An innovative and cross-cutting approach to Hospitality that
examines the fundamentals of the subject in a concise and
commendable way. Roy Wood's academic and practitioner expertise is
brought to bear on this succinct synthesis of the subject that will
quickly become a must read for all students and academics in the
hospitality area. - Professor Stephen J. Page, Bournemouth
University Hospitality Management: A Brief Introduction is designed
for undergraduate and postgraduate students studying hotel and
hospitality management and hospitality studies. The book includes
coverage of the principal areas of functional management in
hospitality including: employee relations accommodation management
food and beverage management marketing and sales industry structure
and strategy the nature of management roles hospitality management
education future trends in the field. Roy Wood uses a wide range of
established and contemporary research and reflects critically on
its subject, including from the perspective of the hospitality
consumer, to ensure that readers gain wide awareness of the
realities and challenges of the hospitality industry.
General
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