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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
Delicious focuses on the visual identity of the sweetest places in
the world: chocolate boutiques, bakeries and confectionaries, and
coffee shops. Even though it would seem easy for these kinds of
businesses to establish a connection with customers, the fiercely
growing competition in this field makes it essential for shop
owners and designers to shape a unique and unforgettable impression
so as to create fidelity and brand awareness. This book presents
brand strategies designed by international designers to catch the
eye of hungry consumers.
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
Perfect for fans of Sarah Morgan, Jessica Redland and Kate Forster.
Do only fools rush in? When Myles and Darcy first met there were
fireworks and ever since then it's been a rollercoaster ride,
sweeping them both off their feet. Myles is determined to do things
differently from his own parents, but he's hard wired to give his
career on Wall Street his all. Is he capable of taking his foot off
the pedal? Darcy has established herself as a fine hotelier,
co-managing The Inglenook Inn in the heart of Greenwich Village.
She strongly values her independence, but is it time she made room
in her life for something else? Fierce ambition drew Myles and
Darcy together, yet could it be the thing that drives them apart?
In the meantime, close friends Cleo and Dylan are having their own
troubles. Can either couple find their happy ever after despite
busy lives, a crisis, and what looks like a wedding that's never
going to happen? Fall in love with the city that never sleeps as
love blooms in New York. *Please note this is a re-release of
Wedding Bells on Madison Avenue, previously published by Helen J
Rolfe* Praise for Helen Rolfe's heartwarming stories: 'Beautiful,
magical and incredibly moving' The Writing Garnet 'It's a book
version of a Hallmark movie' Amazon Reviewer 'A warm romantic
feel-good read' Goodreads Reviewer 'The perfect festive romance'
Jessica's Book Biz 'What a wonderful festive read!' Goodreads
Reviewer
Perfect for fans of Sarah Morgan, Jessica Redland and Kate Forster.
It's the most wonderful time of the year...but is it the time to
fall in love? When Darcy returns to Manhattan, she's put in charge
of the Inglenook Inn, a cosy boutique hotel in the heart of
Greenwich Village. The Inn needs a boost in bookings if it's to
survive, so Darcy is convinced that hosting Christmas this year is
the answer. What she doesn't expect is to meet a face from the
past, which can only spell trouble. Myles left England behind and
took a job in New York. It's a step forwards in his career, and has
the added bonus of being nowhere near his family. He's also hoping
to avoid Christmas, the worst time of the year. But when his
company puts him up at the Inglenook Inn and he recognises Darcy,
it isn't long before they clash. As the flames on the log fire
flicker and the snowflakes swirl above the New York streets, maybe
this Christmas could be the one that changes everything... *Please
note this is a re-release of Snowflakes and Mistletoe at the
Inglenook Inn, previously published by Helen J Rolfe* Praise for
Helen Rolfe's heartwarming stories: 'Beautiful, magical and
incredibly moving' The Writing Garnet 'It's a book version of a
Hallmark movie' Amazon Reviewer 'A warm romantic feel-good read'
Goodreads Reviewer 'The perfect festive romance' Jessica's Book Biz
'What a wonderful festive read!' Goodreads Reviewer
* Sixth edition updated and revised to take account of changes in
approaches to the management of F&B operations brought about by
issues such as COVID, Brexit, staff shortages, technology and
sustainability ethics; * Content based on the application of
systems operations management theory to traditional and current
industry practice in food and beverage operations * Specially
designed to support learning being divided into ten chapters, ideal
for semester teaching, thorough pedagogic features, the provision
of references and additional sources of information, together with
supporting PowerPoint presentations * Written by an experienced
team of authors who are recognised authorities in food and beverage
operations and culinary arts. This 6th edition of the best-selling
textbook Food and Beverage Management for the hospitality, tourism
& event industries has been updated and revised to take account
of current trends within education and the hospitality, tourism and
leisure industries. This includes changes to management best
practice brought about the consequences of COVID and Brexit, as
well looking at the impact of the increasing use of technology and
kitchen/service robotics, changes to allergen regulations and
issues of sustainability and business ethics, including ethical
sourcing. It recognises that operations are not an end in
themselves and food and beverage management is as much about the
management of the business, as it is about specific aspects of the
food and beverage product.
The global wellness industry is currently valued at $4.4 trillion
and wellness in hospitality and tourism is one of the
fastest-growing travel segments. Wellness Management in Hospitality
and Tourism is the first text that: * discusses and evaluates the
design, operation and management of a wellness event in food
service, hospitality and tourism businesses. * evaluates the
implementation of wellness management programs in food service,
hospitality and tourism businesses. * identifies and describes
wellness customer segments within food service, hospitality and
tourism businesses. Comprised of 14 chapters - one for every week
of a semester - that study the science behind the trends and look
at every aspect of health and wellness across the tourism and
hospitality industries, this text provides students with the skills
and knowledge to become a leader in the development of this new
wave of exciting, nutritious, safe and profitable health and
wellness products, services and practices. Packed with
international case studies and written in a user-friendly style,
Wellness Management in Hospitality and Tourism looks at the
following key areas and more: * Typologies, scope and segments in
health and wellness * Management of wellness amenities and
facilities in foodservice, hospitality and tourism businesses *
Analysing and managing health and wellness programs and offerings
in foodservice, hospitality, and tourism businesses * Health and
wellness food and beverage trends * Wellness during crises and
pandemics * The Future of wellness management in foodservice,
hospitality, and tourism businesses
A comprehensive, inspiring guide to the art, craft, and business of
wedding cake designCombining inspirational cake designs,
step-by-step decorating instruction, and advice on the fundamentals
of running a successful cake business in a competitive market,
"Wedding Cake Art and Design" is an invaluable guide for industry
professionals and students. Master cake decorator Toba Garrett
includes stunning designs for cakes inspired by textiles, seasons,
fashion colors, flowers, and much more, and gives decorators the
tools to translate their own clients' ideas into creative new
designs. - Decorating techniques ranging from simple to advanced
are explained in a clear, fully-illustrated, step-by-step format -
Sample scenarios included throughout the book show readers how to
handle a client consultation and how to create appropriate cakes
for every client's budget, theme, and creative needs - Nearly 200
beautiful full-color photographs showcase finished cakes and
illustrate key decorating techniques, while full-color
illustrations provide insight into the professional decorator's
creative process - Author Toba Garrett is one of the country's
foremost artists in the field of cake decorating and the founder of
the Institute for Culinary Education's Department of Cake
Decorating and Design, where she now serves as master
chef-instructor and where she has trained some of the top cake
artists in the worldA must-have for professional cake decorators,
baking and pastry students, and even advanced cake decorating
hobbyists, "Wedding Cake Art and Design "is the only resource a
decorator needs to design, plan, and execute picture-perfect
wedding cakes for every client, every time.
An all-inclusive guide to wine, beer, and spirits
As people develop more sophisticated tastes, a basic
understanding of wine, beer, and distilled spirits is more
important than ever for chefs, servers, bartenders, and restaurant
managers. And for anyone who simply wants to get more out of
enjoying wine, beer, and spirits, developing an appreciation for
the history, production methods, and techniques for evaluating
alcoholic beverages is an essential first step. For professionals
and amateurs alike, "Beverage Basics" provides a thorough and
accessible education in the fundamentals.
"Beverage Basics" covers the art and science of winemaking from
the vineyard to the table, takes a comprehensive look at the
production methods, styles, and ideal food pairings for beer and
spirits, and even covers the often-overlooked issues of health and
the law. Written by wine and spirits expert and educator Robert W.
Small, the book offers expansive coverage of everything you need to
know about virtually all of the world's common alcoholic drinks.
Offers a uniquely user-friendly approach to the subject of wine,
organizing coverage by varietal rather than appellationWritten by
Robert W. Small, former dean and emeritus professor of The Collins
College of Hospitality Management at California State Polytechnic
University, Pomona, and Chairman of the Los Angeles International
Wine competitionHeavily illustrated with gorgeous full-color
photographs, maps, and sample beverage labels
Covering everything from ancient origins to modern drinking
habits, "Beverage Basics" is the perfect all-in-one guide for food
and beverage professionals, students, and wine and drink
lovers.
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