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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
Food and Beverage Services & Operations is specially written
for the students and industry professionals who would work or are
working in the food and beverage divisions of hospitality
organizations. The book is divided into two parts - Part I is on
Food and Beverage Service Operations, which discusses topics like
catering services, restaurant services, room services, banquet
services, food services, meals and menus, Gueridon services, range
of alcoholic/non-alcoholic beverages, wine world, beers, white
spirits, brown spirits, tobacco products, cocktails, sales and
revenue control systems, and so on. Part II is on Food Production
Operations which discusses topics on kitchen management, principles
of cooking, various kinds of vegetarian and non-vegetarian cookery,
SSSS (Soups, Stocks, Sauces & Salads), basic commodities,
gravies and curries, garnishes, food plating, cold kitchen,
nutrition, hygiene and safety. With its wide coverage and approach
to the subject, the book will serve as a complete standalone
resource for students, chefs and food & beverage service
professionals. Salient Features Learning aids include learning
objectives, examples, key terms and review questions. Every service
operation has been given in a step-wise manner following the
standard operating procedure in the industry. Scroll boxes have
been used creatively to present important and interesting facts.
Well-labeled diagrams have been used profusely to aid understanding
of the concepts.
* Links the contemporary tools and methodologies in project
management (such as Agile, Scrum, Lean) to the context of event
management; * Explains and discusses the theory in an applied
context, linking to sustainable project management and the latest
development in the technology; * Uses a range of international case
studies to show the theory in practice; * Includes contributions
from a diverse range of international experts; * Online lecturer
resources to accompany in the form of teaching ppt slides, end of
chapter multiple choice questions and sample questions; This text
provides a unique lens for studying event project management in the
era of sustainability, digital transformation, smart cities and
rapid development in technology. It discusses and explains how to
manage events utilising the sustainable project management model
adapted to the specific context of event management. Part of the
Event Management Theory and Methods Series. This series examines
the extent to which mainstream theory is being employed to develop
event-specific theory, and to influence the very core practices of
event management and event tourism. They introduce the theory, show
how it is being used in the events sector through a literature
review, incorporate examples and case studies written by
researchers and/or practitioners, and contain methods that can be
used effectively in the real world. With online resource material,
this mix-and-match collection is ideal for lecturers who need
theoretical foundations and case studies for their classes, by
students in need of reference works, by professionals wanting
increased understanding alongside practical methods, and by
agencies or associations that want their members and stakeholders
to have access to a library of valuable resources. Series editor:
Donald Getz PhD., Professor Emeritus, University of Calgary,
Canada.
The series is designed to meet the needs of students and lecturers
of the National Certificate Vocational. To facilitate students'
learning, the following features are used in the series: Content is
written in easy-to-understand language, key terms are carefully
explained, using everyday English, case studies show how to apply
the theory in the work environment, the study skills sections help
students make the most of their learning in class and prepare for
the exams, there are many practice activities and questions with
model answers at the back of the title, checklists assist students
to make sure that they have covered all the skills and content in
each chapter, and summaries at the end of each chapter are useful
for exam revision. Lecturers using the series can teach with
confidence because content is comprehensive, up-to-date, and meets
all the curriculum requirements for the subject, outcomes and
assessment standards are clearly identified, and assessment tasks
and activities are aligned to the outcomes and assessment
standards. Prescribing lecturers have access to comprehensive
lecturer support material on CD including model answers to
assessments in the textbook, additional assessments with model
answers, rubrics for assessments, and general reference material on
teaching outcomes-based education. The series is available for all
programmes, all fundamental and compulsory subjects, and all
elective and optional subjects.
The fastest growth in tourism is the culinary sector. Covering
farmers markets, taste tours, agri-entertainment, glamping,
restaurants, farm shops and more, food tourism has become both an
important part of holidaying and a purpose in itself. With growth
occurring in most developed countries and tourists searching out
culinary tourism throughout the world, this book provides an
overall direction to the development of food tourism and a section
on the future of this trend.
As a concept, tourism security has recently occupied a central
position not only in tourism and hospitality fields but also in the
social imaginary. The post-Westphalian nation states devote
considerable energy and resources to fight against the radicalized
groups but the fact is that terrorism still remains a big problem
and is very hard to resolve. Unlike other past decades, today
foreign tourists and journalists are targeted by these radical
cells. In view of this, a book, which revolves around tourism
security, is not only necessary but represents an unquestionable
urgency. In this editorial project, the authors gather 9 seminal
chapters which discuss-from different perspectives-the
anthropological nature of tourism security as well as the next
steps to follow in the years to come. Oscillating from ISIS and
terrorism to climate change, without mentioning security on board
of cruises or health issues, this book situates as a must-read
work, which sheds light on the dichotomies between the needs of
further security and the attractiveness of destinations.
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan. Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter-end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references. As marketing becomes increasingly important to the success of today’s businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career-building resource for virtually every area of the field.
The Next Frontier of Restaurant Management brings together the
latest research in hospitality studies to offer students,
hospitality executives, and restaurant managers the best practices
for restaurant success. Alex M. Susskind and Mark Maynard draw on
their experiences as a hospitality educator and a restaurant
industry leader, respectively, to guide readers through innovative
articles that address specific aspects of restaurant management: *
Creating and preserving a healthy company culture * Developing and
upholding standards of service * Successfully navigating guest
complaints to promote loyalty * Creating a desirable (and
profitable) ambiance * Harnessing technology to improve guest and
employee experiences * Mentoring employees Maynard and Susskind
detail the implementation of effective customer management and
staff training, design elements such as seating and lighting, the
innovative use of data to improve the guest experience, and both
consumer-oriented and operation-based technologies. They conclude
with a discussion of the human factor that is the foundation of the
hospitality industry and the importance of a healthy workplace
culture. As Susskind and Maynard show, successful restaurants don't
happen by accident.
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