Handbook of Hospitality Marketing Management (Hardcover)

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry s daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality
marketing research by specifc topics.
The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners.
* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles
* Essentials of the hospitality marketing mix such as branding, advertising and business performance
* Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing
* Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel
* Special marketing topics such as internal marketing and casino marketing

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	April 2008
First published:	2008
Editors:	Haemoon Oh
Dimensions:	241 x 176 x 35mm (L x W x T)
Format:	Hardcover
Pages:	574
ISBN-13:	978-0-08-045080-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	0-08-045080-6
Barcode:	9780080450803

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!