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Books > Business & Economics > Business & management > Business strategy
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Strategic Management in the Hospitality Industry - Pearson New International Edition (Paperback, 3rd edition)
Loot Price: R2,180
Discovery Miles 21 800
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Strategic Management in the Hospitality Industry - Pearson New International Edition (Paperback, 3rd edition)
Expected to ship within 10 - 15 working days
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For courses in Strategic Management or Policy in Hospitality
Programs. Based on scientific research within the industry, this
book outlines a strategic model that can be used to improve
decision making and policy within the hospitality field. Combining
quality research and experience, it discusses key topics such as:
environmental scanning, competitive strategies, structure and
implementation, and performance. Placing a responsibility on the
learner, the book offers a combination of cumulative learning
exercises, simulated decision making settings, and a text specific
website. This edition clearly discusses the role of strategy in
creating firm value and growth and stresses the relationship
between leadership theory, strategic thinking and financial
management.
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