* Fully developed case studies all with theoretical underpinning
and clear learning outcomes. * Teaching notes accompany all cases
which specify teaching methods to be adopted for effective use in
the classroom. * Teaching Instructions and Lesson Plans provide
which offer a step-by-step teaching process, how students should be
organized, information to be provided, the questions to be raised,
and suggested assignments. A comprehensive collection of fully
developed case studies of event management and event tourism main
areas, including human resources, leadership, marketing, strategy,
operations, stakeholder management, and evaluation, all written by
international experts. The cases mirror the practices and
challenges in the event management industry across the globe - in
different regional contexts and cultures - integrating theory with
functional and operational perspectives. All are accompanied with
teaching notes that explain learning outcomes, theoretical
underpinnings, teaching methods, and provide detailed learning
activities, questions and tools for analysis and guided
assignments. Cases For Event Management and Event Tourism is a must
have collection for all those studying and teaching event
management nad event tourism. It contextualizes understanding and
provides a real-life perspective on the theory, models and best
practice in the industry. Part of the Event Management Theory and
Methods Series. This series examines the extent to which mainstream
theory is being employed to develop event-specific theory, and to
influence the very core practices of event management and event
tourism. They introduce the theory, show how it is being used in
the events sector through a literature review, incorporate examples
and case studies written by researchers and/or practitioners, and
contain methods that can be used effectively in the real world.
With online resource material, this mix-and-match collection is
ideal for lecturers who need theoretical foundations and case
studies for their classes, by students in need of reference works,
by professionals wanting increased understanding alongside
practical methods, and by agencies or associations that want their
members and stakeholders to have access to a library of valuable
resources. Series editor: Donald Getz PhD., Professor Emeritus,
University of Calgary, Canada.
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