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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Educational Strategies for the Next Generation Leaders in Hotel Management (Hardcover): Jiuguang Feng, Sacha Stocklin, Wei Wang Educational Strategies for the Next Generation Leaders in Hotel Management (Hardcover)
Jiuguang Feng, Sacha Stocklin, Wei Wang
R5,246 Discovery Miles 52 460 Ships in 12 - 17 working days

As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover): Alexandru-Mircea Nedelea, Maximiliano... Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover)
Alexandru-Mircea Nedelea, Maximiliano Korstanje, Babu George
R5,138 Discovery Miles 51 380 Ships in 12 - 17 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Advanced Introduction to Tourism Destination Management (Paperback): Chris Ryan Advanced Introduction to Tourism Destination Management (Paperback)
Chris Ryan
R638 Discovery Miles 6 380 Ships in 12 - 17 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key features include: the implementation of management techniques and policies analysis of the social, economic and environmental impacts of the global tourism industry coverage of essential topics such as the evolution of the tourist destination and marketing as a management tool. The Advanced Introduction to Tourism Destination Management will be a key resource for not only scholars and students working in tourism, but also individuals seeking to better understand this social phenomenon that is a critical driver of economic development.

Research Methods for Arts and Event Management (Paperback): A. Veal, Christine Burton Research Methods for Arts and Event Management (Paperback)
A. Veal, Christine Burton
R1,518 Discovery Miles 15 180 Ships in 12 - 17 working days

Research Methods for Arts and Event Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and event management, as well as for managers in the arts/culture/events industries. This book provides students and practising managers with the following: * Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment * Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants * The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management. Furthermore, the book provides readers with multiple test questions, exercises and further resources, as well as a section on specialist terminology. A. J. Veal is Adjunct Professor at the School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia. Christine Burton is an Associate Professor with the UTS Business School, University of Technology, Sydney. Her research focuses on audience development in the museum and arts sectors. Prior to becoming an academic, Christine worked as an arts consultant in Australia and the United Kingdom. Christine has worked on a number of research projects and consultancies including social impact of the arts, arts facilities development and public art planning and development.

Making Minimum Wage - Elsie Parrish versus the West Coast Hotel Company (Hardcover): Helen J. Knowles Making Minimum Wage - Elsie Parrish versus the West Coast Hotel Company (Hardcover)
Helen J. Knowles
R2,382 Discovery Miles 23 820 Ships in 12 - 17 working days

The US Supreme Court's 1937 decision in West Coast Hotel v. Parrish, upholding the constitutionality of Washington State's minimum wage law for women, had monumental consequences for all American workers. It also marked a major shift in the Court's response to President Franklin D. Roosevelt's New Deal agenda. In Making Minimum Wage, Helen J. Knowles tells the human story behind this historic case. West Coast Hotel v. Parrish pitted a Washington State hotel against a chambermaid, Elsie Parrish, who claimed that she was owed the state's minimum wage. The hotel argued that under the concept of "freedom of contract," the US Constitution allowed it to pay its female workers whatever low wages they were willing to accept. Knowles unpacks the legal complexities of the case while telling the litigants' stories. Drawing on archival and private materials, including the unpublished memoir of Elsie's lawyer, C. B. Conner, Knowles exposes the profound courage and resolve of the former chambermaid. Her book reveals why Elsie-who, in her mid-thirties was already a grandmother-was fired from her job at the Cascadian Hotel in Wenatchee, and why she undertook the outsized risk of suing the hotel for back wages. Minimum wage laws are "not an academic question or even a legal one," Elinore Morehouse Herrick, the New York director of the National Labor Relations Board, said in 1936. Rather, they are "a human problem." A pioneering analysis that illuminates the life stories behind West Coast Hotel v. Parrish as well as the case's impact on local, state, and national levels, Making Minimum Wage vividly demonstrates the fundamental truth of Morehouse Herrick's statement.

Sex in Tourism - Exploring the Light and the Dark (Hardcover): Neil Carr, Liza Berdychevsky Sex in Tourism - Exploring the Light and the Dark (Hardcover)
Neil Carr, Liza Berdychevsky
R2,988 Discovery Miles 29 880 Ships in 12 - 17 working days

This book encompasses the diversity and complexity of sex in tourism, incorporating the light, dark and shades of grey in between. It brings together work and ideas from a diverse array of researchers from around the world and examines the affects and effects of diverse sexual encounters in tourism, romance tourism, sex tourism and sexual exploitation in tourism - including the sexual exploitation of children in travel and tourism, and sexual harassment. Sex in tourism has arguably been an understudied area of research relative to the central roles that sex plays within tourism experiences. This volume explores the complexity and nuanced nature of sex in tourism in more detail. It will be of interest to students and researchers of tourism impacts, tourist behaviour, hospitality management, destination management and development.

Beverage Manager's Guide to Wines, Beers and Spirits, The - Pearson New International Edition (Paperback, 3rd edition):... Beverage Manager's Guide to Wines, Beers and Spirits, The - Pearson New International Edition (Paperback, 3rd edition)
Albert Schmid, John Laloganes
R2,227 Discovery Miles 22 270 Ships in 12 - 17 working days

For courses in Beverage Management, Wines, Beers and Spirits, Dining Room Services and Beverage Purchasing and Cost Control. The Beverage Manager's Guide to Wines, Beers and Spirits, Third Edition, navigates the reader through an intriguing journey on the vast world of alcoholic beverages. The text serves as an authoritative guide intended to inspire those individuals pursuing or enhancing a career in the food and beverage industry; the book will be equally fascinating for the beverage enthusiast. Written in a lively and engaging literary style, that is both comprehensive and yet concise; exploring the essential management and service aspects of drink. Designed to be intellectually appealing, with stimulating photography while providing the necessary knowledge on building and sustaining a profitable beverage program. This read provides marvelous insights into the beverage industry by discovering the sometimes perplexing, yet enduring influence of wines, beers and spirits that have been inseparable from the evolution of civilization.

Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Pearson New... Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Pearson New International Edition (Paperback, Pearson New International Edition)
Kimberly Tranter, Trevor Stuart-Hill, Juston Parker
R2,009 Discovery Miles 20 090 Ships in 12 - 17 working days

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

Strategic Management in the Hospitality Industry - Pearson New International Edition (Paperback, 3rd edition): Michael Olsen,... Strategic Management in the Hospitality Industry - Pearson New International Edition (Paperback, 3rd edition)
Michael Olsen, Joseph West, Eliza Ching-Yick Tse
R1,936 Discovery Miles 19 360 Ships in 12 - 17 working days

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Organizational Behaviour for the Hospitality Industry - Pearson New International Edition (Paperback, Pearson New International... Organizational Behaviour for the Hospitality Industry - Pearson New International Edition (Paperback, Pearson New International Edition)
Florence Berger, Judi Brownell
R2,028 Discovery Miles 20 280 Ships in 12 - 17 working days

For undergraduate and graduate courses in Organizational Behavior and Human Relations Skills in schools of hotel management. Organizational Behavior for the Hospitality Industry is the most recent organisational behaviour text that focuses on the hospitality industry, delving into the concepts that are relevant to students who plan to enter the hospitality industry. Hospitality organisations today must achieve excellence in human relations, and that success starts with quality organisational behaviour. The text is organised into three sections: organisational behavioural essentials, the individual and the organisation, and key management tasks. Additionally, each key topic includes detailed exercises, providing students with the hands-on experience they'll need in order to succeed in the industry.

Food Fundamentals - Pearson New International Edition (Paperback, 10th edition): Margaret McWilliams Food Fundamentals - Pearson New International Edition (Paperback, 10th edition)
Margaret McWilliams
R2,781 R2,009 Discovery Miles 20 090 Save R772 (28%) Ships in 12 - 17 working days

For introductory courses serving students who intend to pursue degrees and careers in food science, dietetics, or nutrition. This text integrates the scientific principles of safe and nutritious food preparation with the basic techniques students need to work effectively with food. It introduces the scientific basis of current practices and procedures, and explains ingredients both as nutrient sources and as food product components. The effects of preparation techniques are discussed in the context of the science underlying food manipulation, ingredients, ratios, effects of heat and cold, storage, preservation, and evaluation. Foods from diverse cultures are covered, and "Cultural Accents" features present a global perspective. Study aids include "Key Concepts" chapter roadmaps; "Science Notes" and "Industry Insights"; "Judging Points" to help students evaluate food products; updated web links; and many new illustrations. Fully revised to reflect MyPlate and the 2010 Dietary Guidelines for Americans, this edition adds more information on healthy food choices, labeling, vegetarian diets, and gluten-free products.

Introduction to Hospitality Management: Pearson New International Edition (Paperback, 4th edition): John Walker, Josielyn Walker Introduction to Hospitality Management: Pearson New International Edition (Paperback, 4th edition)
John Walker, Josielyn Walker
R2,312 Discovery Miles 23 120 Ships in 12 - 17 working days

For courses in Introduction to Hospitality and Hospitality Management. Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, Fourth Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student's appreciation for the field. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.

On Baking - Pearson New International Edition (Paperback, 3rd edition): Sarah Labensky, Priscilla Martel, Eddy Van Damme On Baking - Pearson New International Edition (Paperback, 3rd edition)
Sarah Labensky, Priscilla Martel, Eddy Van Damme
R2,531 Discovery Miles 25 310 Ships in 12 - 17 working days

For courses in baking and the pastry arts. On Baking, Third Edition brings a fresh new design and 350+ new images to the "fundamentals" approach that has prepared thousands of students for successful careers in the baking and pastry arts. It teaches both the "hows" and "whys," starting with general procedures, highlighting core principles and skills, and then presenting many applications and sample recipes. Professionalism, breads, desserts and pastries, and advanced pastry work are each covered in detail, and baking and pastry arts are presented in cultural and historical context throughout. An expanded recipe testing program involving chef-instructors at leading culinary schools ensures superior accuracy, clarity and instructional value. This edition reflects key trends including artisan baking, sensory science, and flavor pairing, and is complemented by a greatly enhanced support package, including media solutions MyCulinaryLab for course management and Pearson Kitchen Manager for recipe management.

Foods: Experimental Perspectives - Pearson New International Edition (Paperback, 7th edition): Margaret McWilliams Foods: Experimental Perspectives - Pearson New International Edition (Paperback, 7th edition)
Margaret McWilliams
R2,102 Discovery Miles 21 020 Ships in 12 - 17 working days

For all courses in experimental foods, food science, and related topics. Foods: Experimental Perspectives, Seventh Edition will help students pursuing food-related careers broaden and deepen their scientific knowledge of food and its safe preparation. It clearly explains food science's foundational principles and most important emerging technologies. The text first surveys the consumer marketplace, career opportunities, and basic food research techniques. Next, it discusses food's physical aspects and preparation, and thoroughly explains carbohydrates, lipids, and proteins. Finally, it presents up-to-date coverage of food safety, preservation, and additives. Learning is promoted through Food for Thought boxes, photos, objectives, margin notes, definitions, charts, web links, and study questions. Updated throughout, this edition includes extensively revised coverage of food safety, GMOs, trans fats, alternative sweeteners, and much more. Also Available - Experimental Foods Labratory Manual ( ISBN 013 215 808 6)

Event Evaluation: - Theory and methods for event management and tourism (Paperback): Donald Getz Event Evaluation: - Theory and methods for event management and tourism (Paperback)
Donald Getz
R1,072 Discovery Miles 10 720 Ships in 12 - 17 working days

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. The strength of this book lies in its emphasis on evaluation foundations, both theoretical and methodological, enabling the student and practitioner to adapt the evaluation process to many situations using: *A range of tools from simple checklists to more advanced logic models; *Specific chapters devoted to the most challenging evaluation contexts: the visitor and their experience, quality and human resources; *A chapter devoted to exploring different evaluation challenges in the full range of planned events, including the tourism dimension; *An introduction of impact assessment. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry... Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry (Hardcover)
Luisa Cagica Carvalho, Lurdes Calisto, Nuno Gustavo
R7,045 Discovery Miles 70 450 Ships in 12 - 17 working days

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Events MISmanagement - Learning from failure (Hardcover): Tim Brown, Phil Higson, Lindsey Gaston Events MISmanagement - Learning from failure (Hardcover)
Tim Brown, Phil Higson, Lindsey Gaston
R2,833 Discovery Miles 28 330 Ships in 12 - 17 working days

Events MISmanagement is unique text as it looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: * Why events fail * What can we learn from event failure * How we can improve practice through learning about event failure * How events can be safer / risk adverse * How to reduce the chance of events failing * A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

On Baking - A Textbook of Baking and Pastry Fundamentals, Updated Edition (Hardcover, 3rd edition): Sarah Labensky, Priscilla... On Baking - A Textbook of Baking and Pastry Fundamentals, Updated Edition (Hardcover, 3rd edition)
Sarah Labensky, Priscilla Martel, Eddy Van Damme
R5,206 Discovery Miles 52 060 Ships in 10 - 15 working days

This comprehensive text is designed for courses in baking and the pastry arts, yet still accessible to the aspiring home baker Help readers understand the how and why of successful baking On Baking, Third Edition, Update enhances the fundamentals approach that has prepared thousands of students for successful careers in the baking and pastry arts. It teaches both the how and why, starting with general procedures, highlighting core principles and skills, and then presenting applications and sample recipes. Professionalism, breads, desserts and pastries, advanced pastry work-including chocolate work-are each covered in detail. To help students truly master baking, the book also incorporates scientific, cultural, and historical aspects of the culinary arts. More than 230 new full-color photographs, 40 new recipes, and information on key trends like healthy baking, wedding cakes, and plating techniques help prepare readers to use the latest methods and recipes. Also available with MyCulinaryLab This title is also available with MyCulinaryLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. With its vast collection of recipes tested in the kitchens of top culinary schools and an extensive ingredient database, Pearson Kitchen Manager allows Chefs to maximize the value of their recipe content. New Culinary Math Problem-Sets for baking are designed to help students with varying levels of math knowledge master the basic math skills they need to be successful in the kitchen, and apply them within the context of baking. NOTE: You are purchasing a standalone product; MyCulinaryLab does not come packaged with this content. If you would like to purchase both the physical text and MyCulinaryLab search for ISBN-10: 0134115252/ISBN-13: 9780134115252. That package includes ISBN-10: 0133886751/ISBN-13: 9780133886757 and ISBN-10: 0134109406/ISBN-13: 9780134109404. MyCulinaryLab should only be purchased when required by an instructor.

Events Management - Principles and Practice (Paperback, 4th New edition): Razaq Raj, Tahir Rashid Events Management - Principles and Practice (Paperback, 4th New edition)
Razaq Raj, Tahir Rashid
R1,245 R1,103 Discovery Miles 11 030 Save R142 (11%) Ships in 12 - 17 working days

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: * Concepts and Management: including entrepreneurship and human resource issues * Finance and Law: including costing, project management and risk management * Marketing and Media: including social media, multimedia technology, sponsorship and PR * Preparation and Operation: including logistics, design, crowd control and conventions * Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

Researching Tourism, Leisure and Hospitality for Dissertations and Theses (Hardcover, 2nd New edition): Peter Mason Researching Tourism, Leisure and Hospitality for Dissertations and Theses (Hardcover, 2nd New edition)
Peter Mason
R2,833 Discovery Miles 28 330 Ships in 12 - 17 working days

Writing a dissertation can be a daunting topic - Researching Tourism, Leisure and Hospitality for Dissertations and Theses 2nd edn is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation or thesis. Now in its second edition, this bestselling text has been fully revised and updated, and now includes two new chapters looking at conducting mixed methods research, as well as analysing mixed methods research. * Clearly links research processes with the presentation of these in the writing of dissertations and theses. * Draws on the work of undergraduate, postgraduate and PhD students the author has supervised, over 30 years to provide examples of dissertation/theses material. * Uses case studies/examples based on the author's own peer reviewed research. * Written in an accessible style. * Presents tried and tested student activities. It provides a discussion of research approaches, looking at key differences and similarities. A critical evaluation of these different approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation. It takes the reader from the initial idea and topics, through the literature review, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, this book includes case studies based on the author's own research, as well as students' work, to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.' A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.

Events Management - Principles and Practice (Hardcover, 4th New edition): Razaq Raj, Tahir Rashid Events Management - Principles and Practice (Hardcover, 4th New edition)
Razaq Raj, Tahir Rashid
R2,845 Discovery Miles 28 450 Ships in 12 - 17 working days

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: * Concepts and Management: including entrepreneurship and human resource issues * Finance and Law: including costing, project management and risk management * Marketing and Media: including social media, multimedia technology, sponsorship and PR * Preparation and Operation: including logistics, design, crowd control and conventions * Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

Destination Marketing - Essentials (Hardcover, 2nd edition): Steven Pike Destination Marketing - Essentials (Hardcover, 2nd edition)
Steven Pike
R4,747 Discovery Miles 47 470 Ships in 12 - 17 working days

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Customer Service for Hospitality and Tourism (Paperback, 3rd edition): Simon Hudson, Louise Hudson Customer Service for Hospitality and Tourism (Paperback, 3rd edition)
Simon Hudson, Louise Hudson
R1,270 R1,124 Discovery Miles 11 240 Save R146 (11%) Ships in 12 - 17 working days

A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book - like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector - a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted - and even thrived - during the COVID-19 pandemic.

Entrepreneurship & Small Business Management in the Hospitality Industry (Hardcover): Darren Lee-Ross, Conrad Lashley Entrepreneurship & Small Business Management in the Hospitality Industry (Hardcover)
Darren Lee-Ross, Conrad Lashley
R5,159 Discovery Miles 51 590 Ships in 12 - 17 working days

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

In Search of Hospitality - Theoretical perspectives and debates (Hardcover): Conrad Lashley, Alison Morrison In Search of Hospitality - Theoretical perspectives and debates (Hardcover)
Conrad Lashley, Alison Morrison
R3,877 Discovery Miles 38 770 Ships in 12 - 17 working days

'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic discipline. Harnessing this wide range of viewpoints, 'In Search of Hospitality' offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies and the general fields of business studies and behaviour sciences. It is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context.

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