The only complete, in-depth guide to contemporary on-premise
catering principles and practices
On-premise catering is an essential part of the fast-growing
catering and events industry, and this is the only guide that
covers all the essential skills and knowledge a professional needs
to succeed in the field. Written by three top catering experts and
educators, "On-Premise Catering" is the definitive guide to
catering in hotels, banquet halls, wedding facilities, conference
centers, private clubs, and other venues.
This new "Second Edition" has been thoroughly updated and
revised to cover modern technological trends in the industry,
including online marketing, social media, and digital proposals, as
well as modern decor, effective menu writing, catering in stadiums
and casinos, and more.Fully updated to keep pace with current
industry trends and practicesCovers all aspects of on-premise
catering, from food and beverage service, room setup, and decor, to
staffing, marketing, and financial controlsIdeal for caterers,
event professionals, chefs working in on-premise facilities, and
students in culinary, hospitality, and foodservice management
programs
On-premise catering requires a broad range of knowledge, from
accounting and marketing basics to event coordination and
management skills, and this book provides all the information
students and professionals need to succeed in this exciting and
dynamic field.
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