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HOSPITALITY & TOURISM - MANAGERIAL PERSPECTIVES & PRACTICES (Paperback, New edition)
Loot Price: R1,662
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HOSPITALITY & TOURISM - MANAGERIAL PERSPECTIVES & PRACTICES (Paperback, New edition)
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As a service-oriented industry and with its distinctive
characteristics, tourism is based on experiences. It is necessary
to provide the highest level of service and to keep the quality of
interaction at a certain level. In the tourism industry,
differentiation and new perspectives are needed in order to
increase the quality of experiences and to have a different
position in the minds of individuals than competitors. There is a
crucial role of efficient management of business processes in order
to ascertain this differentiation. Herein, especially in tourism
and hospitality industry, the pursuance of new tendencies will
provide substantial benefits to the relevant enterprises at all of
these processes. From this point of view, with this book, the aim
is to guide tourism organizations in terms of improving service
encounter processes and quality of experiences by giving crucial
tips about current managerial perspectives and practices.
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