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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Contemporary Tourist Behaviour - Yourself and Others as Tourists (Paperback, 2nd edition): David Bowen Contemporary Tourist Behaviour - Yourself and Others as Tourists (Paperback, 2nd edition)
David Bowen
R1,378 R1,273 Discovery Miles 12 730 Save R105 (8%) Ships in 9 - 15 working days

This fully updated edition responds to themes emerging over the decade since publication of the first edition and transmits the content into the 2020s. The themes include technological change, ethical consumption, and the tourist response to health risk, political instability and other uncertainty. Examples are introduced from all parts of the world, capturing the explosion of research on tourist behaviour, to produce a text that is strong both on theory and practical application. The second edition: - Compares classic and contemporary studies. - Evaluates recently emergent themes. - Discusses worldwide examples. - Contains extensive use of figures/tables and full colour photographic images. This is the go-to text for students and academics interested in tourist behaviour both from within the tourism field and from other fields and disciplines.

Culinary Creation - An Introduction to Foodservice and World Cuisine (Paperback): James Morgan Culinary Creation - An Introduction to Foodservice and World Cuisine (Paperback)
James Morgan
R1,040 Discovery Miles 10 400 Ships in 12 - 17 working days

The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that all cuisines of the world have something unique to offer to a menu. The author strongly believes that foods of other nations (and even other areas of the United States) are too often given short shrift by culture-bound students and chefs, and that every attempt should be made to open their minds to the unlimited possibilities available. The word foodism is introduced to refer to biases against foods outside your culture.

Research Methods for Leisure and Tourism (Paperback, 5th edition): A. Veal Research Methods for Leisure and Tourism (Paperback, 5th edition)
A. Veal
R1,768 R1,673 Discovery Miles 16 730 Save R95 (5%) Ships in 12 - 17 working days

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what' Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.

Asian-Cajun Fusion - Shrimp from the Bay to the Bayou (Hardcover): Carl A. Brasseaux, Donald W Davis, Rex H. Caffey Asian-Cajun Fusion - Shrimp from the Bay to the Bayou (Hardcover)
Carl A. Brasseaux, Donald W Davis, Rex H. Caffey
R876 R712 Discovery Miles 7 120 Save R164 (19%) Ships in 10 - 15 working days

Shrimp is easily America's favorite seafood, but its very popularity is the wellspring of problems that threaten the shrimp industry's existence. Asian-Cajun Fusion: Shrimp from the Bay to the Bayou provides insightful analysis of this paradox and a detailed, thorough history of the industry in Louisiana. Dried shrimp technology was part of the cultural heritage Pearl River Chinese immigrants introduced into the Americas in the mid-nineteenth century. As early as 1870, Chinese natives built shrimp-drying operations in Louisiana's wetlands and exported the product to Asia through the port of San Francisco. This trade internationalized the shrimp industry. About three years before Louisiana's Chinese community began their export endeavors, manufactured ice became available in New Orleans, and the Dunbar family introduced patented canning technology. The convergence of these ancient and modern technologies shaped the evolution of the northern Gulf Coast's shrimp industry to the present. Coastal Louisiana's historic connection to the Pacific Rim endures. Not only does the region continue to export dried shrimp to Asian markets domestically and internationally, but since 2000 the region's large Vietnamese immigrant population has increasingly dominated Louisiana's fresh shrimp harvest. Louisiana shrimp constitute the American gold standard of raw seafood excellence. Yet, in the second decade of the twenty-first century, cheap imports are forcing the nation's domestic shrimp industry to rediscover its economic roots. "Fresh off the boat" signs and real-time internet connections with active trawlers are reestablishing the industry's ties to local consumers. Direct marketing has opened the industry to middle-class customers who meet the boats at the docks. This "right off the boat" paradigm appears to be leading the way to reestablishment of sustainable aquatic resources. All-one-can-eat shrimp buffets are not going to disappear, but the Louisiana shrimp industry's fate will ultimately be determined by discerning consumers' palates.

Patisserie (Paperback, 2nd edition): Leonard J Hanneman Patisserie (Paperback, 2nd edition)
Leonard J Hanneman
R1,463 Discovery Miles 14 630 Ships in 12 - 17 working days

This classic book, widely known and used by patissiers is a professional text on the art of patisserie. In the twenty years that Patisserie has been published there have been great changes in almost every aspect of this art, and the author has thoroughly updated this new edition to take account of these.Updated in paperback format the revised edition of this classic text is now even more affordable, practical and enjoyable. Complete with the original, beautiful seventy-three colour photographs, each shows clearly how the finished product should be presented, and a wide range of diagrams demonstrate the more complex processes.New dishes have been added, for example, pavlova, sticky toffee pudding, blinis, pasta dough, frangipan apple, cheesecake, and sugar balls, while some of the existing ones have been amended or replaced. Additional information on fruits, and on using eggs or egg substitutes in patisserie have been included. Of special interest are the chapters on equipment, commodities, and hygiene, which include the provisions of the Food Hygiene (Amended) Regulations 1990, as far as they affect the patisserie section of the catering industry.

Hospitality Business Development (Hardcover, 2nd edition): Ahmed Hassanien, Crispin Dale Hospitality Business Development (Hardcover, 2nd edition)
Ahmed Hassanien, Crispin Dale
R3,888 Discovery Miles 38 880 Ships in 12 - 17 working days

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.

The Bar and Beverage Book, 5e (Hardcover, 5th Edition): C Katsigris The Bar and Beverage Book, 5e (Hardcover, 5th Edition)
C Katsigris
R3,083 Discovery Miles 30 830 Ships in 12 - 17 working days

"The Bar and Beverage Book" explains how to manage the beverage option of a restaurant, bar, hotel, country club--any place that serves beverages to customers. It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages. New topics in this edition include changes to regulations regarding the service of alcohol, updated sanitation guidelines, updates to labor laws and the employment of staff, and how to make your operation more profitable. New trends in spirits, wine, and beer are also covered.

Leadership Lessons From a Chef - Finding Time to Be Great (Paperback): C. Carroll Leadership Lessons From a Chef - Finding Time to Be Great (Paperback)
C. Carroll
R1,028 Discovery Miles 10 280 Ships in 10 - 15 working days

"Chef Charles Carroll has answered our prayers and delivered a book, a bible, a life's journal shared by a real chef in today's modern kitchen."
?Chef John Folse, CEC, AAC
"From time to time, I buy motivational books for my managing partners and chefs, and this book is my all-time favorite gift. What Chef Carroll has to say is the real thing."
?Johnny Carrabba, founder, Carrabba's Restaurant
A unique guide to leadership in the culinary arena, by a chef for chefs
"Leadership Lessons from a Chef" is about creating excellence in the professional kitchen. Here the difference between good and great comes down to the details, and attention to these details comes from the right attitude reaching across all staff. A good culinary manager, according to author and award-winning Certified Executive Chef Charles Carroll, skillfully cultivates this attitude for success, and so leads the way toward kitchen excellence.

Using stories and examples drawn from his many years' experience, Chef Carroll gives you a leader's tour through the working kitchen. Offering proven wisdom in plainspoken terms instead of abstract management theories, the practical tools and ideas found in this groundbreaking book can be used immediately to motivate and develop an effective team environment among kitchen staffs.
Leadership Lessons from a Chef features:

  • Chef Carroll's formula for managing kitchen staffs?SEF: Scheduling, Empowering, and Follow up?and how the formula works in practice
  • Take-away boxes that reinforce key points
  • Chapters that progress logically, helping you evaluate and refine your goals, develop a mission and principles, and implement these in a motivational and positive way
  • Helpful forms for both greater efficiency and esprit de corps
  • Inspiring quotations, as well as life and work tips from Chef CarrollWhether you're a student just starting your culinary education, or an executive chef seeking to take your operation to a whole new level of excellence, "Leadership Lessons from a Chef" is an indispensable resource for all stages of your culinary career.
Running a Restaurant For Dummies, 2nd Edition (Paperback, 2nd Edition): M. Garvey Running a Restaurant For Dummies, 2nd Edition (Paperback, 2nd Edition)
M. Garvey
R534 R453 Discovery Miles 4 530 Save R81 (15%) Ships in 12 - 17 working days

The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed. New information on designing, re-designing, and equipping a restaurant with all the essentials from the back of the house to the front of the house Determining whether to rent or buy restaurant property Updated information on setting up a bar and managing the wine list Profitable pointers on improving the bottom line The latest and greatest marketing and publicity options in a social-media world Managing and retaining key staff New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants. P.S. If you think this book seems familiar, you re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Running a Restaurant For Dummies (9781118027929). The book you see here shouldn t be considered a new or updated product. But if you re in the mood to learn something new, check out some of our other books. We re always writing about new topics!

Human Resource Management in the Hospitality Industry - A Guide to Best Practice (Hardcover, 10th edition): Michael J. Boella,... Human Resource Management in the Hospitality Industry - A Guide to Best Practice (Hardcover, 10th edition)
Michael J. Boella, Steven Goss-Turner
R5,086 Discovery Miles 50 860 Ships in 12 - 17 working days

Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise's workforce within the current business and social environment. Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensively updated content to reflect recent issues and trends relevant to the hospitality industry including: changing labour market profiles and the 'gig' economy, the digital transformation of HRM practices, employer branding developments, talent management strategies, employee well-being considerations, and contemporary concerns over diversity, gender and harassment at work. Five new chapters on: organizational culture, modern labour markets, emotions and well-being, careers in hospitality, and digital HRM. New international case studies throughout to explore key issues and show real-life applications of HRM in the hospitality industry. Written in a user-friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.

Employment Relations in the Hospitality and Tourism Industries (Paperback): Rosemary Lucas Employment Relations in the Hospitality and Tourism Industries (Paperback)
Rosemary Lucas
R1,648 Discovery Miles 16 480 Ships in 12 - 17 working days


Employment Relations in the Hospitality and Tourism Industry presents a detailed review of employment relations within a distinctive and significant part of the service economy. Uniquely combining employment relations and the hospitality and tourism fields, this book draws on recently published sources to give readers a comprehensive and internationally comparative perspective on the subject area.

The text boldly extends more traditional analysis of employment relations by integrating new topics into the discussion, such as the role of customers and the implication of gender at work. It also explores issues of continuity and change in a specific service sector, examining the industry by workplace size and sub-sector, and is illustrated with numerous case studies. Material is included from 50 countries, across all continents, ensuring a fully international view is presented.

This book is an invaluable resource for anyone studying hospitality and tourism, industrial relations and human resource management.

The Routledge Handbook of Halal Hospitality and Islamic Tourism (Hardcover): C. Michael Hall, Girish Prayag The Routledge Handbook of Halal Hospitality and Islamic Tourism (Hardcover)
C. Michael Hall, Girish Prayag
R6,146 Discovery Miles 61 460 Ships in 12 - 17 working days

The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial light on one of the most significant travel and consumer markets in the world today and the important role of religion in contemporary hospitality and tourism. The book examines halal hospitality and lodging, Islamic markets, product developments, heritage, certification, and emerging and future trends and issues. It integrates case studies from a range of countries and destinations and in doing so emphasises the significant differences that exist with respect to regulating and commodifying halal, as well as stressing that the Islamic market is not monolithic. Written by highly regarded international academics, it offers a range of perspectives and enables a comprehensive discussion of this integral part of Islam and contemporary society. This handbook will be of significant interest to upper level students, researchers, and academics in the various disciplines of Tourism, Hospitality, Food Studies, Marketing, Religious Studies, Geography, Sociology, and Islamic Studies.

Fast Food, Fast Track - Immigrants, Big Business, And The American Dream (Paperback): Jennifer Talwar Fast Food, Fast Track - Immigrants, Big Business, And The American Dream (Paperback)
Jennifer Talwar
R1,487 Discovery Miles 14 870 Ships in 12 - 17 working days

Praise for Fast Food, Fast Track "A fine ethnography with both theoretical and advocative significance, representing the best qualitative sociology." - Choice "Explores the intimate realities and behind-the-scenes exchanges of a multiethnic work force serving the typical American meal. Through a lively narrative and insightful stories, Jennifer Parker Talwar gives a full sense of what it's like to live in both a global economy and a local culture." -Sharon Zukin, author of The Cultures of Cities No longer just pocket money for American teens, wages paid by multinational fast-food chains are going to a new generation of order-takers, burger-flippers, and basket-fryers-newly arrived immigrants hailing from China, the Caribbean, Latin America, and India, a colorful sea of faces has taken its place behind one of the most ubiquitous American business institutions-the fast-food counter. They have become a vital link between the growing service sector in our cities' ethnic enclaves and the multi-billion dollar global fast-food industry. For four years, sociologist Jennifer Parker Talwar went behind the counter herself and listened to immigrant fast-food workers in New York City's ethnic communities. They talked about balancing their low-paying jobs and monotonous daily reality with keeping the faith that these very jobs could be the first step on the path to the American Dream. In this original and compelling work of ethnography, Talwar shows that contrary to those arguing that the fast-food industry only represents an increasing homogenization of the American workforce, fast-food chains in immigrant communities must and do adapt to their surroundings.

Stats Means Business - Statistics and Business Analytics for Business, Hospitality and Tourism (Paperback, 3rd edition): John... Stats Means Business - Statistics and Business Analytics for Business, Hospitality and Tourism (Paperback, 3rd edition)
John Buglear, Adrian Castell
R1,458 Discovery Miles 14 580 Ships in 12 - 17 working days

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject. This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis. This new edition has been fully revised and updated to include: New content on business analytics Case studies demonstrating practical applications An extensive selection of new self-test questions Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students. Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.

Open Your Own Bed and Breakfast (4th Revised edition): Barbara Notarius, Gail Sforza Brewer Open Your Own Bed and Breakfast (4th Revised edition)
Barbara Notarius, Gail Sforza Brewer
R484 R416 Discovery Miles 4 160 Save R68 (14%) Ships in 10 - 15 working days

Experience the joy–and profits–that come from managing your own bed and breakfast!

Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast–now updated with everything you need to know about online marketing–guides you through this special world. Barbara Notarius, one of America’s most widely recognized and respected B&B experts, shows you how to make your dream a reality. Some of the essential information provided in this book includes:

  • Your responsibilities–and those of your guests
  • Financial considerations
  • Advertising, the Internet, and working with a reservation service
  • Evaluating your home’s assets and liabilities
  • Conforming to the ADA
  • Legal, tax, and insurance issues, including recent changes in the tax code
  • Interviews with successful hosts
  • Lists of B&B associations, guidebooks, and B&B reservation services

This new edition is an informative update of every aspect you need to know in order to run your B&B smoothly and successfully. Combining a meticulous business approach with a sincere appreciation for the pleasure that comes with running a B&B, Open Your Own Bed & Breakfast is an invaluable resource.

Food, Wine and China - A Tourism Perspective (Hardcover): Christof Pforr, Ian Phau Food, Wine and China - A Tourism Perspective (Hardcover)
Christof Pforr, Ian Phau
R3,887 Discovery Miles 38 870 Ships in 12 - 17 working days

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Hospitality Sales and Promotion - Strategies for Success (Paperback): Derek Taylor Hospitality Sales and Promotion - Strategies for Success (Paperback)
Derek Taylor
R1,284 Discovery Miles 12 840 Ships in 12 - 17 working days

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

The Business of Hotels (Paperback, 4th edition): Hadyn Ingram The Business of Hotels (Paperback, 4th edition)
Hadyn Ingram
R1,322 Discovery Miles 13 220 Ships in 12 - 17 working days

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a businessproviding commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.

Financial and Economic Tools Used in the World Hospitality Industry - Proceedings of the 5th International Conference on... Financial and Economic Tools Used in the World Hospitality Industry - Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia & Moscow, Russia (Hardcover)
Natalia Filimonova, Vladimir Maslennikov, Ford Lumban Gaol
R5,998 Discovery Miles 59 980 Ships in 12 - 17 working days

The 2017 Fifth International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2017) was held on 21-22 October 2017 and on 30 November 2017, in Bali, Indonesia and at the Financial University under the Government of the Russian Federation, Moscow, Russia. The theme of the conference was "Financial and Economic Tools Used in the World Hospitality Industry". Conference contributions dealt with various interdisciplinary research topics, particularly in the fields of social sciences, economics, business, management, education, and finance. Through this conference proceedings volume, we propose to launch a renewed discussion of how financial and economic tools can be used in the world hospitality, service, and tourism industries. The purpose of this volume is to develop new theoretical and empirical knowledge that explores the possibilities of developing tourism, hospitality, service industries in sharing economy. These proceedings should be of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.

Classical Cooking the Modern Way - Methods & Techniques 3e (Hardcover, 3rd ed): P Pauli Classical Cooking the Modern Way - Methods & Techniques 3e (Hardcover, 3rd ed)
P Pauli
R5,749 R1,782 Discovery Miles 17 820 Save R3,967 (69%) Ships in 12 - 17 working days

Classical Cooking the Modern Way: Methods and Techniques, Third Edition is based on the original Lehrbuch der Küche, the most widely used culinary reference in German-speaking countries. Catering to everyone from apprentice to master chef, this comprehensive volume provides complete and authoritative coverage of classical methods and techniques. Designed to complement Classical Cooking the Modern Way: Recipes, Third Edition, this cooking tool presents clear and concise explanations of every technique, detailed information on ingredients, and, with contributions from 75 acclaimed European chefs, a dynamic and informed perspective on classical cooking. In this volume you'll find:

  • Complete coverage of core cooking methods, including grilling, broiling, braising, and sautéing
  • Detailed guidance on product identification and appraisal
  • Complete sections on nutrition theory, menu planning, and food accounting
  • Up-to-date information on the latest preparation methods, technologies, and trends in classical cooking

As a reference, it provides excellent answers to all your classical cooking concerns. As a manual for learning basic skills, it guides you with clear descriptions of time-honored cooking methods and techniques. Just one taste will illustrate why Pauli's Classical Cooking the Modern Way: Methods and Techniques, Third Edition remains a staple on every professional chef's shelf.

Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback): Kayhan Tajeddini, Vanessa Ratten,... Tourism, Hospitality and Digital Transformation - Strategic Management Aspects (Paperback)
Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle
R1,210 Discovery Miles 12 100 Ships in 12 - 17 working days

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

The Routledge Handbook of Hospitality Marketing (Hardcover): Dogan Gursoy The Routledge Handbook of Hospitality Marketing (Hardcover)
Dogan Gursoy
R6,328 Discovery Miles 63 280 Ships in 12 - 17 working days

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Marketing Communications in Tourism and Hospitality - Concepts, Strategies and Cases (Hardcover): Scott Mccabe Marketing Communications in Tourism and Hospitality - Concepts, Strategies and Cases (Hardcover)
Scott Mccabe
R5,300 Discovery Miles 53 000 Ships in 12 - 17 working days

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Institut Paul Bocuse Gastronomique - The definitive step-by-step guide to culinary excellence (Hardcover): Institut Paul Bocuse Institut Paul Bocuse Gastronomique - The definitive step-by-step guide to culinary excellence (Hardcover)
Institut Paul Bocuse 1
R2,239 R2,085 Discovery Miles 20 850 Save R154 (7%) Ships in 12 - 17 working days

*** The perfect guide for professional chefs in training and aspiring amateurs, this fully illustrated, comprehensive step-by-step manual covers all aspects of preparing, cooking and serving delicious, high-end food. An authoritative, unique reference book, it covers 250 core techniques in extensive, ultra-clear step-by-step photographs. These techniques are then put into practice in 70 classic and contemporary recipes, designed by chefs. With over 1,800 photographs in total, this astonishing reference work is the essential culinary bible for any serious cook, professional or amateur. The Institut Paul Bocuse is a world-renowned centre of culinary excellence, based in France. Founded by 'Chef of the Century' Paul Bocuse, the school has provided the very best cookery and hospitality education for twenty-five years.

Managing Service, Education and Knowledge Management in the Knowledge Economic Era - Proceedings of the Annual International... Managing Service, Education and Knowledge Management in the Knowledge Economic Era - Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016), 8-9 October 2016 & 20-21 October 2016, Jakarta, Indonesia & Vladimir State University, Vladimir, Russia (Hardcover)
Natalia Filimonova, Fonny Hutagalung, Ford Lumban Gaol
R5,989 Discovery Miles 59 890 Ships in 12 - 17 working days

Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October 2016, in Jakarta, Indonesia & at the Vladimir State University, Vladimir, Russia. The contributions deal with various interdisciplinary research topics, particularly in the fields of social sciences, education, economics and arts. The papers focus especially on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development. These proceedings should be of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.

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