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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Hardcover)
Loot Price: R6,498
Discovery Miles 64 980
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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Hardcover)
Expected to ship within 10 - 15 working days
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The growth of internet access and the entry of smartphones into
everyday life has provided a revolutionary way for consumers to
interact with businesses throughout the tourist industry. As a
result, numerous companies are utilizing techniques and concepts
designed to communicate directly with potential clientele all over
the world. Digital Marketing Strategies for Tourism, Hospitality,
and Airline Industries provides innovative insights into how
digital marketing can influence the consumer relationship at every
stage of the tourism process and features emerging tools and
techniques to establish better connections with consumers. The
content within this publication examines topics such as branding
strategies, social media, and influencer marketing for maximum
content exposure. This information is designed for marketing
managers, executives, event planners, tour developers, hotel
managers, airline managers, program directors, advertisers,
restaurateurs, students, business professionals, and researchers.
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