals, entrepreneurs, practitioners, researchers, academicians, instructors, and students.

Frozen & Fabulous (Hardcover): Gail Kurpgeweit Frozen & Fabulous (Hardcover)
Gail Kurpgeweit
R1,235 Discovery Miles 12 350 Ships in 10 - 15 working days
Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Pearson New... Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Pearson New International Edition (Paperback, Pearson New International Edition)
Kimberly Tranter, Trevor Stuart-Hill, Juston Parker
R2,083 Discovery Miles 20 830 Ships in 12 - 17 working days

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

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