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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Women and Travel - Historical and Contemporary Perspectives (Paperback): Catheryn Khoo-Lattimore, Erica Wilson Women and Travel - Historical and Contemporary Perspectives (Paperback)
Catheryn Khoo-Lattimore, Erica Wilson
R2,588 Discovery Miles 25 880 Ships in 12 - 17 working days

Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and opportunities in the context of women's travel. This revealing volume fills this gap, exploring the discourses, debates, and discussions about women, travel, and tourism. With an international roster of contributors from diverse regions of the world, the book celebrates a variety of women's voices. Khoo-Lattimore and Wilson deliberately sought to include nontraditional and non-Western perspectives on women's travel, with inclusions of Asian solo female travelers; Islamic women travellers and the constraints placed on them; and women who cannot travel (or choose, for whatever reason, a 'home holiday'). This enlightening volume brings together scholars from the broad areas of tourism, hospitality, geography, and leisure studies to examine how and why women travel. The chapters bring light to perspectives from different countries, cultures, backgrounds, and religions, and utilize different methods, approaches and styles of presentation. Women and Travel: Historical and Contemporary Perspectives will be of interest to academics and graduate students from a range of disciplines, including tourism, leisure studies, sociology, cultural geography, anthropology, feminist and gender studies, business, economics and management; as well as professionals working in the tourism industry, particularly those with an interest in niche markets and segmentation.

Human Resource Management in the Hospitality and Tourism Industry (Hardcover, 2nd edition): Michael Riley Human Resource Management in the Hospitality and Tourism Industry (Hardcover, 2nd edition)
Michael Riley
R4,738 R2,745 Discovery Miles 27 450 Save R1,993 (42%) Ships in 9 - 15 working days

This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives: * the social psychology of managing people * the economics of labour * the practical techniques * strategy. The author argues that labour costs, labour utilisation, labour market behaviour and pay are inseparable from the skills of managing people. The book contains an important analysis of the labour market for this industry and now, in its second edition includes, among others, chapters on attitude measurement, customer-employee relations, questionnaire design and organizational change. Human Resource Management in the Hospitality and Tourism Industry is written in a clear, user-friendly style and offers a challenging view of the subject and an opportunity to learn an important aspect of management in an applied context. It is appropriate for degree level students and practitioners in the industry.

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) (Hardcover): Arch G. Woodside, Suresh C. Sood Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) (Hardcover)
Arch G. Woodside, Suresh C. Sood
R3,313 Discovery Miles 33 130 Ships in 12 - 17 working days

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

Business Development in Licensed Retailing - A unit manager's guide (Hardcover): Guy Lincoln, Conrad Lashley Business Development in Licensed Retailing - A unit manager's guide (Hardcover)
Guy Lincoln, Conrad Lashley
R4,909 Discovery Miles 49 090 Ships in 12 - 17 working days

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: * Forms the basis of a complete course for a unit manager's development. * Provides an overview of the range of skills needed for effective unit management. * Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

The Business of Hotels (Hardcover, 4th edition): Hadyn Ingram The Business of Hotels (Hardcover, 4th edition)
Hadyn Ingram
R3,983 Discovery Miles 39 830 Ships in 12 - 17 working days

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.

Luscious, Tender, Juicy - Recipes for Perfect Texture in Dinners, Desserts, and More (Hardcover): Kathy Hunt Luscious, Tender, Juicy - Recipes for Perfect Texture in Dinners, Desserts, and More (Hardcover)
Kathy Hunt
R753 Discovery Miles 7 530 Ships in 9 - 15 working days

Succulent shrimp, juicy steak, vegetables bursting with fresh flavour-the secret to cooking exceptional food is keeping it luscious and tender. In this technique-focused guide to delectable dishes, Kathy Hunt delivers recipes for global appetisers, mains, sides, desserts and sweet baked goods. Written for novice and accomplished cooks alike, this masterclass in texture inspires an appreciation for the skills needed to craft exquisite mouthfeel, an often overlooked facet of cooking. From stir-frying noodles and sauteing fish to grilling delicate vegetables and roasting hearty meats, Luscious, Tender, Juicy covers a wealth of preparation techniques. Hunt explains how to keep food tender and flavourful, an essential aspect of delectable food. The final two chapters, "Luxurious Cakes, Pies and Puddings" and "Velvety Cookies, Pastries and Breads," focus on sweets that wouldn't be enjoyable (or even edible) if they weren't fluffy, molten or gooey.

The Routledge Handbook of Hotel Chain Management (Hardcover): Maya Ivanova, Stanislav Ivanov, Vincent P. Magnini The Routledge Handbook of Hotel Chain Management (Hardcover)
Maya Ivanova, Stanislav Ivanov, Vincent P. Magnini
R7,623 Discovery Miles 76 230 Ships in 12 - 17 working days

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.

Shakespeare and Hospitality - Ethics, Politics, and Exchange (Hardcover): Julia Lupton, David Goldstein Shakespeare and Hospitality - Ethics, Politics, and Exchange (Hardcover)
Julia Lupton, David Goldstein
R4,599 Discovery Miles 45 990 Ships in 12 - 17 working days

This volume focuses on hospitality as a theoretically and historically crucial phenomenon in Shakespeare's work with ramifications for contemporary thought and practice. Drawing a multifaceted picture of Shakespeare's scenes of hospitality-with their numerous scenes of greeting, feeding, entertaining, and sheltering-the collection demonstrates how hospitality provides a compelling frame for the core ethical, political, theological, and ecological questions of Shakespeare's time and our own. By reading Shakespeare's plays in conjunction with contemporary theory as well as early modern texts and objects-including almanacs, recipe books, husbandry manuals, and religious tracts - this book reimagines Shakespeare's playworld as one charged with the risks of hosting (rape and seduction, war and betrayal, enchantment and disenchantment) and the limits of generosity (how much can or should one give the guest, with what attitude or comportment, and under what circumstances?). This substantial volume maps the terrain of Shakespearean hospitality in its rich complexity, demonstrating the importance of historical, rhetorical, and phenomenological approaches to this diverse subject.

Sustainability in the Hospitality Industry - Principles of Sustainable Operations (Paperback, 4th edition): Willy Legrand,... Sustainability in the Hospitality Industry - Principles of Sustainable Operations (Paperback, 4th edition)
Willy Legrand, Joseph S. Chen, Gabriel C. M. Laeis
R680 R642 Discovery Miles 6 420 Save R38 (6%) Ships in 5 - 10 working days

Approach/Focus & Coverage: This is the only current textbook available to introduce students to economic, environmental and social sustainable issues specifically facing the hospitality industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Other books focus just on environmental management in hospitality or are 'how to' guides aimed at practitioners/hotel managers. International: It takes a global approach in content and examples. Offers good balance between theory and practice: Integrates excellent case studies from a variety of settings and geographical locations to showcase the successes and failures. Other specific hospitality books tend to be practical how to guides. Accessibility: Peppered with features throughout to aid understanding & spur critical thinking & unrivalled online resources including video interviews with practitioners.

The Geographies of Threat and the Production of Violence - The State and the City Between Us (Hardcover): Rasul A Mowatt The Geographies of Threat and the Production of Violence - The State and the City Between Us (Hardcover)
Rasul A Mowatt
R3,705 Discovery Miles 37 050 Ships in 12 - 17 working days

Selling Points Exposes the racism and xenophobia embodied by such familiar features of the built environment as highways, one-way streets, and median strips Links the legacy of redlining and restrictive covenants to the mass incarceration of Black men and boys Engaging synthesis of examples from history and the present day with the latest theory Ideal reading for graduate and advanced undergraduate courses in city planning, geography, urban studies, real estate policy, program evaluation, American studies, urban sociology, and more

Air Transport and Tourism - Interrelationship, Operations and Strategies (Hardcover): M. R. Dileep, Ajesh Kurien Air Transport and Tourism - Interrelationship, Operations and Strategies (Hardcover)
M. R. Dileep, Ajesh Kurien
R4,182 Discovery Miles 41 820 Ships in 12 - 17 working days

* Timely: due to ever-increasing concerns around emissions, and the covid-19 travel restrictions and economic recession, both the airline and tourism industries are facing unprecedented challenges. * Coverage: provides comprehensive coverage touching on all aspects of air transport * Approach: takes a tourism perspective examining the relationship between the air transport and tourism sectors. * Level: uses an accessible style assuming no prior knowledge and gives the tourism student an introduction to the subject.

Critical Questions in Sustainability and Hospitality (Paperback): Willy Legrand, Henri Kuokkanen, Jonathon Day Critical Questions in Sustainability and Hospitality (Paperback)
Willy Legrand, Henri Kuokkanen, Jonathon Day
R1,223 Discovery Miles 12 230 Ships in 9 - 15 working days

Informed by the scholarly and practical viewpoints of a myriad of internationally recognised experts, this engaging and timely volume poses a set of pertinent questions that cover critical and contemporary sustainability issues in hospitality and tourism and proposes actionable solutions. Embellished with informative tables, diagrams and photographs, key questions and debates are discussed from a variety of angles with proposed solutions by industry practitioners, academics and consultants belonging to the Hospitality Net World Panel on Sustainability in Hospitality. Designed to facilitate contemporary discussion and debate, this book presents constructive dialogues which are designed to lead to action within the hospitality industry and education. Key questions cover the following topics: * Major contemporary sustainability challenges - e.g., climate change, biodiversity loss, impacts of pandemics, water scarcity, human right risks. * Specific hospitality functions or departments - e.g., food and beverage, engineering, health and safety, guest relationship, finance, purchasing, human resources. * Strategic issues related to marketing and stakeholder relationships - e.g., sustainability working groups, return on sustainability investment, marketing and reporting sustainability, certification, supplier relationship, engaging guests. This book is an essential reading for students and academics in the field of hospitality and tourism management, as well as industry professionals searching for answers to challenges they face in enacting sustainability in their business.

Understanding the Hospitality Consumer (Hardcover): Alastair Williams Understanding the Hospitality Consumer (Hardcover)
Alastair Williams
R5,330 Discovery Miles 53 300 Ships in 12 - 17 working days

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

On the Town in New York - The Landmark History of Eating, Drinking, and Entertainments from the American Revolution to the Food... On the Town in New York - The Landmark History of Eating, Drinking, and Entertainments from the American Revolution to the Food Revolution (Paperback, 2nd edition)
Michael Batterberry, Ariane Batterberry
R1,520 Discovery Miles 15 200 Ships in 12 - 17 working days

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Human Resource Management for the Hospitality and Tourism Industries (Hardcover): Dennis Nickson Human Resource Management for the Hospitality and Tourism Industries (Hardcover)
Dennis Nickson
R5,180 Discovery Miles 51 800 Ships in 12 - 17 working days

Human Resource Management for the Hospitality and Tourism Industries takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry. It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as: * recruitment and selection: the effects of ICT, skills required specific for the industry and the nature of advertising * legislation and equal opportunities: illegal discrimination and managing diversity * staff health and welfare: violence in the workplace, working time directives, smoking and alcohol and drug misuse * remuneration strategies in the industry: the 'cafeteria award' approach, minimum wage and tipping Human Resource Management for the Hospitality and Tourism Industries is illustrated throughout with both examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning. It incorporates a user friendly layout and includes pedagogic features such as: chapter outlines and objectives, HRM in practice - boxed examples, reflective review questions, web links' discussion questions and further reading. Accompanying the text is a companion website which includes extra case studies to aid teaching and learning.

Heritage Cuisines - Traditions, identities and tourism (Hardcover): Dallen J. Timothy Heritage Cuisines - Traditions, identities and tourism (Hardcover)
Dallen J. Timothy
R4,431 Discovery Miles 44 310 Ships in 12 - 17 working days

Food is one of the most fundamental elements of culture and a significant marker of regional and ethnic identity. It encompasses many other elements of cultural heritage beyond the physical ingredients required for its production. These include folklore, religion, language, familial bonds, social structures, environmental determinism, celebrations and ceremonies, landscapes, culinary routes, smells, and tastes, to name but a few. However, despite all that is known about foodways and cuisine from hospitality, gastronomical, supply chain and agricultural perspectives, there still remains a dearth of consolidated research on the wide diversity of food and its heritage attributes and contexts. This edited volume aims to fill this void by consolidating into a single volume what is known about cuisines and foodways from a heritage perspective and to examine and challenge the existing paradigms, concepts and practices related to gastronomic practices, intergenerational traditions, sustainable agriculture, indigenous rituals, immigrant stories and many more heritage elements as they pertain to comestible cuisines and practices. The book takes a global and thematic approach in examining heritage cuisines from a wide range of perspectives, including agriculture, hunting and gathering, migration, ethnic identity and place, nationalism, sustainability, colonialism, food diversity, religion, place making, festivals, and contemporary movements and trends. All chapters are rich in empirical examples but steady and sound in conceptual depth. This book offers new insight and understanding of the heritage implications of cuisines and foodways. The multidisciplinary nature of the content will appeal to a broad academic audience in the fields of tourism, gastronomy, geography, cultural studies, anthropology and sociology.

Consumer Behaviour in Hospitality and Tourism (Hardcover): Saurabh Kumar Dixit, Kuan-Huei Lee, Poh Theng Loo Consumer Behaviour in Hospitality and Tourism (Hardcover)
Saurabh Kumar Dixit, Kuan-Huei Lee, Poh Theng Loo
R4,131 Discovery Miles 41 310 Ships in 12 - 17 working days

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations' products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

Front Office - Procedures, social skills, yield and management (Hardcover, 2nd edition): P Abbott, S. Lewry Front Office - Procedures, social skills, yield and management (Hardcover, 2nd edition)
P Abbott, S. Lewry
R4,142 Discovery Miles 41 420 Ships in 12 - 17 working days

Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: * user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook * updated in the light of recent developments such as global distribution systems and the internet * greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment * additional extended, practical exercise material. Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections: * Procedural aspects * Dealing with people * Increasing yield * Management aspects Front Office is ideal for GNVQ/ BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.

Food Tourism Around The World - Development, Management and Markets (Hardcover): C. Michael Hall, Liz Sharples, Richard... Food Tourism Around The World - Development, Management and Markets (Hardcover)
C. Michael Hall, Liz Sharples, Richard Mitchell, Niki Macionis, Brock Cambourne
R5,480 Discovery Miles 54 800 Ships in 12 - 17 working days

Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.

International Hospitality Management - Concepts and Cases (Hardcover): Alan Clarke, Wei Chen International Hospitality Management - Concepts and Cases (Hardcover)
Alan Clarke, Wei Chen
R5,364 Discovery Miles 53 640 Ships in 12 - 17 working days

International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including: Specified learning outcomes for each chapter International case studies including major world events and issues such as the riots in Paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks, Disney and many more Study questions and discussion questions to consolidate learning and understanding Links to relevant websites and consolidated list of further reading at the back of the book Online resources available for lecturers and students including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion. Visit the site at http://cw.routledge.com/textbooks/9780750666756/

El Celler de Can Roca - Redux Edition (Hardcover, Redux Ed): Joan Roca, Josep Roca, Jordi Roca El Celler de Can Roca - Redux Edition (Hardcover, Redux Ed)
Joan Roca, Josep Roca, Jordi Roca 1
R1,009 R817 Discovery Miles 8 170 Save R192 (19%) Ships in 12 - 17 working days

El Celler de Can Roca is the three Michelin starred Catalan restaurant in Spain which was opened in 1986 by the Roca brothers, Joan, Josep and Jordi. In 2015, it was once again named the best restaurant in the world by the Restaurant magazine. The Times restaurant critic A.A. Gill compared the restaurant to former restaurant El Bulli, which was once ranked as the number one restaurant in the world, saying that it was an outstanding kitchen, and part of the great confident wave of new Spanish food that is complex, technically exhausting, aware of the landscape, history and politics. The first edition of El Celler de Can Roca The Book was published in Spanish in a giant format weighing an incredible 5 kilos and retailing at 90 euros. This new smaller, redux edition is appearing in English for the first time. An amazing book, this is the definitive work about El Celler de Can Roca. Fully illustrated in colour throughout it gathers the thoughts of writer Josep Maria Fonalleras in A day at El Celler. Here is the history, philosophy, techniques, values, sources of inspiration, creative processes, of this band of extraordinary chefs with over 90 detailed recipes, and a collection of the 240 most outstanding dishes from the 25-year history of this magnificent restaurant. An open door to the secrets of El Celler de Can Roca, revealed in 16 chapters and organised according to the sources of inspiration that nurture the Roca brothers: Tradition, Memory, Academia, Product, Landscape, Wine, Chromatism, Sweet, Transversal Creation, Perfume, Innovation, Poetry, Freedom, Boldness, Magic, Sense of Humour.

Flight Catering (Hardcover, 2nd edition): Peter Jones Flight Catering (Hardcover, 2nd edition)
Peter Jones
R4,162 Discovery Miles 41 620 Ships in 12 - 17 working days

The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.

Destination Marketing - Essentials (Paperback, 3rd edition): Steven Pike Destination Marketing - Essentials (Paperback, 3rd edition)
Steven Pike
R1,408 Discovery Miles 14 080 Ships in 9 - 15 working days

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author's journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Hospitality Revenue Management - Concepts and Practices (Paperback): Peter Szende Hospitality Revenue Management - Concepts and Practices (Paperback)
Peter Szende
R2,569 Discovery Miles 25 690 Ships in 9 - 15 working days

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Hospitality Marketing and Consumer Behavior - Creating Memorable Experiences (Paperback): Vinnie Jauhari Hospitality Marketing and Consumer Behavior - Creating Memorable Experiences (Paperback)
Vinnie Jauhari
R2,599 Discovery Miles 25 990 Ships in 12 - 17 working days

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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