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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Responsible Sales, Service and Marketing of Alcohol - for the tourism, hospitality and retail industries (Hardcover)
Loot Price: R2,348
Discovery Miles 23 480
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Responsible Sales, Service and Marketing of Alcohol - for the tourism, hospitality and retail industries (Hardcover)
Expected to ship within 12 - 19 working days
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The safe service of alcohol is of vital importance to those in the
food and beverage industry - failure to act responsibly can result
in fines, loss of license and the potential closure of the
business. Responsible sale and service of alcohol (RSA) is
important for all levels of the hospitality, tourism and retail
service industries to minimise the risk of alcohol-related problems
associated with the use and abuse of alcohol by any person.
Management and all staff who sell or supply alcohol must promote
and support a safer environment for alcohol to be consumed in a
professional and responsible manner. By engaging in the responsible
sale and service of alcohol, a better environment is created for
both customers and staff. Responsible Sales, Service and Marketing
of Alcohol for the tourism, hospitality and retail industries
explains the complexities of alcohol and its' sale and supply, and
examines the wide range of inter-related associated topics
connected to the wider tourism, hospitality and retail industries.
It provides readers with a greater awareness of the effects of
alcohol and helps them understand their obligations to act
responsibly when selling, supplying or marketing alcohol beverages
in their workplace. It covers issues such as: *The rationale for
responsible alcohol sale and supply in industry and society;
*Alcohol's origins, its role in modern society and consumption
rates; *Effects of alcohol on the body; *Associated risks and
benefits of alcohol consumption ; *Selling, marketing and serving
alcohol responsibly; *Techniques used to prevent under age sales,
identifying intoxicated customers and dealing with difficult
people; *Alcohol in the workplace; *Policy making for alcohol -
towards a combined approach. A vital resource for students,
practicing food and beverage managers, industry practitioners,
in-house trainers and staff members who wish to formalize and
update their knowledge and skills in the responsible serving, sales
and marketing of alcoholic beverages.
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