'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic. Key aspects of the industry are discussed, including the following areas: * Management practices * Work patterns and employment practices * Industry and financial structures * IT applications * Customers and markets Written in a user friendly style, the following features have been incorporated: * Chapter objectives * Case studies * Review questions * Chapter conclusions * Further reading and bibliography. Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.

This book, first published in 1987, gives valuable insights into the characteristics of employment in the hotel and catering industry and useful guidance on personal techniques. It deals with fundamental issues, such as personnel policy, as well as with practical techniques. Human Resource Management in the Hotel and Catering Industry has been written as an introductory text to human resource management in the hospitality industry. It is suitable reading for students, line managers and personnel managers in the many different sectors of the business.

This volume examines hospitality in American immigrant literature and culture, situating this ancient virtue at the crossroads of space and border theory, and exploring the relationship among the intersecting themes of migration, citizenship, identity formation, and spatiality. Assessing the conditions, duration, and shifting roles of hosts and guests in the United States, the book concentrates on the ways the US administers protocols of belonging and non-belonging, and distinguishes between those who can feel at home from those who will always be outside the body politic, even if they were the original "hosts." The volume opens with a genealogy of hospitality through a focus on its sites, from its origins in the Bible, to its national and post-national renditions in contemporary American literature and culture. The authors explore recent representations of immigrant spatiality, from the space of the body in Spielberg's The Terminal and Frears's Dirty Pretty Things, to the different ways in which immigrants are incorporated into the United States in Alex Rivera's Sleep Dealer, Karen T. Yamashita's I Hotel, Junot Diaz's "Invierno," and Ernesto Quinonez's Chango's Fire, concluding with the spectrality of the immigrant body in George Saunders' "The Semplica Girl Diaries." Timely and imperative in light of the legacies of colonialism, and the realities of modern-day globalization, this book will be of value to specialists in post-colonialism; American Studies; immigration, diaspora, and border studies; and critical race and gender studies for its innovative approaches to media and literary texts.

Studying tourist behavior-what tourists do, what their preferences are, etc.-provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and: Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. Explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development Examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development This title also has a companion website for lecturers with PowerPoint slides to aid teaching and learning. Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

This book explores food in India and its evolution from pre-historic times to contemporary food trends while highlighting the intersections between culture, rituals, environment and the economy with food, ingredients and eating practices. It looks at the history of food and food preferences in India by studying historical, medicinal and religious texts. The book analyses preferences and taboos from a social, anthropological, cultural, political and economic perspective, mapping how food practices influence and are influenced by religion, production and distribution, ecology and social class. It also examines consumption practices, problems with food production, agricultural distress, food and farming reforms, globalization of food, the adoption of sustainable practices and the future of farming, diets and eating. Engaging and comprehensive, this book will be an essential read for scholars and researchers of anthropology, social and cultural anthropology, sociology, cultural studies, political studies, development studies and food studies.

This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the phenomena. Implications for real-world applications in tourism, hospitality, and community development are also at the fore. The scholarship is comprehensive, not focused on only tourism or economic aspects. Management theory, including stakeholder management, social networks, and institutionalization processes is being applied. Attention is being given to the multiple roles festivals and events play in society, and to evaluation of their worth and impacts. Innovative methods are being developed to examine event experiences, innovation processes, and success factors. There is now a critical mass of scholars in the Nordic countries that share a strong interest in event studies, and they are engaged in collaborative research, making it an appealing and innovative region for other event students and researchers to visit. It can be expected that the Nordic school will take an increasingly important place in the development of event studies, which is now truly global in terms of scholarship and university degree programs. This book was originally published as a special issue of Scandinavian Journal of Hospitality and Tourism.

Practical Approach-It introduces principles and applications, with a strong enphasis on accessiblity and relivance to these industries through case studies and problems (worked examples and problems for students to solve). It therefore informs the reader of what they need to know, how they may use accounting tools and help them to make informed decisions with confidence. Level - Writen with the non accounting specialist in mind with easy to read style. This is important as often students struggle with this subject. International approach - Sets financial problems in the context of a range of countries and currencies and in a range of hospitality settings. Online Resources - additional online resources for students and lecturers including: explanation and guidelines for instructors on how to use the textbook and examples, powerpoint slides, solutions to end of chapter problems, and student test bank and video links

This book showcases twenty different small hotels, all located in the US, designed by architects who use light and materials in interesting and intentional ways. The designs also deliberately connect to their local history, context, or land - in many cases all three. Both the architecture and the operations harmonize with the place, whether that is a bustling city, small town, or natural area. Many are new buildings but some are adaptive reuse projects or renovations of historic properties, extending the connectivity of the place into the future. A condensed history of lodging helps to place the many typologies and histories of hospitality in relationship to world events and includes the many factors that influence hotel development such as business practices, technology, and even politics. Hotels are influenced by larger trends and innovations in hospitality such as the emergence of a variety of creative possibilities for future travel. A final chapter includes speculation on travel trends and encourages us all to wander more intentionally.

Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience.

The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as: The place of accommodations in tourism and vice versa The social ecological and economic implications of lodging development Management and restructuring issues in a globalizing industry Sustainable tourism and the accommodation sector Cross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediaries The interaction between supply and demand Safety and security in tourism and lodging

Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, 5-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges.

Essential reading for students of tourism this book is an indispensable guide, unprecedented in the field of tourism management.

Dallen J. Timothy is Professor, School of Community Resources and Development, Arizona State University, USA

Victor B. Teye is Associate Professor, School of Community Resources and Development, Arizona State University, USA
* High profile authors approach lodging from a tourism perspective
* Includes treatment of booming trends like timeshare and mobile lodging
* Takes a global perspective on topics such as sustainability, economic implications and information technology

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry s daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality
marketing research by specifc topics.
The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners.
* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles
* Essentials of the hospitality marketing mix such as branding, advertising and business performance
* Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing
* Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel
* Special marketing topics such as internal marketing and casino marketing

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies. Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry's practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter's concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology's impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

Discover the unique challenges confronting the club industry As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubson two very different continents. This book closely examines the latest research to provide scholars and practitioners with a clear picture of the economic and social implications springing from the growth of the diverse private club industry while offering cogent discussions on effective management strategies. The impact of economic downturns affects all sectors of the hospitality market, including the private club industry. Club Management Issues in Australia and North America illustrates the trends now seen in the club industry in two major world markets. The book examines the declining membership issues in the United States and presents thoughtful consideration of member recruitment strategies. Australia's marked differences in private clubs are comprehensively explained, with a clear focus on the gaming aspect present there. An overview of the history of the club industry in Australia is presented, with emphasis on gaming machine operations and the positive and negative social and economic impact gambling has on the country. A thematic review of club management issues from years past gives readers a clearer understanding of where the industry is today and what areas need more empirical research. Employment relations are discussed in detail. A comparative analysis is also presented of the various challenges faced by clubs competing with one another. Legislative restrictions of advertising and marketing are explored, along with crucial membership and patronage issues. The book provides: research on changes in memberships in clubs in the United States a study on declining waiting lists at clubs characteristics club managers look for in job applicants differences in equity and non-equity membership structures an overview of the history of machine gambling in New South Wales analyses of past issues of taxation legislation, employment relations, social issues, innovation, and othersand the need for further empirical study how regulatory changes impact wage determination the effects of legislation restrictions on gaming advertising, promotion, and external signage analysis of the impact of clubs' involvement with special events consumer behavior in the club industry a case study of a club's failed attempt to tap into the youth market Club Management Issues in Australia and North America is timely, informative reading for hospitality educators and students, hospitality professionals, and hospitality companies doing research in the private club industry.

Discover the unique challenges confronting the club industry As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubson two very different continents. This book closely examines the latest research to provide scholars and practitioners with a clear picture of the economic and social implications springing from the growth of the diverse private club industry while offering cogent discussions on effective management strategies. The impact of economic downturns affects all sectors of the hospitality market, including the private club industry. Club Management Issues in Australia and North America illustrates the trends now seen in the club industry in two major world markets. The book examines the declining membership issues in the United States and presents thoughtful consideration of member recruitment strategies. Australia's marked differences in private clubs are comprehensively explained, with a clear focus on the gaming aspect present there. An overview of the history of the club industry in Australia is presented, with emphasis on gaming machine operations and the positive and negative social and economic impact gambling has on the country. A thematic review of club management issues from years past gives readers a clearer understanding of where the industry is today and what areas need more empirical research. Employment relations are discussed in detail. A comparative analysis is also presented of the various challenges faced by clubs competing with one another. Legislative restrictions of advertising and marketing are explored, along with crucial membership and patronage issues. The book provides: research on changes in memberships in clubs in the United States a study on declining waiting lists at clubs characteristics club managers look for in job applicants differences in equity and non-equity membership structures an overview of the history of machine gambling in New South Wales analyses of past issues of taxation legislation, employment relations, social issues, innovation, and othersand the need for further empirical study how regulatory changes impact wage determination the effects of legislation restrictions on gaming advertising, promotion, and external signage analysis of the impact of clubs' involvement with special events consumer behavior in the club industry a case study of a club's failed attempt to tap into the youth market Club Management Issues in Australia and North America is timely, informative reading for hospitality educators and students, hospitality professionals, and hospitality companies doing research in the private club industry.

Get the latest research on new ways to measure innovation in the tourism value chain Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major push and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain. With hospitality markets saturated and clients selecting services from all over the world, it's not enough to have an innovative idea for a new tourism productyour idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book's contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group. Innovation in Hospitality and Tourism examines: product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performances in hotel chains and independent hotels mobile business solutions for tourist destinations Internet portals in tourism analyzing innovation potential leadership and innovation processes welfare services and tourism as a driving force for innovation SERVQUAL as a tool for developing innovations and much more Innovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

Food and Beverage Service is THE book to help students develop their professional skills in the hospitality industry. Written by authors with years of experience in industry and training, you can be confident that this comprehensive textbook will cover everything that learners need to know for their level 1 and 2 S/NVQ food and beverage service course.

This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists' needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists' needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Stay ahead of your customers as their service expectations change In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of the hospitality and tourism industry. Hospitality and tourism faculty and students as well as professionals will find this book useful for improving and providing quality service management. This book illustrates the complex relationship between customer and service provider, offering practical advice and techniques for maximizing consumer contentment. Current Issues and Development in Hospitality and Tourism Satisfaction contains models for meeting-and even surpassing-consumer expectations to increase the value of the customer's experience. This essential resource includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction. This book helps you: incorporate existing and alternative measurements of satisfaction measure and improve service quality create and maintain social interaction linkages between staff and customer identify the destination performance of your hotel and other destinations or attractions evaluate consumer satisfaction with lodging services increase cross-cultural service satisfaction and much more Tables and figures throughout the text help demonstrate the strategies, and bibliographies at the end of each chapter offer further reading. While there are other books that focus on customer satisfaction, Current Issues and Development in Hospitality and Tourism Satisfaction is rare in that it covers satisfaction issues as they apply to both hospitality and tourism.

Stay ahead of your customers as their service expectations change!
In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of the hospitality and tourism industry. Hospitality and tourism faculty and students as well as professionals will find this book useful for improving and providing quality service management.
This book illustrates the complex relationship between customer and service provider, offering practical advice and techniques for maximizing consumer contentment. Current Issues and Development in Hospitality and Tourism Satisfaction contains models for meeting--and even surpassing--consumer expectations to increase the value of the customer's experience. This essentialresource includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction.
This book helps you: incorporate existing and alternative measurements of satisfaction measure and improve service quality create and maintain social interaction linkages between staff and customer identify the destination performance of your hotel and other destinations or attractions evaluate consumer satisfaction with lodging services increase cross-cultural service satisfaction and much more! Tables and figures throughout the text help demonstrate the strategies, and bibliographies at the end of each chapter offer further reading. While there are other books that focus on customer satisfaction, CurrentIssues and Development in Hospitality and Tourism Satisfaction is rare in that it covers satisfaction issues as they apply to both hospitality and tourism.

The series is designed to meet the needs of students and lecturers of the National Certificate Vocational. To facilitate students' learning, the following features are used in the series: Content is written in easy-to-understand language, key terms are carefully explained, using everyday English, case studies show how to apply the theory in the work environment, the study skills sections help students make the most of their learning in class and prepare for the exams, there are many practice activities and questions with model answers at the back of the title, checklists assist students to make sure that they have covered all the skills and content in each chapter, and summaries at the end of each chapter are useful for exam revision. Lecturers using the series can teach with confidence because content is comprehensive, up-to-date, and meets all the curriculum requirements for the subject, outcomes and assessment standards are clearly identified, and assessment tasks and activities are aligned to the outcomes and assessment standards. Prescribing lecturers have access to comprehensive lecturer support material on CD including model answers to assessments in the textbook, additional assessments with model answers, rubrics for assessments, and general reference material on teaching outcomes-based education. The series is available for all programmes, all fundamental and compulsory subjects, and all elective and optional subjects.

Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.
With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.
* Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings
* Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography
* Considers the importance of understanding these issues for business management and for success in the hospitality industry today