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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

The materials and articles in contact with food regulations 1987 (Paperback): Great Britain The materials and articles in contact with food regulations 1987 (Paperback)
Great Britain
R418 R345 Discovery Miles 3 450 Save R73 (17%) Ships in 10 - 15 working days
Kitchens - The Culture of Restaurant Work (Paperback, 2 Revised Edition): Gary Alan Fine Kitchens - The Culture of Restaurant Work (Paperback, 2 Revised Edition)
Gary Alan Fine
R739 R622 Discovery Miles 6 220 Save R117 (16%) Ships in 12 - 17 working days

"Kitchens "takes us into the robust, overheated, backstage world of the contemporary restaurant. In this rich, often surprising portrait of the real lives of kitchen workers, Gary Alan Fine brings their experiences, challenges, and satisfactions to colorful life. A new preface updates this riveting exploration of how restaurants actually work, both individually and as part of a larger culinary culture.

Hospitality Management - A Brief Introduction (Paperback): Roy C. Wood Hospitality Management - A Brief Introduction (Paperback)
Roy C. Wood
R1,173 Discovery Miles 11 730 Ships in 9 - 15 working days

An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood's academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area. - Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations accommodation management food and beverage management marketing and sales industry structure and strategy the nature of management roles hospitality management education future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.

Handbook of Food Manufacture (Abridged, Paperback, Abridged edition): F Fiene, Saul Blumenthal Handbook of Food Manufacture (Abridged, Paperback, Abridged edition)
F Fiene, Saul Blumenthal
R2,997 Discovery Miles 29 970 Ships in 10 - 15 working days

CONTENTS - PREFACE - I. MILK AND MILK PRODUCTS - II. CACAO, CHOCOLATE PRODUCTS, COFFEE, AND TEA - III. CANNED FRUITS, VEGETABLES, SOUPS, AND DRIED FRUIT - IV. FOUNTAIN SUPPLIES, CRUSHED FRUITS, FLAVOR COMPOUNDS, FOOD COLORS, BEVERAGE PREPARATIONS - V. GELATIN AND PUDDING DESSERTS - VI. BAKERY PRODUCTS, FOOD SPECIALTIES AND PREPARED CAKE FLOURS - VII. BAKERS' PIE FILLINGS - VIII. BAKING POWDERS - IX. MAYONNAISE, SAUCES AND CONDIMENTS - X. ANALYSES AND TESTS - APPENDIX - WEIGHTS AND MEASURES -

Restaurant Babylon (Paperback): Imogen Edwards-Jones Restaurant Babylon (Paperback)
Imogen Edwards-Jones 1
R472 R382 Discovery Miles 3 820 Save R90 (19%) Ships in 9 - 15 working days

What makes a restaurant hot? Whose name do you need to drop to get a table? Why is one place booked solid for the next nine months while somewhere equally delicious is as empty and inhospitable as the Gobi desert? Welcome to the restaurant business, where the hours are punishing, the conditions are brutal and the Chef's Special has been languishing at the back of the fridge for the past three days. This is an industry plagued with obsessives. Why else do some chefs drive themselves crazy in pursuit of elusive Michelin stars, when in reality all they're doing is 'making someone else's tea'? Nothing is left to chance: the lighting, the temperature or even the cut of the salmon fillet. There's even a spot of psychology behind the menu. What do they want you to order? What makes them the most money? And why should you really hold back on those side dishes? In Restaurant Babylon, Imogen Edwards-Jones and her anonymous industry insider lift the lid on all the tricks of the food trade and what really makes this GBP90 billion a year industry tick. So please do sit down, pour yourself some heavily marked-up wine and make yourself comfortable (although we'll need that table back by 8.30 sharp).

On-Premise Catering  - Hotels, Convention Centers, Arenas, Clubs, and More 2e (Hardcover, 2nd Edition): PJ Shock On-Premise Catering - Hotels, Convention Centers, Arenas, Clubs, and More 2e (Hardcover, 2nd Edition)
PJ Shock
R1,951 Discovery Miles 19 510 Ships in 12 - 17 working days

The only complete, in-depth guide to contemporary on-premise catering principles and practices

On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field. Written by three top catering experts and educators, "On-Premise Catering" is the definitive guide to catering in hotels, banquet halls, wedding facilities, conference centers, private clubs, and other venues.

This new "Second Edition" has been thoroughly updated and revised to cover modern technological trends in the industry, including online marketing, social media, and digital proposals, as well as modern decor, effective menu writing, catering in stadiums and casinos, and more.Fully updated to keep pace with current industry trends and practicesCovers all aspects of on-premise catering, from food and beverage service, room setup, and decor, to staffing, marketing, and financial controlsIdeal for caterers, event professionals, chefs working in on-premise facilities, and students in culinary, hospitality, and foodservice management programs

On-premise catering requires a broad range of knowledge, from accounting and marketing basics to event coordination and management skills, and this book provides all the information students and professionals need to succeed in this exciting and dynamic field.

Conversational Spanish for Hospitality Managers & Supervisors (Paperback): MA Casado Conversational Spanish for Hospitality Managers & Supervisors (Paperback)
MA Casado
R2,264 Discovery Miles 22 640 Ships in 10 - 15 working days

Indispensable for hospitality managers who need to communicate effectively with their Spanish-speaking employees, this unique book gives you the basic Spanish language skills you need at work every day. You'll quickly learn Spanish phrases, questions, and instructions that you can use immediately—in all the areas of your daily operations. This concise but comprehensive book gives you all the tools you need:

  • Common dialogues in Spanish for the full range of hospitality occupations, including housekeeping, restaurant, kitchen, and engineering
  • Useful phrases, including greetings, introductions, time, numbers, the calendar, and more
  • Position descriptions and hotel and restaurant operating procedures in Spanish
  • Interviewing vocabulary and general personnel office dialogues
  • A brief overview of Spanish grammar basics and an easy-to-use pronunciation guide
  • A model Spanish-language employee manual
  • Handy, English-Spanish/Spanish-English hospitality dictionaries
Management by Menu 4e Study Guide (Paperback, 4th Revised edition): LH Kotschevar Management by Menu 4e Study Guide (Paperback, 4th Revised edition)
LH Kotschevar
R1,545 Discovery Miles 15 450 Ships in 12 - 17 working days

'Management by Menu' is an invaluable resource for its presentation of the menu as a central theme that influences all foodservice functions. Its unique perspective of tying the menu to overall management principles provides the future manager with the 'big picture' of the operation of a restaurant.

Menu Pricing & Strategy, 4th Edition (Paperback, 4th Edition): J. E Miller Menu Pricing & Strategy, 4th Edition (Paperback, 4th Edition)
J. E Miller
R2,984 Discovery Miles 29 840 Ships in 10 - 15 working days

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry’s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

Getting Past 'the Pimp' - Management in the Sex Industry (Hardcover): Chris Bruckert, Colette Parent Getting Past 'the Pimp' - Management in the Sex Industry (Hardcover)
Chris Bruckert, Colette Parent
R1,525 R1,368 Discovery Miles 13 680 Save R157 (10%) Ships in 12 - 17 working days

The issue of third parties in the sex industry - individuals who are neither the client nor the service provider - has become especially urgent in our current socio-political context. Surprisingly, in spite of an emergence of critical scholarship on the sex industry, as well as recommendations by key governmental committees, little attention has been extended to examining the role of individuals labelled pimps, procurers, and traffickers. Addressing the function of third parties on the street and indoors, Getting Past 'the Pimp' incorporates solid empirical evidence including documentary analysis, 75 interviews with third parties, and 52 interviews with sex workers to unpack the roles and relationships of third parties in three sectors of the sex industry- incall/outcall, stripping, and street-based prostitution. Contrary to prevailing stereotypes that portray third parties as inherently abusive and controlling, these workers fulfill important roles and provide vital services as associates, fee-for-service hires, and agency owners or managers responsible for scheduling and arranging transportation and security. The sex industry, like mainstream businesses, rarely depend exclusively on client and worker to operate efficiently, and safely.

A Taste for Writing - Composition for Culinarians (Paperback, 2nd edition): Vivian Cadbury A Taste for Writing - Composition for Culinarians (Paperback, 2nd edition)
Vivian Cadbury
R1,649 R1,457 Discovery Miles 14 570 Save R192 (12%) Ships in 10 - 15 working days

A TASTE FOR WRITING: COMPOSITION FOR CULINARIANS, Second Edition is the ideal resource to help culinary arts students and professionals master key grammar principles and writing practices while learning to express themselves as confidently on the page as they do in the kitchen. The author's signature writing style is engaging and accessible. Drawing on the language of food and cooking, she explains even the most difficult topics in a way sure to spark students' interest and encourage mastery of the material. Key concepts are brought to life through the analysis of student and professional writing samples, as well as the use of vivid examples from the food industry and popular culture. A variety of exercises leads students through all phases of the writing process, from the creative right-brain activities of generating ideas and writing a first draft to the analytical left-brain skills required for effective revision and editing. Although created specifically for culinary arts students and professionals, this one-of-a-kind book can be used by all readers to develop their skills in - and taste for - writing.

A Guide to Modern Cookery (Paperback): Auguste Escoffier A Guide to Modern Cookery (Paperback)
Auguste Escoffier
R2,769 Discovery Miles 27 690 Ships in 10 - 15 working days

The late nineteenth and early twentieth centuries witnessed a revolution in the eating habits of European households with disposable incomes. Central to the culinary history of the period is the innovative French chef Georges Auguste Escoffier (1846-1935). His cooking methods, combined with a modern approach to managing professional kitchen staff, contributed to the development of a fashionable culture of dining out, notably at London's Savoy and Carlton hotels. Escoffier's influence was such that he was urged to publish his methods and recipes. Reissued here in its English translation of 1907, this textbook on haute cuisine was first published in French in 1903. Beginning with the fundamental elements of cooking, Escoffier gives nearly 3,000 descriptions and recipes, ranging from sauces and marinades to jams and jellies. Intended for the instruction of aspiring chefs, this monumental work remains a core text at cookery schools to this day.

Start up and Run Your Own Coffee Shop and Lunch Bar, 2nd Edition (Paperback, 2nd Revised edition): Heather Lyon Start up and Run Your Own Coffee Shop and Lunch Bar, 2nd Edition (Paperback, 2nd Revised edition)
Heather Lyon
R723 Discovery Miles 7 230 Ships in 10 - 15 working days

A revised and updated second edition of this accessible guide, featuring expert advice, first-hand experience and practical information on how to launch and run your new business. From raising capital to managing stock and staff, this is the only book you need to guide you through your small business adventure. Includes popular recipes from the author's own coffee shop.

How to Start and Run a B&B, 4th Edition (Paperback, 4th Revised edition): Stewart Whyte How to Start and Run a B&B, 4th Edition (Paperback, 4th Revised edition)
Stewart Whyte 1
R501 R436 Discovery Miles 4 360 Save R65 (13%) Ships in 12 - 17 working days

Owning a B&B is the dream of many ... More and more people are considering downshifting. Buying a property that can pay for its own upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. - It will help you: - Determine who your customers are - Manage the necessary financial tools - Ready your house for B&B service, or help you buy/build a new one - Successfully market your property - Ensure you make a profit from your enterprise. In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.

Taking the Heat - Women Chefs and Gender Inequality in the Professional Kitchen (Paperback): Deborah A Harris Taking the Heat - Women Chefs and Gender Inequality in the Professional Kitchen (Paperback)
Deborah A Harris
R821 Discovery Miles 8 210 Ships in 12 - 17 working days

A number of recent books, magazines, and television programs have emerged that promise to take viewers inside the exciting world of professional chefs. While media suggest that the occupation is undergoing a transformation, one thing remains clear: being a chef is a decidedly male-dominated job. Over the past six years, the prestigious James Beard Foundation has presented 84 awards for excellence as a chef, but only 19 were given to women. Likewise, Food and Wine magazine has recognized the talent of 110 chefs on its annual "Best New Chef" list since 2000, and to date, only 16 women have been included. How is it that women - the gender most associated with cooking - have lagged behind men in this occupation? Taking the Heat examines how the world of professional chefs is gendered, what conditions have led to this gender segregation, and how women chefs feel about their work in relation to men. Tracing the historical evolution of the profession and analyzing over two thousand examples of chef profiles and restaurant reviews, as well as in-depth interviews with thirty-three women chefs, Deborah Harris and Patti Giuffre reveal a great irony between the present realities of the culinary profession and the traditional, cultural associations of cooking and gender. Since occupations filled with women are often culturally and economically devalued, male members exclude women to enhance the job's legitimacy. For women chefs, these professional obstacles and other challenges, such as how to balance work and family, ultimately push some of the women out of the career. Although female chefs may be outsiders in many professional kitchens, the participants in Taking the Heat recount advantages that women chefs offer their workplaces and strengths that Harris and Giuffre argue can help offer women chefs - and women in other male-dominated occupations - opportunities for greater representation within their fields.

Key Concepts in Hospitality Management (Paperback, New): Roy C. Wood Key Concepts in Hospitality Management (Paperback, New)
Roy C. Wood
R1,089 Discovery Miles 10 890 Ships in 9 - 15 working days

"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book." - Erwin Losekoot, Auckland University of Technology "All different aspects of the hospitality industry are elaborated on... All in all a wonderful course book for for our students!" - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.

Managing Hospitality Organizations - Achieving Excellence in the Guest Experience (Paperback, 2nd Revised edition): Robert C.... Managing Hospitality Organizations - Achieving Excellence in the Guest Experience (Paperback, 2nd Revised edition)
Robert C. Ford, Michael C. Sturman
R4,674 Discovery Miles 46 740 Ships in 12 - 17 working days

"A perfect book for any Hospitality program, excellent instructor support, and a good resource for students." -Denise A. Braley, Mitchell College Today's economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael C. Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience. Whether your students will be managing a neighborhood cafe, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today's ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Management by Menu 4e (Paperback, 4th Edition): LH Kotschevar Management by Menu 4e (Paperback, 4th Edition)
LH Kotschevar
R3,706 Discovery Miles 37 060 Ships in 12 - 17 working days

Setting the standard for menu management--newly updated

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book. This Fourth Edition also includes new coverage of:

Nutrition, health, diets, and the new Food Pyramid, all appearing wherever relevant

How the foodservice industry has advanced over the past ten years, including specific segments and demographic supporting data

Innovative menu pricing strategies, featuring non-cost approaches such as pricing by sales potential or margin analysis

Today's menu building software, offering a variety of examples and tools

Ethical leadership in restaurant management, discussed in an entirely new chapter

A newly created Study Guide provides several additional resources to help readers review the material and exercises to test their knowledge of key topics and concepts

A dynamic guide for today's foodservice industry, Management by Menu, Fourth Edition sets the standard for understanding menu management.

The International Dictionary of Food & Nutrition (Hardcover): K.N. Anderson The International Dictionary of Food & Nutrition (Hardcover)
K.N. Anderson
R1,257 R984 Discovery Miles 9 840 Save R273 (22%) Ships in 12 - 17 working days

The most comprehensive food and nutrition reference available today… The International Dictionary of Food & Nutrition As menus in both homes and restaurants grow more sophisticated, a wider knowledge of foods and their nutritional components grows increasingly important. To meet this need, The International Dictionary of Food & Nutrition presents a bounty of definitions and descriptions of words, phrases, and terms related to foods, their preparation and production, and more. In more than 7,500 standardized entries, The International Dictionary of Food & Nutrition:

  • Covers food ingredients, garnishes, sauces, entrées, and appetizers
  • Describes cooking methods, food preparation, and processing techniques
  • Cross-references words and terms in more than 40 languages
  • Explains the origins and original meanings of both English and foreign words and terms commonly used in the kitchen
From bouillabaisse to bain-marie, from timbale to tamari, The International Dictionary of Food & Nutrition is a comprehensive cross section of the world’s current literature on foods and cookery, and an invaluable addition to the libraries of foodservice professionals, students of the culinary arts, and professional and amateur chefs everywhere.
Restaurant Law Basics (Paperback): S.C. Barth Restaurant Law Basics (Paperback)
S.C. Barth
R990 Discovery Miles 9 900 Ships in 12 - 17 working days

How to avoid legal liability and prevent costly litigation

You’re notified that your restaurant is being sued: what should you do? A guest is choking in your restaurant’s dining room: are you required to assist? If the assistance causes further injury, who is responsible? Your franchiser demands to see daily receipt totals: can you say no? Restaurant Law Basics prepares you to make the right decisions in these critical situations and hundreds of others.

To avoid costly legal problems in your restaurant, begin with step one: read Restaurant Law Basics. This completely practical, jargon-free guide gives you the tools you need to protect your restaurant from legal exposure of every kind. It prepares restaurant managers to comply with the law and avoid or limit liability in virtually any situation–—from hiring and managing employees and dealing with customer complaints to ensuring safety and security, obeying regulatory requirements, and much more. Restaurant Law Basics features:

  • Manager’s Briefs that focus on critical legal aspects of your operations
  • Realistic scenarios that are analyzed to help prepare you to make the right decisions in challenging situations
  • Checklists to help you avoid liability before any incident occurs
  • A companion Web site that provides additional resources, training assistance, and more

The Restaurant Basics Series provides restaurant owners and managers with expert advice and practical guidance on critical issues in restaurant operation and management. Written by leading authorities in each field, these easy-to-use guides offer instant access to authoritative information on every aspect of the restaurant business and every type of restaurant–—independent, chain, or franchise.

Food and Drink Tourism - Principles and Practice (Paperback): Sally Everett Food and Drink Tourism - Principles and Practice (Paperback)
Sally Everett
R1,375 Discovery Miles 13 750 Ships in 9 - 15 working days

Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines. Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability, Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure. Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.

The Next Frontier of Restaurant Management - Harnessing Data to Improve Guest Service and Enhance the Employee Experience... The Next Frontier of Restaurant Management - Harnessing Data to Improve Guest Service and Enhance the Employee Experience (Hardcover)
Alex M. Susskind, Mark Maynard
R2,635 Discovery Miles 26 350 Ships in 12 - 17 working days

The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.

Le Guide Complet Des Debutants Pour La Mise En Conserve A Domicile (French, Paperback): Emilie Duchamps Le Guide Complet Des Debutants Pour La Mise En Conserve A Domicile (French, Paperback)
Emilie Duchamps
R1,147 R920 Discovery Miles 9 200 Save R227 (20%) Ships in 10 - 15 working days
Railway Hotels (Paperback): Michael Patterson Railway Hotels (Paperback)
Michael Patterson
R473 R384 Discovery Miles 3 840 Save R89 (19%) Ships in 9 - 15 working days

This book celebrates the British railway station hotel. It focuses on those hotels built or acquired by the railway companies themselves rather than on the many railway or station hotels built by local entrepreneurs as speculative ventures up and down the country. It traces the success and failure of some of the early railway hotels but at its heart are those, such as Glasgow's Central Hotel, the Midland Grand Hotel at St Pancras or the Royal Victoria Hotel in Sheffield, which survived the first century of Britain's railways to become part of the Hotels Executive on the nationalisation of the railways in 1948 and, later, the British Transport Hotels group. Many of those built by the railway companies during the Victorian era have survived and continue to prosper into the twenty-first century. In this book, Michael Patterson uses a wonderful collection of photographs to share with the reader the grand architecture of many of the station hotels, the beauty of their decoration and the vaulting ambition behind their construction.

Hospitality Branding (Paperback): Chekitan S. Dev Hospitality Branding (Paperback)
Chekitan S. Dev
R438 R354 Discovery Miles 3 540 Save R84 (19%) Ships in 12 - 17 working days

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

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