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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

ManageFirst - Nutrition with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Nutrition with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,763 Discovery Miles 17 630 Ships in 12 - 17 working days

This text focuses on NUTRITION topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

ManageFirst - Customer Service with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Customer Service with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,748 Discovery Miles 17 480 Ships in 12 - 17 working days

This text focuses on CUSTOMER SERVICE topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

Millennials, Generation Z and the Future of Tourism (Paperback): Fabio Corbisiero, Salvatore Monaco, Elisabetta Ruspini Millennials, Generation Z and the Future of Tourism (Paperback)
Fabio Corbisiero, Salvatore Monaco, Elisabetta Ruspini
R679 Discovery Miles 6 790 Ships in 12 - 17 working days

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

ManageFirst - Hospitality Accounting with Online Exam Voucher (Paperback, 2nd edition): National Restaurant Association ManageFirst - Hospitality Accounting with Online Exam Voucher (Paperback, 2nd edition)
National Restaurant Association
R1,748 Discovery Miles 17 480 Ships in 12 - 17 working days

This text focuses on HOSPITALITY ACCOUNTING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an online testing voucher to be used with the online version of the ManageFirst certification exam.

Food Supply Chain Management - Building a Sustainable Future (Paperback, 2nd edition): Madeleine Pullman, Zhaohui Wu Food Supply Chain Management - Building a Sustainable Future (Paperback, 2nd edition)
Madeleine Pullman, Zhaohui Wu
R2,553 Discovery Miles 25 530 Ships in 12 - 17 working days

This fully updated new edition of a respected text retains the original's comprehensive and practical approach to food supply chain management, and introduces a global perspective and a wide range of new material. More than ever, this is the food supply chain management textbook. With an introduction that speaks to academic and non-academic audiences alike, the second edition of Food Supply Chain Management covers all-new topics such as cold chain management, "last mile" logistics, blockchain and traceability in the food supply chain, and the implications of global trade and climate change. Case studies examine the farm-to-table movement, sustainable co-ops, and more, with "quick facts" and mini-cases that are engaging and thought-provoking. This textbook is appropriate for upper-level undergraduate and postgraduate students of agricultural business, natural resources, and food science, as well as supply chain management students. Supporting online materials include lecture slides, test banks, and instructor manuals.

ManageFirst - Purchasing with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Purchasing with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,748 Discovery Miles 17 480 Ships in 12 - 17 working days

This text focuses on INVENTORY AND PURCHASING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

ManageFirst - Principles of Food and Beverage Management with Answer Sheet (Paperback, 2nd edition): National Restaurant... ManageFirst - Principles of Food and Beverage Management with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,770 Discovery Miles 17 700 Ships in 12 - 17 working days

This text focuses on PRINCIPLES OF FOOD AND BEVERAGE MANAGEMENT topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

ManageFirst - Hospitality and Restaurant Management with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Hospitality and Restaurant Management with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,748 Discovery Miles 17 480 Ships in 12 - 17 working days

MANAGEFIRST: HOSPITALITY AND RESTAURANT MANAGEMENT WITH ANSWER SHEET, 2/e is focused on Hospitality Management and Restaurant Management. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

ManageFirst - Hospitality and Restaurant Marketing with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Hospitality and Restaurant Marketing with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,768 Discovery Miles 17 680 Ships in 12 - 17 working days

This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

Rethinking Sustainability in Facilities and Workplace Management (Paperback): Frans Melissen, Bert Smit, Vitalija Danivska,... Rethinking Sustainability in Facilities and Workplace Management (Paperback)
Frans Melissen, Bert Smit, Vitalija Danivska, Andrew Ngawenja Mzembe
R1,427 Discovery Miles 14 270 Ships in 12 - 17 working days

First textbook in the literature to treat sustainability as a powerful concept to create optimal workplace experiences FM is a growth area and this book pushes the boundaries to teach sustainability in a new way Most other textbooks dedicated to this topic focus on describing specific best practices or case studies, that is simply not enough to take the next step in truly integrating sustainability in the facility management industry. This book seeks to do that.

ManageFirst - Hospitality and Restaurant Management with Online Exam Voucher (Paperback, 2nd edition): National Restaurant... ManageFirst - Hospitality and Restaurant Management with Online Exam Voucher (Paperback, 2nd edition)
National Restaurant Association
R1,764 Discovery Miles 17 640 Ships in 12 - 17 working days

This text focuses on Hospitality Management and Restaurant Management topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an online testing voucher to be used with the online version of the ManageFirst certification exam.

The Economic Ascent of the Hotel Business (Paperback, 2nd New edition): Paul Slattery The Economic Ascent of the Hotel Business (Paperback, 2nd New edition)
Paul Slattery
R1,135 Discovery Miles 11 350 Ships in 12 - 17 working days

The Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Slattery presents an understanding of the structural development of the economies in which hotels operate and which provide the potential for hotel demand and supply to grow. He draws on contemporary data and events to chart the historic development of economies and of the hotel business to illustrate patterns in this fundamental relationship. He also focuses on the economic conditions that produced hotel chains and provides a more comprehensive basis on which future developments in hotel demand, supply and performance can be understood. A review of the structural development of economies from the historic agrarian period to modern service business economies; Events are tracked at each economic stage to illustrate that the patterns in hotel demand and supply that emerges were a reflection of the economic developments; Extensive data is drawn on to track the development of international hotel chains and link them to the structural development of economies. Essential reading for hotel executives, their advisors and investors, as well as those studying the hospitality industry.

Festival and Event Management in Nordic Countries (Hardcover): Tommy Andersson, Donald Getz, Reidar Johan Mykletun Festival and Event Management in Nordic Countries (Hardcover)
Tommy Andersson, Donald Getz, Reidar Johan Mykletun
R3,896 Discovery Miles 38 960 Ships in 12 - 17 working days

This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the phenomena. Implications for real-world applications in tourism, hospitality, and community development are also at the fore. The scholarship is comprehensive, not focused on only tourism or economic aspects. Management theory, including stakeholder management, social networks, and institutionalization processes is being applied. Attention is being given to the multiple roles festivals and events play in society, and to evaluation of their worth and impacts. Innovative methods are being developed to examine event experiences, innovation processes, and success factors. There is now a critical mass of scholars in the Nordic countries that share a strong interest in event studies, and they are engaged in collaborative research, making it an appealing and innovative region for other event students and researchers to visit. It can be expected that the Nordic school will take an increasingly important place in the development of event studies, which is now truly global in terms of scholarship and university degree programs. This book was originally published as a special issue of Scandinavian Journal of Hospitality and Tourism.

BTEC Level 2 First Hospitality Student Book (Paperback, New edition): Tracay Mead, Sue Holmes, Paul Wilson, Stephen Batten,... BTEC Level 2 First Hospitality Student Book (Paperback, New edition)
Tracay Mead, Sue Holmes, Paul Wilson, Stephen Batten, Wilf Richer, …
R1,028 Discovery Miles 10 280 Ships in 12 - 17 working days

Covers the full Diploma including in-depth coverage of the four mandatory units and 11 most popular optional units, giving you the breadth to tailor the course to your learners' needs and interests. Assessment activities give practice for all grading criteria for the units covered, with Edexcel's own grading tips - written and reviewed by BTEC experts - to help learners achieve their potential. WorkSpace case studies throughout reflect the work-related nature of the qualification so that learners are more able to put theory into practice in real-world settings. Edexcel's assignment tips written and verified by BTEC experts offer invaluable unit-by-unit advice on how learners can get the most from their BTEC course.

Leadership and Entrepreneurship in the Hospitality Industry (Paperback): Chris Sheppardson, Heather Gibson Leadership and Entrepreneurship in the Hospitality Industry (Paperback)
Chris Sheppardson, Heather Gibson
R1,146 Discovery Miles 11 460 Ships in 12 - 17 working days

Many aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector

Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality (Hardcover): Nuno Gustavo, Joao Miguel... Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality (Hardcover)
Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, Miguel Belo
R5,616 Discovery Miles 56 160 Ships in 12 - 17 working days

As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Wedding Bells on Madison Avenue - The perfect feel-good, romantic read from bestseller Helen Rolfe (Hardcover): Helen Rolfe Wedding Bells on Madison Avenue - The perfect feel-good, romantic read from bestseller Helen Rolfe (Hardcover)
Helen Rolfe
R610 Discovery Miles 6 100 Ships in 12 - 17 working days

Perfect for fans of Sarah Morgan, Jessica Redland and Kate Forster. Do only fools rush in? When Myles and Darcy first met there were fireworks and ever since then it's been a rollercoaster ride, sweeping them both off their feet. Myles is determined to do things differently from his own parents, but he's hard wired to give his career on Wall Street his all. Is he capable of taking his foot off the pedal? Darcy has established herself as a fine hotelier, co-managing The Inglenook Inn in the heart of Greenwich Village. She strongly values her independence, but is it time she made room in her life for something else? Fierce ambition drew Myles and Darcy together, yet could it be the thing that drives them apart? In the meantime, close friends Cleo and Dylan are having their own troubles. Can either couple find their happy ever after despite busy lives, a crisis, and what looks like a wedding that's never going to happen? Fall in love with the city that never sleeps as love blooms in New York. *Please note this is a re-release of Wedding Bells on Madison Avenue, previously published by Helen J Rolfe* Praise for Helen Rolfe's heartwarming stories: 'Beautiful, magical and incredibly moving' The Writing Garnet 'It's a book version of a Hallmark movie' Amazon Reviewer 'A warm romantic feel-good read' Goodreads Reviewer 'The perfect festive romance' Jessica's Book Biz 'What a wonderful festive read!' Goodreads Reviewer

City & Guilds 7100 Diploma in Professional Cookery Level 1 Candidate Handbook, Revised Edition (Paperback, Revised edition):... City & Guilds 7100 Diploma in Professional Cookery Level 1 Candidate Handbook, Revised Edition (Paperback, Revised edition)
Pam Rabone, Holly Bamunuge, Adrian Pickering, Mark Pickering, Ben Ross, …
R1,372 Discovery Miles 13 720 Ships in 12 - 17 working days

Targeted, effective learning for the Level 1 Diploma in Professional Cookery. Full coverage of all units of the 7100 Level 1 Diploma in Professional Cookery. Clear and easily accessible content has been written with the needs of the Level 1 learner firmly in mind. Supports the development of all necessary skills and covers all required underpinning knowledge to give candidates a comprehensive learning resource.

The Chemical Analysis of Foods (Hardcover): Hecox, David Pearson The Chemical Analysis of Foods (Hardcover)
Hecox, David Pearson
R5,341 Discovery Miles 53 410 Ships in 10 - 15 working days

CONTENTS - 1. REQUIREMENTS FOR FOOD OF THE UNITED STATES; FOOD, DRUG, AND COSMETIC ACT - 2. GENERAL METHODS - Moisture; Ash; Nitrogen and Crude Protein; Fat; Crude Fibre; Calcium; Phosphate-H; "Filth" Test - 3. GENERAL METHODS - Trace Elements; Preservatives; Antioxidants; Colouring Matters - 4. SUGAR AND PRESERVES - Sugars; Syrup; Liquid Glucose; Honey; Jams; Marmalade; Fruit Curd; Mincemeat - 5. CEREALS AND STARCH PRODUCTS - Starches; Cereals; Flour; Bread; Cake; Custard and Blancmange Powders - 6. BAKING POWDERS; EGGS; SALAD CREAM - 7. FRUIT AND VEGETABLE PRODUCTS - Fruits; Vegetables; Tomato Puree; Tomato Ketchup; Fruit Juices; Soft Drinks; Syrup of Blackcurrant - 8. BEVERAGES - Tea; Coffee; Coffee Essences; Chicory; Cocoa; Chocolate; Cocoa Butter - 9. HERBS AND SPICES - 10. FERMENTATION PRODUCTS - Wines; Spirits; Beer; Cider; Vinegar - 11. FLESH FOODS; TABLE JELLIES - Meat; Meat Products (including Sausages); Meat Extract; Fish; Fish Products; Gelatine; Table Jellies; Agar; Isinglass - 12. DAIRY PRODUCTS (I) - Milk; Cream; Condensed Milk; Dried Milk; Infant Foods; Casein; Malted Milk - 13. DAIRY PRODUCTS (II) - Butter; Margarine; Cheese; Ice Cream - 14. OILS AND FATS - Lard; Suet; Olive Oil Group; Determination of the Fat soluble Vitamins; Mineral Oil in Food - 15. MISCELLANEOUS - Salt; Iodised Salt; Canned Soups; Dried Soups; Butter Confectionery; Saccharin Tablets - APPENDIX I - The Preservatives Regulations - APPENDIX II - Emulsifying and Stabilising Agents - APPENDIX III - Claims regarding Vitamin and Mineral Contents - APPENDIX IV - Filters for Absorptiometry - APPENDIX V - Factors for Volumetric Analysis - APPENDIX VI - Weights and Measures - INDEX -

Tourism and the Lodging Sector (Paperback): Dallen Timothy, Victor Teye Tourism and the Lodging Sector (Paperback)
Dallen Timothy, Victor Teye
R1,753 Discovery Miles 17 530 Ships in 12 - 17 working days

Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience.

The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as: The place of accommodations in tourism and vice versa The social ecological and economic implications of lodging development Management and restructuring issues in a globalizing industry Sustainable tourism and the accommodation sector Cross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediaries The interaction between supply and demand Safety and security in tourism and lodging

Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, 5-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges.

Essential reading for students of tourism this book is an indispensable guide, unprecedented in the field of tourism management.

Dallen J. Timothy is Professor, School of Community Resources and Development, Arizona State University, USA

Victor B. Teye is Associate Professor, School of Community Resources and Development, Arizona State University, USA
* High profile authors approach lodging from a tourism perspective
* Includes treatment of booming trends like timeshare and mobile lodging
* Takes a global perspective on topics such as sustainability, economic implications and information technology

Handbook of Hospitality Marketing Management (Hardcover): Haemoon Oh Handbook of Hospitality Marketing Management (Hardcover)
Haemoon Oh
R6,160 Discovery Miles 61 600 Ships in 12 - 17 working days

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry s daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality
marketing research by specifc topics.
The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners.
* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles
* Essentials of the hospitality marketing mix such as branding, advertising and business performance
* Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing
* Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel
* Special marketing topics such as internal marketing and casino marketing

Sex in Tourism - Exploring the Light and the Dark (Paperback): Neil Carr, Liza Berdychevsky Sex in Tourism - Exploring the Light and the Dark (Paperback)
Neil Carr, Liza Berdychevsky
R1,055 Discovery Miles 10 550 Ships in 12 - 17 working days

This book encompasses the diversity and complexity of sex in tourism, incorporating the light, dark and shades of grey in between. It brings together work and ideas from a diverse array of researchers from around the world and examines the affects and effects of diverse sexual encounters in tourism, romance tourism, sex tourism and sexual exploitation in tourism - including the sexual exploitation of children in travel and tourism, and sexual harassment. Sex in tourism has arguably been an understudied area of research relative to the central roles that sex plays within tourism experiences. This volume explores the complexity and nuanced nature of sex in tourism in more detail. It will be of interest to students and researchers of tourism impacts, tourist behaviour, hospitality management, destination management and development.

Segmentation Strategies for Hospitality Managers - Target Marketing for Competitive Advantage (Hardcover): Ron Morritt, Art... Segmentation Strategies for Hospitality Managers - Target Marketing for Competitive Advantage (Hardcover)
Ron Morritt, Art Weinstein
R3,890 Discovery Miles 38 900 Ships in 12 - 17 working days

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies. Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry's practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter's concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology's impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

Club Management Issues in Australia and North America (Hardcover): Clayton W. Barrows, Nerilee Hing Club Management Issues in Australia and North America (Hardcover)
Clayton W. Barrows, Nerilee Hing
R3,890 Discovery Miles 38 900 Ships in 12 - 17 working days

Discover the unique challenges confronting the club industry As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubson two very different continents. This book closely examines the latest research to provide scholars and practitioners with a clear picture of the economic and social implications springing from the growth of the diverse private club industry while offering cogent discussions on effective management strategies. The impact of economic downturns affects all sectors of the hospitality market, including the private club industry. Club Management Issues in Australia and North America illustrates the trends now seen in the club industry in two major world markets. The book examines the declining membership issues in the United States and presents thoughtful consideration of member recruitment strategies. Australia's marked differences in private clubs are comprehensively explained, with a clear focus on the gaming aspect present there. An overview of the history of the club industry in Australia is presented, with emphasis on gaming machine operations and the positive and negative social and economic impact gambling has on the country. A thematic review of club management issues from years past gives readers a clearer understanding of where the industry is today and what areas need more empirical research. Employment relations are discussed in detail. A comparative analysis is also presented of the various challenges faced by clubs competing with one another. Legislative restrictions of advertising and marketing are explored, along with crucial membership and patronage issues. The book provides: research on changes in memberships in clubs in the United States a study on declining waiting lists at clubs characteristics club managers look for in job applicants differences in equity and non-equity membership structures an overview of the history of machine gambling in New South Wales analyses of past issues of taxation legislation, employment relations, social issues, innovation, and othersand the need for further empirical study how regulatory changes impact wage determination the effects of legislation restrictions on gaming advertising, promotion, and external signage analysis of the impact of clubs' involvement with special events consumer behavior in the club industry a case study of a club's failed attempt to tap into the youth market Club Management Issues in Australia and North America is timely, informative reading for hospitality educators and students, hospitality professionals, and hospitality companies doing research in the private club industry.

Club Management Issues in Australia and North America (Paperback): Clayton W. Barrows, Nerilee Hing Club Management Issues in Australia and North America (Paperback)
Clayton W. Barrows, Nerilee Hing
R1,749 Discovery Miles 17 490 Ships in 12 - 17 working days

Discover the unique challenges confronting the club industry As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubson two very different continents. This book closely examines the latest research to provide scholars and practitioners with a clear picture of the economic and social implications springing from the growth of the diverse private club industry while offering cogent discussions on effective management strategies. The impact of economic downturns affects all sectors of the hospitality market, including the private club industry. Club Management Issues in Australia and North America illustrates the trends now seen in the club industry in two major world markets. The book examines the declining membership issues in the United States and presents thoughtful consideration of member recruitment strategies. Australia's marked differences in private clubs are comprehensively explained, with a clear focus on the gaming aspect present there. An overview of the history of the club industry in Australia is presented, with emphasis on gaming machine operations and the positive and negative social and economic impact gambling has on the country. A thematic review of club management issues from years past gives readers a clearer understanding of where the industry is today and what areas need more empirical research. Employment relations are discussed in detail. A comparative analysis is also presented of the various challenges faced by clubs competing with one another. Legislative restrictions of advertising and marketing are explored, along with crucial membership and patronage issues. The book provides: research on changes in memberships in clubs in the United States a study on declining waiting lists at clubs characteristics club managers look for in job applicants differences in equity and non-equity membership structures an overview of the history of machine gambling in New South Wales analyses of past issues of taxation legislation, employment relations, social issues, innovation, and othersand the need for further empirical study how regulatory changes impact wage determination the effects of legislation restrictions on gaming advertising, promotion, and external signage analysis of the impact of clubs' involvement with special events consumer behavior in the club industry a case study of a club's failed attempt to tap into the youth market Club Management Issues in Australia and North America is timely, informative reading for hospitality educators and students, hospitality professionals, and hospitality companies doing research in the private club industry.

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