Events MISmanagement - Learning from failure (Paperback)

Events MISmanagement is unique text as it looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: * Why events fail * What can we learn from event failure * How we can improve practice through learning about event failure * How events can be safer / risk adverse * How to reduce the chance of events failing * A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

General

Imprint:	Goodfellow Publishers Limited
Country of origin:	United Kingdom
Release date:	May 2022
First published:	2022
Editors:	Tim Brown (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow) • Phil Higson (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management) • Lindsey Gaston (Senior Lecturer in Events Management)
Dimensions:	246 x 189 x 18mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-1-915097-11-8
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-915097-11-8
Barcode:	9781915097118

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