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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

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Events Management - A Developmental And Managerial Approach (Paperback, 3rd Edition) Price: R933
Discovery Miles 9 330
Repayment Terms: R87 pm x 12*
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Events Management - A Developmental And Managerial Approach (Paperback, 3rd Edition)

Dimitri Tassiopoulos

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Price R933
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Aristata Bookshop - Fulfilled by Loot
Discovery Miles 9 330 | Repayment Terms: R87 pm x 12*

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Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools.

This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events.

The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: June 2011
Editors: Dimitri Tassiopoulos
Dimensions: 245 x 169 x 30mm (L x W x T)
Format: Paperback
Pages: 562
Edition: 3rd Edition
ISBN-13: 978-0-7021-7779-8
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-7021-7779-2
Barcode: 9780702177798

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