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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades

Professional Chef Level 1 Diploma (Paperback, International 2nd Edition): Neil Rippington Professional Chef Level 1 Diploma (Paperback, International 2nd Edition)
Neil Rippington
R880 R597 Discovery Miles 5 970 Save R283 (32%) Ships in 10 - 15 working days

Professional Chef Level 1 Diploma, 2nd edition follows on from the extremely well received 1st edition and ensures learners have the foundation of theoretical and practical knowledge they need to start a successful career. This edition provides clear mapping to Level 1 VRQ units on the revised QCF while maintaining a clear, easy to follow style and the popular pedagogical features such as `Chefs Tips', Health & Safety and `Quality Points'. Building on the previous edition, this textbook boasts updated images and recipes, expanded information on careers and the catering industry, extended glossary and much more!

For the complete blended learning solution this book can be used alongside Professional Chef Online which is designed to support students and tutors and make theory interactive and engaging. This solution offers a host of resources including quizzes, online games, a searchable eBook, bonus recipes, an interactive food map of the British Isles, and over 140 video master chef classes!

Practical Professional Cookery (Paperback, 3rd edition): R.J. Kaufmann, H. Cracknell Practical Professional Cookery (Paperback, 3rd edition)
R.J. Kaufmann, H. Cracknell
R1,387 R1,195 Discovery Miles 11 950 Save R192 (14%) Ships in 10 - 15 working days

Practical Professional Cookery is recognised throughout the English-speaking world as the established source of recipes for both students and professionals.

Practical Professional Cookery covers the full range of work from the most basic dishes to those requiring advanced techniques. Each recipe is presented in a stepped, easy-to-follow format. This revised third edition has been updated with the inclusion of more international, particularly Australian, food and terminology.

Features:

  • Contains over 2000 recipes
  • Introductory notes to each section provide all the necessary background information
  • The classic Anglo-French repertoire is complemented by a range of dishes from other national and ethnic cuisines
  • This edition includes more international food and terminology
  • New sections on shellfish, game, and potatoes
Advanced Professional Chef Level 3 Diploma (Paperback, 2nd edition): Terry Tinton, Gary Hunter Advanced Professional Chef Level 3 Diploma (Paperback, 2nd edition)
Terry Tinton, Gary Hunter
R1,360 R1,180 Discovery Miles 11 800 Save R180 (13%) Ships in 10 - 15 working days

Advanced Professional Chef Level 3 Diploma, 2e is for chefs who want to reach the top. Written to provide complete coverage of both NVQ and VRQ Level 3 qualifications, this fully revised new edition will help learners perfect the superior skills needed to excel in today's challenging kitchens. Advanced Professional Chef is packed full of recipes covering a comprehensive selection of exciting and challenging dishes, inspired by modern, classical and international techniques. With a focus on developing professional culinary knowledge, the book provides step-by-step guidance on how to carry out specialist butchery, larder and fishmonger techniques alongside clear explanations of all the underpinning theory for assessments.

Professional Chef Level 2 Diploma (Paperback, 2nd edition): Gary Hunter, Terry Tinton Professional Chef Level 2 Diploma (Paperback, 2nd edition)
Gary Hunter, Terry Tinton
R1,342 R1,168 Discovery Miles 11 680 Save R174 (13%) Ships in 10 - 15 working days

Professional Chef Level 2 Diploma, 2nd edition is THE guide for learners looking to take their professional cookery skills to the next level! With clear mapping to both the NVQ and VRQ syllabus, this is the most relevant and up-to-date level 2 Professional Cookery book on the market. New and updated recipes now include professional photographs of the finished dish to help you develop your presentation skills on the road to becoming a Professional Chef. This comprehensive, easy-to use textbook combines theory and practice and provides a thorough introduction to all the skills and techniques required to work in a professional kitchen! For the complete blended learning solution this book can be used alongside Professional Chef Online which is designed to support students and tutors and make theory interactive and engaging. This solution offers a host of resources including quizzes, online games, a searchable eBook, bonus recipes, an interactive food map of the British Isles, and over 140 video master chef classes!

Complete Sous Vide Cookbook - 150+ Recipes for Perfect Meat, Seafood, Vegetables, and More (Paperback): Sharon Chen Complete Sous Vide Cookbook - 150+ Recipes for Perfect Meat, Seafood, Vegetables, and More (Paperback)
Sharon Chen
R663 R562 Discovery Miles 5 620 Save R101 (15%) Ships in 10 - 15 working days
Kitchenwise - Essential Food Science for Home Cooks (Paperback): Shirley O. Corriher Kitchenwise - Essential Food Science for Home Cooks (Paperback)
Shirley O. Corriher
R449 R371 Discovery Miles 3 710 Save R78 (17%) Ships in 10 - 15 working days
The Theory of Hospitality and Catering, 14th Edition (Paperback): David Foskett, Patricia Paskins, Andrew Pennington, Neil... The Theory of Hospitality and Catering, 14th Edition (Paperback)
David Foskett, Patricia Paskins, Andrew Pennington, Neil Rippington
R1,264 Discovery Miles 12 640 Ships in 9 - 15 working days

Prepare students for assessment and further professional development with a wealth of contemporary case studies from around the world, referencing key trends. * Discover how to integrate sustainability and environmental improvements into kitchens and eating spaces, helping to increase energy conservation and boost your green credentials. * Harness the power social media and e-marketing to proactively grow your business, online visibility and engagement. * Ensure best practice is followed where food allergies and intolerances are concerned, so you can be confident you are providing a safe experience for all customers. * Develop your understanding of nutrition and culinary medicine with a unique contribution from Elaine Macaninch, a director of Culinary Medicine UK and the co-founder of the Education and Research in Medical Nutrition Network (ERimNN) * Plan for commercial success with clear coverage of financial aspects of food and beverage management, personal development and people management skills.

Professional Cooking 9th EMEA Edition (Paperback, 9th Edition, EMEA Edition): W. Gisslen Professional Cooking 9th EMEA Edition (Paperback, 9th Edition, EMEA Edition)
W. Gisslen
R1,713 Discovery Miles 17 130 Ships in 12 - 17 working days
Taste - Surprising Stories and Science about Why Food Tastes Good (Paperback): Barb Stuckey Taste - Surprising Stories and Science about Why Food Tastes Good (Paperback)
Barb Stuckey
R520 R434 Discovery Miles 4 340 Save R86 (17%) Ships in 10 - 15 working days

Whether it's a salted caramel or pizza topped with tomatoes and cheese, you know when food tastes good. Now, Barb Stuckey, a seasoned food developer to whom food companies turn for help in creating delicious new products, reveals the amazing story behind "why "you love some foods and not others.
Through fascinating stories, you'll learn how our five senses work together to form flavor perception and how the experience of food changes for people who have lost their sense of smell or taste. You'll learn why kids (and some adults) turn up their noses at Brussels sprouts, how salt makes grapefruit sweet, and why you drink your coffee black while your spouse loads it with cream and sugar. Eye-opening experiments allow you to discover your unique "taster type" and to learn why you react instinctively to certain foods. You'll improve your ability to discern flavors and devise taste combinations in your own kitchen for delectable results. What Harold McGee did for the science of cooking Barb Stuckey does for the science of eating in "Taste"--a calorie-free way to get more pleasure from every bite.

In Search of Hospitality - Theoretical perspectives and debates (Hardcover): Conrad Lashley, Alison Morrison In Search of Hospitality - Theoretical perspectives and debates (Hardcover)
Conrad Lashley, Alison Morrison
R4,134 Discovery Miles 41 340 Ships in 12 - 17 working days

'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic discipline. Harnessing this wide range of viewpoints, 'In Search of Hospitality' offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies and the general fields of business studies and behaviour sciences. It is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context.

Maths & English for Hospitality and Catering - Functional Skills (Paperback, International Edition): Andrew Spencer, Neil... Maths & English for Hospitality and Catering - Functional Skills (Paperback, International Edition)
Andrew Spencer, Neil Rippington
R490 R438 Discovery Miles 4 380 Save R52 (11%) Ships in 10 - 15 working days

This write-in workbook is an invaluable resource to help learners improve their Maths and English skills and prepare for Level 1 and Level 2 Functional Skills exams. The workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a Catering and Hospitality context to help students find essential Maths and English theory understandable, engaging and achievable. This workbook is an invaluable resource to support Maths and English learning in the classroom, at work and for personal study at home.

WJEC Vocational Award Hospitality and Catering Level 1/2: Student Book (Paperback): Alison Palmer, Anita Tull WJEC Vocational Award Hospitality and Catering Level 1/2: Student Book (Paperback)
Alison Palmer, Anita Tull
R975 Discovery Miles 9 750 Ships in 12 - 17 working days

Written by renowned author Anita Tull and experienced teacher and examiner Alison Palmer, this student book covers both Units of the WJEC Vocational Award in Hospitality and Catering. It is endorsed by WJEC, providing high quality support you can trust. // Suitable for Level 1 and 2 students, the depth of coverage, language and design of the book has been carefully tailored to their learning needs. // Content is presented in a visually engaging fashion, with bite-sized chunks of information together with bulleted lists, charts, tables, spider-grams and more to help ensure students engage with the content in a meaningful way. // Plenty of practical activities together with learning features such as `Put it into Practice' and `Scenarios' help students translate their knowledge and understanding to the world of work. // Short and extended answer style questions throughout help prepare students for assessment. // Stretch and challenge activities encourage students to work towards achieving a higher grade.

Big Little Hotel - Small Hotels Designed by Architects (Hardcover): Donna Kacmar Big Little Hotel - Small Hotels Designed by Architects (Hardcover)
Donna Kacmar
R3,756 Discovery Miles 37 560 Ships in 9 - 15 working days

This book showcases twenty different small hotels, all located in the US, designed by architects who use light and materials in interesting and intentional ways. The designs also deliberately connect to their local history, context, or land - in many cases all three. Both the architecture and the operations harmonize with the place, whether that is a bustling city, small town, or natural area. Many are new buildings but some are adaptive reuse projects or renovations of historic properties, extending the connectivity of the place into the future. A condensed history of lodging helps to place the many typologies and histories of hospitality in relationship to world events and includes the many factors that influence hotel development such as business practices, technology, and even politics. Hotels are influenced by larger trends and innovations in hospitality such as the emergence of a variety of creative possibilities for future travel. A final chapter includes speculation on travel trends and encourages us all to wander more intentionally.

The Birthday Girl - An absolutely unputdownable crime thriller (Paperback): Sarah Ward The Birthday Girl - An absolutely unputdownable crime thriller (Paperback)
Sarah Ward
R320 R211 Discovery Miles 2 110 Save R109 (34%) Ships in 9 - 15 working days

Welcome to Eldey, an island with deadly secrets.Mona is a carefree artist, staying at The Cloister to work on her illustrations. Beth is the harried mother of a toddler, on the remote Welsh island for a weekend escape with her family. Charlotte wanted a romantic getaway with her husband, not a trip with his troubled teenage stepdaughter. One of them is a serial killer who poisoned three of her friends at her eleventh birthday party. When one of the hotel guests is found dead, it becomes clear to Mallory Dawson - the night manager of the boutique island hotel and former police detective - that The Birthday Girl is among them. Three guests who fit the profile, but which of them would risk everything to kill again? An absolutely gripping Welsh crime novel, perfect for fans of Sarah Pearce and Lucy Foley.

Timeshare Resort Operations - A Guide to Management Practice (Hardcover): Randall Upchurch, Conrad Lashley Timeshare Resort Operations - A Guide to Management Practice (Hardcover)
Randall Upchurch, Conrad Lashley
R4,159 Discovery Miles 41 590 Ships in 12 - 17 working days

This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.

Catering - A Guide to Managing a Successful Business Operation 2e (Hardcover, 2nd Edition): B Mattel Catering - A Guide to Managing a Successful Business Operation 2e (Hardcover, 2nd Edition)
B Mattel
R1,344 R238 Discovery Miles 2 380 Save R1,106 (82%) In Stock

Catering: A Guide to Managing a Successful Business Operation, Second Edition provides the reader with the tools to fully understand the challenges and benefits of running a successful catering business. Catering was written as an easy-to-follow guide using a simple step-by-step format and provides comprehensive coverage of all types of catering. This is a significant contrast to other texts which are geared to a specific segment of catering such as on-premise, off-premise, or corporate dining. The graduate who decides to enter into catering will be charged with providing the restaurant experience to their clients and optimizing profits for their employer. Catering will assist them in achieving these goals.

Culinary Taste - Consumer Behaviour in the International Restaurant Sector (Paperback): Prue Leith, Donald Sloan Culinary Taste - Consumer Behaviour in the International Restaurant Sector (Paperback)
Prue Leith, Donald Sloan
R1,461 Discovery Miles 14 610 Ships in 12 - 17 working days

Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.
With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.
* Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings
* Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography
* Considers the importance of understanding these issues for business management and for success in the hospitality industry today

Food Tourism Around The World - Development, Management and Markets (Paperback): C. Michael Hall, Liz Sharples, Richard... Food Tourism Around The World - Development, Management and Markets (Paperback)
C. Michael Hall, Liz Sharples, Richard Mitchell, Niki Macionis, Brock Cambourne
R1,756 Discovery Miles 17 560 Ships in 12 - 17 working days

Food and wine are vital components of the tourism experience. They are increasingly being cited as prime travel motivators in their own right. The international case studies in this volume address the issues surrounding food tourism at a global level. Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. 'Food Tourism Around the World' offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, 'Food Tourism Around the World' discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism. * International case studies and examples * Comprehensive and systematic treatment of a comparatively new field. * Interlinking of theory and practice makes this useful for both students and industry players.

Money Matters for Hospitality Managers (Paperback): Cathy Burgess Money Matters for Hospitality Managers (Paperback)
Cathy Burgess
R1,295 Discovery Miles 12 950 Ships in 12 - 17 working days

Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other heavy theoretical accounting texts, using real life scenarios to show managers how it's done. Backed up by a range of exercises and activities, it thus allows managers to put their learning straight into practice - and so to achieve immediate results! 'Money Matters' will actively help managers and employees in the industry to: * learn more about the control aspects in order to become more effective in their work * learn about the business and companies in the wider context * understand where their section of the organization fits in the 'bigger picture' * increase their knowledge and enhance career opportunities Covering an unprecedented range of sectors (including hotels, restaurants, contract catering, leisure tourism, cruise ships and theme parks), the book supplies useful advice for the whole hospitality industry. It is ideal for operational and first line management, for whom it provides a welcome, accessible and hands-on introduction to finance and accounting in their sector.

In Search of Hospitality (Hardcover): Conrad Lashley, Alison Morrison In Search of Hospitality (Hardcover)
Conrad Lashley, Alison Morrison
R4,157 Discovery Miles 41 570 Ships in 12 - 17 working days

-- A milestone text in hospitality management literature
-- Draws together thinking and influences from a diverse range of both national and international perspectives
-- Provocative and informative, appeals to both academics and practitioners
-- Contributions from leading hospitality experts.

In Search of Hospitality is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate.

In Search of Hospitality:
-- Brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, providing a truly global perspective on hospitality
-- Focuses the study of hospitality across the range of human, social and economic settings
-- Provides a reference point for the future development of hospitality as an academic discipline

This text is ideal for students and academics in both the applied fields of hospitality and tourism studies, and general academic fields in business studies and behavioral sciences. For practitioners in hospitality, leisure and tourism businesses the text provides a provocative and informative guide to understanding and providing hospitality in commercial contexts.

Managing People - A guide for managers in the hotel and catering industry (Paperback, 2nd edition): Michael Riley, Andrew... Managing People - A guide for managers in the hotel and catering industry (Paperback, 2nd edition)
Michael Riley, Andrew Thompson
R1,411 Discovery Miles 14 110 Ships in 12 - 17 working days

This text addresses issues concerning the organization as a whole rather than simply focusing on the perspective of the individual manager. It reflects the modern move towards performance management as an organizational business strategy A system model of how the different parts of human resources (HR) fit together is included, with the acknowledgemnt that different contexts require different approaches. The role of the individual manager is also looked at within these contexts The text looks at the stakeholder persepective as it affects the management of people, and links human resource management policy and practice to financial results. Comparisons between different countries introduces material that recognizes that the law in this area now originates in Europe, and it is acknowledged that many managers now work for multinational companies New material on the management of stress and insecurity, and on decision making and how to involve people has been included, and information on what authority and leadership means in relation to the workforce has been added.

Managing Facilities (Hardcover): Christine Jones, Valerie Jowett Managing Facilities (Hardcover)
Christine Jones, Valerie Jowett
R4,151 Discovery Miles 41 510 Ships in 12 - 17 working days

Managing Facilities provides a clear introduction to the concepts, development and application of managing facilities in hotels. Premises and services operations management are considered through the application of generic management techniques.
In hotels, buildings, land, assets, people and services are essential resources which need to be managed to meet organizational objectives. Through practical techniques and examples, Jowett and Jones show how these facilities can be continuously improved to increase competitiveness and meet the ever changing needs of the customer.
Managing Facilities is:
- the only UK book to reflect modern facilities management practices in hospitality
- full of practical examples
- a reference source and introduction in one format
Managing Facilities is a concise guide for hotel, hospitality and facilities managers. It is also an excellent text for undergraduate and postgraduate students of hospitality management.
Val Jowett MSc FHCIMA is Principal Lecturer at Leeds Metropolitan University and has taught Accommodation Management, and now Facilities Management, for over 25 years. In her earlier career she worked for British Transport hotels and then in Domestic Services Management in the N.H.S. She has taught in the USA and India and now manages a series of developmental initiatives which centre around NVQs, mentoring and careers development learning.
Christine Jones BA MIMgt MHCIMA is the Head of School of Business and Professional Studies at Burton Upon Trent College. She has a wide range of occupational and research experience in the hospitality industry and has held teaching posts in a number of Further and Higher Educationalestablishments.
The only UK book to reflect modern facilities management practices in hospitality
Practical examples throughout
Reference source & introduction in one format

Accounting and Finance for the International Hospitality Industry (Paperback, Paperback Ed): Peter Harris Accounting and Finance for the International Hospitality Industry (Paperback, Paperback Ed)
Peter Harris
R1,606 Discovery Miles 16 060 Ships in 12 - 17 working days

Top experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience. The managerial emphasis means that the content is fully relevant internationally and not constrained by the legal framework of different countries. Accounting and Finance provides an overview of: *analysis and evaluation of performance *planning methods and techniques *financial information and control *financial management. It also shows how operational analysis can be used as a management tool to improve performance. Techniques for predicting the financial success or failure of hotels are suggested. Research into hotel companies in the US and Europe demonstrates key performance indicators used by hotel managers and financial executives. Other contributors explore the interface between accounting and marketing and human resource management and there is thorough coverage of financial strategy formulation. Readers will also find helpful the section on statistics in the analysis and prediction of cost behaviour in hotels.Contributors: Raymond Schmidgall (Michigan State University, USA); Debra J. Adams (Bournemouth University, UK); Professor Elisa S. Moncarz (Florida International University, USA); Richard N. Kron (Kron Hospitality Consulting, USA); Angela Maher (Oxford Brookes University, UK); Peter J. Harris (Oxford Brookes University, UK); Geoff S. Parkinson (BDO Stoy Hayward Chartered Accountants, UK); Paul Fitz-John (Bournemouth University, UK); Paul Collier (University of Exeter, UK); Professor Alan Gregory (University of Glasgow, UK); Tracy A. Jones (Cheltenham and Gloucester College of Higher Education, UK); Jacqueline Brander Brown (The Manchester Metropolitan University, UK); Nina J. Downie (Oxford Brookes University, UK): Catherine L. Burgess (Oxford Brookes University, UK); Ian C. Graham (Holiday Inn Worldwide, Belgium); Howard M. Field (International Hotel and Leisure Associates, UK); Professor Paul Beals (Canisius College, USA); Frank J. Coston (Pannell Kerr Forster Associates, UK).

How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Hardcover, Revised): William Winston, Dennis J Cahill How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Hardcover, Revised)
William Winston, Dennis J Cahill
R4,136 Discovery Miles 41 360 Ships in 12 - 17 working days

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You?ll turn to it again and again for guidance and practical, easy suggestions

How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Paperback): William Winston, Dennis J Cahill How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Paperback)
William Winston, Dennis J Cahill
R1,516 Discovery Miles 15 160 Ships in 12 - 17 working days

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You?ll turn to it again and again for guidance and practical, easy suggestions

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