Prepare students for assessment and further professional development with a wealth of contemporary case studies from around the world, referencing key trends. * Discover how to integrate sustainability and environmental improvements into kitchens and eating spaces, helping to increase energy conservation and boost your green credentials. * Harness the power social media and e-marketing to proactively grow your business, online visibility and engagement. * Ensure best practice is followed where food allergies and intolerances are concerned, so you can be confident you are providing a safe experience for all customers. * Develop your understanding of nutrition and culinary medicine with a unique contribution from Elaine Macaninch, a director of Culinary Medicine UK and the co-founder of the Education and Research in Medical Nutrition Network (ERimNN) * Plan for commercial success with clear coverage of financial aspects of food and beverage management, personal development and people management skills.

For the current multidisciplinary community of tourism and hospitality scholars, support for research methods has been disparate and uneven. In this Handbook, renowned experts fulfil a pressing need to outline, gather and resolve methodological issues within tourism and hospitality into one original, global and comprehensive work. With over 40 chapters by leading researchers, this Handbook allows for the exploration of new innovative ideas and presents future challenges in the field. Sharing their trusted methods and previous successes and failures, the authors cover various quantitative, qualitative and mixed-methods approaches, including sampling and knowledge transfer. Sections also explore the foundations of research and wider debates in tourism and hospitality, such as ethical issues and climate change. Compiling the most up-to-date methods from global research, this Research Handbook will be a key companion for post-graduate students. Established researchers of hospitality and tourism will find this Handbook to be an excellent concise read to assist in their continuing research. Contributors include: S.-A. Adams, F. Ali, L. Andrades, V. Biaett, I. Booyens, C.B. Califf, A. Canosa, C. Cobanoglu, E.T. Coberly, C. Cooper, J.J. Daigle, S. De Urioste-Stone, A. Decrop, F. Dimanche, J.P. Fefer, X. Font, J. Fitchett, S. Goolaup, A. Graham, B.J Gregorash, T. Griffin, M. Hall, E. Hermans, A. Hindley, G. Hoogendoorn, D. Hristov, W.G. Kim, M.D. Lopez-Gamero, H. Mair, R.E. Manning, J. Masset, W.J. McLaughlin, J.F. Molina-Azorin, G. Moscardo, R. Nunkoo, A. Ogle, A.M. Oliveri, E. Park, J. Pereira-Moliner, E.M. Pertusa-Ortega, S. Pike, S. Power, G. Prayag, H.R. Ramkissoon, L. Ruhanen, B. Seetanah, S.L. Slocum, C. Soler, E. Sorokina, D. Stanford, T.S. Stumpf, J.J. Tari, V. Teeroovengadum, Thomlinson, M. Trandberg Jensen, Y. Wang, L. White, E. Wilson, N. Wise, M.-Y. Wu, P.F. Xie, J. Xu

Events MISmanagement is unique text as it looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: * Why events fail * What can we learn from event failure * How we can improve practice through learning about event failure * How events can be safer / risk adverse * How to reduce the chance of events failing * A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

With so many people looking to leave the rat-race and start their own bed and breakfast in the country, "Heads on Pillows" give readers a personal glimpse into the unique world of B&Bs, where owners open up their own homes for guests to enjoy. This book offers witty anecdotes, personal experiences and helpful hints to anyone who aspires to enter the trade, from an award-winning B&B owner. From its modest beginnings as a single room B&B to the first five star Bed and Breakfast in the northern counties of Scotland, follow the story of the Sheiling and its owner. Part autobiography and part 'how to' guide "Heads on Pillows" is both informative and entertaining.This true account charts the growth and the development of the Scottish tourist trade, especially in the Highlands where the Sheiling is located, and offers through the experience of over 30 years an unparalleled insight into the Bed and Breakfast trade that is so enticing to so many. Foreword by Peter Lederer, Chairman of VisitScotland and managing director of the famous Gleneagles hotel.

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: * Concepts and Management: including entrepreneurship and human resource issues * Finance and Law: including costing, project management and risk management * Marketing and Media: including social media, multimedia technology, sponsorship and PR * Preparation and Operation: including logistics, design, crowd control and conventions * Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book - like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector - a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted - and even thrived - during the COVID-19 pandemic.

A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book - like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector - a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted - and even thrived - during the COVID-19 pandemic.

To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.

In the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well as water and energy scarcity. Secondly, proper sustainable management of wineries can mean obtaining a competitive advantage by allowing them to increase market share and organizational innovation processes. In this sense, previous work has shown that customers tend to select wines that have been developed following sustainable practices, despite not knowing what this means in practice. Sustainability Challenges in the Wine Industry serves as a guide for study, reflection, and critique to understand sustainability in the wine industry in its triple aspect (economic, social, and environmental). The book sheds light on the new trends and challenges of the wine industry, making it a must-read for academicians and managers who want to deepen their knowledge of the wine industry as well as its link with sustainability. Covering key topics such as wine tourism, green innovation, and consumer behavior, this premier reference source is ideal for industry professionals, business owners, managers, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon's importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

As can be imagined there are countless Sheffield pubs - past and present. Therefore, finding a unique, manageable angle on the subject to produce a book is difficult. Yet Peter Tuffrey has done just that featuring endless unique tales about the pubs themselves and the landlords and landladies running them. Trawling through literally thousands of newspapers cuttings from the Sheffield Star and Sheffield Telegraph pub files he has noted subjects and incidents ranging from pub closures to murders, from retirements to renovations and from pub bombings to pub ghosts. Many of Sheffield's pubs were built to coincide with the growth of the city's steel industry and to slake the thirsts of its workers. These pubs are pictured and documented in decline or just before demolition and it is a pity more were not saved to illustrate the city's rich industrial heritage. We see landlords, landladies and regulars posing outside and it just goes to show how important pubs were in terraced communities. Several pages are also given to the breweries once belching beer fumes across the city air and a number of the processes are depicted in photographs with pin sharp clarity. So, raise your glasses to this book - Sheffield Pubs, Landlords and Landladies.

The current pandemic intensifies underlying structural bottlenecks and systemic inefficiencies. At the same time, it provokes the hasty adoption of innovations made possible by the already accelerating technological developments before being accompanied by necessary institutional and systemic adjustments. This leads to multidimensional crises as well as new socioeconomic challenges and prospects globally. The book enables readers to anticipate separate, yet interrelated functional spheres of global socioeconomic reality, understand their structure, and recognize potential vulnerabilities and opportunities in light of the current pandemic and the induced transformations. It tackles global aspects of the crisis by means of standard and innovative economic policies at the national and international level, faces challenges by businesses and revealing models of effective transformations and strategies in the present circumstances, and discusses individual and collective societal problems in light of sustaining our constantly upgrading humanitarian values in the 21st century. It is ideal for academicians, master's or Ph.D. degree students, university teachers, and scientists working in the field of management, business, economics, computer science, and engineering.

In recent years, shrimpers on the Louisiana coast have faced a historically dire shrimp season, with the price of shrimp barely high enough to justify trawling. Yet, many of them wouldn't consider leaving shrimping behind, despite having transferrable skills that could land them jobs in the oil and gas industry. Since 2001, shrimpers have faced increasing challenges to their trade: an influx of shrimp from southeast Asia, several traumatic hurricane seasons, and the largest oil spill at sea in American history. In Last Stand of the Louisiana Shrimpers, author Emma Christopher Lirette traces how Louisiana Gulf Coast shrimpers negotiate land and blood, sea and freedom, and economic security and networks of control. This book explores what ties shrimpers to their boats and nets. Despite feeling trapped by finances and circumstances, they have created a world in which they have agency. Lirette provides a richly textured view of the shrimpers of Terrebonne Parish, Louisiana, calling upon ethnographic fieldwork, archival research, interdisciplinary scholarship, and critical theory. With evocative, lyrical prose, she argues that in persisting to trawl in places that increasingly restrict their way of life, shrimpers build fragile, quietly defiant worlds, adapting to a constantly changing environment. In these flickering worlds, shrimpers reimagine what it means to work and what it means to make a living.

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: * An introduction to and conceptualization of the sharing economy; * National culture and the sharing economy; * Big data and digital marketing in the sharing economy; * The future of mobility according to Uber; * Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Adopting a geographic lens to examine the employment of guestworkers in the United States, Be Our Guest offers readers the most comprehensive analysis of guestwork in tourism that has been produced to date. In weaving together the constellation of political and economic factors that exist across multiple scales, the case is made for how and why so many tourism-dependent areas of the United States have developed a dependency on temporary foreign workforces. Taking a holistic approach, special emphasis is placed on the economic histories of these areas and shifting patterns of employment, seasonality, gentrification, and related housing shortages. Throughout, the voices of stakeholders involved in every aspect of guestwork are included: human resources managers battling labor shortages, town planners mitigating workforce housing shortages, and attorneys and advocates helping to directly assist migrant workers and affect policy changes. These perspectives are coupled with detailed analysis of state policies regarding guestworker visa programs and labor market stress to illustrate a vivid picture of the precarious lives of the migrant laborers who arrive in the United States. Be Our Guest serves to specifically address a lacuna in critical tourism studies and the growing concern among practitioners over workforce quality and supply. Nevertheless, it will benefit everyone with an interest in issues of labor migration, precarity, housing policy, and immigration reform.

In the modern hospitality industry, it is critical to understand travelers' needs and wants for businesses to survive and remain competitive. Further study on understanding travelers' motivations is essential in this field. Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers' preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Event Leadership: Theory and practice for event management and tourism examines, contextualises and applies leadership theory and practice at several levels. Using a wide range of contemporary research, this book explores in detail a range of leadership theories, providing insight into the developments that are driving leadership today. In light of the complex business needs of event organisations and in order to illustrate the concepts discussed, examples of case studies from the event sector are used throughout. Providing a comprehensive grounding in leadership theory, this book explores leadership in events from three distinct viewpoints using various event settings and types of events to illustrate: • "The leader" within event organisations: looking at leaders who are founders, or those that have been appointed, elected, evolved from other positions or emerged from a crisis – all of which have their own issues and effects. • Leadership within the events community, such as political leadership or leaders within event portfolios and networks. Questioning what does it take to achieve effective collaboration among events and between events and other key stakeholders? Is it the individual leader, or leadership that emerges from network dynamics? • The leadership role that events and professional organisations play in society, such as educational and inspirational leadership – looking at social marketing through events, with the aims of changing attitudes and behaviour. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

Whether it's a salted caramel or pizza topped with tomatoes and cheese, you know when food tastes good. Now, Barb Stuckey, a seasoned food developer to whom food companies turn for help in creating delicious new products, reveals the amazing story behind "why "you love some foods and not others.
Through fascinating stories, you'll learn how our five senses work together to form flavor perception and how the experience of food changes for people who have lost their sense of smell or taste. You'll learn why kids (and some adults) turn up their noses at Brussels sprouts, how salt makes grapefruit sweet, and why you drink your coffee black while your spouse loads it with cream and sugar. Eye-opening experiments allow you to discover your unique "taster type" and to learn why you react instinctively to certain foods. You'll improve your ability to discern flavors and devise taste combinations in your own kitchen for delectable results. What Harold McGee did for the science of cooking Barb Stuckey does for the science of eating in "Taste"--a calorie-free way to get more pleasure from every bite.

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry - organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students' and practitioners' learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.