Events MISmanagement is unique text as it looks at events from a
very different perspective - that of how and why events fail and
what can be learnt from this in both a practical and academic
perspective. Using a wealth of international case studies and
examples, the text examines: * Why events fail * What can we learn
from event failure * How we can improve practice through learning
about event failure * How events can be safer / risk adverse * How
to reduce the chance of events failing * A wide range of
international examples appealing to a wider audience Each chapter
is designed to explore different aspects of how and why events fail
and what we can learn from these. Many events fail due to poor
planning or human failure and this new text is aimed at
understanding how to overcome these issues or reduce the likelihood
of failure in the future. The volume provides a case study approach
to the event planning process with the cases illustrating how core
planning theory and concepts fails to emerge in practice and why.
This provides a consistent thread throughout the entire text to
link each chapter succinctly.
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