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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Managerial Competence within the Tourism and Hospitality Service Industries - Global Cultural Contextual Analysis (Paperback):... Managerial Competence within the Tourism and Hospitality Service Industries - Global Cultural Contextual Analysis (Paperback)
John Saee
R679 Discovery Miles 6 790 Ships in 10 - 15 working days

This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and tourism industry, editor Saee examines the cross-cultural implications of planning: workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing.

Incorporating well-structured discussion, this book demonstrates an excellent balance of theory and practical application, and takes an innovative angle on the analysis of the host countries managers, undergoing culture shock. This volume will be useful to students across many disciplines including cross-cultural studies, international business and tourism.

Handbook of Hospitality Operations and IT (Hardcover): Peter Jones Handbook of Hospitality Operations and IT (Hardcover)
Peter Jones
R4,182 Discovery Miles 41 820 Ships in 12 - 17 working days

This 'Handbook' consists of 17 chapters which critically review mainstream hospitality operations and IT research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality operations and IT research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners, The Handbooks of Hospitality Management Series is led by editor-in-chief, Professor Abraham Pizam. It provides in-depth state of the art essays on the topic of operations and IT in the hospitality industry. It is written by internationally renowned and respected contributors offering a global perspective and is a vital reference tool for all those studying and working in the hospitality industry.

Waiting - The True Confessions of a Waitress (Paperback, 1st Perennial ed): Debra Ginsburg Waiting - The True Confessions of a Waitress (Paperback, 1st Perennial ed)
Debra Ginsburg
R405 R336 Discovery Miles 3 360 Save R69 (17%) Ships in 10 - 15 working days

A veteran waitress dishes up a spicy and robust account of life as it really exists behind kitchen doors.

Part memoir, part social commentary, part guide to how to behave when dining out, Debra Ginsberg's book takes readers on her twentyyear journey as a waitress at a soap-operatic Italian restaurant, an exclusive five-star dining club, the dingiest of diners, and more. While chronicling her evolution as a writer, Ginsberg takes a behind-the-scenes look at restaurant life-revealing that yes, when pushed, a server will spit in food, and, no, that's not really decaf you're getting-and how most people in this business are in a constant state of waiting to do something else.

Hospitality Business Development (Hardcover, 2nd edition): Ahmed Hassanien, Crispin Dale Hospitality Business Development (Hardcover, 2nd edition)
Ahmed Hassanien, Crispin Dale
R4,145 Discovery Miles 41 450 Ships in 12 - 17 working days

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.

Atmospheric Turn in Culture and Tourism - Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding... Atmospheric Turn in Culture and Tourism - Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Hardcover)
Michael Volgger, Dieter Pfister
R3,734 Discovery Miles 37 340 Ships in 12 - 17 working days

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations. Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include: participatory shaping of destination atmospheres urban atmospheres 'silent' airports atmosphere of religious buildings residents as elements of atmosphere emotional contagion building culture and architecture eAtmospherics light and colour effects in hospitality encounters the co-created atmosphere of concerts and events. Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.

Humans, Horses and Events Management (Hardcover): Katherine Dashper, Gudrun Helgadottir, Ingibjoerg Sigurdardottir Humans, Horses and Events Management (Hardcover)
Katherine Dashper, Gudrun Helgadottir, Ingibjoerg Sigurdardottir
R2,336 Discovery Miles 23 360 Ships in 9 - 15 working days

Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management. Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts. This book: - Uniquely draws together events management and human-animal studies. - Is formed from empirical research conducted by a multinational team of events management and tourism researchers. - Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically. A valuable resource for researchers of events management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end events management for industry professionals.

Human Resource Management in the Hospitality Industry - A Guide to Best Practice (Hardcover, 10th edition): Michael J. Boella,... Human Resource Management in the Hospitality Industry - A Guide to Best Practice (Hardcover, 10th edition)
Michael J. Boella, Steven Goss-Turner
R5,422 Discovery Miles 54 220 Ships in 12 - 17 working days

Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise's workforce within the current business and social environment. Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensively updated content to reflect recent issues and trends relevant to the hospitality industry including: changing labour market profiles and the 'gig' economy, the digital transformation of HRM practices, employer branding developments, talent management strategies, employee well-being considerations, and contemporary concerns over diversity, gender and harassment at work. Five new chapters on: organizational culture, modern labour markets, emotions and well-being, careers in hospitality, and digital HRM. New international case studies throughout to explore key issues and show real-life applications of HRM in the hospitality industry. Written in a user-friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.

Advances in Hospitality and Leisure (Hardcover): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover)
Joseph S. Chen
R2,925 Discovery Miles 29 250 Ships in 12 - 17 working days

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. International in focus, the series attempts to divulge innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. This fifteenth annual volume includes eight full papers and three research notes. Most articles deploy either a quantitative or qualitative approach to data collection while two present conceptual models. The scholarly works covered in the volume are contributed by reputable researchers from five nations. The authors of this publication come from America, Europe, Asia, Pacific, and Africa. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Human Resource Management for the Hospitality and Tourism Industries (Paperback): Dennis Nickson Human Resource Management for the Hospitality and Tourism Industries (Paperback)
Dennis Nickson
R1,575 Discovery Miles 15 750 Ships in 12 - 17 working days

Human Resource Management for the Hospitality and Tourism Industries takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry.
It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as:
-Recruitment and selection: the effects of ICT, skills required specific for the industry and the nature of advertising
-Legislation and equal opportunities: illegal discrimination and managing diversity
-Staff health and welfare: violence in the workplace, working time directives, smoking and alcohol and drug misuse
-Remuneration strategies in the industry: the 'cafeteria award' approach, minimum wage and tipping
Human Resource Management for the Hospitality and Tourism Industries will be illustrated throughout with both examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning. It incorporates a user friendly layout and includes pedagogic features such as: chapter outlines and objectives, HRM in practice - boxed examples, reflective review questions, web links' discussion questions and further reading.
Accompanying the text are online supplementary lecturermaterials including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion.
* An integrated look at HRM policies and practices in the tourism and hospitality industries
* A comprehensive contextualisation of the nature of the industries, the dynamics of service quality and the variety of HR policies and practices, including a realistic treatment of training, labour markets, employee relations and remuneration
* International examples showcase good practice in a variety of organisations, such as Pret a Manger, Marriott and South West Airlines, as well as a number of examples of good practice in SMEs

Economic Principles for the Hospitality Industry (Hardcover): Ricardo C.S. Siu Economic Principles for the Hospitality Industry (Hardcover)
Ricardo C.S. Siu
R5,490 Discovery Miles 54 900 Ships in 12 - 17 working days

Economic Principles for the Hospitality Industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector. Applying economic theory to a range of diverse and global hospitality industry settings, this book gives the theory real-world context. Looking at critical issues around sustainable economic development in the hospitality industry such as diversification, technology, determinants of demand, and pricing, it enables students to effectively conduct business analyses, evaluate business performance and conduct effective improvements over time. Written in an engaging style, this book assumes no prior knowledge of economics and contains a range of features, including international case studies and discussion questions, to aid beginners in the subject. This will be an essential introductory yet comprehensive resource on economics for all hospitality students.

The Routledge Handbook of Halal Hospitality and Islamic Tourism (Hardcover): C. Michael Hall, Girish Prayag The Routledge Handbook of Halal Hospitality and Islamic Tourism (Hardcover)
C. Michael Hall, Girish Prayag
R6,256 Discovery Miles 62 560 Ships in 12 - 17 working days

The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial light on one of the most significant travel and consumer markets in the world today and the important role of religion in contemporary hospitality and tourism. The book examines halal hospitality and lodging, Islamic markets, product developments, heritage, certification, and emerging and future trends and issues. It integrates case studies from a range of countries and destinations and in doing so emphasises the significant differences that exist with respect to regulating and commodifying halal, as well as stressing that the Islamic market is not monolithic. Written by highly regarded international academics, it offers a range of perspectives and enables a comprehensive discussion of this integral part of Islam and contemporary society. This handbook will be of significant interest to upper level students, researchers, and academics in the various disciplines of Tourism, Hospitality, Food Studies, Marketing, Religious Studies, Geography, Sociology, and Islamic Studies.

Culinary Creation - An Introduction to Foodservice and World Cuisine (Paperback): James Morgan Culinary Creation - An Introduction to Foodservice and World Cuisine (Paperback)
James Morgan
R1,076 Discovery Miles 10 760 Ships in 12 - 17 working days

The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that all cuisines of the world have something unique to offer to a menu. The author strongly believes that foods of other nations (and even other areas of the United States) are too often given short shrift by culture-bound students and chefs, and that every attempt should be made to open their minds to the unlimited possibilities available. The word foodism is introduced to refer to biases against foods outside your culture.

Stats Means Business - Statistics and Business Analytics for Business, Hospitality and Tourism (Paperback, 3rd edition): John... Stats Means Business - Statistics and Business Analytics for Business, Hospitality and Tourism (Paperback, 3rd edition)
John Buglear, Adrian Castell
R1,551 Discovery Miles 15 510 Ships in 12 - 17 working days

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject. This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis. This new edition has been fully revised and updated to include: New content on business analytics Case studies demonstrating practical applications An extensive selection of new self-test questions Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students. Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.

Employment Relations in the Hospitality and Tourism Industries (Paperback): Rosemary Lucas Employment Relations in the Hospitality and Tourism Industries (Paperback)
Rosemary Lucas
R1,694 Discovery Miles 16 940 Ships in 12 - 17 working days


Employment Relations in the Hospitality and Tourism Industry presents a detailed review of employment relations within a distinctive and significant part of the service economy. Uniquely combining employment relations and the hospitality and tourism fields, this book draws on recently published sources to give readers a comprehensive and internationally comparative perspective on the subject area.

The text boldly extends more traditional analysis of employment relations by integrating new topics into the discussion, such as the role of customers and the implication of gender at work. It also explores issues of continuity and change in a specific service sector, examining the industry by workplace size and sub-sector, and is illustrated with numerous case studies. Material is included from 50 countries, across all continents, ensuring a fully international view is presented.

This book is an invaluable resource for anyone studying hospitality and tourism, industrial relations and human resource management.

Disaster Planning and Preparedness in the Hotel Industry (Hardcover): Ahmad Rasmi Albattat, Ahmad Puad Mat Som Disaster Planning and Preparedness in the Hotel Industry (Hardcover)
Ahmad Rasmi Albattat, Ahmad Puad Mat Som
R2,411 Discovery Miles 24 110 Ships in 12 - 17 working days

Disasters experienced by the hospitality industry have steadily increased over the past few decades, and the industry has emerged as one of the most vulnerable businesses to disasters and emergencies, with a wave of catastrophic events striking it in recent years. Disaster management has become a vital tool as key industry players seek ways to cope with these unexpected events. Disaster Planning and Preparedness in the Hotel Industry reveals that a majority of hotels are not financially capable to prepare and train personnel, and unable to afford financing activities or disaster and emergency preparedness plans and programs. Furthermore, it finds that although emergencies bring about trauma and hardship in hotels, they are at the same time establishing a re-engineered life cycle. The book goes on to suggest that for hotels to be well managed and adequately prepared for emergency, all stakeholders should be engaged in removing setbacks and barriers to effective disaster and emergency management and planning. It concludes that Jordanian hotel managers and stakeholders should establish a well detailed emergency planning and preparedness schedule and outline details of the collaborative management plan for emergency cases. By identifying major emergencies that have occurred in the hotel industry; investigating hotels' preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers and scholars on how to read, manage, and overcome the impact of emergencies in the hospitality industry.

Food, Wine and China - A Tourism Perspective (Hardcover): Christof Pforr, Ian Phau Food, Wine and China - A Tourism Perspective (Hardcover)
Christof Pforr, Ian Phau
R4,144 Discovery Miles 41 440 Ships in 12 - 17 working days

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Advances in Hospitality and Leisure (Hardcover): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover)
Joseph S. Chen
R2,962 Discovery Miles 29 620 Ships in 12 - 17 working days

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members and ad-hoc reviewers include scholars from North America, Europe and Asia-Pacific. AHL utilizes this international focus to participate in innovative methods of inquiry and inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. This volume includes full papers and research notes which discuss conceptual models and empirical investigations using inductive and deductive methods. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Understanding the Hospitality Consumer (Paperback): Alastair Williams Understanding the Hospitality Consumer (Paperback)
Alastair Williams
R1,507 Discovery Miles 15 070 Ships in 12 - 17 working days

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.Using industry based case studies and examples 'Understanding the Hospitality Consumer': * Introduces and explores the role of consumer behaviour theory in the context of hospitality management* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumerThe book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Financial and Economic Tools Used in the World Hospitality Industry - Proceedings of the 5th International Conference on... Financial and Economic Tools Used in the World Hospitality Industry - Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia & Moscow, Russia (Hardcover)
Natalia Filimonova, Vladimir Maslennikov, Ford Lumban Gaol
R6,098 Discovery Miles 60 980 Ships in 12 - 17 working days

The 2017 Fifth International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2017) was held on 21-22 October 2017 and on 30 November 2017, in Bali, Indonesia and at the Financial University under the Government of the Russian Federation, Moscow, Russia. The theme of the conference was "Financial and Economic Tools Used in the World Hospitality Industry". Conference contributions dealt with various interdisciplinary research topics, particularly in the fields of social sciences, economics, business, management, education, and finance. Through this conference proceedings volume, we propose to launch a renewed discussion of how financial and economic tools can be used in the world hospitality, service, and tourism industries. The purpose of this volume is to develop new theoretical and empirical knowledge that explores the possibilities of developing tourism, hospitality, service industries in sharing economy. These proceedings should be of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.

Hospitality Sales and Promotion - Strategies for Success (Paperback): Derek Taylor Hospitality Sales and Promotion - Strategies for Success (Paperback)
Derek Taylor
R1,306 Discovery Miles 13 060 Ships in 12 - 17 working days

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback): Kayhan Tajeddini, Vanessa Ratten,... Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback)
Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle
R1,287 Discovery Miles 12 870 Ships in 12 - 17 working days

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality - Skills for Successful Ventures (Hardcover):... The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality - Skills for Successful Ventures (Hardcover)
Marios Sotiriadis
R4,155 Discovery Miles 41 550 Ships in 12 - 17 working days

This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures. It would serve as a guide for those studying entrepreneurship and preparing for entrepreneurial careers as well as a reference for the practical use of entrepreneurs at the planning, implementation, operation and evaluation stages of building a tourism business. Examples from the industry/business world are provided to illustrate real-life practice and give readers a better understanding of entrepreneurship in tourism.

The Business of Hotels (Paperback, 4th edition): Hadyn Ingram The Business of Hotels (Paperback, 4th edition)
Hadyn Ingram
R1,377 Discovery Miles 13 770 Ships in 12 - 17 working days

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a businessproviding commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.

The Routledge Handbook of Hospitality Marketing (Hardcover): Dogan Gursoy The Routledge Handbook of Hospitality Marketing (Hardcover)
Dogan Gursoy
R6,748 Discovery Miles 67 480 Ships in 12 - 17 working days

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Marketing Communications in Tourism and Hospitality - Concepts, Strategies and Cases (Hardcover): Scott Mccabe Marketing Communications in Tourism and Hospitality - Concepts, Strategies and Cases (Hardcover)
Scott Mccabe
R5,653 Discovery Miles 56 530 Ships in 12 - 17 working days

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

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