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Menu Pricing & Strategy, 4th Edition (Paperback, 4th Edition) Loot Price: R2,837
Discovery Miles 28 370
Repayment Terms: R266 pm x 12*
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Menu Pricing & Strategy, 4th Edition (Paperback, 4th Edition): J. E Miller

Menu Pricing & Strategy, 4th Edition (Paperback, 4th Edition)

J. E Miller

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Loot Price R2,837 Discovery Miles 28 370 | Repayment Terms: R266 pm x 12*

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Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry’s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: June 1996
First published: July 1996
Authors: J. E Miller
Dimensions: 277 x 219 x 13mm (L x W x T)
Format: Paperback
Pages: 240
Edition: 4th Edition
ISBN-13: 978-0-471-28747-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
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LSN: 0-471-28747-4
Barcode: 9780471287476

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