Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality (Hardcover)

As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	2022
Editors:	Nuno Gustavo • Joao Miguel Pronto • Luisa Carvalho • Miguel Belo
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	325
ISBN-13:	978-1-79988-306-7
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades Promotions
LSN:	1-79988-306-X
Barcode:	9781799883067

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